Facebook Ads Creative That Converts: 10 Strategies ALL Brands Should Test

Summary

In this video, the presenter outlines 10 effective Facebook ad creatives that consistently convert for clients at Thesis. These include press screenshot ads that leverage trust in known brands, user-generated content focusing on problem-solution narratives, feature-highlighting ads, founder story ads that build brand authenticity, compilation testimonial reels, unboxing videos, and creative strategies like the post-it note approach. Additionally, they cover TikTok response-style ads, before-and-after transformations, and stepwise ads that break down a product's benefits into easy-to-digest steps. The video is a valuable resource for marketers seeking to enhance their ad strategies.

Takeaways

• 😀 The video discusses 10 effective Facebook ad creatives that consistently convert for clients.
• 📸 The first creative is a press screenshot, which works well because it resembles a 'present' and can be trusted when paired with known brands.
• 🎭 User-generated content (UGC) testimonial ads, focusing on problem-solution, are effective as they show real users and their positive experiences with the product.
• 📷 'Features point out' ads highlight the product's features in a close-up shot, which is a simple yet effective strategy.
• 🤵 Founder story ads are successful because they provide a personal connection and backstory to the brand, often benefiting from high-end production values.
• 🎉 'UGC compilation testimonial' ads compile the best parts of single testimonials to create a 'hook reel' that captures attention.
• 📦 'Unboxing or product focus' ads can be either lifestyle-focused or product-focused, depending on what resonates more with the target audience.
• 🗒 The 'post-it note strategy' ad uses natural handwriting on a post-it or similar medium, which stands out and works well as a hook.
• 📱 'Tick tock response' ads mimic the casual tone and style of responses on TikTok, using emojis and informal language to engage viewers.
• 🔄 'Before and after' ads are effective for showing transformation but must be carefully crafted to avoid Facebook's content restrictions.
• 📈 The 'stepwise' or 'three reasons why' ad breaks down the product or service into clear steps, which can improve viewer retention and conversion rates.

Q & A

What are the 10 Facebook ad creatives mentioned in the video?

The video discusses 10 effective Facebook ad creatives: press screenshot, user-generated content testimonial (problem-solution focus), features point-out ad, founder story ad, user-generated compilation testimonial (hook reel), unboxing or product focus ad, post-it note strategy ad, tick-tock response ad, before and after ad, and stepwise or three reasons why ad.

Why do press screenshots work well as Facebook ads?

Press screenshots work well because they resemble presents and people tend to click on them. They also gain trust when paired with recognizable brands, and can be enhanced with stickers or GIFs for more engagement.

How can brands fake press mentions in their ads ethically?

Brands can ethically fake press mentions by creating content that directs to their own blog or website, ensuring that the statements made are truthful and not misleading.

What is the structure of a problem-solution focus ad?

The structure includes: describing the problem in the hook, elaborating on the problem, presenting the product as a solution, explaining the how-to or process, and ending with benefits or more testimonials and a catchy CTA.

Why are founder story ads effective?

Founder story ads are effective because founders can communicate the brand's benefits and history personally, and people are interested in the backstory of why the brand was created.

What is the difference between a user-generated compilation testimonial and a reaction reel?

A user-generated compilation testimonial, or hook reel, compiles the best parts from single testimonials to hook the viewer, while a reaction reel focuses on reactions to the product or service.

How does the post-it note strategy ad work?

The post-it note strategy ad uses natural handwriting on a post-it or paper to create a hook, making it stand out and appear more personal and relatable.

What is the tick-tock response ad and how does it perform?

The tick-tock response ad overlays a response bubble on top of TikTok-style user-generated content. It performs well when the tone is casual, using emojis, and mimicking how people respond on social media.

How should brands approach before and after ads on Facebook?

Before and after ads should be presented in a split-screen format and avoid showing weight loss or cosmetic results that could be rejected by Facebook. They work well for beauty and health brands.

What is the stepwise ad and why is it effective?

The stepwise ad, or three reasons why ad, breaks down the product or service into a series of steps. It's effective because it hooks viewers with a numbered list, leading to higher viewer retention and conversion rates.

What are some tips for creating successful Facebook ads based on the video?

Tips include using recognizable brands in press screenshots, partnering with creators for user-generated content, using high-end studio production for founder stories, and testing different formats for before and after ads.