❤️ How To Build Communities Online - 15 ways I built a 15,000+ paid community
Summary
TLDRIn this insightful video, Siddharth Shekhar, founder of the Internet Lifestyle Hub, shares his expertise on building loyal online communities in niche markets. He emphasizes the importance of authenticity, strong mission, solution-oriented approach, integrity, and a set of community values. Shekhar outlines 15 actionable ideas, from creating long-form content to hosting offline meetups, and encourages viewers to join his community for a more in-depth experience. His ultimate vision is to inspire a million people to create digital ecosystems, transforming education and employment.
Takeaways
- 🌟 **Authenticity is Key**: True influence comes from being authentic, presenting strong logic, and genuinely caring for people.
- 🎯 **Strong Mission**: A clear and compelling mission that goes beyond personal interests can attract like-minded individuals to your community.
- 🔑 **Solution Provider**: Position yourself as a solution provider to address the needs of your audience, not just as an information giver.
- 💡 **Integrity Matters**: Align your thoughts, words, and actions to build trust and credibility within your community.
- 🛡️ **Code of Honor**: Establish a set of values and rules to maintain a healthy and aligned community environment.
- 📚 **Long-Form Content**: Create in-depth content to foster long-term engagement and loyalty with your audience.
- 🤝 **Channelize Engagement**: Direct your audience to a specific group or platform where they can continue to engage and be nurtured.
- 🔗 **Lead Magnets**: Use valuable resources like PDFs, videos, or mini-courses to attract and nurture potential community members.
- 🏆 **Rewards and Recognition**: Implement gamification and reward systems to motivate and recognize community members' achievements.
- 🌐 **Hybrid Approach**: Combine online and offline strategies to build a robust and interactive community experience.
Q & A
What is the primary focus of building a community according to Siddharth Shekhar?
-The primary focus of building a community is to create long-term connections with members, serve them, and transform it into a sustainable and profitable knowledge business.
What does Siddharth Shekhar suggest as the three elements of true influence for community building?
-True influence comes from authenticity, strong logical presentation of information, and genuinely caring for people.
Why is having a strong mission important for community building?
-A strong mission attracts people to a larger vision, enabling them to resonate with and become part of that vision, thus attracting the right audience.
What role does integrity play in community building as per Siddharth Shekhar?
-Integrity is crucial as it requires alignment between thoughts, words, and actions, which helps in attracting the right people and maintaining trust within the community.
How does Siddharth Shekhar define a solution provider in the context of community building?
-A solution provider is someone who not only shares information but is perceived by the audience as capable of solving their problems, which is essential for community building.
What is the significance of setting a strong code of honor in a community?
-A strong code of honor or set of values aligns the community, maintaining order and preventing misaligned values that could disrupt the community.
Why does Siddharth Shekhar recommend focusing on long-form content for community building?
-Long-form content allows for deeper engagement with the audience, even if it means fewer views, as it prioritizes the quality of engagement over quantity.
What is the purpose of channelizing long-form content into a group?
-Channelizing long-form content into a group allows for continued nurturing of the audience in a more interactive and focused environment, such as a Facebook group.
How can lead magnets be utilized to attract community members?
-Lead magnets like free PDFs, videos, or mini-courses can be given away to nurture the audience and attract them towards becoming part of the community.
What are the benefits of having a paid community separate from a free one?
-A paid community provides a separate environment for nurturing and adding value to members who have invested in the community, enhancing their experience and commitment.
How does Siddharth Shekhar use online meetups to enhance community building?
-Online meetups, such as those organized for paid members, provide a platform for interaction, support, and learning, which adds value and strengthens the community.
What is the role of challenges or hackathons in community building?
-Challenges or hackathons engage community members in goal-oriented activities, fostering a sense of achievement and community spirit through gamification and rewards.
Why is empowering facilitators and leaders important in community building?
-Empowering facilitators and leaders helps in scaling the community by distributing the facilitation process, ensuring consistent nurturing of members without relying solely on the community leader.
Outlines
🌟 Building Loyal Online Communities
The speaker, Siddharth Shekhar, introduces the concept of building loyal online communities in niche markets. He emphasizes the importance of long-term connections and sustainable, profitable knowledge businesses. The video aims to teach viewers how to create such communities through three main areas: concepts, ideas, and specific actions. Siddharth shares his experience as the founder of the Internet Lifestyle Hub, a large community for trainers, coaches, and experts, and discusses the five core concepts essential for true influence in community building: authenticity, strong logic in presenting information, and genuine care for people.
🚀 Strategies for Effective Community Building
Siddharth outlines 15 strategies for building better online communities. He suggests focusing on long-form content to attract the right audience and channeling them into a group for deeper engagement. He also recommends using platforms like Facebook, LinkedIn, and WhatsApp for different community-building purposes. Siddharth discusses the importance of providing solutions, maintaining integrity, and setting a strong code of honor within the community. He shares practical ideas such as organizing meetups, challenges, and empowering facilitators to lead and nurture community members.
🎯 Advanced Community Engagement Techniques
The speaker delves into advanced techniques for community engagement, such as conducting inner circle masterminds, organizing challenges with gamification rewards, and empowering top students to facilitate and lead within the community. He also talks about breaking down the community into study or focus groups to foster peer support and accountability. Siddharth mentions the importance of documenting and sharing success stories to attract new members and the potential of offline meetups as the world opens up post-pandemic. He concludes by encouraging viewers to implement even one of the ideas shared to significantly enhance their community-building efforts.
🎁 Final Thoughts and Call to Action
In the concluding part, Siddharth offers three gifts to viewers who have watched the video till the end. These include a free course called 'The Digital Coach Blueprint,' an invitation to a free webinar, and a direct link to join his community with a special offer. He expresses his gratitude for the viewers' attention and reiterates his vision of inspiring a million people to build their digital ecosystems, transforming the education and employment landscape. Siddharth extends a warm welcome to those who resonate with his vision, inviting them to join his community and experience the benefits of the strategies discussed.
Mindmap
Keywords
💡Community Building
💡Authenticity
💡Mission
💡Solution Provider
💡Integrity
💡Code of Honor
💡Long-Form Content
💡Lead Magnets
💡Paid Community
💡Gamification
💡Offline Meetups
Highlights
The importance of building loyal communities for long-term connections and sustainable knowledge businesses.
The three elements of true influence: authenticity, strong logic, and genuine care for people.
The necessity of a strong mission that attracts people to a larger vision.
Being a solution provider is key to community building, not just an information giver.
Integrity in community leadership means aligning thoughts, words, and actions.
Establishing a strong code of honor and values to maintain community alignment.
Building long-form content on platforms like YouTube and podcasts to foster loyalty.
Channelizing long-form content into VIP groups for deeper community engagement.
Using long-form text on platforms like LinkedIn to increase reach and attract community members.
The use of lead magnets such as PDFs, videos, or mini-courses to nurture the audience.
Segmenting communities into paid and free members for targeted nurturing.
Organizing online meetups and events to add value to the community.
Conducting inner circle masterminds and weekly calls for paid members.
Incorporating challenges or hackathons to make community building fun and rewarding.
Empowering facilitators and leaders within the community for peer support and growth.
Creating study groups or focus groups within the community for structured interaction.
Holding award ceremonies to recognize and celebrate community member achievements.
Implementing an accountability system for members to track and share their progress.
Documenting and sharing success stories to attract new community members.
Considering offline meetups as a hybrid approach to community building.
Transcripts
we are living in very interesting times
in the world
everybody is chasing for followers
everybody's chasing for likes
but you know the way that i look at
community building is slightly different
if you'd like to build loyal communities
long term
this is the video for you in this video
i'm going to teach you how to build
communities online in your micro niche
so that you can have a long term
connection with the community and you
can serve the community and also make
that into a sustainable and a profitable
knowledge business
the purpose of community building online
is not just about getting
or feeling good because you're getting
more responses on your content it is
that you can walk them through the
journey so that they can be customers
for life so if you'd like to have
customers for life
just type cfl in the comment box here on
youtube or on facebook or twitter
wherever you're watching
and i'm going to be deep diving into
three areas first i'm going to share
with you some concepts
two is i'm going to get into the ideas
and three i'm going to give you specific
actions that you can take
okay so hi my name is siddharth shekhar
i'm the founder of the internet
lifestyle hub we are one of the world's
largest communities for trainers coaches
experts and teachers with over 15 000
members and i've been able to help a lot
of our members build communities it's
not that
only i'm building my community i'm doing
it but i'm also encouraging my students
to do it and some of my students have
communities of thousand two thousand
five thousand students in their own
community so what you're going to be
learning in the next few minutes is
proven it's tested and it's going to
change the game if you apply this okay
but for you to really be
successful in community building you
need to understand
these concepts
there are five concepts the first
concept is this
true influence
it only comes when three elements
integrate
first is you need to be authentic
people should be able to feel your
authenticity
two is you need to present your
information with a strong logic
and three is you need to really care for
people because people don't care about
how much you know until they know how
much you care for them that's where true
influences nobody would be able to build
any communities if these three are not
aligned and integrated or together okay
the second part is you need to have a
strong mission and you have to stand for
something
if you have a strong
mission that is beyond you or bigger
than you the people will get attracted
to that vision
and they will want to be a part of that
bigger vision
so if you're able to articulate your
uh your mission more and more in your
videos
you'll be able to attract the right kind
of audience for example my mission is to
redefine the education employment system
by creating a new breed of teachers and
that is why i've been able to attract
this community over 15 000 paid members
because they align with that same set of
vision and values
and those who do not resonate with that
they don't be in the community so it's a
very essential part of attracting the
right people into your community
through your mission the third part is a
third core concept is
you have to be a solution provider it is
not about just giving information and
expecting people to come to you
your audience
needs to
perceive that you can solve a problem
for them if you're watching this video
on youtube or facebook or wherever
you're watching this because you want to
build an online community and you're
looking for the solution to that problem
okay and i'm going to deliver the
solution in the forthcoming part of the
video but the idea here is the community
building community building process
starts when you take the problem
solution approach
versus
an information giving approach okay
number four is
integrity
it's a big word but the way i like i
like to uh define integrity is
you need to be integrated as a person
where your thoughts words and actions
align okay there are a lot of people a
lot of influencers they may be talking
about a few things but they're not
actually implementing that thing
and
at a subconscious level the audience can
perceive that
so it's very important that you as an
influencer as a leader of your tribe as
a leader of your community
whatever you're teaching your community
you should be living that first
and that's what creates a magnetism to
attract the right people in and finally
the fifth core concept is you need to
set a strong code of honor
or a set of values that the community
aligns with because if you don't set the
right context in your community
it can go haywire and you'll have people
with unrealistic expectations
uh
misaligned values who will come and
completely spoil the party okay in other
words if you have a few rotten apples in
a basket of apples it is going to you
know spoil the entire thing there so to
maintain a community you need to have
the right rules
and values and a code of honor to keep
it aligned and these values will set the
tone for the community now i've shared
those the core concepts and if you found
this
super valuable
just type super valuable in the con box
i know you may be watching this as a
recording but i want you to participate
with me as though i'm
live right here in front of you okay
please type that right now type super
valuable
okay and if you stay till the end of
this video i have a few gifts for you
i'll tell you what those gifts are okay
but you gotta stay till the end now
let's come to the next part once i've
shared the concepts let's get into the
ideas and i have how many ideas on the
list i've got a list of 15 ideas i'm
going to give you
so that you can build
better communities online in your micro
niche the first idea that i have for you
is this
when you if you want to attract the
right community members focus on
building long form content
on youtube and podcast like this is a
long form content right now we are
already five minutes into this video
okay and this is going to go on for a
longer time see i don't want to just do
one minute two minute reels and just
just to grab your attention
i'm not here to entertain you okay i'm
here to educate you on something
so if you want to build loyal
communities you have to plan your
content strategy in such a way that
you're going to be spending longer time
with them even if you have lesser views
that's okay
but the quality of the views matter more
than the quantity of the views
okay
all if you just type qoq in the comment
box
in the chat box
quality over quantity okay type qoq
the second thing is
when you are building long form content
start channelizing them into a group you
can either use a facebook group which is
what i'm using currently i have a
facebook group with over 105 000 people
on that group
you can do a telegram group or a
whatsapp group but whatsapp group
there's a limitation number of people
it's more responsive no doubts but
there's a limitation on how many people
that you can have and i use telegram and
whatsapp mainly for notifications but
the engagement happens in a vip group
okay on facebook
so when you're able to connect a long
form
into a vip group and this can be anybody
okay like people who resonate with their
content they come into that group and
you can continue to nurture them over
there the third idea is even long-form
text
like if you look at linkedin is a
brilliant platform where uh if you're
going to be making posts of 200 300
words consistently every day on linkedin
sharing your views and sharing your
messages on linkedin that's gonna help
you increase the reach and attract so
for me facebook is a good strategy to
get people into the group linkedin is a
good strategy for me to outreach and
reach out to a lot of people through
textual content okay
and when you're doing the textual
content do not share any links okay then
if you share links
linkedin will uh will reduce the reach
okay number four is if you want to
attract the right communities you can
also use lead magnets like
pdfs you can give away free videos or
free mini courses to
really nurture your audience a little
bit more before they become your your
paid community member and whatever i'm
sharing over here till this point are
all free community i'm talking about uh
the free members who are still not paid
members of your paid community
number five is then we get into the paid
community now let's say like in my case
have a facebook group that has over 100
000 people
and i have a dedicated group only for my
paid members with over 14 000 paid
members right now and i'm using a
platform called mighty networks okay
so i want to think about community
building process into two stages the
first stage is
for everybody who have not transacted
with you
but you're nurturing them and the second
stage is for those who have become your
paid customer you need to give them a
separate environment for you know to
nurture them
and in my case i'm using a platform
called mighty networks there are many
other tools
that do similar things
but
once i get them into this private
community platform
the magic happens over there okay
what are the magical elements of
community building here
one is we have meetups online meetups
for all the paid members so we have a
calendar of events and uh let me see if
i can quickly pull up and show you
how that actually looks
so if you can see my screen i'm just
going to jump into my uh
let's see if i can yes i'm just going to
zoom out this is an example of my paid
community network
and you can see here we have
uh different topics this is like
facebook but it is not facebook
people can ask any questions they can
find accountability partners they can
get the support forum questions uh we
have different events that are happening
in our community calendar of events we
have people from different expertise
levels who are there inside this paid
community
and you know we have all kinds of people
artists astrologers ayurveda specialists
beauty therapists biology teachers and
like people from all different walks of
life and then we have like different
groups where they can interact based on
which level they are in whether they are
a silver or gold or diamond or a quantum
member of mine okay so in other words if
you see the way that community building
happens is once you have a paid member
platform of your own you can start to do
uh other meetups that can really add
more value to them number seven is i do
inner circle masterminds and which is
what you can do if somebody is your paid
customer every week you can connect with
them once you can answer questions again
set the code of honor and keep
clarifying
their uh
their journey and give them clarity so
they can go faster on their journey as a
weekly call the eighth idea is you can
do challenges or hackathons or 30-day
challenge or 20 a 90-day challenge or
even a 10-day challenge in my case i do
a 90-day challenge called the hackathon
where in 90 days they got to set up and
launch all of their systems and this is
a part of my community building process
that makes it so much more fun and when
they finish it they get gamification
rewards so i give them different rewards
and recognition
based on you know what activities and
what actions they take and what results
they get
and then one more thing that you can do
is you can empower facilitators and
leaders
so as i started to grow my community
with so many number of members my top
students have got the results who are
who are implementing my process who are
committed to the learning who are
regular in the whole system
i give them the opportunity i give them
an opportunity to serve fellow members
and they are doing it just on their own
uh i'm not paying them anything for this
they are doing it as a way by which they
can give back to the community and back
to the tribe and because the code of
honor has been set so strong it makes it
so much more easier
for uh
for them to
you know deliver that impact for the
community and for me as the community
leader to be completely out of the
equation when it comes to the
facilitation process so what i mean by
that is a lot of meetups happen on on
its own
we have a community manager who's doing
that who's facilitating that with other
facilitators
and
i don't really have to put my head into
that i know that the community is
getting nurtured because i've empowered
a second line team of leaders
now if this idea is a powerful idea just
type powerful
in the chat box
not many people go deep into community
building like the way that i'm sharing
with you here it's mostly surface level
stuff that you would see out there you
go and watch any other youtube video
you'll see they give you like
simple stuff but this is what i'm living
and breathing on a daily basis and it is
working like magic okay
the 11th point is uh you can also break
your uh
you know community into study groups
focus groups
like how in school we have different
houses in my community we have four
different houses in our diamond
membership level okay
so we have stars warriors transformers
and avengers they meet on their own
in the weekends
they inspire each other
they find
accountability partners within that
particular group and they push each
other to move to the next level okay the
outside world everybody likes to pull
others down but here they're given an
environment where they can bloom and
grow okay so this is another beautiful
way to activate your community with peer
group
of peer focused groups
now another thing you can do is you can
have award ceremonies
once in a once in a month once in three
months once in a year so i do an award
ceremony once in three months where i
give awards to members of our community
who have crossed over one chlorine
revenues
and who have those have achieved
milestones that's one way to keep the
community to come together number 13 is
accountability system so accountability
system is not just the focus group but
also one-to-one accountability so when
somebody comes into our social network
they just need to come and make a post
hey i'm brand new over here i'm looking
for an accountability partner please
help me and they connect with fellow
members
the 14th idea is
documenting success stories like on my
youtube channel if you see i have uh
hundreds of success stories
and these success stories have actually
helped me attract more members into the
community it's like a
it's a spiral loop that happens okay
so the more
success stories i document
the more new people are attracted to
coming into the community
and that is a very
strategic system to build
communities much faster okay
and last point is number 15 is offline
meetups right now the world is opening
up initially i used to do a lot of
offline meetups and
now then it moved into online after
co-ed but now
i think with the world
opening up there's going to be an
opportunity for other members to meet
each other
offline whichever city groups and that's
how you need to build community so you
need to make it as a hybrid process okay
now this is the entire list the 15 ideas
that i've given you
on how to build communities online
and
you can take a snapshot of the screen if
you want and if you're if you found this
really useful just type super useful in
the chat box
whether you're watching this on youtube
facebook wherever this type super useful
if you're able to implement even one of
these ideas you're going to you're going
to do very well
but imagine if you implement all of
these ideas
you can build a thriving loyal
sustainable long-term meaningful
purposeful
vision oriented community that is the
intent of this video okay so now that
i've shared with your ideas i'm going to
share with you some next steps
those of you are able to resonate if
you're able to resonate with this i have
uh three things to give you i have a
couple of gifts for you and uh one
clear action that i want to give you the
first gift that i have for you i want to
give you a gift it's a course that i've
created called the freedom
the digital coach blueprint course
okay
it's actually five 599 rupees but i'm
going to give this to you for free
because you have watched the video till
the end and if you want to get your
hands on that
just go to this link sids.com
blueprint that's my first gift for you
okay
the second gift that i have for you
is
i want to invite you to my free webinar
if you would like to learn more exactly
on how i built a community like this
it's a 90 minutes webinar you can go to
sids.com
live and register for this webinar okay
and the third action that i have for all
of you here watching on youtube if
you're able to find this if you're
resonating with this let's say you don't
want you can get the free gift but you
don't want to just attend the webinar
you want to directly join my community
straight away from this video just go to
sids.com
join
i'll just give you that link if you go
to
sids.com
join
and you'll be able to see that link over
here
go to this link and the link is also
there in my youtube channel description
get on board i have a special offer
that's going on right now you can apply
that discount code complete the
transaction
get into the community and experience
whatever i have mentioned in those 15
different steps okay so here are the
three action steps
and i just want to tell all of you thank
you for watching this video till this
point the fact that you're watching till
here it means that you're serious about
building your own community and i'll be
more than happy to help you
achieve these results much faster
what i'm able to see the vision into the
future is if i can inspire a million
people build their own communities
or what i call as digital ecosystems
if we can create a million digital
ecosystems
in the next 10 years
we'll have at least a billion learners a
billion community members whose lives
are being transformed and changed that's
going to change the paradigm of our
education system and our employment
system that's my vision if you resonate
with this vision i want to welcome you
to our community and i will see you in
the members area bye
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