SCIS 2024 Day 6 - The importance of darkstore in e-groceries

ISCEA Indonesia
7 Jul 202417:37

Summary

TLDRThe speaker, Nabil Rajanik, shares his experience working in the groceries sector, particularly at an online grocery platform called Segari. He discusses the importance of delivery time in the e-grocery market and how it compares to competitors. Nabil explains the transition from a centralized to a decentralized supply chain model, implementing 'Dark Stores' to enhance delivery speed. He also talks about the challenges of managing inventory across multiple locations and the impact of these changes on the business, including increased GMV and improved operational efficiency.

Takeaways

  • 😀 The speaker, Nabil Rajanik, shares his experience working in the groceries sector, specifically at an online grocery platform called 'segari'.
  • 🏪 'Segari' is described as a home-based supermarket, focusing on fresh products like fruits, vegetables, meat, and household needs, with a motto of 'supermarket at home'.
  • 📍 The service area for 'segari' is initially limited to the Jabodetabek area, but the speaker suggests that it might expand as they grow.
  • 📈 The speaker discusses the importance of delivery time in the online grocery business, noting that 'segari' initially offered next-day delivery but has since improved to same-day in certain areas.
  • 📦 The initial centralized supply chain model for 'segari' involved all products coming to a processing center before being sent to customers, which took at least one day.
  • 🛒 To improve delivery times, 'segari' invested in 'Dark Stores', which are fulfillment centers closer to customers, allowing for faster delivery.
  • 📊 The speaker highlights the need to balance efficiency and agility in operations, using data to determine the best locations for Dark Stores based on order density.
  • 📈 The implementation of Dark Stores allowed 'segari' to increase the number of SKUs offered and improve the overall GMV by 40%.
  • 🔄 The transition to Dark Stores also presented new challenges, such as managing independent inventory across multiple locations and ensuring efficient use of space.
  • 💹 The impact of these changes includes faster delivery times, increased sales, and improved operational efficiency, with some stores becoming profitable.

Q & A

  • What is the main topic discussed in the script?

    -The main topic discussed in the script is the experience and challenges of working in the groceries sector, specifically focusing on the online grocery platform 'segari' and its transition to a more efficient delivery model using 'Dark Stores'.

  • What does the speaker suggest is the importance of 'D' in their workplace?

    -The speaker implies the importance of 'Data' in their workplace, as they later discuss using data-driven approaches to optimize the location of fulfillment centers.

  • What is the meaning of 'segari' as described in the script?

    -'Segari' is described as an online shopping platform that focuses on selling fresh goods such as fruits, vegetables, meat, and household necessities, aiming to be a 'supermarket at home'.

  • What was the initial delivery service model of segari, and how did it compare to competitors?

    -Initially, segari offered a 'next day delivery' service, which was the longest compared to competitors. The script mentions competitors like 'si merah', 'si hijau', and 'si biru', with the latter able to provide delivery within 15 minutes.

  • What is the concept of 'Dark Stores' introduced in the script?

    -'Dark Stores' are described as invisible supermarkets, where orders are fulfilled and shipped directly to customers from the closest warehouse without a retail storefront being open to the public.

  • How does the implementation of Dark Stores affect the delivery time for segari's customers?

    -The implementation of Dark Stores allows segari to offer faster delivery times, with the ability to provide same-day delivery and even priority orders within 30 minutes in certain areas.

  • What challenges does the speaker mention regarding the increase in SKUs for segari?

    -The speaker mentions that having a limited number of SKUs could be a factor in changing customer behavior towards online shopping. If the variety of products is not comprehensive, customers may be less inclined to shop online.

  • How does the speaker propose to balance efficiency and agility in the company's operations?

    -The speaker suggests using data analysis to determine the best locations for Dark Stores, considering factors like order density and the need for efficient inventory management to balance efficiency with agility.

  • What impact did the transformation to Dark Stores have on segari's business?

    -The transformation led to a significant increase in delivery speed, an increase in the number of SKUs offered, and a drastic increase in GMV by 40%. It also improved the operational PNL and revenue per square meter.

  • What is the speaker's hope for the future of segari after implementing these changes?

    -The speaker hopes that by aggressively implementing Dark Stores and improving operations, segari can contribute to the overall company profitability and move towards a positive direction, with some stores already achieving profitability.

Outlines

00:00

🛒 Introduction to Grocery Retail and Segari

The speaker, Nabil Rajanik, introduces himself as a certified CSCM graduate from Universitas Brawijaya with a diverse work background, including stints in the automotive industry and coffee business. He transitions to discussing his current role at Segari, an online grocery platform focusing on fresh produce and household goods. Segari aims to be a 'supermarket at home,' currently serving the Jabodetabek area. The platform faces challenges in delivery times and inventory, which are crucial for customer satisfaction and retention. The speaker outlines the four main topics for the session: an introduction to groceries, challenges faced by Segari, countermeasures to tackle these challenges, and the impact of their strategies.

05:04

🚚 Supply Chain Optimization and Dark Stores

The speaker discusses the initial centralized supply chain model of Segari, where all products from suppliers would first go to a processing center before being listed on the platform. This model required a next-day delivery setup due to the time needed to fulfill orders. To improve delivery times, Segari invested in 'Dark Stores,' which are invisible to the public but function as local fulfillment centers. These stores allow for faster order processing and delivery, bringing the inventory closer to the customers. The speaker explains the concept of 'Dark Stores' as a key strategy to compete with other quick commerce platforms by reducing delivery times and improving customer experience, while also considering the balance between efficiency and agility in supply chain management.

10:06

📈 Data-Driven Location Strategy for Dark Stores

To optimize the location of Dark Stores, Segari employs a data-driven approach to analyze existing order density and determine the most efficient placement for new fulfillment centers. The speaker emphasizes the importance of hyperlocalization, where each Dark Store is tailored to the specific needs of its service area. This approach allows for a more responsive supply chain, addressing the independence of demand in each region. The speaker also mentions the challenges of managing inventory across multiple locations and the need to balance the risk of low sales with the risk of wastage, especially considering the perishable nature of fresh goods. The goal is to ensure that inventory policies are on track and that space utilization within the fulfillment centers is maximized.

15:06

📊 Impact of Dark Stores on Business Performance

The implementation of Dark Stores has allowed Segari to offer faster delivery times, increasing the number of SKUs and significantly boosting the company's GMV by 40%. The speaker compares the operational model of Segari with traditional supermarkets, highlighting the benefits of a more flexible and efficient approach. The operational PNL (Profit and Loss) has improved, with higher revenue per square meter due to the efficient use of space in Dark Stores. The speaker expresses optimism that with continued aggressive implementation of Dark Stores and operational improvements, Segari can contribute to the overall profitability of the company. The session concludes with an invitation for questions, indicating the speaker's openness to further discussion on the topic.

Mindmap

Keywords

💡Groceries

Groceries refer to food and other everyday household items that customers purchase for consumption. In the context of the video, the speaker discusses their experience working in the groceries sector, particularly focusing on the challenges and operations within an online grocery platform. The script mentions the importance of having a diverse range of grocery items available to meet customer demands.

💡Online Shopping Platform

An online shopping platform is a virtual marketplace where customers can browse and purchase products over the internet. The video script describes 'segari' as an online shopping platform that focuses on fresh goods, aiming to provide a supermarket-at-home experience. The platform's operations, delivery services, and the shift to a more efficient model are central to the discussion.

💡Supply Chain

Supply chain management involves the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. The script discusses the initial centralized supply chain model of 'segari' and how it evolved to a decentralized model with the introduction of Dark Stores to improve delivery times.

💡Dark Store

A Dark Store is a facility that operates like a retail store but is not open to the public. It is used for storage and order fulfillment, particularly for online shopping. The video explains how 'segari' adopted the Dark Store model to enhance its next-day delivery service by having inventory closer to customers, thus speeding up the delivery process.

💡Inventory Management

Inventory management is the process of ordering, storing, and using a company's inventory. It's critical for ensuring that products are available when needed while minimizing the amount of capital tied up in inventory. The speaker discusses the challenges of managing inventory across multiple Dark Stores and the need for an efficient policy to balance the risk of low sales with the risk of wastage, especially given the fresh nature of the products sold.

💡Order Density

Order density refers to the concentration of orders in a particular area. In the script, the speaker mentions using data analysis to determine the best locations for Dark Stores based on order density, aiming to optimize delivery times and efficiency. High order density areas are prioritized for Dark Store placement to ensure faster service to customers.

💡Fulfillment Center

A fulfillment center is a warehouse that processes orders for shipment to customers. The video script describes how 'segari' transformed its centralized processing center model to multiple fulfillment centers, or Dark Stores, closer to customers to expedite the delivery process. These centers are responsible for picking, packing, and shipping orders.

💡Next-Day Delivery

Next-day delivery is a shipping option where orders are delivered to the customer within one business day. The script highlights the shift from next-day delivery to same-day delivery as a competitive advantage for 'segari'. This change was made possible by the implementation of Dark Stores, which allowed for faster processing and shipping of orders.

💡GMV (Gross Merchandise Volume)

GMV refers to the total sales value of merchandise or services sold through a marketplace over a given period of time. The video mentions that the shift to same-day delivery and the introduction of Dark Stores led to a significant increase in GMV, indicating a positive impact on the business's revenue.

💡Operational Efficiency

Operational efficiency is the ability to produce the maximum output with the minimum input. It is a measure of how well a business uses its resources, such as labor, capital, and materials, to produce a product or service. The script discusses the trade-off between efficiency and agility in supply chain management and how 'segari' aimed to balance these to improve both delivery times and operational efficiency.

💡Cash Flow

Cash flow refers to the movement of money into and out of a business. Positive cash flow means more money is coming in than going out, while negative cash flow means more money is going out than coming in. The speaker mentions the importance of considering cash flow when investing in new locations for Dark Stores, as 'segari', being a startup, needed to manage its financial resources carefully.

Highlights

Introduction to the speaker's background in the grocery industry and their experience with 'segari'.

Description of 'segari' as an online shopping platform focusing on fresh goods.

Challenges faced by segari in the early stages of operation, particularly regarding delivery time.

The importance of delivery time in the competitive grocery market and how segari addressed it.

The concept of a centralized network and its limitations in terms of efficiency and agility.

Introduction of the 'Dark Store' model as a solution to improve delivery times.

Explanation of the 'Dark Store' concept as an invisible supermarket close to customers' homes.

The trade-off between efficiency and agility in supply chain management.

Strategies for balancing efficiency and agility in segari's operations.

Data-driven approach to determine the best locations for new fulfillment centers.

The impact of opening Dark Stores on inventory management and the need for localized stock.

The importance of inventory policy in managing the risk of low sales and wastage.

Optimization of space utilization in fulfillment centers to maximize revenue per square meter.

The significant increase in GMV after implementing same-day delivery and the addition of more SKUs.

Comparison of operational models between traditional supermarkets and segari's Dark Store model.

Financial improvements in operational PNL and the positive impact on company profitability.

The speaker's optimism about the direction segari is heading with the aggressive implementation of Dark Stores.

Conclusion and invitation for questions, highlighting the practical applications and future outlook of segari's strategies.

Transcripts

play00:00

[Musik]

play00:06

oke

play00:07

eh Thank you Pak Drajat sudahuka ya eh

play00:12

salam kenal eh rekan-rekan semua eh Pada

play00:17

hari ini saya akan eh share ya Inside

play00:20

mungkin atau mungkin pengalaman sedikit

play00:22

pengalaman saya eh bekerja di groceries

play00:25

dan ya saya merasa ada pentingnya nih

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kita punya D di e tempat kita gitu

play00:32

oke sebelum lanjut mungkin saya mau

play00:35

perkenalan diri dulu ya Ee Nama saya

play00:37

tadi Nabil rajanik eh saya ambil

play00:40

sertifikasi cscm di ia ini saya lulusan

play00:44

Universitas Brawijaya dan pengalaman

play00:46

kerja saya Sebenarnya saya juga saya

play00:48

agak lompat-lompat ya agak

play00:50

lompat-lompatnya ini

play00:52

eh beda industri gitu jadi awalnya saya

play00:55

berkarir di di perusahaan manufaktur ya

play00:58

jadi otomotif

play01:00

jadi di pakina terus saya pindah lagi ke

play01:03

Lombardi masih mirip industri otomotif

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juga cuman

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e ini udah skalanya

play01:10

radaada terus habis itu saya pindah keb

play01:13

keopi kenangan dan sekarang di terakhir

play01:16

ini saya berkar di segari sebagai P

play01:19

maner mungk agak aneh dengarnya ya

play01:21

Kenapa di sekor ada PP nahungkanti juga

play01:26

bisa

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ya Di

play01:30

sektor rtail itu khususnya di groseri

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ini Kerjanya tu sebenarnya

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ngapain gitu oke eh di sesi kali ini

play01:39

saya akan angkat empat topik ya yang

play01:41

pertama mungkin nanti saya akan coba

play01:43

kasih introduction dulu terkait segar

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itu apa sih jadi Mungkin biar kita bisa

play01:48

sama-sama tahu konteks problemnya itu

play01:50

apa ya Nah terus dari situ nentar kita

play01:52

juga akan share challeng-nya yang di

play01:55

yang didapat pada saat eh segari

play01:57

berjalan lalu akan bahas juga

play02:00

countermas-nya untuk menanggulangi

play02:01

challenge tersebut dan juga impactnya

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dari apa yang sudah kita lakukan

play02:07

oke yang pertama Mungkin saya akan

play02:09

introduction dulu segari itu apa ya nah

play02:11

eh mungkin Bapak Ibu Eh belum pernah

play02:14

dengar apa itu segari Nah segari ini

play02:17

bisa dibilang supermarket di rumah

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ibu-ibu sekalian gitu ibu-ibu atau

play02:20

bapak-bapak sekalian Nah jadi segari ini

play02:23

tu online shopping platform yang jual

play02:25

sebenarnya fokusnya itu barang-barang

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fresh ya jadi seperti buah beras eh buah

play02:30

sayur daging dan juga kita jual

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barang-barang Dr juga keperluan rumah

play02:35

Makanya eh motonya segari bisa dibilang

play02:37

itu supermarket at home eh sekarang

play02:41

layanan segari masih terbatas di jab aja

play02:44

Jadi kalau IB ibu ibu bapak-bapak yang

play02:47

tinggalnya di area J tabek mungkin bisa

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cek atau download ya Eh aplikasi segari

play02:52

di App Store Play Store atau mungkin

play02:54

bisa juga buka websiteenya langsung di

play02:58

segari.id oke Nah jadi tadi segari itu

play03:02

kan rocery ya n terus kira-kira

play03:04

challeng-nya apa Yang Eh dilakukan gitu

play03:07

atau yang ditemui pada saat eh bisnis

play03:10

ini berjalan nah eh karena kita platform

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online ya berarti kan berarti kan barang

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ini akan dikirim ke customer setelah

play03:18

customer order ya jadi gak ada tokonya

play03:21

nih customer gak bisa datang dan ambil

play03:23

barangnya jadi jadi semua barang itu

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akan dikirim oleh segari ke rumahustomer

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nah jika kita compare Delivery Service

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yang kita kasih pada saat segari lagi

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awal-awal berdiri itu Eh kita kasih e

play03:37

service time atau delivery time itu

play03:40

paling lama dibandingkan kompetitor yang

play03:41

lain gitu Jadi segari

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itu bisa dibilang kasih layanan itu cuma

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next delivery Jadi pesan sekarang nampya

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besok di rumah Gitu sebenarnya udah ada

play03:52

yang instant delivery tapi cuman ada

play03:54

diberapa sektor doang

play03:58

ituara De share atau secara revenue

play04:02

contribution itu cuman 10% dari overall

play04:05

gmv-nya segari jadi bisa dibilang Eh

play04:08

layanan segari paling besar pada saat

play04:10

itu adalah next day delivery Nah kalau

play04:12

kita compare sama capetitor kita yang eh

play04:15

si merah si hijau dan si biru itu kita

play04:18

paling lama gitu bahkan yang si biru ini

play04:21

dia bisa kasih 15 menit sampai gitu nah

play04:25

Ee Kita sebagai ke perusahaan itu

play04:29

berpikir kayaknya nya produk market Fit

play04:30

untuk egroceri ini bukan cuman perkara

play04:33

kualitas dan harga gitu tapi emang

play04:34

masalah delivery time itu juga harus

play04:37

jadi eh poin penting yang kita pikirkan

play04:40

gitu nah dan juga jumlah kalau kita

play04:43

bicara jumlah SKU jumlah sku-nya segari

play04:45

ini juga bisa dibilang enggak terlalu

play04:47

banyak gitu mungkin mungkin kalau

play04:50

misalnya bicara SKU fres kita kita e

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mendominasi Ya nah tapi karena biasanya

play04:56

juga orang ee atau market yang kita mau

play04:59

ambil itu market supermarket jadinya eh

play05:03

number SKU ini juga jadi faktor gitu kan

play05:06

kalau misalnya barangnya Enggak lengkap

play05:07

Pasti orang-orang enggak mau beli lah ya

play05:10

kayak mungkin kalau ibu atau bapak ke

play05:12

supermarket supermarketnya Enggak

play05:13

lengkap kan juga enggak mau datang gitu

play05:16

nah ini yang jadi Major Factor juga

play05:18

untuk kita bisa ngubah customer behavior

play05:20

nih agar dia maunya agar dia mau beli

play05:23

belanjanya itu online aja Nah untuk

play05:27

menanggulangi problem tersebut itu

play05:30

kira-kira dari segari melakukan apa Nah

play05:33

yang pertama itu kita rombok supply

play05:36

chain kita ya Jadi sebelumnya itu segari

play05:38

Modelnya bisa dibilang itu centralized

play05:40

Network gitu jadi flow proses sebelumnya

play05:44

barang itu dari Semua supplier itu bakal

play05:46

datang ke Processing center kita nah

play05:49

semua stok yang ada di Processing center

play05:51

kita ini kita kita naikin ke website

play05:54

atau kita naikin ke platform kita kita

play05:56

sebutnya itu stock limiter jadi eh e

play06:00

rekan-rekan semua kalau misal mau beli

play06:01

segari itu baca stoknya itu baca stok

play06:03

yang ada di Processing

play06:05

center jadi setelah setelah datang di

play06:08

Processing center Nanti barangnya

play06:10

bakalan dikirim ke next day fulfillment

play06:12

center untuk dipacking barengan sama eh

play06:16

sejumlah order yang datang nanti

play06:18

barangnya akan didistribute ke shipping

play06:20

hub di masing-masing area baru nanti

play06:23

sampai ke end customer Nah kendalanya

play06:26

dengan Dengan apa centraliz Network ini

play06:29

kita butuh waktu 1 hari untuk bisa e

play06:33

penuhin ordernya customer karena balik

play06:35

lagi secara prinsip aja dia itu baca

play06:37

stok yang ada di Processing cer gitu

play06:40

Nah untuk bisa untuk bisa ngedekatin

play06:43

atau

play06:44

mempercepat deliveryenya maka kita rubah

play06:48

nih jadi kita invested

play06:51

in C gitu jadi yangadinyaownya ituang

play06:55

keessing C ini diasung diantar ke

play06:59

fulfment center yang nantinya jadi

play07:01

pengiriman customer itu berangkatnya itu

play07:03

dari sini lagi jadi stok stok limiternya

play07:07

itu tuh Baca barang yang udah sampai di

play07:10

fulfillment cer gitu jadi secara secara

play07:12

stok aja itu udah lebih dekat ke

play07:14

customernya nah prinsip ini sebenarnya

play07:19

bisa dibilang itu

play07:20

eh prinsip yang udah umum Eh bisa jadi

play07:26

bisa disebut juga best prac-nya di di di

play07:31

Fast commce lain ya gitu jadi di quick

play07:33

commmerce lain namanya itu Dark Store

play07:34

gitu nah Dark Store itu apa sih Dark itu

play07:38

kalau saya sih nyebutnya Invisible

play07:41

supermarket ya

play07:43

jadi bayangin aja E ibu-ibu atau

play07:46

bapak-bapak atau rekan-rekan semua mau

play07:49

beli barang tapi misalnya mau ke

play07:52

Superindo gitu tapi supero misalnya jauh

play07:55

dari rumah kita gitu jaraknya kmituah

play07:59

ini mungkin

play08:00

ee si supermarket tersebut dia punya dor

play08:04

ternyata dekat-dekat rumah kita Nah jadi

play08:06

instead of barangnya dikirim dari dari

play08:09

toko gerai retailnya yang off yang

play08:12

online itu eh sori yang yang bisa dibuka

play08:14

buat umum Nah barangnya itu jadi dikirim

play08:17

dari udang terdekatnya dia yang enggak

play08:19

dibuka untuk umum gitu jadi customer

play08:22

taruh order Nanti barangnya dikirim dari

play08:24

order terdekat dari Warehouse terdekat

play08:26

yang dekat sama rumahnya dia Nah nanti

play08:29

jadi di Warehouse tersebut itu juga

play08:30

sudahah ada aktivitas fulfillment jadi

play08:33

ada picking dan packing Nanti dari situ

play08:35

langsung dikirim ke customer jadinya

play08:37

inilah kunci sebenarnya Kenapa bisa

play08:40

eh kompetitor-kompetitor Kita juga bisa

play08:43

kasih e layanan yang eh lebih cepat gitu

play08:47

nah cuman eh perkaranya kalau misalnya

play08:51

kita fokusnya itu cuman ke kecepatan

play08:54

delivery time aja berarti kan kita mesti

play08:58

pasang apa dark Store ini tuh banyak

play09:00

banget di seluruh area Jakarta ya gitu

play09:03

nah

play09:04

eh ini prinsip yang saya dapat waktu

play09:09

training cscm ini dari Prof Nyoman Saya

play09:11

dengar ya itu kalau efisien efisien

play09:14

Agile sama efisien itu eh itu adalah

play09:18

trade off gitu jadi jadi enggak mungkin

play09:21

kita jadi idealnya idealnya sih kita

play09:23

pengin Perusahaan kita itu efisien dan

play09:25

Agile ya cuman Biasanya kalau misalnya

play09:28

kita efisien kita pasti enggak Agile

play09:30

kalau kita Agile mungkin hasil dari

play09:32

hasil dari proses kita itu enggak

play09:34

efisien gitu nah ini yang coba segari

play09:36

lakuin Ya gimana caranya kita bisa bisa

play09:39

nge-balance nih kita tetap bisa fulfill

play09:41

secepat mungkin tapi eh proses kita itu

play09:45

juga tetap efisien Karena untuk invest

play09:48

di lokasi baru kita buka Dark Store itu

play09:52

costnya costnya itu mahal ya dan apalagi

play09:55

segaris sebagai startup kita mesti

play09:56

perhatiin juga masalah cash flow nih

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gitu jadi jangan sampai kita over invest

play10:02

di tempat yang sebenarnya itu kita

play10:05

enggak perlu e kasih service yang segitu

play10:08

banyaknya gitu nah jadi kita coba kita

play10:11

coba analisa nih eh dari existing order

play10:13

kita yang udah ada tu sebenarnya

play10:16

sebenarnya itu density ordernya itu

play10:18

ramainya di mana sih gitu nah jadi kita

play10:20

pakai pendekatan by data juga ya untuk

play10:22

menentukan sebenarnya lokasi terbaik

play10:24

untuk kita taruh ffment center yang

play10:26

paling efisien itu tuh di area mana aja

play10:30

Jadi kita pakai pendekatan itu

play10:31

benar-benar kalau bahasanya yang

play10:33

sekarang itu hyper loaliz ya Jadi

play10:35

benar-benar kita cculate darkore itu tuh

play10:39

bukan bukan one si all gitu jadi

play10:41

bukannya satu solusi untuk semua area di

play10:45

area Bekasi mungkin kita bikin darknya

play10:47

luasnya beda dibandingkan dengan Dark

play10:50

Dark di area Jakarta Barat gitu misalnya

play10:53

Kenapa karena kita merhatikan orderity

play10:57

di areaersebutitu

play10:59

sih ggak ya kenapa gak disamain aja toh

play11:01

juga kalau ordernya naik kan pasti

play11:03

jadinya kita gak perlu buka lagi kan

play11:05

kalau misalnya stornya kecil nah kenapa

play11:08

kita pakai pendekatan yang seperti ini

play11:10

karena kita berpikir kalaupun kalaupun

play11:13

Emang nanti ordernya grow di tempat ini

play11:15

lebih baik itu kita buka lagi darkennya

play11:18

gitu Jadi kita bisa kasih reliability

play11:20

yang atau customer experience yang lebih

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bagus ke customernya karena makin banyak

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Darnya berarti kan sama dengan Mak cepat

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Peng cepat pengantaran yang bisa

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dirasakan oleh customer gitu nah dengan

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sebenarnya dengan kita buka dakor ini

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juga menimbulkan masalah baru nih karena

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tadinya dengan sentralize itu kita bisa

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manajemen inventorynya ibaratnya itu

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saling gali lubang tutup lubang Jadi

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kalau misalnya ada forecast yang

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bermasalah di di beberapa area itu dia

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bisa saling nutupin Nah sekarang jadinya

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demandnya itu benar-benar independen nih

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seap Store itu tuh harus ada stoknya kan

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sekarang setiap region itu harus ada

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stoknya sedangkan sebelumnya itu stoknya

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itu cuman perlu ada di Processing center

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aja gitu Dan nanti dikirimnya kapan ke

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ke hub yang mana itu benar-benar

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berdasarkan order Sedangkan ini enggak

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bisa kita benar-benar harus taruh

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barangnya sebelum ordernya ada nah ini

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yang kita lakukan juga jadi walaupun

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kita tujuannya itu mau ningkatin

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delivery time kita juga tetap harus bisa

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ngbalance nih antara e resiko dari low

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sales sama resikonya wastage gitu karena

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barang yang dijual segari ini kan barang

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fresh ya E sayur sayuran itu kan kita

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enggak bakal simpan lebih dari 1 hari

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atau 2 hari Biasanya Nah makanya kita

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mesti make sure inventory Policy kita

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itu juga benar-benar on the right track

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lah gitu just aja gitu kelebihan gak

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boleh kurang juga gak

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boleh nah nah terus kita juga make kita

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kan udah invest tempat ya dan itu

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harganya bisa dibilang mahal gitu kita

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benar-benar make sure kita utilize every

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Space di our ffment cer gitu jadi jangan

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dibayangkan Dark Store itu seperti

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supermarket walaupun namanya tadi

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supermarket Dark Store supermarket yang

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gak kelihatan tapi kita desain darkore

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kita itu benar-benar eh

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optiming prosescking dan packing gitu

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Jadi bisa dilihat ini ilustrasinya ini

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sebenarnya mirip sama darkstornya segari

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kita bikin a kita bikin lorong

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gangway-nya ini tu benar-benar sempit

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cuma perlu satu orang doang tujuannya

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apa biar kita bisa simpan barang

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sebanyak-banyaknya tanpa harus punya

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ruangan yang at ruangan atau aset itu

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yang besar Nah jadi KY Matrix yang mesti

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kita monitor itu di revenue per Square

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meternya itu berapa kita lihat juga

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inventory turnovernya jadi SK SKU yang

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gak perform itu harapannya kita bisa

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langsung switch atau kita langsung kasih

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ke SKU yang dia performance salesnya

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besar dan butuh tempat yang lebih besar

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dan juga kita perhatiin nih kapacity

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utilizationnya kita juga enggak mau

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tempatnya itu terlalu terlalu over atau

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terlalu kosong karena itu nanti akan

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berdampak juga ke revenue per Square

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meternya Nah setelah kita tadi melakukan

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transformasi banyak perubahan impactnya

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ke bisnis kita itu apa Nah sekarang kita

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sudah bisa nih kasih eh

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yang lebih cepat ya ke customer yang

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tadinya itu S hari paling cepat sekarang

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itu di semua area jadi tabek itu e kita

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bisa off tu 3 sampai 4 jam di beberapa

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area kita bisa kasih priority order itu

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jadi ada ordernya kalau mau bayar lebih

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itu rekan-rekan bisa dapatin barangnya

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dalam waktu 30 menit gitu cuman by

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default itu sebenarnya beragam untuk

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untuk area yang tadi densitynya banyak

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itu tuh sebenarnya kita sudahudah kasih

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waktunya tuh 1 jam harusnya sampai jadi

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3 sampai 4 jam ini tuh cuman di area

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yang tadi mungkin di hit mapnya itu

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warnanya biru gitu alias yang order Yang

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areanya Sepi Nah dengan kita menerapkan

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Dark Store ini tadi juga kita juga bisa

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nambah 4 nambah banyak SKU dan juga

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karena tadi kita switching dari same Day

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eh dari next day deliveric to same Day

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delivery ini juga naikin gmv-nya kita

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gitu Ini benar-benar naik drastis

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naiknya itu ke 40%

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dan kalau kita compare model

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operationalnya kita kalau dibandingkan

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sama tradal supermarket kita bisa kita

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bisa sebenarnya sedikit berbanggai gitu

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karena ya

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karena karena model opation juga bed

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jadinya kita benbenar lebih Eis senya

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kalau mis konnya per kep

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dibandingkan kita ituudah

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jauh eh fix cost aset itu tadi ya untuk

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biaya rental dan lain-lain itu tuh

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revenue per S meternya udah tinggi

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jadinya eh di

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operational pnlnya itu udah jauh lebih

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baik dan impnya ke sebenarnya IMP ke

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semuanya Saya gak tahu apa yang terjadi

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di seluruh ocery ya Cuman di segari kita

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makin dengan kita menerapkan itu semua

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kita semak dekat

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samaama yang pos ya kitaudah kita udah

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sebenarnya udah achieve di level Store

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itu tuh beberapa Store itu udah positif

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jadi segari ini udah enggak ibaratnya

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tuh udah enggak bakar uang lagi mungkin

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sekarang masih masih masih masih perlu

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bakar uang karena belum positif tapi

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kita udah berharap kita sudah mengarah

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ke Direction tuh yang benar gitu jadi

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harapannya dengan kita e agresif di

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penerapan darkore dan juga improve semua

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Operation tadi kita bisa bisa contribute

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ke

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over over company profability

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gitu Sekian dari saya mungkin kalau ada

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yang mau bertanyaong

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dipersilan ya ya

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disamp

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ibob bu-uahan ini Pak ya Jadi kita

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G dan seper

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Etiquetas Relacionadas
Grocery RetailSupply ChainDark StoresCustomer ExperienceE-commerceLogisticsInventory ManagementRetail InnovationStartup StrategyOperational Efficiency
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