2024 09 05 10 13 59

Summary

This script outlines a strategy for growing a business in the weight loss and nutrition industry. It emphasizes the importance of identifying the customer avatar, creating engaging content, and leveraging organic and paid advertising on platforms like Instagram, Facebook, and YouTube. The script details the process of building a sales funnel, from impressions to clicks, conversions, and sales, and stresses the need for testing and optimization. It also discusses the cost-effectiveness of leveraging contacts and their networks for promotion, as well as the benefits of coaching for faster results. The speaker suggests using WhatsApp for quick results and provides additional resources for further marketing strategies.

Takeaways

• 📈 Focus on building a regular content strategy to engage and attract your audience, which will organically lead to inquiries for support and help.
• 👥 Identify your customer avatar by observing who is actively messaging you back and engaging with your content.
• 🔐 Lock down your offer by determining what exactly you will provide in your program or service.
• 📲 Utilize phone calls to make sales, ensuring you have a clear and effective sales pitch ready.
• 🌐 Scale your business by advertising on platforms like Instagram, Facebook, Google, and YouTube, which are dominant for reaching a wide audience.
• 🎯 Emphasize understanding your customer avatar to target the right audience with your advertisements on social media.
• 📊 Track your advertising performance through impressions, clicks, conversions, and sales to measure the effectiveness of your campaigns.
• 💸 Consider using sales funnel software like Cartra, Lead Pages, Kajabi, or Click Funnels for streamlined marketing, but be aware of the associated costs.
• 🔧 Allocate a testing budget to experiment with different advertising strategies and understand what works best for your target audience.
• 📝 Craft compelling ad copy and calls to action that resonate with your customer avatar and encourage them to click and convert.
• 📚 Explore both organic marketing methods and paid advertising to grow your business, understanding the trade-offs between speed and cost.

Q & A

What is the initial step to start getting engagement with your content?

The initial step is to focus on sending your content to your contacts and keeping it regular, which will eventually lead to organic messaging asking for support and help.

How can you identify your customer avatar based on the script?

You can identify your customer avatar by looking at who is messaging you back and responding to your content.

What is suggested as a simple lead generation technique in the script?

A simple lead generation technique suggested is having people join a WhatsApp group or participating in a webinar.

Why is it important to have a locked-down offer by the time you start engaging with potential customers?

Having a locked-down offer is important because it defines what you are going to put in your program and what it contains, which is essential for making sales when you get onto the phone with potential customers.

What is the significance of the weight loss and nutrition industry in the context of the script?

The weight loss and nutrition industry is significant because it is a large industry with many people having problems, which presents an opportunity to build an effective and fantastic business by addressing these issues.

How does the script suggest scaling your business beyond just using your contacts?

The script suggests scaling your business by advertising on platforms like Instagram, Facebook, Google, and YouTube, which can provide a much bigger reach than just using your contacts.

What is the first step in the advertising process according to the script?

The first step in the advertising process is to identify the customer avatar, which is who you are going to show your advert to on social media.

What is the purpose of a sales funnel as mentioned in the script?

A sales funnel is used to package together the entire process from the advert to the point where the customer signs up and does what you want them to do, such as providing their contact details or making a purchase.

Why is it important to have a testing budget when setting up your advertising?

A testing budget is important to optimize each step of the advertising process, test different customer avatars, and understand what works best for your business, as success is not usually achieved on the first try.

How can you ensure that your advert gets clicks according to the script?

To ensure your advert gets clicks, you should create a compelling 5-second hook on YouTube, use a headline and copy that address the customer avatar's pain points and solutions on Facebook and Instagram, and ensure that the advert is relevant to the search terms used on Google.

What are the different methods mentioned in the script for launching ads and their benefits?

The script mentions self-learning from YouTube tutorials, getting coaching for quicker results and troubleshooting support, and doing organic marketing through social media platforms and WhatsApp for slower but steady growth.

Outlines

00:00

📈 Building a Business with Customer Engagement and Sales Techniques

The first paragraph outlines a strategy for building a business in the weight loss and nutrition industry. It emphasizes the importance of regular content delivery to engage customers and the need to identify a customer avatar based on those who interact with the content. The strategy includes lead generation through simple methods like joining a WhatsApp group or attending a webinar. It also highlights the necessity of having a solid offer and the ability to make sales over the phone. The paragraph suggests leveraging contacts' networks for organic growth and mentions the cost-effectiveness of this method compared to paid advertising. It introduces the concept of advertising on platforms like Instagram, Facebook, Google, and YouTube, focusing on impressions, clicks, conversions, and sales as key metrics. The paragraph concludes with a discussion on sales funnels and the use of software like Cartra, Lead Pages, Kajabi, and Click Funnels, noting their costs and the importance of a testing budget for optimization.

05:02

🚀 Launching Ads and Marketing Strategies for Business Growth

The second paragraph delves into the specifics of launching ads and the importance of understanding the customer avatar for effective advertising. It discusses the structure of ads on different platforms, including YouTube, Facebook, Instagram, and Google search, and the need to create a compelling hook to attract the target audience. The paragraph also covers the importance of a landing page that can convert visitors into leads by capturing their contact details. It suggests that while it's possible to learn ad launching through online resources, coaching can expedite the process by providing support and troubleshooting. The paragraph also touches on the possibility of organic marketing through social media and WhatsApp, acknowledging its slower pace but potential for growth. Lastly, it points to additional resources for free marketing training and guides on setting up physical clinics, positioning WhatsApp as a medium that offers quick results.

Keywords

💡Customer Avatar

A 'Customer Avatar' is a detailed description of a brand's ideal customer, including their demographics, behaviors, and motivations. In the context of the video, the speaker emphasizes the importance of identifying this persona to tailor marketing efforts effectively. The script mentions, 'by looking at who's messaging you back, and hopefully you'll have some kind of lead generation technique that allows you to give them a bit more content,' which illustrates the process of identifying and engaging with the ideal customer.

💡Lead Generation

Lead generation refers to the process of attracting and converting individuals into potential customers by capturing their interest and contact information. The video discusses this concept as a critical step in building a business, suggesting methods like joining a WhatsApp group or attending a webinar as ways to generate leads. The speaker advises, 'you should have a functioning business because... you can have an effective fantastic business, just by doing this,' highlighting the significance of lead generation in establishing a successful customer base.

💡Sales Funnel

A 'Sales Funnel' is a marketing concept that illustrates the journey potential customers go through from being prospects to becoming actual buyers. The video script describes the sales funnel as a series of steps, starting from 'Impressions' to 'Clicks,' 'Conversions,' and finally 'Sales.' The speaker explains the importance of optimizing each step within the funnel, stating, 'everything is driven by the numbers so whatever advert you do... it's all about optimizing each setep to get things to work properly,' which underscores the strategic nature of the sales funnel.

💡Impressions

In marketing, 'Impressions' refer to the number of times an advertisement is displayed. The video script uses this term to describe the first step in the sales funnel, where the goal is to get the ad seen by the target audience. The speaker mentions, 'Impressions is what our customer Avatar was so this is going to be the first step,' indicating that the impressions are aimed at the ideal customer identified earlier in the process.

💡Clicks

In digital marketing, 'Clicks' represent the number of times users interact with an online ad by clicking on it. The video script discusses clicks as the second step in the sales funnel, where the objective is to get users to engage with the ad after it has been seen. The speaker explains, 'then we're going to look at clicks, which is the adverse itself,' suggesting that clicks are a measure of the effectiveness of the ad in capturing the audience's interest.

💡Conversions

A 'Conversion' is the act of turning a website visitor into a lead or customer. In the video, conversions are described as the third step in the sales funnel, where the goal is to get users to provide their contact details after clicking on the ad. The speaker states, 'conversions, them giving you their contact details,' which shows that conversions are a critical step in the sales process as they signify a user's interest in the product or service.

💡Sales Script

A 'Sales Script' is a prepared dialogue used by salespeople to guide conversations with potential customers. The video script mentions the sales script as a tool to close sales, indicating its importance in the final stage of the sales funnel. The speaker refers to it when saying, 'your sales script which we talked about in the last lesson is to get the sales,' highlighting the role of the script in converting leads into customers.

💡Paid Advertising

Paid advertising involves paying for promotional space or time in various media to reach potential customers. The video discusses paid advertising as a method to expand reach and scale the business. The speaker suggests, 'want to be advertising and that's what we're going to talk about today,' and later mentions platforms like Instagram, Facebook, Google, and YouTube as examples of where paid advertising can be done.

💡Testing Budget

A 'Testing Budget' is an allocated amount of money set aside for experimenting with marketing strategies to determine what works best. The video script emphasizes the importance of having a testing budget to optimize the sales funnel. The speaker advises, 'you have to have a testing budget a certain amount of money that you will just to spend just to see the numbers,' indicating that testing is a necessary part of refining marketing efforts.

💡Organic Marketing

Organic marketing refers to marketing efforts that grow naturally through word-of-mouth, social sharing, and other non-paid methods. In the video, organic marketing is presented as an alternative to paid advertising, which is slower but can still be effective. The speaker mentions, 'you can do organic marketing as well so you can set up some sort of sort of uh Instagram Facebook Google YouTube page,' suggesting that organic methods can complement paid strategies for long-term growth.

💡WhatsApp

In the context of the video, WhatsApp is mentioned as a platform for engaging with potential customers and as a tool for organic marketing. The speaker suggests using WhatsApp to connect with contacts and grow the business, stating, 'if you're doing it through WhatsApp you can complement it with this,' indicating that WhatsApp can be a valuable channel for customer communication and lead generation.

Highlights

The importance of regular content to engage customers and encourage organic messaging for support.

Identifying your customer avatar through messaging interactions.

Lead generation techniques such as inviting customers to join a WhatsApp group or attending a webinar.

Locking down your offer to clarify what your program contains.

The necessity of a functioning business in the weight loss and nutrition industry to address common problems.

Scaling the business through advertising on platforms like Instagram, Facebook, Google, and YouTube.

Understanding the customer avatar to target impressions in social media advertising.

The concept of a sales funnel and its role in driving customers from impressions to clicks, conversions, and sales.

The cost of sales funnel software and when it's advisable to invest in such tools.

The necessity of a testing budget for optimizing advertising and understanding customer behavior.

Creating effective ads with a 5-second hook on YouTube to attract the customer avatar.

Structural differences in ads across platforms like Facebook, Instagram, and Google search.

The significance of a landing page in converting clicks into leads and the importance of an attention-grabbing approach.

The role of a sales script in closing sales after attracting leads.

Self-education through YouTube tutorials on how to run effective ads.

The benefits of coaching for quicker learning and troubleshooting in advertising.

The option of organic marketing through social media and WhatsApp for slower but steady growth.

Strategies for launching ads and the resources available for learning the process.

Bonus materials available for free marketing training and physical clinic marketing guides.

The effectiveness of WhatsApp as a medium for quick results in marketing.

Transcripts

focus on our how to get so we want to

getting by foll all the

St so send your content yourapp cont

keep it up keep it regular you will

start get messaging you back organic

asking for support and help by this time

you should have identified your customer

Avatar which you might start to identify

by looking at who's messaging you back

and hopefully you'll have some kind of

lead generation technique that allows

you to give them a bit more content it

could be as simple as them joining just

a WhatsApp group it could be something

more than that like a webinar or

something

else by this point you should have

locked down your offer so what is it

that you're actually going to put in

your program what does it

contain and once you get onto the phone

you should be able to make sales now at

this point you should have a functioning

business because the weight loss and

nutrition industry is such a big

industry and people have so many

problems and particularly because these

are your contacts um then they can you

can have a effective fantastic business

just by doing this to really scale

things want to be

advertising and that's what we're going

to talk about today but the method that

we do so far is that we have messaged

our contacts so the easiest thing that

you should do at this point is just now

message your contacts contacts and pay

them some money especially if people

have liked what your content is about

ask them just to send your message to

their contacts and with time you can do

your contacts contacts contacts and keep

that going without having to spend any

money or small amounts of money and it's

nothing compared to doing paid

advertising paid advertising you get

much bigger reach and you'll be able to

do much more but it won't be as

expensive this is a much more costly uh

cost effective way of doing things if

you go down this roet but otherwise you

wanted advertising one of these

platforms so Instagram Facebook Google

and YouTube there are others but these

are still the dominant ones The

Impressions is what our customer Avatar

was so this is going to be the first

step then we're going to look at clicks

which is the adverse itself conversions

them giving you their contact details

and sales is what we have talked about

so just emphasize customer Avatar

your idle customer that's who the

impressions are who you going to show

your advert to on social media the

advert we'll talk about in terms of

getting the click the websites that you

set up is to get the conversions to get

the contact details and then your sales

script which we talked about in the last

lesson is to get the

sales now looking at advertising this is

all packaged together in what's called a

sales funnel and you'll have websites

like these which can set everything up

for you so literally take you from the

advert all the way through um and until

they are signed up and doing what you

want them to do but the problem with

these pieces of software is they are a

bit expensive so £99 per month for

cartra

$74 $99 per month $74 per month for lead

Pages $119 per month for kajabi and $97

a month for click funnels it is more of

an investment and so therefore you would

be wanting to do this once you're up and

running you're making some money from

your contacts and your confident what

you're

doing so from Impressions you want to go

to the click so they click on the advert

that you puts then they'll go to

conversions and then sales that is

what's done through these uh sales

funnels and to be able to do this you

need to understand that everything is

driven by the numbers so whatever advert

you do however you set up your website

it's all about optimizing each setep to

get things to work properly so you have

to have a testing budget a certain

amount of money that you will just to

spend just to see the numbers don't

expect to be successful from first time

if you are you're going to

and that testing budget will take you

where you can test who's your best

customer Avatar you know is it the one

that you had in mind at first or is

there a better one that's why when

people are older they have more money to

spend but that might not always be the

case the only way you will know is

through testing with your budget and the

same with clicks as well you might love

your adverts but it's not necessarily

going to get you clicks and it depends

on the platform so on YouTube for

example you've got a 5 Second hook you

can use that to call out your customer

Avatar something like hey if you're a

man over the age of 40 then you want to

go into the pain points you want to

provide them a solution and then you

want them to click to come to your

website so say for example you can say

hey if you're a man of the age of 40 and

you're struggling to get to the gym you

don't have time to do exercise you want

to lose weight but because you have back

pain and and you don't really have a

solution well it's one simple thing that

you need to do and it's XY Z something

that you picked out find out more about

coming to my website you can do

something similar with the Facebook

Instagram but the structure is a bit

different so you have a headline where

you can put the customer Avatar the copy

which is the text where you put the main

pain points and solutions then you can

put a video testimonial as well within

the advert and you can ask them to click

on the website with Google search it's

about the Avatar and location so you

know if they're searching for what you

have to offer and then they click

directly onto your website so there's

less there to to sort of workout for the

website it all goes down to your landing

page here so what is it that when they

click on do they do next so do they

watch a webinar do you have some sort of

video sales letter where they watch a

video where you can explain things and

something a bit more detail or something

more sophisticated there needs to be

attention grabbing enough such that at

the end of it they're willing to give

you their contact details and become

what's called a conversion another term

that's used here is a lead so unless you

get that contact detail you haveen

achieved what you wanted to achieve and

the sales script gives us the sales now

you might thinking okay that's is great

but how do I actually launch this adverb

well there's actually not that much to

work out because it's all available on

YouTube you can find out the exact

stepbystep pieces that you put together

to then teach yourself how to run these

adverts and you can do it yourself the

other alternative is to get some

coaching and the benefits of coaching is

that it's much quicker because you have

people to support you along the way um

especially if you get stuck and the

second reason is troubleshooting so

something's not quite going right you

can ask somebody and they can sort out

for you with their expertise it can get

done much quicker than if you're trying

to work it out searching on the internet

you can also do organic marketing as

well so you can set up some sort of sort

of uh Instagram Facebook Google YouTube

page connect it with your WhatsApp uh

the problem is is that it will be slow

and it will be limited but it's another

method so if you're doing it through

WhatsApp you can complement it with this

and people will grad come on and and it

will start to gain traction it will take

time but you will be able to get there

as well if you want other three methods

the best thing to do is to go back onto

the website for this section there's

these two bonus bonuses two where

there's the free marketing training

where we talk about how you can work

with businesses supermarkets and set up

a physical clinic this is all stuff that

we've done and it works and also the a

toz physical Clinic marketing guide and

you can follow those as well they're

much cheaper it requires more sort of

manual getting out there and putting

yourself out there but it does

definitely work and you can follow it

the quicker and bigger way of doing

things is going on social media so you

have that that option there which one

you prefer and you think would be more

suited to you but definitely you want to

be using your WhatsApp contacts WhatsApp

is a good

medium between the social media

platforms and the traditional marketing

so something in between and you can get

quick results from doing that so make

sure you do that and continue to do that

so hopefully you've benefited from this

lesson and I will see you in the next

module