Building the E commerce for India - Blinkit | Tanaya Lal

Summary

The speaker expresses excitement about joining a company, Blinkit, known for its quick commerce model. They discuss their journey from architecture to interior design and how it evolved to product design. The talk covers their role in creating user-centric designs at Blinkit, focusing on the Indian audience's needs. They highlight the company's strategy to build trust in e-commerce through initiatives like 'no questions asked returns' and emphasize the importance of understanding local consumer behavior to design products that resonate with the Indian market.

Takeaways

• 😀 The speaker expresses excitement about seeing everyone's smiling faces and intends to keep the talk short and sweet.
• 🎨 The speaker has a background in architecture and interior design, and has evolved over time, starting with architecture and moving into set design for feature films.
• 💡 The speaker's role at Blinkit involves working with a fantastic team, including product designers, visual designers, and UX writers, to create products that users love and use.
• 🛒 Blinkit aims to transform the quick commerce experience in India by understanding local needs and building products suited for Indian audiences.
• 📈 The speaker discusses the importance of trust in e-commerce, especially in India, where the traditional economy is based on trust, and how Blinkit addresses this through initiatives like 'No Questions Asked Returns'.
• 🌱 The speaker highlights the challenge of designing for a diverse user base in India, ranging from young to elderly, and the importance of empathy and understanding user needs.
• 📱 The speaker emphasizes the need for designing with accessibility in mind, considering the varying levels of tech-savviness among users, from first-time smartphone users to the elderly.
• 🎉 The speaker mentions the influence of Indian festivals on shopping behavior and how Blinkit incorporates this into their design strategy to enhance user experience.
• 🔍 The speaker discusses the introduction of features like 'Ordering from Home' and 'Ordering for Others' to cater to the needs of users during festivals and special occasions.
• ⏰ The speaker talks about the success of instant delivery services and how Blinkit aims to build on user expectations and experiences, especially with the introduction of 10-minute delivery promises.

Q & A

What is the main focus of the video script?

The main focus of the video script is to discuss the design process and user experience considerations for an Indian grocery delivery app, emphasizing the importance of trust, convenience, and local market adaptation.

What role does the speaker play in the company?

The speaker is a multi-hyphenate designer who has worked as an architect and interior designer, and is currently involved in digital product design, specifically with Blinkit, for around three years.

What is the significance of the 'Blinkit' app in the context of the script?

Blinkit is a quick commerce app that aims to transform the grocery shopping experience in India by offering a fast, convenient, and reliable service that addresses the needs of Indian consumers.

How does the design team at Blinkit approach product design for the Indian market?

The design team at Blinkit focuses on understanding the needs of Indian consumers, incorporating local insights, and building products that are not only suited to Indian tastes but also culturally relevant and contextually appropriate.

What challenges does the speaker mention regarding the traditional grocery shopping experience in India?

The speaker mentions that traditional grocery shopping in India faces challenges such as trust deficit, especially when it comes to the quality and freshness of vegetables and other grocery items.

How does Blinkit address the trust deficit in grocery shopping mentioned in the script?

Blinkit addresses the trust deficit by introducing features like 'Ask Returns' and 'No Questions Asked Returns', ensuring quality assurance, and providing a visual language that assures customers of the freshness and quality of the products.

What is the 'dark store' concept mentioned in the script?

The 'dark store' concept refers to small, warehouse-like facilities used by quick commerce companies like Blinkit for storing and fulfilling orders rapidly, often located in areas with high population density to ensure quick delivery.

How does the speaker describe the evolution of the grocery shopping experience with the advent of quick commerce?

The speaker describes the evolution as transformative, moving from traditional shopping to a more convenient, doorstep delivery model that leverages technology and strategic design to enhance user experience and trust.

What is the importance of the 'Order from Sam' feature in the Blinkit app?

The 'Order from Sam' feature is important as it personalizes the shopping experience, allowing customers to order groceries as if they were placing an order with a trusted local shopkeeper, enhancing the sense of familiarity and trust.

How does the design team ensure that the app is user-friendly for a wide range of users in India?

The design team ensures user-friendliness by considering the diverse user base, including first-time smartphone users, elderly individuals, and varying levels of literacy. They focus on designing with simplicity, clarity, and intuitive navigation.

What is the strategy behind introducing festival-specific features and designs on the Blinkit app?

The strategy behind introducing festival-specific features and designs is to resonate with the cultural significance of various Indian festivals, enhancing the shopping experience by offering festival-themed products and promotions, thus driving engagement and sales.