Instagram, como começar do zero. Do zero aos 100 seguidores

Método VTSD

13 Mar 202414:53

Summary

TLDRThis video script is a step-by-step guide for starting an Instagram account from scratch. It emphasizes the potential to reach billions despite having zero followers and suggests investing a small amount for promotion. The speaker advises creating attractive highlights that address hidden urgencies in the niche, preparing engaging content like live videos and inspirational posts, and using storytelling to connect with the audience. The script also promotes a course called 'Stories 10x' for advanced Instagram strategies, applicable for various industries.

Takeaways

😀 Starting an Instagram account from zero is possible with a strategic approach.
💡 The potential reach on Instagram is enormous, with the ability to target a global audience of up to 11 billion people.
💰 Even a small investment of $1 can help you reach between 400 to 6300 people, depending on the quality of your advertisement.
📸 It's important to create an attractive profile picture and use high-quality visuals to represent your brand or personality.
📝 Utilize 'Highlights' to showcase the top five hidden urgencies of your niche to attract and engage your target audience.
🗣️ Engage with your audience by creating 'Stories' that address their pain points and desires, and use Q&A sessions to establish credibility.
🎥 Long-form content like hour-long lives can provide valuable information and increase the time viewers spend on your profile.
💬 Selling is easier with dense content that resonates with your audience, making them more likely to purchase your products or services.
🌟 Inspiring and value-driven content helps build a connection with your audience, making them more likely to follow and support you.
🚀 To grow your account, invest in advertising to attract followers, but ensure that the investment leads to a return through sales.
📈 The 'Stories 10x' course offers advanced strategies for curating content, engaging with followers, and monetizing your Instagram presence effectively.

Q & A

What is the main focus of the video script?
-The main focus of the video script is to provide a step-by-step guide on how to start an Instagram account from scratch and grow followers, particularly with the aim of selling to those followers.
What is the first thing the speaker suggests doing when starting an Instagram account with zero followers?
-The first thing the speaker suggests is to have a premise that even with zero followers, one has the potential to reach a vast audience, and to invest in advertising to attract the initial followers.
How much can one potentially reach on Instagram with a small investment, according to the speaker?
-With a small investment of R$ 10, one can potentially reach between 400 to 6,300 people, depending on the quality of the advertisement.
What is the significance of 'urgentes ocultas' in the context of the script?
-'Urgentes ocultas' refers to the hidden urgencies or related issues that when addressed, create a sense of urgency for the audience to solve a problem, which is a strategy to attract followers on Instagram.
Why does the speaker emphasize creating 'Highlights' on Instagram?
-The speaker emphasizes creating 'Highlights' to showcase the top issues or 'urgentes ocultas' of the niche, which helps in engaging the audience and addressing their immediate needs or interests.
What is the strategy behind doing long-form content like live videos, as suggested in the script?
-The strategy behind doing long-form content like live videos is to provide dense and valuable content that keeps the audience engaged for a longer time, increasing the chances of them making a purchase.
Why does the speaker recommend creating inspirational and value-based posts and not just technical or promotional ones?
-Inspirational and value-based posts help in building a connection with the audience, making them like and trust the account holder, which in turn increases the chances of them purchasing products or services.
What is the 'Stories 10x' course mentioned in the script and how does it relate to Instagram growth?
-The 'Stories 10x' course is a resource mentioned for enhancing Instagram growth. It teaches advanced techniques for creating engaging stories, optimizing advertising, and selling effectively to followers.
How does the speaker justify the cost of investing in Instagram advertising?
-The speaker justifies the cost of advertising by explaining that it's an investment that can yield a return by attracting followers and leading to sales, which can far exceed the initial advertising cost.
What is the speaker's view on the common approach of not investing in Instagram and just posting daily?
-The speaker views the common approach of not investing and just posting daily as ineffective, as it often leads to no sales and does not help in growing the account or reaching a wider audience.
How does the speaker demonstrate the practical application of the strategies discussed?
-The speaker demonstrates the practical application of the strategies by sharing personal experiences, such as growing an Instagram account from zero to millions of followers and the success of his students applying these techniques.

Outlines

00:00

🚀 Starting an Instagram from Scratch

The speaker addresses the misconception that having zero followers on Instagram is a barrier to success. They recount their experience of starting an Instagram account for Kátia with zero followers and growing it to millions. The speaker emphasizes the potential to reach billions of people and explains how even a small investment can attract a targeted audience. They discuss the importance of creating engaging content and the potential to monetize through sponsored posts and sales, providing a step-by-step guide to starting an Instagram account from scratch.

05:03

📈 Building an Engaged Audience

The speaker provides a detailed strategy for creating an Instagram presence with zero followers. They suggest starting with a visually appealing profile picture and crafting 'highlights' that address the hidden urgencies or pain points of the target audience. The speaker recommends using 'Stories' to showcase expertise and create a narrative around the user's identity and values. They also discuss the importance of long-form content, such as live videos, to engage viewers and the strategy of self-asking and answering questions to populate the Q&A section, even with zero followers.

10:05

💸 Monetizing Instagram with Targeted Content

The speaker outlines a monetization strategy for Instagram, focusing on creating valuable content that resonates with the audience. They discuss the importance of selling not just products but also beliefs and values that the audience can connect with. The speaker emphasizes the need for a diverse content strategy that includes technical advice, inspirational messages, and personal stories to build a loyal following. They also touch on the importance of communication skills and offer a course recommendation for improving content creation. The speaker concludes with a call to action for viewers to apply these strategies and consider further learning through their 'Stories 10x' course.

Mindmap

Keywords

💡Instagram

Instagram is a social media platform primarily known for sharing photos and videos. In the context of the video, it's the main channel through which the speaker discusses strategies for growing an audience from zero followers. The speaker emphasizes the importance of understanding Instagram's advertising capabilities to reach a broad audience, even with no initial followers.

💡Followers

Followers on social media platforms like Instagram represent individuals who have chosen to receive updates from a particular account. The video script discusses the challenge of starting an Instagram account with zero followers and provides strategies to attract and engage with followers to grow an online presence.

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority or trust they have established in a particular area. The video mentions the difficulty of becoming an influencer and how having a large following is not the only requirement for success on Instagram.

💡Content Creation

Content creation refers to the process of producing various forms of content such as photos, videos, and stories for social media platforms. The speaker in the video emphasizes the importance of creating high-quality, engaging content to attract and retain followers on Instagram.

💡Paid Advertising

Paid advertising on platforms like Instagram involves spending money to promote content to a larger audience. The video script explains how even a small investment in paid advertising can significantly increase the reach of a post, allowing for the potential to attract a large number of followers.

💡Engagement

Engagement on social media refers to the interactions between users and content, such as likes, comments, shares, and views. The video discusses the importance of creating content that elicits engagement as a way to grow an audience and sell products or services.

💡Urgências Ocultas (Hidden Urgencies)

The concept of 'hidden urgencies' refers to underlying needs or problems that people have, which can be addressed by the content or products offered. The video uses the example of insomnia being a hidden urgency for meditation, suggesting that by addressing these hidden urgencies, one can attract a relevant audience.

💡Segmentation

Segmentation in marketing refers to dividing a broad audience into specific groups based on certain characteristics. The video script mentions the ability to target specific segments of the audience, such as mothers, women, or men of a certain age, to tailor content and advertising more effectively.

💡Direct Sales

Direct sales involve selling products or services directly to consumers, often through personal interactions or online platforms. The video emphasizes the importance of direct sales on Instagram, suggesting that creating engaging content is key to selling effectively.

💡Branding

Branding is the process of creating a unique name and image for a product in the consumer's mind, mainly through advertising. The video discusses the importance of personal branding on Instagram, suggesting that showcasing one's personality, values, and beliefs can attract followers and potential customers.

💡Stories

Instagram Stories are a feature that allows users to post photos and videos that disappear after 24 hours. The video script highlights the use of Stories as a tool for engagement, suggesting that creating a series of Stories addressing hidden urgencies can help attract and retain followers.

Highlights

A step-by-step guide on how to start an Instagram account with zero followers.

The potential to reach up to 11 billion people on Instagram, even with zero followers.

How to use Instagram's advertising to reach a targeted audience with a small budget.

The importance of creating a compelling Instagram profile picture to attract followers.

Strategies for creating 'Highlights' that address the hidden urgencies of your niche.

The concept of 'hidden urgencies' and how to use them to engage your audience.

Using 'Stories' to showcase your expertise and build a connection with potential followers.

The power of long-form content like hour-long lives to establish authority and engage viewers.

Tips for creating inspirational and value-driven content that resonates with your audience.

The necessity of selling with content and how to effectively use Instagram for sales.

Advice on how to create content that represents your beliefs and values to build a loyal following.

The importance of learning effective communication for social media success.

How to use the 'Stories 10x' method to curate content that your audience wants.

A case study of growing an Instagram account from zero to over 10 million followers.

The 'Stories 10x' course and how it can help improve Instagram marketing strategies.

The significance of investing in your Instagram growth to achieve a high return on investment.

Encouragement for viewers to apply the strategies discussed to their own Instagram accounts.

The 'Light Copy' course as a resource for learning to create engaging social media posts.