Meet a 31-year old who makes $185K/month at 90% margin - the story of @CharlieChang

Summary

In this insightful conversation, YouTuber Charlie Chang discusses his journey and strategies in scaling his YouTube business. He emphasizes the importance of affiliate marketing, leveraging his main channel's 1 million views for substantial revenue, and diversifying into niche channels. Charlie shares his hiring process, content creation tactics, and the efficient management of his lean team costing $15-20K per month. He also touches on the significance of tax strategy and his foundation supporting entrepreneurship in underserved areas, offering a holistic view of building a sustainable online presence.

Takeaways

• 😀 The interviewee has had experience with various businesses and side hustles and believes every business or company should have a YouTube presence.
• 💡 The interviewee emphasizes the importance of affiliate income, which was their main source of revenue, particularly from Amazon and consumer products.
• 📈 The interviewee has multiple YouTube channels, with the main channel generating the majority of revenue, and other niche channels contributing to diversifying income streams.
• 🌐 The main channel's success is attributed to a combination of high affiliate income and a significant number of views, with over a million views per month.
• 🤝 The interviewee values building personal relationships with affiliate companies, which can lead to higher commissions and additional promotional support.
• 🔍 For beginners, the interviewee recommends using platforms like ShareASale and Impact to find relevant affiliate programs and resonate with their audience.
• 🎓 The interviewee has started channels in niche areas such as business tutorials for entrepreneurs and website hosting, aiming to build a business that can operate without their constant presence.
• 💼 The team for the YouTube business consists of around 15 people, mostly based overseas, which helps keep costs low and operations efficient.
• 📹 The interviewee discusses the cost-effectiveness of video production, with an average cost of $200-$300 per video, including scripting and editing.
• 🎥 The interviewee uses technology like teleprompters and green screens to enhance video production, emphasizing the importance of relatability in the content.
• 🎼 The interviewee also has interests in music, with a music studio setup for recording and producing tracks, highlighting the potential for diversification beyond YouTube.
• 💰 The interviewee discusses the financial aspects of running a YouTube business, including the costs of team operations and the importance of a strategic tax approach.

Q & A

What is the average income per month mentioned in the script?

The script mentions an average income per month of around $60,000.

What is the primary source of income for Charlie, as mentioned in the script?

Charlie's primary source of income is affiliate marketing, particularly through Amazon and consumer products.

How many main channels does Charlie have according to the transcript?

Charlie has four main channels, in addition to language channels.

What is the role of the main channel, Charlie Chang, in terms of revenue generation?

The main channel, Charlie Chang, generates the majority of the revenue, contributing to about 80% of the total income.

What is the average number of views for the main channel's videos?

The main channel's videos receive over a million views on average.

What is the strategy behind starting additional channels, as discussed in the script?

The strategy is to leverage other people's time and other channels to expand the business, as well as to introduce other hosts and diversify content.

What is the performance of the 'Startup Wise' channel in terms of views?

The 'Startup Wise' channel has inconsistent views, ranging from 100 to 1,000, with some videos reaching up to 1 million views.

How does Charlie approach the creation of content for his videos?

Charlie focuses on creating content that helps people and is likely to be searched for, rather than trying to create viral content.

What is the cost of producing a video according to the transcript?

The cost of producing a video is around $200 to $300, depending on whether Charlie films it himself or someone else does.

What is the role of the team in Charlie's YouTube business?

The team, which is around 15 people, consists of editors, hosts, and other support staff, mostly based overseas, and they contribute to the creation and editing of the content.

What is the monthly cost of running Charlie's team?

The monthly cost of running the team is between $15,000 to $20,000.

Outlines

00:00

😀 Entrepreneurial Endeavors and YouTube Success

The speaker reflects on their diverse business experiences and emphasizes the importance of persistence in business ventures. They discuss the discovery of a successful YouTuber's income and the decision to emulate their strategies. The conversation highlights the significance of affiliate marketing, particularly with Amazon, and the speaker's realization of the potential in various business models. The speaker also introduces Charlie, a YouTuber known for transparency, and delves into the importance of sharing income reports for motivation and the strategies behind growing a YouTube business, including leveraging other creators and channels.

05:01

📈 Diversifying YouTube Revenue Streams

This paragraph explores the concept of diversifying income sources on YouTube beyond the main channel. It discusses the strategy of creating niche channels to introduce different hosts and topics, such as business tutorials and website building. The speaker shares insights into affiliate marketing, emphasizing the importance of using and endorsing products personally. They also touch on the use of platforms like ShareASale and Impact to find trending affiliate programs, and the idea of creating content that resonates with personal experience and audience interests.

10:02

🛠 Building a Business-Centric YouTube Strategy

The speaker elaborates on their approach to treating YouTube as a scalable business, focusing on leveraging other people's time and creating content through various channels. They discuss the unpredictability of video performance and the importance of not expecting every video to be profitable. The speaker also shares their experience with building a team, including finding editors and hosts through social media, and the efficiency of hiring young, motivated individuals. The paragraph concludes with the speaker's content creation process, which involves considering search trends and audience needs.

15:02

🎥 Behind the Scenes of YouTube Content Production

This section provides insight into the operational aspects of the speaker's YouTube business, including the team size, the use of overseas talent for cost efficiency, and the roles of various team members. It discusses the process of selecting hosts and editors, the frequency of team communication, and the speaker's personal involvement in calls with brands. The paragraph also covers the brainstorming process for video ideas, the importance of search engine optimization, and the costs associated with video production, including scripting and editing.

20:03

🔍 The YouTube Growth and Monetization Journey

The speaker shares their experience with growing YouTube channels and the monetization strategies they employ. They discuss posting frequencies, the profitability of different channels, and the inspiration drawn from other successful YouTubers who have scaled their businesses. The paragraph also touches on the speaker's criteria for discontinuing projects and their belief in the importance of patience and persistence in business growth. Additionally, the speaker talks about their music studio, reflecting their diverse interests and talents.

25:04

🎤 Music Production and Brand Collaboration Insights

In this paragraph, the speaker discusses their ventures into music production and their learning process in singing and playing instruments. They share an anecdote about a professional music studio experience and the volume-based strategy used by top artists in the industry. The speaker also talks about their approach to brand collaborations, including the management of incoming brand deals and the absence of a dedicated outreach team. They reveal the average earnings from brand integrations and their aspirations to grow other income sources like online courses.

💼 Scaling YouTube into a Full-Fledged Business

The speaker concludes the conversation by emphasizing the importance of scaling a YouTube presence into a comprehensive business. They discuss the costs of running a lean team, the significance of tax strategy in business expenses, and their experience with setting up a private foundation to support entrepreneurship in underserved areas. The paragraph wraps up with the speaker's advice on the necessity of investing time in understanding and optimizing tax strategies for business owners.

Keywords

💡Side Hustle

A side hustle refers to a part-time job or business that one undertakes alongside their regular employment to earn additional income. In the video, the speaker mentions having done various side hustles, emphasizing the importance of diversification in business endeavors. The term is used to illustrate the speaker's entrepreneurial spirit and experience in multiple ventures.

💡Affiliate Income

Affiliate income is a form of revenue generated through marketing efforts where an individual earns a commission for promoting another company's products or services. The video discusses the significance of affiliate income as a main source of revenue for the speaker, with examples such as linking to Amazon and consumer products, highlighting its role in the speaker's financial success.

💡YouTuber

A YouTuber is an individual who creates and shares video content on the YouTube platform. The video features a conversation with Charlie, who is identified as a YouTuber, and the discussion revolves around his experiences and strategies in monetizing his content, emphasizing the role of content creation in his business model.

💡Revenue

Revenue refers to the income generated from business activities, typically from the sale of goods or services. The script frequently mentions revenue, especially in the context of YouTube channels and the various income streams that contribute to it, such as affiliate marketing and brand deals.

💡Content Creation

Content creation is the process of producing material for distribution, such as videos, articles, or other media. The video's theme revolves around content creation for YouTube, with the speaker discussing how he and others create content to attract viewers and monetize their channels.

💡Monetization

Monetization is the process of converting non-monetary assets into currency or revenue streams. The video discusses various monetization strategies used by YouTubers, including affiliate marketing, brand deals, and Google AdSense, to generate income from their content.

💡Influencer

An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority or credibility. The video touches on the idea that every influencer has a certain lifespan, suggesting that YouTubers must adapt and evolve their content strategies to remain relevant.

💡Niche

A niche refers to a specialized segment of the market that has specific needs or interests. The speaker talks about identifying and creating content for different niches, such as business tutorials and website building, to cater to specific audiences and monetize those channels effectively.

💡Search Engine Optimization (SEO)

SEO is the practice of increasing the quantity and quality of traffic to a website or channel through organic search results. The video mentions the importance of creating content that resonates with what people are searching for, indicating the use of SEO strategies to increase visibility and attract viewers.

💡Team Management

Team management involves organizing, directing, and coordinating team members to achieve goals. The video discusses the speaker's approach to team management, including hiring practices and the use of technology to track productivity, emphasizing the importance of efficient team operations in scaling a YouTube business.

💡Automation

Automation refers to the use of technology to perform tasks without human intervention. The video mentions the concept of building an automated social media business, suggesting that systems and processes are put in place to reduce the need for constant manual input, allowing for scalability and efficiency.

💡Talent Management

Talent management is the process of attracting, managing, and retaining the best employees or contractors. The speaker discusses starting a company for overseas staffing, indicating a focus on talent management to find and work with skilled individuals from around the world.

💡Tax Strategy

A tax strategy involves planning and organizing financial affairs to minimize tax liability while staying within legal boundaries. The video mentions the importance of investing time into tax strategy for business owners, suggesting that proper planning can significantly reduce tax expenses.

💡Foundation

A foundation, in the context of the video, refers to a legal entity or charitable trust that is set up to support certain causes or activities. The speaker talks about having a private foundation that supports entrepreneurship in underserved areas, indicating a commitment to philanthropy and social impact.

Highlights

Charlie discusses the importance of side hustles and businesses, emphasizing the potential for significant income generation.

The average income per month from affiliate marketing is highlighted, with an example of earning $200k in a month.

Charlie's main source of income is revealed to be affiliate income, primarily through Amazon and consumer products.

The strategy of having multiple YouTube channels to diversify income and leverage different niches is explained.

Charlie Chang's main channel is identified as the majority revenue generator, contributing to a significant portion of the overall income.

The motivation behind sharing income reports and the positive community response to such transparency is discussed.

Charlie's content creation approach focuses on search optimization and providing value to the audience, rather than chasing virality.

The cost-efficiency of Charlie's video production process is highlighted, with an average cost of $200-$300 per video.

The use of teleprompters and other filming equipment in Charlie's video setup is detailed.

Charlie's team structure is explored, including the use of overseas talent and the efficiency of the team's operations.

The concept of 'Money Maker' videos is introduced, where a small percentage of videos generate a large portion of income.

Charlie's experience with brand deals and the process of working with brands is shared.

The potential of automated social media businesses and the courses Charlie is developing to teach this are mentioned.

Charlie's initiative in starting an overseas staffing company, Paired Recruiting, to help other businesses leverage global talent.

The importance of tax strategy for business owners and Charlie's personal experience with tax management is discussed.

Charlie's foundation and its focus on supporting entrepreneurship in underserved areas is highlighted.

The overall learning and insights gained from Charlie's approach to scaling a YouTube career and building a media business.

Transcripts

I've done pretty much every side hustle

or business in my life when I first saw

it I was like okay he did like this

month i' say the average is per like 60c

integration I think every business owner

or or um company should have okay I'm

going to buy that one I'm the first

customer let me know okay I feel that so

many businesses in the past wow if you

make a good amount of money and you're

not I think it's like a big mistake I

should have been doing that all the time

I think a lot of people they stop way

too early per

[Music]

month hey guys welcome to Silk and Val

girl we have an amazing guest today

Charlie is a YouTuber and he's one of

the most honest YouTubers out here I'm

going to show you the screenshots that

I've been making the income that you're

sharing so are you still doing this I I

feel like you you used to do that a lot

last year and like 2021

2022 and when I first saw it I was like

okay he did like 200k this month huh all

right and and I started texting Charlie

and asked him what is the main source of

income and he said affiliate income for

me my affiliate income last month is

like

$200 cuz I mostly link to Amazon and

like you know consumer products and then

I started to realize you mostly link to

like Financial products right I want to

talk about your source of income how you

managed to have how many channels do you

have now I think four main channels but

we also have language channels for some

of those channels oh interesting let's

talk about that so Charlie Chang is the

main channel right over a million

subscribers uh how much in terms of like

percentage of Revenue does it generate

that one is I need to doing math it's a

ma majority of majority okay and that's

the when you post like okay whatever

like

180k uh most of that is affiliate right

can you talk about what makes it up yeah

so those income reports I think I saw

doing them maybe middle of this year mhm

just because I have to like calculate

everything and then I was also talking

to friends my family and I was like do I

really want to share that much but when

I stopped doing it a lot of people were

like we want to see those income reports

you can't imagine how motivating that is

yeah I I could see it being very

motivating but also can see some people

being like Oh you know you're showing

off that type of stuff everybody gets

offended by everything this days but it

they been so motivating for me

especially because you see you know it's

not like you're doing like Mr Beast type

of work right it's not like you're

getting 100 million it's what's the

average amount of views that you're

getting every month that I don't even

know oh um for the main Channel maybe

like over 1 million views over a million

and you're able to get that much revenue

right that's I think that's amazing yeah

so most of it is I want to say right now

I I probably should do my numbers better

but uh maybe 80% is from the main

Channel and then 20% is from uh my other

channels okay but it's it's slowly

starting to change okay and the the

reasoning behind that the reasoning you

start at other channels is that because

you can introduce other hosts or yeah so

I mean I really want to try to view my

business as like a real business right I

think a lot of YouTubers they they get

into it just like I did just making

content cuz they loved it um I've been

making content since I was like I don't

know 10 11 um but to build like a real

business um you need to find other ways

to leverage um and you can leverage

other people's time

um you can leverage other channels other

means of like putting content out so

that's just what I've been doing how

they doing so the startup that you the

startup Channel startup wise yeah

startup Wise It's like like a 100 100

views 1,000 views depending oh it's very

all over the place I think some videos

probably have like 50 okay one has 1

million wow that's crazy yeah can you

even predict that like how do you look

at the views is there a kpi I so the

whole way that I run is I don't expect

to make money on every single video but

I know that like 20 10% of

videos they'll do really well right most

videos I'll probably lose money or break

even um but some of them are going to

just for by luck by chance whatever it

is just do really well those are like

the big money makers okay and by Money

Maker so the let's let's get back to

like what income consists of affiliate

you said number one right that's about

50 55% 55 po like top three Affiliates

top three Affiliates I don't know if I

want to say exactly but I'll say the

niche okay um business entity formations

I think 80 plus AFF

um every type of like like real estate

license mortgage license Amazon FBA

tools e-commerce tools um it's pretty

split evenly after those two when you

say real estate license mortgage license

do you reach out to companies or how

does that work or is there like specific

website so I've been lucky because um

I've done pretty much every side hustle

or business in my life so a lot of these

tools almost all of them I like used to

use M and then I was like hey I can make

videos teaching people what tools I use

how to actually get that license or

start that type of business um so yeah

most of them are just tools that I

personally used interesting and they pay

good affiliate income yeah yeah uh and

um I mean the base rates on them they're

not always the best but once you start

making content and building like a track

record of conversions then I think it's

a really good thing to reach out to them

and build like a a personal relationship

with their team and often times that can

result in hire commissions um they might

run ads to your videos so you get more

traffic uh things like that interesting

do you like for beginner YouTubers is

there like a list of Affiliates that you

can go to and search or it's just so I

recommend just going to like share sale

impact um those are like the two big

ones that I use and just looking at

trending and like best Affiliates on

there that's a really good way to get a

good list of things and then you can

just basically go through those lists

and think what things do I resonate with

what do I have experienced in and then

you can start making content that I

think that's the most important thing

when you do affiliate like use it first

cuz otherwise it's going to be just

weird like recomend you need to know the

actual product otherwise it's just like

you're not adding any value to exactly

exactly so affiliate number one I guess

Google AdSense or brand deals um I think

usually it's brand deals after that yeah

and then then AdSense um and then those

are like the the biggest ones yeah and

the channels that you've built that

accumulate 20% of income so there

startup related startup business yeah so

startup wise is like a business

tutorials for entrepreneurs um so we do

a lot of like how to and reviews and

stuff like that um those do well for

affiliates

um and then we also have my first

website which we just started and that

one's more geared towards like website

hosting and website building MH

interesting there's so many AI tools

that are advertising now like you can

use to build a website yeah yeah is

crazy for websites right now so

basically I I'm trying to get into your

thinking process so you started CH

changing the first channel and then you

realized here are these niches that

accumulate a little of income let's just

make a separate channel for each Niche

was that you thinking like my goal is

not to post on the Charlie Chang Channel

forever I feel like every influencer has

some type of lifespan of I don't know

let's say 5 seven years um if they get

past that then that's awesome there are

people that you know get past that but I

I do want to build businesses that can

sort of run without me but they still in

a space that I'm pretty knowledgeable at

which is like YouTube and video creation

your place is just the perfect place for

a YouTuber cuz you have all the light

thank you you have all of the amazing

but do you do shorts as well I do I do

yeah all the locations for shorts and

just see like how you can do so so many

things how long have you been here I've

been here for like a month and a half

okay did you live in something similar

before or I lived in another apartment

which is only like a mile away mhm um

and then we basically moved our stud so

I used to have two places one was like

my primary um and then one was a studio

we basically moved the studio to this

spot

[Music]

what's your role can you talk about like

how Team Works how you find faces for

the channel yeah so our team right now

for the the YouTube business I think

it's probably like around 15 people mhm

um and everyone is overseas except for

my uh coo oh where over overseas where

uh mostly in Indonesia and then

sometimes in like Philippines and nice

so very low cost and efficient yeah I

actually asked Charlie behind the scenes

how he found those editors in Indonesia

and it turns out he started a company

helping people do that so he's looking

for an editor for me right now just in

case you're interested the link is in

the description and then so just my CEOs

here and then my uh hosts for the

channels so I have I think I have two

people that are currently like working

as hosts M and they just film content

for us how did you select them one of

them was was a neighbor so my other

that's convenient yeah um and then the

other one I did a an Instagram post uh

story and then they reached out and

applied and then my coo that was my

first hire ever I was super scared about

that um I also found him on Instagram

stories oh wow so I feel like if you

have at least some type of audience and

you're looking for a right-hand uh

person just post on post to your uh your

audience yeah I do the same same cuz

they tend to know the channel they tend

to know me my style how I work and I

tend to hire people that are young and

hungry I feel like that's better

interesting versus like someone that has

more experience yeah yeah that's true

and you pay them per video right your

host the host per video Yeah MH and then

you have editors right I have a bunch of

editors um we have short form editors we

have long form editors we have editors

that um edit exclusively for my main

Channel and we also have edit is

exclusively for the other channels as

well how often do you do uh calls with

your team do you even do them or I don't

really do them it's mostly my coo that

does MHM so how many calls in general

would you have like in a week he'll

probably

Dobe like a few calls and then they'll

do calls with other people do you uh

jump on calls with brands that you work

with yes if I don't do calls with Brands

unless we finalize a deal mhm so it's

mostly for like discussing how you want

to see it Etc yeah who comes up with

ideas ideas mostly me mhm um but my C

also helps can you talk about your

thought process what what is the next

video to make yeah it's sort of random

but I I think about like what people

would search for if they're trying to

learn something MH um but there's like

it's all over the place I think about

what people might be looking for I

actively like go to like share sale

impact think what affiliate programs

resonate with my audience and make

content about that uh I browse YouTube

like the homepage a lot to see what

other people are making yeah um I think

that's that's mostly it sometimes I I

will come up with a topic but I will

start researching and if this topic

doesn't do well in terms of use like

maybe I can find a video that got 200k

maximum and be like ah maybe there's not

enough demand oh I see uh and I try to

only do the topics that get at least a

million that have gotten historically at

least a million because I would probably

do it worse than that so we'll get like

20% of those views but 200k views is

already pretty good yeah um I don't do

that I so I don't really care how many

views it gets some of my videos on the

other channels they have like 50 views

but I think like if you do enough like I

said the 10 20% of them will just do

really well and I I can't have a way of

guessing which ones will do super well

yeah interesting so your strategy is

mostly through search right okay in this

Niche what are they looking for let's

make a video and I'm all about search I

the the whole like going viral thing

it's very stressful cuz then every video

You're Expecting like okay I need to hit

100,000 views whatever right with this

approach it's it's just like we'll

create good content that helps people

and if it gets views it's that's great

if it doesn't that's fine as well M

what's the cost of a video have you like

the average I haven't done the exact

calculations but I want to say it

depends if I'm filming it or if someone

else is filming if someone else is

filming it it might

be maybe like $2 $300 per video mhm

total with editors wow that's great who

writes the

script um either the host uhhuh or me so

the host gets paid for the script and

filming wow they do the research too oh

you're super efficient two two to 300

that's great yeah yeah wow and thumbnail

do you have a thumbnail designer we have

a thumbnail person um also in Indonesia

or somewhere they are in I think they're

in India or something mhm yeah but those

are it's $5 per

thumbnail yeah wow I'm very frugal okay

let's talk about that now because I

think if I calculated the cost of my

well I have a whole setup this is

different yeah this is different yeah

but I mean like it's interesting because

I my strategy is like let's get to at

least 100K views uh and try to get there

every time a film uh your strategy I

like it too for your Niche especially

because it's search and you know the

conversion rates will be pretty high to

your affiliate programs right right we

use hubstaff which is one of my favorite

platforms to like track productivity and

track hours H staff interesting a lot of

our people are hourly so so they they

put in hours or like they switch on the

app it starts tracking screenshots Etc

yeah we do that we use time doctor yeah

time doctor okay yeah and I find that

works pretty well um we do that for a

lot of our editors how many videos do

you post on your channel and how many

videos do you post on other channels

that you're trying to grow the Charlie

chain channel that one we probably do

one to two videos a week M and then the

all the other channels we've got to be

doing like 5 to 10 a week probably mhm

yeah and are they already profitable do

they cover expenses running them um my

first website were were not profitable

yet mhm um but that's one that we just

started so you can check so I I just

wanted because my strategy now I just

met a guy uh named Roman se he started

as a YouTuber uh in India uh talking

about exams that people take and then uh

he realized he can't really scale it if

he's teaching so he stopped teaching and

started hiring other tutors to teach

people the exams and then he realized

okay that has to be like a bunch of

channels and so he started I think 20 to

30 channels and his company is valued at

a 2 billion or like 3 billion now yeah

they raised 250 from Black Rock and they

built the whole structure so they sell

their own courses through those channels

and he's no longer the face of it and I

met him half a year ago and I was like

okay I should have been doing that all

the time that's crazy what's your

criteria for stopping or have you have

you abandoned any ideas any channels oh

I've I failed at so many businesses in

the past um pretty much everything I've

tried at least once M uh for now I have

very high conviction on the things I'm

doing so I don't think I'm going to stop

I think like if I keep going then at

some point it's going to do well and if

it doesn't then that's fine it's worth

taking a shot yeah but like how it's

it's just interesting 20 videos yeah

that makes sense 30 what if it's 150

videos and it's still not profitable and

you see like you're spending $1,000 each

month but it's still not 150 I'd start

getting a little bit worried probably

yeah maybe like 150 200 I'd be like if

this is actually not doing that well

then um yeah I'll shut it down but I'm

pretty calculated and like I don't think

I

would invest that much time and energy

into something that I didn't think was

like guaranteed to succeed if I just put

in a lot of effort what am about if if

one video is like $200 to

$300 what's the investment for the

channel to start becoming profit

in your so startup wise yeah I wish I

like record this stuff better um startup

wise was profitable probably after a few

months mhm say it's like 10 videos or

yeah some probably something like that

right great I think a lot of people they

stop way too early um and it's just

because like every business it's going

to grow like this and then at some point

you're going to start hitting like that

curve and then it's going to do really

well I think most people just aren't

patient enough yeah but it's great to

hear that that channel is already

profitable the startup uh startup wise

cuz it's the numbers they're like they

look very encouraging uh because for any

other Niche we' be like okay if it's if

a video gets like 200 views yeah maybe

it's not doing well but it's great that

you for me 200 views is that's chill

yeah yeah do you get any conversions

from like a 200 view video to to

Affiliates usually yes wow yeah it's a

very different game than than like the

viral content for the general audience

right that one for zero conversions for

sure but for very specific and targeted

people that are searching for something

who are like on the what's the word

precipice of buying something or signing

up for something then yeah the

conversion is just way way higher this

is the this is one of the YouTube rooms

so we do a lot of filming here um we

have this like green screen m

and you know what I found out is like I

can film a whole YouTube video like with

a backdrop just with this yeah and then

your editors will just replace it yeah

and it looks like I'm in the other spot

and you will just do backdrop of like an

office building or well we'll just use

the backdrop um of actual Studio oh okay

actual Studio from a from different

video or something yeah but I feel like

you have such a perfect spot for filming

outside this room you just do but I like

search up I don't want there to be like

a nice view in everyone I feel like it's

also a little bit less relatable I don't

know I I I like watching content where

it's like just a desk in the background

like something simple um so this is one

of the setups setup and you use theele

promer I do yeah for every video no um

this is mostly for uh integration script

reads and then

sometimes some of our videos I'll have

an iPad here and we'll basically have my

computer and I can see what's on my

screen like on here yeah so it's like

flipped in the in the iPad but then if

you do if you're writing from uh sorry

reading from a script it's going to be

on your iPad and you just script I

actually prefer just using my phone and

you put here I'll just put it like this

which app do you use I used um let's see

prompt smart Pro promp Smart Pro okay

and this is glad gear this looks good I

prefer that cuz it's like thinner so

your eyes aren't moving as much it just

looks more natural guys I tried but I

tried like a very small telepromter that

is made for for the phone and it was so

inconvenient so I just stopped it you

need one that can auto scroll for you

yeah like it SS with the voice yeah yeah

oh like it hears your voice yeah oh and

that's the app that you're using right

yeah okay I'm going to rewatch this

video Just Smart pro thank you cuz I did

I did a Fidelity collab and they asked

me to read it they're like you have to

be like I try to replace words like no

no it has to be like word by word and I

didn't I couldn't use the telepromter

cuz I couldn't so were you just

memorizing it like I used to do that

this is a music studio and this is like

another room where we do music and then

workstation also film here do you play

the guitar yeah and and the piano yeah

did you learn when when you were a kid

yeah I learned piano when I was a kid

and then I learned guitar when I was in

high school nice yeah wow and I'm also

learning how to produce music so we have

like this

whole music recording desk right here do

you sing I don't personally sing no we

need to record a track together CU I

sing I sing you sing yeah I just I just

interviewed a guy yesterday his name is

Dave and he has a music studio they

record Jason dulo uh Selena Gomez like

all the top top top uh and he's going to

record me as a gift they very excited

okay okay I probably won't be as

professional as that cool and and also

he shared the strategy that celebrities

record three songs every day three songs

every day yeah they so Jason comes to

Studio they give him uh they give him

three songs from the production and he

just sings them he records like 90 songs

every month and maybe one or two goes

live I didn't know that oh that's smart

okay that's cool so yeah volume game a

few of them will do well them they don't

post all of they're like listen to them

and if it catches the vibe and like they

they think it's going to be a hit then

they release it smart but they also like

how talented you have to be if you can

learn three songs in like an hour and

just go sing them that cuz I need to

rehearse like for 3 months before

actually singing can you talk about

working with brands do you reach out to

them yourself or you just work with

incoming I should be have I should hire

someone to do Outreach I have anyone

doing that right now I basically just

work with brands that email us um we

also work with a bunch of different um

agencies that send us deals when they

have them but it's all like

non-exclusive mhm how many deals do you

get a month uh recently it's been good

amount

maybe four to six a month to your

Channel or to all the channel to the

main channel to the main channel so we

rarely do brand deals for the other ones

just cuz like the views are super

inconsistent right uh I think it just

works better for the main

got it can you share like the amount

you're charging from to like the average

yeah I'd say the average is 8 to 15K per

like 60c integration that's great that's

great that is awesome so okay we talked

about Affiliates brand deals AdSense any

other source of income well I'm trying

to grow um like the courses right now I

don't I barely sell any courses but

we're building one right now that

teaches people how to build like an

automated social media business behind

their company okay I'm going to buy that

one I'm the first customer let okay cuz

I'm learning like how do you I'm

learning about what you're doing I just

started doing that and I'm super like I

think every business owner or um company

should have a mediate business behind

their company right yeah and also

automated not just make the owner be in

front of the camera 24/7 yeah yeah you

can make a bunch of content maybe

filming one or two hours a week M uh you

just need the systems in place you need

the team in place place um and that sort

of like led me to another company we

started is paired recruiting which is

like our overseas staffing company that

my business partner I started we're like

we both have overseas Talent we're like

this is the

biggest like life hack yeah right

business hack ever so we just started

doing that for other people that's been

doing really well that's the best let's

wrap up this conversation by talking

about your team I know you mentioned you

you wanted to share like what's the best

place to hire but do you know how much

it costs you to run the team my team

right now costs

um

15 15 to 20K per month that is amazing

yeah okay I need to learn for you yeah I

I Tred and run my team extremely lean

and profitable yeah so like our margins

are pretty good like they used to be

like 95% plus now they're probably

like 95% plus you mean rough

like yeah cuz like if you leverage

overseas talent and if you have a system

and are efficient with your stuff then I

feel like you can have a very very

profitable like media business depends

if you take into account like office

rent and other things but our our um

Workforce it's it's still under 10% wow

yeah taxwise what do you do taxes I got

screwed last year yeah if you make a

amount of money and you're not

investing at least like 5 10% of your

time into tax strategy and stuff like

that I think it's like a big mistake

this is a mistake I made last year also

this year cuz I got too lazy with it m

but for most business owners like your

taxes are your biggest expense right

yeah um and there's a lot of things you

can do to pay less taxes legally uh

whether it's like invest more into your

business retirement accounts um um we I

have a foundation U like a private

Foundation that I can donate money into

um what does it support it supports

entrepreneurship in like unders served

areas wow do you manage it yourself so I

do but we just hired a company to sort

of manage the whole Foundation how do

they like how do you select where the

money goes to or do do come we're trying

to we've been trying to do um grants

like individual grants but that's pretty

hard for the compliance stuff M so we're

trying to figure out a better way to

disperse the money cuz with a foundation

like that you need to spend 5% of the

net Assets in that Foundation per year

so it can go to like administrative cost

it can go to running the foundation it

can go to Grants um stuff like that

interesting that's just one of them

there's that's interesting I've never

heard anything like that but that sounds

amazing wow this has been amazing thank

you so I've learned so much I hope you

guys learned a lot because yeah I think

it's what is what everyone is thinking

about like how do I scale my YouTube

career thank you it was amazing thank so

much wow wow thank you yeah and

hopefully hopefully see you again around

and hopefully next year you buy

something yes yes great awesome