Win Customers Back with Handwritten Notes at Scale | David Wachs from Handwrytten | Ecomm Marketing

Summary

Entrevista con David Wax, fundador y CEO de Handwritten, una compañía que ofrece notas manuscritas por robots para conectarse personalmente con los clientes a gran escala. Wax, un emprendedor en serie, también fundó Sell It, una empresa de marketing móvil. Handwritten se destaca por su capacidad de personalizar el enfoque de retención de clientes en el comercio electrónico, utilizando cartas físicas que se diferencian del ruido de correos electrónicos y mensajes de texto.

Takeaways

• 📜 Handwritten es una compañía fundada por David Wax que ofrece notas manuscritas por robots a escala para clientes.
• 🤖 Handwritten utiliza 175 robots para escribir notas personalizadas a los clientes, posicionándose como el mayor proveedor de este servicio a nivel mundial.
• 💌 Antes de Handwritten, David Wax fundó Sell It, una empresa de marketing móvil que ayudó a SMBs en los primeros días de esta tecnología.
• 🎉 Handwritten se acerca a su décima aniversario y ha sido mencionado en medios importantes como Wall Street Journal, USA Today y Washington Post.
• 🛍️ La empresa se enfoca en el marketing de comercio electrónico y ha notado una creciente tendencia hacia los correos directos y la personalización física para destacar en el mar de información digital.
• 🚀 Handwritten ha desarrollado un plugin para Shopify y utiliza Zapier para automatizar el envío de notas, permitiendo a los comercios electrónicos configurar reglas fácilmente.
• 💡 Las notas manuscritas por robots de Handwritten son diseñadas para parecer auténticas, utilizando variaciones en la escritura y espaciado para imitar la imperfectión humana.
• 📈 Handwritten ha publicado un informe de investigación de consumidores que muestra que la mayoría de los clientes no se sienten apreciados por sus marcas, y recibir una nota manuscrita es una forma popular de sentirse valorado.
• 💖 La empresa ha trabajado con una compañía de cajas de snacks para recuperar clientes después de errores en los pedidos, lo que ha resultado en una mayor lealtad y valor de vida tiempo del cliente.
• 🎁 Handwritten también ofrece tarjetas de cumpleaños, navideñas y cupones para fomentar la fidelización y el aprecio hacia los clientes existentes.
• 🔍 Los clientes pueden solicitar un informe de estrategia de consumer outreach de Handwritten y ver ejemplos de estilos de escritura en su sitio web, además de solicitar muestras de sus productos.

Q & A

¿Qué es Handwritten y cuál es su principal función?

Handwritten es una compañía fundada por David Wax que se especializa en la creación de notas manuscritas por robots. Su función principal es ofrecer una forma personalizada y automatizada de enviar mensajes a los clientes, lo que ayuda a las empresas a mejorar su relación con los clientes y aumentar su lealtad.

¿Cómo se puede integrar Handwritten con una tienda en línea Shopify?

Handwritten se puede integrar con una tienda en línea de Shopify a través de un plugin disponible en la tienda de aplicaciones de Shopify. Una vez instalado, los comerciantes pueden configurar reglas para desencadenar la envío de notas manuscritas en diferentes eventos, como después de la primera compra o cuando un cliente alcanza un cierto monto de gastos.

¿Qué tipos de eventos comunes se utilizan como desencadenadores para enviar notas manuscritas en e-commerce?

Los eventos comunes que se utilizan como desencadenadores para enviar notas manuscritas incluyen la primera compra de un cliente, cuando un cliente gasta una cantidad específica de dinero, realiza un número determinado de pedidos, o como parte de un programa de retención de clientes o fidelización.

¿Cómo garantiza Handwritten la autenticidad y personalización de las notas enviadas?

Handwritten utiliza una variedad de estilos de mano escrita y técnicas para hacer que las notas parezcan auténticas. Además, se puede personalizar el contenido de las notas incluyendo información específica del cliente, como su nombre y detalles de su compra, para aumentar la sensación de personalización y conexión emocional.

¿Qué es la principal ventaja de utilizar notas manuscritas en la estrategia de marketing de e-commerce?

La principal ventaja de utilizar notas manuscritas es su capacidad para destacarse en un entorno de sobrecarga de información digital. Las notas físicas y manuscritas ofrecen una sensación de personalidad y autenticidad que rara vez se encuentra en las comunicaciones modernas, lo que puede ayudar a fomentar una relación más cercana con los clientes y aumentar la lealtad.

¿Cómo se pueden utilizar las notas manuscritas para recuperar clientes?

Las notas manuscritas pueden utilizarse para recuperar clientes al enviarles un mensaje de agradecimiento o disculpas en situaciones donde la empresa ha cometido un error. Esto puede ayudar a que los clientes sientan que la empresa valora su relación y está dispuesta a asumir la responsabilidad de sus errores, lo que puede aumentar la probabilidad de que el cliente continúe doing business con la empresa.

¿Qué resultados se han observado con el uso de notas manuscritas para recuperar clientes?

En casos específicos, se ha observado que los clientes que recibieron notas manuscritas de recuperación tuvieron un valor de vida tiempo (Lifetime Value) más alto que los clientes que no experimentaron problemas. Esto indica que una respuesta personalizada y auténtica puede tener un impacto significativo en la fidelización y la lealtad de los clientes.

¿Qué es la principal crítica de David Wax sobre el uso de AI en la creación de contenido de marketing?

David Wax ha expresado su escepticismo sobre el uso de AI para la generación automática de contenido de marketing, como notas manuscritas. Aunque reconoce el valor de AI para brindar ideas y sugerencias, él personalmente no confía completamente en la capacidad de AI para crear contenido que sea efectivamente personalizado y auténtico sin la supervisión humana.

¿Qué recursos adicionales ofrece Handwritten para ayudar a las empresas a mejorar su estrategia de marketing?

Handwritten ofrece una variedad de recursos, incluyendo un informe de investigación de consumo personalizado que detalla las preferencias de los clientes en cuanto a canales de personalización, así como una herramienta AI en su sitio web para ayudar a generar contenido de notas. También ofrecen muestras de sus productos y una amplia lista de integraciones con plataformas como Shopify y Salesforce.

¿Cómo se pueden ver los videos de los robots de Handwritten escribiendo las notas?

Los videos de los robots de Handwritten escribiendo las notas pueden verse en YouTube a través del enlace proporcionado en el sitio web de Handwritten. También hay un enlace directo en la parte inferior de su página para acceder a su canal de YouTube.

¿Qué sugiere David Wax para las empresas que buscan mejorar su estrategia de retención de clientes?

David Wax sugiere que las empresas deberían enfocarse en la autenticidad y la personalización en sus estrategias de retención de clientes. Enviar notas manuscritas personalizadas puede ser una forma efectiva de hacer que los clientes se sientan valorados y apreciados, lo que puede aumentar su lealtad y su tendencia a comprar de la empresa en el futuro.

Outlines

00:00

📜 Entrevista con David Wax, fundador de Handwritten

La entrevista comienza con una introducción a David Wax, fundador y CEO de Handwritten, una compañía que ofrece notas manuscritas por robots para enviar mensajes personalizados a los clientes a gran escala. Se discute su trasfondo como emprendedor serial, incluyendo su experiencia con la empresa de marketing móvil Sell It, y su transición hacia el negocio de notas manuscritas. David destaca la importancia de la retención de clientes y la conexión personal en el marketing electrónico de hoy en día.

05:00

🤖 Proceso de creación de notas manuscritas por robots

David Wax describe el proceso detrás de la creación de notas manuscritas por robots, incluyendo la integración con Shopify y Zapier para desencadenar envíos basados en eventos de compra. Detalla cómo se personalizan las notas, la automatización del proceso de escritura y envío, y el enfoque en la retención de clientes y agradecimiento. También menciona el uso de diferentes estilos de escritura para hacer que las notas parezcan auténticas y el esfuerzo por no revelar la identidad de la compañía a sus clientes.

10:01

🎁 Estrategias de marketing con notas manuscritas

Se discuten estrategias específicas de marketing que involucran el uso de notas manuscritas, como el envío de tarjetas de cumpleaños, recordatorios de vacunación y la recuperación de clientes. Se menciona un caso de éxito con una empresa de cajas de snacks que utilizó notas manuscritas para recuperar la confianza de los clientes después de un error en el servicio. Además, se habla sobre el valor de la personalización y la autenticidad en las comunicaciones de marketing.

15:02

📈 Análisis de la efectividad de las notas manuscritas

Se presenta un análisis basado en una encuesta a 2000 consumidores sobre si se sienten apreciados por las marcas con las que interactúan. La mayoría no lo hacen, y las notas manuscritas se identifican como una forma efectiva de demostrar aprecio. Se discute cómo las notas manuscritas pueden aumentar la lealtad y el valor de vida útil del cliente, y se sugiere que incluso los clientes que experimentan un error en el servicio y reciben una nota de disculpas tienen un valor de vida útil más alto a largo plazo.

20:04

🔗 Recursos adicionales y próximos pasos

David Wax invita a los oyentes a descargar el informe de encuesta de Consumer Outreach de su sitio web para obtener más información sobre las estrategias de marketing personalizado. También menciona la disponibilidad de muestras de notas manuscritas y la integración de Handwritten con varias plataformas como Shopify y Salesforce. Finalmente, se promueve el contenido en YouTube que muestra el proceso de escritura de las notas por robots.

Keywords

💡E-commerce marketing

E-commerce marketing se refiere a la promoción de productos o servicios a través de Internet. En el video, se discute cómo las marcas pueden utilizar estrategias no tradicionales, como las notas manuscritas automatizadas, para conectarse con los clientes y aumentar su fidelización.

💡Personalización

La personalización es el proceso de adaptar un producto, servicio o mensaje de marketing para satisfacer las necesidades o preferencias individuales de un cliente. En el contexto del video, la personalización se logra enviando notas manuscritas que parecen escritas a mano, pero son generadas por robots.

💡Fidelización de clientes

La fidelización de clientes es la estrategia de mantener a los clientes leales y satisfechos para que continúen comprando o utilizando los servicios de una empresa. En el video, se destaca la importancia de la fidelización en el marketing de comercio electrónico y cómo las notas manuscritas pueden contribuir a ella.

💡Notas manuscritas automatizadas

Las notas manuscritas automatizadas son mensajes impresos que imitan la apariencia de una nota escrita a mano. Estas notas son generadas por robots y se utilizan para enviar mensajes personalizados a los clientes a gran escala.

💡Serial entrepreneur

Un emprendedor serial es alguien que funda múltiples empresas, generalmente con éxito. En el video, David Wax se describe a sí mismo como un emprendedor serial, habiendo fundado no solo Handwritten sino también otras empresas en el pasado.

💡Tecnología de robots

La tecnología de robots se refiere al uso de máquinas automatizadas que pueden realizar tareas que normalmente requerirían la intervención humana. En el video, se menciona la tecnología de robots en relación con la creación de notas manuscritas automatizadas.

💡Reputación de marca

La reputación de marca es la percepción que los clientes y el público en general tienen acerca de la calidad y el valor de los productos o servicios de una empresa. En el video, se sugiere que el uso de notas manuscritas automatizadas puede mejorar la reputación de marca al demostrar un compromiso personalizado con los clientes.

💡Costos de adquisición (CAC)

Los costos de adquisición (CAC) son los gastos asociados con persuadir a un nuevo cliente para que utilice un producto o servicio por primera vez. En el video, se discute cómo retener a los clientes existentes es más económico que adquirir nuevos, ya que los CAC pueden ser altos.

💡Integraciones de plataformas

Las integraciones de plataformas son la capacidad de diferentes sistemas o servicios de software de trabajar juntos para compartir información y mejorar la eficiencia. En el video, se habla de cómo Handwritten se integra con plataformas como Shopify y Salesforce para facilitar el envío de notas manuscritas automatizadas.

💡Estrategias de marketing

Las estrategias de marketing son planes y tácticas diseñadas para promocionar y vender productos o servicios. En el video, se exploran estrategias de marketing no tradicionales, como el uso de notas manuscritas automatizadas, para diferenciarse en un mercado saturado y mejorar la experiencia del cliente.

💡Automatización de procesos

La automatización de procesos se refiere al uso de tecnología para realizar tareas repetitivas de manera eficiente sin la necesidad de intervención humana. En el video, se aborda la automatización del envío de notas manuscritas por parte de robots, lo que permite a las empresas ahorrar tiempo y recursos.

Highlights

David Wax, founder and CEO of Handwritten, discusses the innovative approach of using robots to write personalized handwritten notes for customers at scale.

Handwritten's service offers a unique blend of personalization and automation, aiming to create authentic connections with customers through physical mailers.

David's background includes founding a mobile marketing firm and working with major brands, highlighting his experience in the industry.

Handwritten's robots are designed to mimic human handwriting, with the ability to vary letter forms and spacing for a more authentic look.

The company's use of robots for handwriting notes has been featured in major publications, showcasing the innovation and reach of their service.

Retention and creating a personal connection with customers are key focuses in e-commerce marketing, and Handwritten's service aims to enhance these efforts.

Handwritten offers a Shopify plugin and integrations with other platforms like Zapier for seamless automation of personalized note sending.

David Wax's motivation for starting Handwritten was the realization that in the noise of digital communication, a handwritten note truly stands out.

The company's process involves setting up triggers for sending notes, such as after a purchase, and using templates or custom messages for personalization.

Handwritten's service is particularly effective for customer retention, loyalty building, and winning back customers who have experienced issues with a brand.

A snack box company used Handwritten's service to apologize for order mistakes, resulting in higher lifetime value from customers who received the personalized notes.

Handwritten's AI system can generate personalized notes, but the company emphasizes the importance of human oversight to ensure the message is right.

David Wax shares insights on the importance of saying thank you and appreciating customers, emphasizing the cultural shift needed in business communication.

Handwritten's service can be used for various purposes, including birthday cards, holiday cards, and coupons, providing a year-round touchpoint for businesses.

The company offers a consumer outreach report based on a survey of 2000 consumers, providing data on personalization channels and appreciation from brands.

Handwritten's robots are capable of writing in multiple handwriting styles, allowing for a high degree of customization for their clients.

David Wax invites listeners to visit Handwritten's website for a consumer outreach survey, sample kits, and to explore integrations with various platforms.

The interview concludes with a discussion on the potential of AI in marketing and the value of using innovative tools like Handwritten's service in e-commerce.

Transcripts

And welcome to

e-commerce marketing with the Pitbulls where we catch up with craft brands

to hear their story and learn how they're growing their e-commerce channel.

So we just wrapped up our interview with David Wax.

He is the founder and CEO of Handwritten.

That's handwritten with a Y.

They're a company that sells notes, handwritten notes.

They're written by robots and can go out to your customers at scale.

So it's a really kind of neat way to, you know, include a personalized approach

and send the sender the customer, a really personalized message.

Before handwritten, David was a serial entrepreneur.

He also founded Sell It, a mobile marketing firm.

Did a lot of SMBs in the early days of that technology,

and he's been interviewed by Wall Street Journal, USA Today, Variety,

Washington Post and now e-commerce marketing with the pitfalls.

So really high level list there.

So yeah, I thought this was just a great, great conversation.

Really interesting to think through.

You know, right now

retention is the name of the game and probably even more than that,

it's creating an authentic connection,

a personal connection with each individual customer.

So really cool to kind of come up with you know, really a better mousetrap

in terms of ways to reach out to the customer and build,

you know, even if it's not 100% that the customer gets this and thinks

it's an actual handwritten note, it's just a little bit different.

You know, it's it's a physical mailer.

And it really, you know, I think really kind of gives that idea

that that,

you know, you're thoughtful in your and you're putting forth

a really personalized connection to the customer.

So, yeah, I thought this was just a really, really cool technology,

just a really interesting idea what you think.

Lindsey

We have been talking so much to our clients and guests

about extending customer lifetime value, and we talk about all

these different ideas on how to do it.

And I love out of the box ideas like this.

And so I think I'm kind of I understand like the challenge of

if you look at what they're producing here,

would a customer really be able to look at this

and determine that it was written by a robot? I don't know.

They look pretty realistic.

The hand, the handwriting looks really good.

But he even includes a really great story.

And use case about a company

using these notes to win back customers.

So definitely look to that as you're thinking

about how to include handwritten in your Ecom marketing.

So I really love this conversation.

It was totally out of out of left

field, out of the box, and those are sometimes my favorites.

Definitely. Let's go get started.

All right.

So here we are joined by David Wax.

Thank you so much for being with us today.

David, why don't you take a little bit of time,

let our listeners know a little bit about yourself, a little bit

about handwritten and and yeah, we'll go ahead and get started.

Yeah.

Thanks so much for having me, Andy.

So, yeah, I'm the founder and CEO of Handwritten.

We've been doing this just shy of ten years,

February of 24 will be our ten year anniversary.

We are, to my understanding,

the largest provider of automated handwritten notes in the world.

We use 175 robots,

give or take, to write out notes at scale.

These robots are built in our facility in Phenix,

and then we kind of just put them to work writing on behalf of our clients.

So that's kind of what we do.

But, you know, I'm happy to just talk about the magic of a handwritten note

because that's really where I come from.

Just a real quick background on me.

Prior to doing this handwritten note business, I was also in the messaging

space.

I started a texting company back when texting was brand new.

So we helped companies like Abercrombie and Fitch, Toys R US, Sam's Club,

OfficeMax, Crate and Barrel with their text messaging initiatives.

And I sold that company and decided that what people, you know,

is kind of part of the noise that people were receiving so many texts

and so many emails and then slacks and tweets

and everything else that none of it really stood out.

But what really stands out is an old fashioned handwritten note.

So that's kind of why I got in the writing space.

That's really awesome.

We work with, you know, obviously primarily ecommerce businesses.

And one of the things that I'm seeing really across the board, seeing a lot more

focus on direct mailers in general.

So just in anything, you know,

getting something physical these days, I think really, you know,

makes a big difference where everybody's so used to or kind of drowning out

in the noise of email and SMS and everything else.

You know, getting real physical mail can be kind of a refreshing thing.

And then obviously personalizing it and getting that handwritten feel

takes that one step further.

So really, really cool service.

Thank you so much.

Yeah, it's it's been interesting.

I'm curious, can you walk us through what's the process?

Kind of you know, I guess I'm thinking of this in terms of

kind of applying it to my experience in email with automated flows.

What's the process from like trigger point

where you may be going to send somebody this mail?

What is the kind of the trigger point?

And then ultimately, like,

how does the message get composed, printed and ultimately sent?

Well, for e-commerce, we

actually have a plug in for Shopify or we have Zapier and all that.

But with Shopify, you can actually go into

you can installer from the Shopify marketplace or store,

I forget what it's called, but you install that and then you set up rules

so you could set up rule like after first purchase

or after a client spends a certain amount of money

or after a client does a certain number of orders or,

you know, any number of of rules and then with each of those rules,

you can have a card and a templated message.

So, you know, thank you so much for being one of our most loyal customers,

you know, etc..

You can have that note signed with your name.

We can replicate your signature and then we mail it typically next business day.

So for for e-comm in particular, it's very straightforward

because we just plug into your store and automate the whole process.

If you don't want to do that, we can also,

you know, you can do bulk uploads or go into our website and do one offs.

But yeah, it's been pretty cool to set up some of these little hands off

automations for commerce brands like that.

But the typical use case is thanking customers for purchase.

It's we while we do some prospecting and we actually have a cool

tool on our website to do that, it gets kind of expensive

because, you

know, we're certainly not as cheap as bulk mail.

The very first thing we do is print something.

So that's all of bulk mail is printing.

And then on top of that print, we had to feed it into a robot

for writing, feed the envelope into another robot for writing,

match them together, put a real stamp on which is more expensive than bulk,

and then mail the whole thing.

So yes, you can use this for kind of new client outreach or know

trying to boil the ocean, but it's going to be expensive.

The the biggest use case is really saying, thank you, employee

retention or customer retention,

growing loyalty, that type of thing.

On our website, actually, if you got a handwritten dot com and it's

handwritten with a Y, you can request our custom consumer outreach report.

And in there we kind of talk about we did a survey of 2000 consumers

and we asked them if they feel appreciated by their brands they work with.

And by and large, most of them don't.

And then we provided, you know, a number of ways to to feel appreciated.

And one of the most popular was receiving a handwritten note.

And if you do feel appreciated what you do well, you buy more, you refer more,

all the obvious.

So our use case is really about

building that

relationship with your existing clients and we can help you automate that.

But then of course, also birthday cards, holiday cards, and maybe one or two coupon

outreaches to existing clients over the course of a year makes a lot of sense.

Yeah, especially retention right now is kind of the the word of the day

as as you know, PBC and paid in general has gotten more and more expensive.

Everybody's super focused on retention.

So really cool to hear that there's an alternative just to do pure email.

Yeah, yeah.

It's but we were talking before the show about cost per acquisition of people

who say, well, did you spend all that money to acquire them?

You certainly want to hold on to them longer to,

you know, it's much, much less

expensive to retain a client than find another one.

So we help you do that.

And then from a non ROI perspective, just being a good business

or a good person, you know, I think as a overall culture in the United States,

we forgot the importance of saying thank you and just the benefits

that can have long term without measuring it,

just being a good person and saying thank you.

Because these days there's a million companies that do anything.

And so for a customer to do all their research

and then come pick you, that that's really meaningful to us.

And I'd have to imagine it's meaningful to every other company, too.

So just,

you know, being a good steward and saying thank you, I think is really important.

I can see this being used for winning back customers, too.

Do you have any cases around that?

We do.

We work with a snack box company,

so if you want to subscribe to receive snacks sent to your office every month,

they're one of the larger companies that does that.

And what they found was if they screw up your order,

meaning I don't know what they told us if they screw up your order.

So I'm guessing it's they forget to send you your snacks.

They're delayed.

The the box gets damaged or they send you the wrong snacks.

They will send you another boxes.

Snacks with some swag thrown in and a handwritten note apologizing

for the issue.

And while the swag helps and the additional snacks help,

what they're finding is people that received that win

back experience were sort of ownership of the error.

You know, we're so sorry we did not live up to our service or whatever that is.

Those clients that received the win back with the handwritten note

have a higher lifetime value to the company than clients

that never screwed up in the first place, meaning they end up staying

in the subscription longer and buying more.

So what they then did was thought, this works,

so why don't we screw up with everybody and send everybody?

It went back and they were able to raise all types that way, all boats that way.

So they actually I thought that was rather clever of them.

I see now why you can't can't disclose the name of the company.

Yeah, I can't disclose any names, which is kind of on the frustrating side

because while what we do I think is a genuine thought, you know,

saying thank you and being appreciative and a little bit of a different channel.

People don't want to know,

don't want to share that they're not actually writing it, you know.

And to that, I'd say what's what's the difference of having

an intern write these handwritten notes versus using a company

that reduces the risk of,

you know, of screwing up the note

or having sloppy handwriting or getting the notes out on time.

And that's kind of where we started.

But companies don't like to admit they use us.

Yeah.

Can you tell me a little about, like, I'm curious, a first and foremost, just, you

know, if I was to receive one of these, like how it with a

with a trained eye,

how closely can I, can I tell that it's that it's, you know, a hand,

a note written by a generator or versus, you know, just written with a pen.

Yeah.

So I am going to be the most critical of this.

And what I would say is twofold.

One, it depends on the handwriting style.

And we have 20 or 30 handwriting styles available.

You could go to handwritten icon slash

features,

handwritten dot com slash features and see those handwriting styles.

There are many of them.

Most of them look very authentic,

but there's a few where they're just a little too perfect.

And with those, I'd say you can

you can obviously tell

there's several that

when I or most I'd say when I see the notes writing on the robot.

So I literally see the robots in the writing.

And I still can tell when it pops out that it looks that good,

especially if it's like a client's special handwriting that I'm not used to

because we can recreate handwriting for our clients too, So we do it.

So if I were to send you a note and and say,

Hey, you know, did you receive my note?

And you'd probably say, Yes, I got it. Thank you very much.

If I then said, Did you know was written by a robot,

you're going to put it under

a completely different level of scrutiny and then you'll probably, you know,

have a good, good idea was we do a number of things

to keep you guessing.

Number one, we vary the letters.

So two O's look different, two O's together.

Look do it different than 2 hours apart.

And then apart they look different throughout the document.

How you know, how you cross t's you know,

if you put two t's together, do you cross it with one crossbar or two?

We vary all that ligature combinations and letters

and then we also vary the line spacing.

So, you know,

it doesn't look like you wrote with a ruler underneath.

And then we bury the left margin.

So it's not like you're writing on a straight edge down the page.

And finally, we worked the text ever so slightly.

So it looks like you tried to stay straight, but you did a

you know, a B-plus job at staying straight.

It's very much an art in the nuance in like

you don't want, you know, one of our competitors,

which actually just went out of business, it was like way

pushed over dear first and then the next line way to the left.

And it was just overkill.

It look, you know, is kind of uncanny.

Valley and for us we were very it's

very slight changes line to line and that's

what makes it look the most realistic That's really interesting.

It's a it's it's neat to think under the hood

like what would what is it that would actually make this

especially like in the age of AI right now everybody's kind of thinking that like

could I really tell this, you know, air content versus something else

and what are the touch points that would that would help you to know

when we when we put out the warping feature,

we sent out a big email that said, now are handwriting worse than before.

We're very proud of the fact that we're constantly trying

to create minor imperfections that pass muster.

So yeah, we yeah, that's kind of what we do.

Then what about the copy itself, I guess how segmented

are you by, you know, individual criteria for the, for the customer?

And then is any of it like a generator or anything that's, you know, to customers

who hit the exact same trigger or receiving a slightly different message?

Well if you're doing it through Shopify,

it's primarily templated, but you can replace,

you know, the product they bought, name and stuff like that.

If you do it through our website, there's a bulk upload tool

where you can literally have every single

note different and there'd be no additional cost to that.

So for instance, with that snack company we were working on a cross-sell

opportunity.

So it's like, Hey Andy, I saw you bought the spicy peanuts.

You might want to look into the, you know, whatever

spicy mango dried mango next time.

So we were doing cross sells there now with they I yes we

it was funny I thought we had actually one of the most obvious

use cases braai when it came out before using A.I..

We have a template, a list of templates to choose from to kind of,

you know, what's a good birthday note, What's a good thing,

you know, what's a good real estate know?

And I had the account managers bang those out,

but now we have a full air system.

We just say, you know,

write a note to ending thanking them for being on on the podcast.

And then it writes you a great note using open ended technology.

So we do have that.

I know people can link stuff together

through Macomb or Zapier, too fully automated, personable.

Personally, I wouldn't trust it.

You never know what the guy's going to write, but I know people can do that.

So you could do it that way too.

But right now the A.I.

is very much on our website as an on demand tool.

Where you go in to write a note is, okay, let me use the AI system and

then then it'll pop up.

Yeah, it

seems to be the biggest use case really across the board, right?

Is to like kind of

give you some good ideas to start from, but ultimately you still need

the human set of eyes to make sure that it's right.

Like you said, I don't know that I would trust it

just to automatically generate something and then send Yeah, yeah.

I've been playing with the new Microsoft

copilot pro or it I would I wouldn't buy it again

but I paid for the 25 or $30 a month annual

purchase of the new office plug in and it is a tremendous disappointment.

So if I could get my money back from that.

But yeah, yeah, yeah.

We've been loving Chatty Betty and using that.

We just actually just got out of the team's plan.

So we're, we're using it

for a lot of different things and it does seem really valuable for

things like brainstorming and, you know, coming up with, with ideas.

But, but yeah, certainly for actual full up copywriting, it's,

it's not quite there yet.

It seems like, yeah, I just plan to retreat with a

leadership group on the part of using Chatty Betty.

I said you know provide me

examples of good retreat sites that are near Phenix, Arizona, and it

gave me some tremendous examples.

And we went, we did it.

So that's really cool. Yeah,

they'll be fun to watch as it gets better and better.

Yeah.

Awesome.

Well, this has been really, really helpful and I've loved kind of learning more

about handwritten notes and how we can can implement them at scale.

I think we were talking about this a little bit before we hopped on the the,

you know, the call here.

But I think every successful brand that we work with, especially a lot

that we interview on the podcast here, it seems like oftentimes they have

that little extra trick up their sleeve or some sort of, you know,

nontraditional way of marketing that they, you know, that they use to get ahead.

And I feel like that

sometimes really goes through to the core of the brand

and really becomes a big part of the brand story as well.

So it's a really interesting, you know, better mousetrap in a lot of ways.

So hopefully our our listeners will check you out and

and see if it's right for their business.

Yeah, I highly recommend downloading the Consumer Survey

Consumer Outreach survey from our Web site because we've literally

just hired a survey company and a survey survey.

It was poll fish they surveyed 2001.

I don't know why the one, but they surveyed 21

consumer was completely blind, not clients of ours.

And the results are pretty telling.

You know, as far as personalization channels,

you know, across email text, handwritten notes, phone calls.

And it's it's got some great data in there.

So if any of your listeners are looking for some good data

to bring to their next meeting, please check that out.

Awesome.

And we usually end with

if you could let our let our listeners know where they can find you.

And you know what they'll they'll find when they get there.

Maybe you can just tell them how to get to that that consumer outreach survey.

Yeah.

So just visit handwritten comments and w r y t

t n dot com and then go to the resources tab in the upper right.

And it's the fourth or third or fourth item

on that list, and we'll email it right over to you.

You can also request

samples of handwritten dot com and we'll send you a full sample kit

so you can see for yourself if it's right for you and your business.

And then you can also browse our extensive integrations.

We're the only company, to my knowledge, that does hand.

I take that back.

There's us and one other company in the handwritten note space on Shopify.

I think we have a bit of a better

integration than the other one does, but check us both out as well

as we're the only ones that do Salesforce and a number of other platforms.

So please feel free to

give us a call

and we'll walk you through all those options.

Really awesome.

I just want to see some videos of all the robots writing the notes.

Yeah, I feel like that. That would be really cool.

Go to YouTube.

Well, at the bottom of our website, there's our YouTube link

and we have all those videos there so you can see the robots.

And one of my employees was saying, We need a drone video of the office.

You can see the scope of what we do, all these robots and I

actually own a drone, but I'm not confident in my flying ability

to not bump into the robots or my employees.

So we'll try to get that done, but it's not there yet.

That's funny.

Well, thank you so much, David, for for joining us today.

We really appreciate it.

And thank you for everyone watching and listening to Ecom Marketing

with the pit bulls,

remember to subscribe to get all of our podcast

and YouTube videos as soon as they're released.

And if you're finding the show valuable,

we'd also really appreciate a like on YouTube or a review on

your favorite podcast player, and we'll catch you all next time.

it's Andy.

I'm here with Percy, the original PPC Pitbull.

Thanks for checking us out today.

If you're ready to take the next step in your digital marketing journey,

come on over to PC Pitbull, XCOM and book a Free Strategy Session.

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