Facebook Ads Creative That Converts: 10 Strategies ALL Brands Should Test

Summary

In this video, the presenter outlines 10 effective Facebook ad creatives that consistently convert for clients at Thesis. These include press screenshot ads that leverage trust in known brands, user-generated content focusing on problem-solution narratives, feature-highlighting ads, founder story ads that build brand authenticity, compilation testimonial reels, unboxing videos, and creative strategies like the post-it note approach. Additionally, they cover TikTok response-style ads, before-and-after transformations, and stepwise ads that break down a product's benefits into easy-to-digest steps. The video is a valuable resource for marketers seeking to enhance their ad strategies.

Takeaways

• 😀 The video discusses 10 effective Facebook ad creatives that consistently convert for clients.
• 📸 The first creative is a press screenshot, which works well because it resembles a 'present' and can be trusted when paired with known brands.
• 🎭 User-generated content (UGC) testimonial ads, focusing on problem-solution, are effective as they show real users and their positive experiences with the product.
• 📷 'Features point out' ads highlight the product's features in a close-up shot, which is a simple yet effective strategy.
• 🤵 Founder story ads are successful because they provide a personal connection and backstory to the brand, often benefiting from high-end production values.
• 🎉 'UGC compilation testimonial' ads compile the best parts of single testimonials to create a 'hook reel' that captures attention.
• 📦 'Unboxing or product focus' ads can be either lifestyle-focused or product-focused, depending on what resonates more with the target audience.
• 🗒 The 'post-it note strategy' ad uses natural handwriting on a post-it or similar medium, which stands out and works well as a hook.
• 📱 'Tick tock response' ads mimic the casual tone and style of responses on TikTok, using emojis and informal language to engage viewers.
• 🔄 'Before and after' ads are effective for showing transformation but must be carefully crafted to avoid Facebook's content restrictions.
• 📈 The 'stepwise' or 'three reasons why' ad breaks down the product or service into clear steps, which can improve viewer retention and conversion rates.

Q & A

What are the 10 Facebook ad creatives mentioned in the video?

The video discusses 10 effective Facebook ad creatives: press screenshot, user-generated content testimonial (problem-solution focus), features point-out ad, founder story ad, user-generated compilation testimonial (hook reel), unboxing or product focus ad, post-it note strategy ad, tick-tock response ad, before and after ad, and stepwise or three reasons why ad.

Why do press screenshots work well as Facebook ads?

Press screenshots work well because they resemble presents and people tend to click on them. They also gain trust when paired with recognizable brands, and can be enhanced with stickers or GIFs for more engagement.

How can brands fake press mentions in their ads ethically?

Brands can ethically fake press mentions by creating content that directs to their own blog or website, ensuring that the statements made are truthful and not misleading.

What is the structure of a problem-solution focus ad?

The structure includes: describing the problem in the hook, elaborating on the problem, presenting the product as a solution, explaining the how-to or process, and ending with benefits or more testimonials and a catchy CTA.

Why are founder story ads effective?

Founder story ads are effective because founders can communicate the brand's benefits and history personally, and people are interested in the backstory of why the brand was created.

What is the difference between a user-generated compilation testimonial and a reaction reel?

A user-generated compilation testimonial, or hook reel, compiles the best parts from single testimonials to hook the viewer, while a reaction reel focuses on reactions to the product or service.

How does the post-it note strategy ad work?

The post-it note strategy ad uses natural handwriting on a post-it or paper to create a hook, making it stand out and appear more personal and relatable.

What is the tick-tock response ad and how does it perform?

The tick-tock response ad overlays a response bubble on top of TikTok-style user-generated content. It performs well when the tone is casual, using emojis, and mimicking how people respond on social media.

How should brands approach before and after ads on Facebook?

Before and after ads should be presented in a split-screen format and avoid showing weight loss or cosmetic results that could be rejected by Facebook. They work well for beauty and health brands.

What is the stepwise ad and why is it effective?

The stepwise ad, or three reasons why ad, breaks down the product or service into a series of steps. It's effective because it hooks viewers with a numbered list, leading to higher viewer retention and conversion rates.

What are some tips for creating successful Facebook ads based on the video?

Tips include using recognizable brands in press screenshots, partnering with creators for user-generated content, using high-end studio production for founder stories, and testing different formats for before and after ads.

Outlines

00:00

📈 Top 10 Facebook Ads Creatives for High Conversion

The video discusses 10 highly effective Facebook ad creatives that consistently convert for clients at Thesis. The first creative suggested is a press screenshot, which mimics the appearance of a present and pairs well-known brands with strong statements to build trust. It can be a simple mobile screenshot or manipulated for emphasis. The presenter warns against faking press hits. This strategy is praised for being a dynamic static option, with potential for enhancement through stickers or GIFs. The second creative is a user-generated content (UGC) testimonial, focusing on the problem-solution approach, where the ad starts with a problem, introduces the product, and concludes with the improved life after using the product. The structure involves describing the problem, elaborating on it, presenting the product as a solution, explaining the process, and ending with benefits and testimonials. The video also touches on the importance of high-end studio production for founder story ads, which are effective because they allow founders to communicate the brand's benefits and history personally.

05:02

🎥 Creative Ad Strategies for Engaging Audiences

The video continues with more ad creatives, including a compilation testimonial or 'hook reel', which compiles the best parts from single testimonials to hook the viewer. An unboxing or product focus ad is also suggested, where the product is the hero of the ad, contrasting with lifestyle UGC that focuses more on people. The presenter notes that the effectiveness of these approaches varies by brand. The 'post-it note strategy' ad is highlighted as an effective hook, using natural handwriting on a post-it or similar medium. The 'tick tock response' ad involves overlaying a response bubble on top of TikTok-style content, emphasizing a casual tone, emojis, and mimicking real user responses. The 'before and after' ad is another strategy, but it must be done carefully to avoid Facebook's restrictions on certain types of before and after imagery. Lastly, the 'stepwise ad' or 'three reasons why' ad breaks down the product or service into steps, which has been found to increase viewer retention and conversion rates. The video concludes with a call to action for viewers to like and subscribe, and the presenter shares a personal note about not feeling well, hoping for viewer support.

Keywords

💡Facebook Ads Creatives

Facebook Ads Creatives refers to the various types of ad formats and designs used to capture attention and drive engagement on Facebook. In the video, the speaker discusses 10 different creatives that have proven to be effective in converting viewers into customers. These creatives are central to the video's theme of enhancing marketing strategies.

💡Press Screenshot

A press screenshot is a type of ad creative that features an image of a brand being mentioned in a positive light by a reputable source, such as Forbes or Vogue. The video explains that these ads work well because they leverage trust in established brands and can appear as authentic endorsements. An example from the script is using a screenshot that looks like a mobile device display to show the press hit.

💡UGC (User-Generated Content)

UGC stands for User-Generated Content, which involves content created by users rather than the brand itself. In the context of the video, UGC is used in ads to show real people using or endorsing a product, which can build trust and relatability. The video mentions UGC testimonials as a particularly effective ad creative.

💡Problem-Solution Focus

Problem-Solution Focus is a strategy where ads start by identifying a problem and then introduce a product as the solution. This approach is highlighted in the video as a way to engage viewers by resonating with a common issue and presenting the product as a remedy. The script gives a structured approach to creating such ads.

💡Features Point-Out

Features Point-Out ads focus on showcasing the features or benefits of a product in a straightforward manner. The video suggests that these ads can be simple and effective, often performing well for various brands. An example mentioned is using a close-up shot of the product to highlight its features.

💡Founder Story Ad

A Founder Story Ad tells the story of the brand's origin and the motivations behind its creation. The video emphasizes the effectiveness of these ads because they provide a personal connection and can be more persuasive when told by the founder themselves. High-end studio production is suggested as a successful approach for these ads.

💡Hook Reel

A Hook Reel, as mentioned in the video, compiles the most engaging parts of single testimonials into one ad to create a compelling narrative that 'hooks' viewers from the start. This approach is compared to a reaction reel and is intended to maximize initial viewer engagement.

💡Unboxing Ad

An Unboxing Ad focuses on the excitement and experience of opening and discovering a product for the first time. The video discusses how this type of ad can be effective, especially when it emphasizes the product itself rather than just a lifestyle or user experience.

💡Post-It Note Strategy

The Post-It Note Strategy involves using a simple, handwritten note as an ad hook. The video suggests that this approach works well because it stands out as unusual and captures attention with a personal touch. The script mentions using natural handwriting on various surfaces to create this effect.

💡Tick Tock Response Ad

A Tick Tock Response Ad mimics the style of responses seen on TikTok, using a speech bubble overlay on user-generated content. The video explains that this ad type works well when it appears casual and authentic, as if it's a real user responding to a comment, which can make it more relatable and engaging.

💡Before and After Ad

Before and After Ads showcase the transformation or results achieved by using a product or service. The video notes that while these ads can be effective, they must be designed carefully to avoid being rejected by Facebook's ad policies, especially when showing weight loss or cosmetic results.

💡Stepwise Ad

A Stepwise Ad, also known as a 'Three Reasons Why' ad, breaks down the benefits or features of a product or service into clear, numbered steps. The video suggests that this format can improve viewer retention and conversion rates by presenting information in an easily digestible and engaging manner.

Highlights

10 Facebook ads creatives that consistently convert for clients at Thesis.

Press screenshot ads work well because they resemble presents and can be trusted when paired with known brands.

Press hit ads can be manipulated to highlight the best parts and can include stickers or GIFs for added movement.

UGC single testimonial ads, also known as problem-solution focus ads, start with a problem, introduce the product, and show the improved life.

Features point-out ads highlight the product's features or benefits with a close-up shot.

Founder story ads are successful because founders can communicate the brand's history and benefits personally.

High-end studio production is recommended for founder story ads over lo-fi UGC.

UGC compilation testimonial ads, or hook reels, compile the best parts from single testimonials.

Unboxing or product focus UGC ads can vary in effectiveness depending on the brand's audience.

Post-it note strategy ads use natural handwriting as a hook and can be written on various surfaces.

TikTok response ads overlay response bubbles on UGC content, mimicking real user comments.

Before and after ads should avoid showing weight loss or cosmetic results but can be effective for other types of brands.

Stepwise ads, or three reasons why ads, break down the product or service into a series of steps, which can improve viewer retention.

High hook rates and hold rates in ads often correlate with higher conversion rates.

Encouragement for viewers to like and subscribe to support the creator.

Transcripts

what's up marketers in today's video i'm

going to show you the 10 facebook ads

creatives that convert again and again

for our clients at thesis seriously all

of these work so well that we almost

always try out all 10 of these ad

creatives on every single client account

that we get so if you're wondering which

ad to make next for your brand or

business you're in the right place and

let's go ahead and dive in so the first

one is actually the easiest one in my

opinion to create which is just simply a

press screenshot now the reason why i

think i see this one working again and

again and again is because people

actually really do like to click on

things that look like presents if a

really punchy statement is paired with a

brand that people already know like

forbes or people or vogue then people

inherently trust that statement a lot

more and what's pretty cool is sometimes

i see people just doing a straight

screenshot of what it looks like on a

mobile device and that can work as well

but you can also manipulate this a

little bit to extract the best parts of

the press hit to make sure that that's

also featured another thing to note is

that these can also be totally faked

this is a really good example from the

brand flow

that was actually just being directed to

a blog on their website so in theory you

could write anything on these if you

wanted to but definitely don't pair that

with a press outlet that didn't actually

say that thing about your brand that

would not be cool another reason why i

really like this strategy is because

it's a really good static option that's

not as boring as just a simple image or

an image plus headline there's also many

ways to jazz the strategy up you can put

stickers on it to add a little bit of

movement you can even add some gifs in

the portion where you're adding a image

or a video lots of ways to do this one

but i definitely think that all brands

should give this one a try especially if

you have good presents next up to no

one's surprise is the ugc single

testimonial and i like to call this the

problem solution focus dad and really

what you're doing here is you're

partnering with a creator to create user

generated content for your brand but in

the ad you're going to be starting off

with the problem introducing your

product and then showing the better life

realized from using your product the

structure that i like to use for these

type of ad goes like this number one

describe the problem in the hook so

that's the first three seconds of the ad

and i try to use i statements here and

then number two you agitate or elaborate

on the problem like why is this problem

such a big deal and then number three

you present the product or the surface

as a solution to this problem and then

four you describe the how to or process

of this product or service and then you

end with a benefits or more testimonials

and then a really catchy cta the next ad

is what i like to call a features point

out ad now this ad simply takes a

close-up shot of your product and simply

points out the features or benefits

around the product i so often see this

become a top performer for a lot of

brands and actually has been the ad that

we've scaled multiple accounts with and

this is something so simple that you

could just create it in canva it's

really as simple as it gets now number

four is something that i've seen working

a lot more recently and something that

i'm encouraging all of our clients to do

now at thesis which is the founder story

ad now the reason why founder story ads

are so successful is because i often

think that founders are the best

position to communicate the benefits and

history of their brand and oftentimes

they have the most personal story to it

and people really do like to pull behind

the curtains and see that behind the

scenes action of why someone even

created a brand in the first place

something interesting to note here is

that i've seen high-end studio

production being a really really good

strategy for these founders stories

we've also tried some more lo-fi ugc

like founder story ads but they just

haven't been nearly as successful but we

have been able to turn around several

accounts recently using these high-end

studio production values type of

founders ads which is pretty cool so if

you're looking for a new type of ad to

really invest in i would highly

recommend doing a founder style ad and

if you're interested in working with a

team who has a lot of experience in the

new york city area hit me up we're doing

a lot of these shoots recently at thesis

now number five is actually really

similar to number two which is a ugc

compilation testimonial but the way that

i like to look at this is it's more like

a hook reel so we want to take all the

best parts from all of our single

testimonials that we've already tested

on the ad account and put them into one

compilation some agencies call this a

reaction reel but i like to think of it

as a hook reel so anything that you

think would do the best job of actually

hooking that initial user i just like to

put all that content into one ad and

number six is an unboxing our product

focus type of ad so in all scenarios

where we're developing creative

strategies for our clients especially

the ones that we're sourcing user

generated content for we often like to

make sure that we're trying lifestyle

type of ugc so that's the really

traditional ugc where people are doing

selfie style and they their face and

their body and their image is really the

focal point of the ad

as opposed to making the product more of

the hero it surprises me sometimes that

there are really specific brands where

more lifestyle traditional ugc is what

tends to work whereas really product

focus ugc is what tends to do better in

some cases but it really depends on the

brand so that's something that we really

like to try out because that's a really

good finding for us if we can see oh we

actually see that your users and your

customers are a lot more attracted to

learning more about the product as

opposed to learning more about the

people interacting with the product then

that's something that we can iterate

from and really build off of in the

future of in terms of like what we're

going to be developing next for that

brand next up is actually one that i've

talked about with you guys already

before and i also think that i

personally sort of ruined it a bit which

is the post-it note strategy ad

this also works really well just as a

hook if you want to try just like

writing something out on a post-it or

even on a piece of paper or even on a

window or any like place where you can

write on i think it'd probably be really

cool to like take a sharpie and write on

a wall that could be a really

interesting hook but

yeah like people really do like seeing

natural handwriting and it's something

that is still a little unusual in our

space so this is definitely something

that i have been trying out a lot more

with brands and it just tends to work

really well and for many of our clients

it's been continuing to be top

performers so it's definitely something

that i recommend you guys try and number

eight is what i like to call the tick

tock response ad now this simply takes

the tick tock response treatment bubble

and puts it over top tic toc style

content so think something like more ugc

in nature

we've seen that this has actually been a

super scalable ad strategy for many of

our clients and something that we also

tend to do here is ruthlessly split test

what we're actually putting inside of

that bubble some things that i've

learned about what tends to work best

across the board are to really keep that

tone casual like don't make it seem like

it's from the brand make it seem like

someone is actually doing a response to

a tick tock in the comments section

also be sure to use emojis and also try

to play a little bit with the

capitalization and the punctuation

really just think about how people are

casually using that response section on

tick tock a good way to think about this

is think about how people are asking you

questions about your brand whether it's

through email whether it's through a

chat bot whether it's on social media

and just take what they're asking and

put it in these response bubbles and

number nine is the before and after ad i

actually have an entire video that's

about how to make before and after ads

that will not get disabled or rejected

by facebook or meta the key here is that

you really can't use this type of thing

to show weight loss or idealize cosmetic

results you can definitely still do this

for beauty brands

and for health and wellness brands but

you can't show like

people losing weight essentially however

this ad type especially when presented

in a split screen format is something

that i see work again and again for many

of our clients and i would try doing

this in a few different formats to see

what really works for your brand so you

could try this just as a simple single

image or you could also test this as a

video um so when you're doing your

testing of this particular strategy i

would focus on creating a few different

iterations in different formats and the

final one is another type of ad that

i've definitely discussed before on this

channel but again it's something that we

always always test at thesis which is

what we internally call the stepwise ad

another popular way to look at this ad

is called a three reasons why ad but

essentially what you're doing is you're

boiling down your product or service

into a series of steps and you are

literally using that prompt as the hook

and intuitively when people start to see

very quickly after that number one

number two number three

they tend to watch longer and i find

that this ad strategy actually tends to

have some of the highest viewer

retention rates and i know i've talked

about this a little bit on this channel

but if you have high hook rates and high

hold rates we often find that that

correlates to higher conversion rates

aka more return actually coming out of

those ad units and that's it thank you

so much for watching this video if you

learned something today or you liked

this content or you're going to be

trying one of these ads be sure to give

me a like and subscribe because those

small things really do help me out a lot

as a creator and i haven't been feeling

really well that's why i was really low

energy so it would really

brighten my day if you did one or both

of those things thanks guys see you next

week bye