Just Use Apple Notes...

Summary

视频讨论了苹果备忘录在社交媒体上成为热门梗的现象，并通过这一现象深入探讨了生产力工具的选择与使用。视频中提到，频繁更换生产力工具是有害的，建议用户选择一个长期坚持使用的工具。同时，强调了生产力的个性化差异，认为找到适合自己的工具比追求流行工具更为重要。视频还提到了生产力市场的一些问题，如过度营销，并鼓励观众根据自己的长期需求选择合适的工具。

Takeaways

• 📈 苹果备忘录（Apple Notes）因其易用性和功能在社交媒体上成为热门话题。
• 😂 一个关于IQ分数与使用苹果备忘录的幽默图表在Twitter上流行，暗示低IQ和高IQ的人都倾向于使用苹果备忘录。
• 🤔 视频中提到，频繁切换生产力工具是有害的，应该尽可能保持一致性。
• 🔍 选择生产力工具时，研究和试验是关键，应该计划长期（3-5年）使用。
• 🏠 切换应用就像搬家一样，会带来压力、努力和时间的消耗。
• 🚗 作者将生产力工具比作汽车，强调找到最适合自己需求的工具，而不是仅仅追求高端或流行的工具。
• 🎯 生产力的关键在于建立系统化的方法，如看板（Kanban）和番茄工作法（Pomodoro），而不是单纯依赖工具本身。
• 👥 每个人的生产力都是独特的，不同的人可能需要不同的工具来达到最佳效率。
• 🤷‍♂️ 作者承认生产力市场存在一些问题，如过度营销和对工具的过度关注。
• 📚 作者建议观众审视自己频繁切换工具的行为，并考虑长期坚持使用适合的工具。
• 📈 作者提出一个典型的过程：研究、试用、优化，以建立长期的生产力工具使用基础。

Q & A

这个视频中提到的关于Apple Notes的梗是什么？

视频中提到的梗是一个图表，显示了智商分数与使用Apple Notes的用户数量之间的关系。图表表明，智商分数低的人倾向于使用Apple Notes，而智商分数高的人也使用Apple Notes，而中间的人群则在不断切换不同的生产力工具，感到压力。

为什么视频中的演讲者认为频繁切换生产力工具是有害的？

演讲者认为频繁切换生产力工具会破坏生产力的连贯性，导致浪费时间、金钱和精力。他建议人们应该选择一个工具并长期使用，以适应自己的需求，从而提高效率。

演讲者提到了哪些关于选择生产力工具的建议？

演讲者建议人们在选择生产力工具时，应该进行深入研究，试用3到5年的时间跨度来计划自己的选择，以确保所选工具能够长期满足自己的需求。

演讲者如何看待生产力市场中的一些负面现象？

演讲者认为生产力市场中存在一些有毒的行为，比如过度营销和推崇某些工具，这可能会浪费年轻人的时间和资源。他承认自己是这个市场的一部分，并且正在学习如何找到长期和短期内容之间的平衡。

演讲者提到了哪个即将发布的视频？

演讲者提到了一个即将发布的名字叫做《The problem with Notion》的视频，该视频将更详细地讨论生产力工具的问题。

演讲者对于生产力工具的基础有何看法？

演讲者认为生产力的基础比具体的工具更重要。他提倡“规则胜于工具”的概念，强调应该先建立生产力的基础，如看板方法、番茄工作法等，而不是过分依赖具体的工具或软件。

演讲者如何看待生产力工具的多样性？

演讲者将生产力工具比作汽车经销商，认为市场上有各种各样的工具，就像有不同的汽车一样，都是为了满足不同的需求和情况。重要的是找到最适合自己的工具，而不是追求最高端或最流行的工具。

演讲者对于观众的反馈有何看法？

演讲者欢迎观众的反馈，包括负面反馈，因为他认为可以从中学到东西。他注意到很多观众在找到所需信息后就离开了，这表明他们的内容对观众来说是有价值的。

演讲者建议如何处理生产力工具的频繁更换问题？

演讲者建议人们应该研究、试用并优化生产力工具，而不是频繁更换。他建议观众审视自己使用的工具，并决定长期坚持使用哪些工具，然后适应并优化这些工具，为未来建立基础。

演讲者如何看待生产力工具的个性化选择？

演讲者认为生产力是非常个性化的，每个人都有自己的方法和工具。他举例说，他的妻子使用简单的记事本就能高效工作，而有些学生通过使用Notion等工具显著提高了他们的主动性。

演讲者提到的‘规则胜于工具’的概念是什么意思？

‘规则胜于工具’的概念是指，应该首先关注建立和优化生产力的基础规则和方法，而不是过分依赖于具体的工具。这意味着，无论使用哪种工具，只要它们能够帮助你遵循和执行生产力规则，就能够提高效率。

Outlines

00:00

📈 苹果备忘录的智商梗与生产力工具选择

该段落讨论了苹果备忘录在社交媒体上流行的智商梗，以及它如何反映人们在选择生产力工具时的行为模式。作者对这一梗表示认同，并以此为出发点，深入探讨了生产力工具的选择和“切换”对生产力的影响。作者强调了长期坚持使用同一应用的重要性，并分享了自己在选择生产力工具时的经验和建议。

05:00

🚗 生产力工具的选择与个人效率差异

在这一段中，作者继续讨论生产力工具的选择，并强调了找到适合自己的工具的重要性。他通过比喻说明了不同人对生产力工具的不同需求，就像不同人需要不同类型的汽车一样。作者还提到了生产力市场的多样性，并建议观众在选择工具时应考虑长期适应性，而不是频繁更换。最后，作者分享了自己对生产力工具的看法，鼓励观众根据自己的需求进行深入研究和选择。

Keywords

💡生产力

生产力是指个人或团队完成任务的能力。在视频中，生产力是核心主题，讨论了如何通过选择合适的工具和方法来提高生产力。例如，演讲者提到了通过研究和试验来找到最适合个人的生产力工具，从而提高效率。

💡苹果笔记

苹果笔记（Apple Notes）是苹果公司提供的一款笔记应用，用户可以用它来记录信息、创建待办事项列表等。视频中提到了一个关于苹果笔记的网络迷因，这个迷因通过一个图表展示了不同智商水平的用户对苹果笔记的使用偏好。

💡迷因

迷因是指在互联网上迅速传播的文化元素，如图片、视频或梗。在视频中，演讲者对一个关于苹果笔记的迷因进行了深入分析，并给出了个人看法。

💡切换

切换指的是在不同应用程序或任务之间进行改变的过程。视频中提到，频繁切换生产力工具是有害的，因为它会导致时间和精力的浪费。

💡基础

基础在这里指的是生产力系统的核心原则和方法，如看板方法或番茄工作法。视频中提到，找到适合自己的生产力基础比选择特定的工具更为重要。

💡优化

优化是指改进现有的流程或系统，使其更加高效。在视频中，演讲者提到了在选择和试验生产力工具之后，需要对其进行优化，以确保它能够长期满足个人的需求。

💡市场

市场在这里指的是生产力工具和应用程序的市场。视频中提到了生产力市场存在的问题，如过度营销和对年轻学生的误导。

💡规则胜于工具

这是一个生产力原则，强调了在追求提高效率的过程中，应该更关注于建立和遵循有效的工作原则和方法，而不是单纯依赖于特定的工具或应用程序。

💡长期

长期在这里指的是在选择生产力工具时考虑的持久性和稳定性。视频中提到，选择一个能够长期使用的工具比频繁更换工具更能节省时间和精力。

💡订阅者

订阅者是指在视频平台或社交媒体上关注并订阅某个频道或账号的用户。视频中提到，大多数观看视频的人并不是订阅者，他们找到所需信息后就会离开。

Highlights

Apple Notes meme making rounds on social media, highlighting extremes of IQ scores among its users.

The meme humorously portrays people with either very high or very low IQs favoring Apple Notes, with those in-between constantly switching productivity tools.

The meme receives a 9 out of 10 rating for its humor and underlying message about productivity tool usage.

Discussion on the toxicity of constantly switching productivity tools and the importance of sticking with one for consistency.

Recommendation to research and choose a productivity application for long-term use to save time, money, and effort.

An analogy is made comparing switching productivity apps to the stress and effort of moving house.

Emphasis on planning the use of a productivity tool for a three to five-year term to ensure long-term suitability and stability.

The presenter shares their personal experience with selecting Todoist for its features and has stuck with it for six years.

The video aims to address the issue of frequent switching between productivity tools and finding one that best suits the user's needs.

Productivity is highlighted as a unique and personal journey for everyone, where the choice of tool should suit individual needs.

Introduces the concept of 'rules over tools' - focusing on productivity principles before the tools themselves.

Criticizes the productivity market for potentially promoting constant switching and exploration of new tools, possibly to the detriment of users.

Discussion on the audience engagement with productivity content, highlighting that most viewers seek specific tool information and then leave.

Productivity tools are likened to cars in a dealership, emphasizing the importance of choosing the right 'vehicle' for one's productivity journey.

Encourages viewers to research, trial, and then commit to a productivity tool, to optimize their productivity setup for the long term.

Transcripts

apple notes is making its round on

social media as an absolute meme at the

moment and today i wanted to do keep

productive's first ever meme review

slash deep analysis of this

and give you an idea of what i

personally think of this meme making its

rounds on twitter at the moment

so there's a meme on twitter it's

basically a graph showing the iq score

along the bottom and the sort of

average users per one and they're saying

that normally people with low iqs go

with apple notes if you would high iqs

go with apple notes as well and everyone

in between is just stressed and

switching and finding the productivity

tool uh that's perfect for them and

finding it stressful and largely i agree

with this meme i'd definitely give this

meme a nine out of ten it's so it made

me absolutely chuckle when i saw it and

i'm so glad that it got brought out

because the attention

of

this is actually really important and

today i wanted to actually make this a

little bit more serious than it is

and so to talk about two things

the first is switching and the second is

differences in productivity

so switching is something i've been

talking about for quite a while now

switching is one of the most toxic

things you can do in productivity in my

opinion

the

key thing for productivity is to make it

as consistent as possible and for a lot

of people

that is finding the right base on their

application sticking with your

application for as long as humanly

possible to suit your needs is the best

thing to do research finding out the

best tools is really important when it

comes to sticking with an application

long term i cannot speak about this

enough i actually spoke at a conference

about this and have been speaking on

youtube about it for some time here's a

little clip from that

conference so number two is switching

okay so your goal is to actually settle

down on this application once you've got

it you don't want to move uh the

importance of this is is massive a lot

of people switch

i've done it in the past and honestly

it's something that i know a lot of

people will be doing

but it's important to settle down

because once you do you'll save so much

time money and effort because it is like

moving house when you move a note taker

or to-do list application so what i

typically recommend is plan uh your

choice for a three to five year distance

so for example um i know that when i

started university

i was recommended a lot and was going to

go with an app called vunderlist

which was great for the time period but

i knew i'd need some sharing abilities

after i finished university for some

jobs so i went with that called todoist

and i've been with them for six years

now so

the importance of the application uh is

to be there for as long as possible so

that you don't have to move

so the reason i'm saying that and to

sort of build on that moving house

analogy is there's that stress there's

that effort there's that time that is

spent finding and

switching applications and that's what's

stressful so you want to do it as

minimally as possible so that's why i

largely agree with this meme in the

center because that guy crying

is the people who are just switching and

moving applications the ones that stick

long term and optimize it when they find

their base is probably much more

suitable i've actually got a video

coming out soon called the problem with

notion which talks about this topic in

much more detail um and it really does

go a lot further so hopefully if you're

interested you can subscribe to this

channel to dive into a bit more

so switching is really fundamental to

productivity because the less switching

you do and the more research you do at

the start the more productive you'll be

and the time you'll save setting up that

tool that matters to you so the second

topic is the differences in productivity

now productivity is so unique everyone

is different and everyone has their own

take on it my wife she will work from a

notepad and she does a stellar job and

she's very very efficient

at doing stuff so much more efficient

than me it's really embarrassing

running the youtube channel about it

but as you can imagine

people don't necessarily need these

tools in the middle they might need

apple notes they might need one note it

it's whatever suits you best and um it's

really useful to see i've seen

students that have taken

notion and then been able to 3x their

proactiveness before getting to a job i

think the the fundamental

difference is you're actually

using a tool to get yourself a step

further i believe in a concept called

rules over tools

where you focus more on your generalized

productivity the foundations your

productivity before the actual tool

if you look at that you'll tend to find

that a lot of time the productivity tool

doesn't matter as much and probably 80

percent of

the productivity apps that you find will

solve the majority of your problems but

it's important to find the foundations

of your productivity first what i mean

by foundations is that getting things

done um kanban methodologies

pomodoros things that actually will help

you systematize your productivity versus

necessarily

um you know the tool and the software

that's in front of you so it's really

interesting i did see some negative

feedback from this and of course it's

great to have negative feedback because

we can learn from it and there was one

in particular i won't show the details

of the tweet is these productivity

youtubers and their note-taking

applications marketing are getting out

of hand and wasting thousands of young

students careers apple notes or all over

all of the bs

and i agree with him about the

productivity at market um there is some

toxic toxic

behavior in the productivity space and i

am part of that and it's difficult to

find the balance between

being

and putting out content regularly about

finding the right productivity

application and being relevant for the

long term it is hard to find a balance

and

i'm definitely learning more and more

about this

but at the same time i always go with

the basis of um

the actually quite an interesting

statistic on our youtube

eighty percent of the people who watch

our videos aren't subscribed

because they come they find the

information and they go and that's what

i love the people who typically stay are

the ones who are trying to find a tool

that um

that they want to enhance or maybe are

interested in the other videos that we

do on productivity not necessarily

the fact that we do other videos about

sort of new apps it's difficult to

navigate this space because it's so new

as a problem but i guess it's very

similar to self-development in it to

some extent because it's very similar in

its fashion of like

motivation for motivation's sake and

things like that

going back to the apple notes meme i do

think there's a good sort of rule for

this in general and i always refer to

productivity tools like a car dealership

you walk into a car dealership and

they're not just going to sell you the

high-end eye and tell you to go

they're going gonna give you the best

car for your needs so the great thing is

there are a few cars but we all know

they go from a to b

every car goes from a to b a

mercedes-benz

posh car lovely car will get you from a

to b

maybe one a little bit more efficiently

and faster maybe breaking down a little

bit less in the long term but they'll

get you from a to b largely right

so this is what i mean

is

you know there are so many different

cars for lots of different situations

there's cars that are adapted for

disabilities there's cars that are

adapted for those with a different

lifestyle there's cars that are much

more suitable for older people or young

people there is a different calf and

there's a car for everyone out there and

it's similar to the productivity market

that's how i tend to view it

so negative aside i think this is

probably a good time to

if you're looking at yourself and going

i'm making a lot of switching i'm making

a lot of shiny new syndrome decisions

this might be the good learning outcome

for this video is okay maybe i need to

look at the productivity tools

um that i use and say i'm going to stay

for these for the long term now and

adapt to that i have a typical process

that i go through which is research

trial which is

committing to the application and then

optimize where you then actually learn

the tool and build on it and make sure

you build a base for the future that's

my opinion on it i'd love to hear your

opinion it's a very complicated topic at

least but i thought it'd be interesting

to talk about in today's video

this is such a weird video to do about a

productivity meme that's exploding um

but i'd really love to hear some of your

opinions on this thank you very much

folks if you're new here hit subscribe

and i'll talk to you all very soon

cheerio