10 Tools to Grow Your Online Business in 2024

Summary

In this video, Emma Sherber Tamir, CEO of Marketing by Emma, shares her top 10 tools for boosting business efficiency and growth. She highlights Google Suite's AI capabilities, ClickUp for project management, LinkedIn for networking, Canva for design, Shopify for e-commerce, AI chatbots for ideation, and automation tools like Zapier and Make. Emma also emphasizes the importance of a quality webcam, a physical planner, and the timeless pen and paper for effective business operations.

Takeaways

• 😀 Emma Sherber Tamir, CEO of Marketing by Emma, shares her top 10 tools for boosting business efficiency and growth.
• 🛠️ Google Suite is highlighted for its AI integration across tools like Google Sheets and Gmail, enhancing automation and idea generation.
• 📈 ClickUp is praised as a highly customizable project management tool, perfect for managing client projects and personal to-do lists.
• 🔗 LinkedIn is reevaluated as a powerful platform for networking, brand awareness, and thought leadership, contrary to previous dismissals.
• 🎨 Canva is recommended for non-designers to create professional-looking designs and graphics with ease, featuring AI-enhanced tools like background removal.
• 🛒 Shopify is used off-label for productized services, streamlining payment processing and offering robust e-commerce functionality.
• 🤖 AI chatbots like ChatGPT and Claude are valued for their ability to aid in idea generation, overcome writer's block, and summarize lengthy content.
• 🔄 Zapier and Make are essential for connecting different tools, ensuring they communicate effectively and automate repetitive tasks.
• 📹 Emma recommends the InstaLink webcam for its AI-powered features like lighting correction, beneficial for video calls and presentations.
• ✍️ Despite digital tools, Emma emphasizes the importance of pen and paper for deeper thinking, learning, and goal setting.

Q & A

What is the main purpose of the video?

The main purpose of the video is to introduce and discuss the presenter's favorite business tools that can supercharge an online business for growth, efficiency, and organization.

Why does Emma consider Google Suite as one of her favorite tools?

Emma considers Google Suite as one of her favorite tools because of its variety of tools, recent AI integration enhancing automation and efficiency, and its compatibility with other tools.

What is ClickUp and how does Emma use it?

ClickUp is a project management tool that Emma uses for personal to-do lists and managing client projects. It's customizable and granular, allowing detailed project tracking and team coordination.

How has Emma's perspective on LinkedIn changed and what benefits has she experienced?

Emma initially dismissed LinkedIn but has since embraced it for networking, brand awareness, thought leadership, and business growth, experiencing significant opportunities from her focused efforts.

Why does Emma recommend Canva for design tasks?

Emma recommends Canva because it is easy to use and allows non-designers to create professional-looking designs, infographics, and presentations with built-in AI features for image editing.

How does Emma use Shopify in her marketing agency?

Emma uses Shopify off-label to productize her services, allowing clients to make purchases directly from the website and triggering various automations, including payment processing.

What role do AI chatbots play in Emma's workflow?

AI chatbots help Emma with ideation, overcoming writer's block, summarizing articles, and processing information, saving time and allowing her to focus on tasks she excels at.

Why are Zapier and Make important in Emma's tool stack?

Zapier and Make are important for connecting different tools that don't have direct integrations, allowing for automation of repetitive tasks and reducing the potential for human error.

What is the significance of Emma's new InstaLink webcam in her setup?

The InstaLink webcam is significant because it corrects for lighting and offers advanced Zoom functionality, providing high-quality imagery for video calls, podcasts, webinars, and presentations.

Why does Emma still value a physical planner despite using digital tools like ClickUp?

Emma values a physical planner for the satisfaction of writing and checking off tasks, helping her plan the next day or week clearly and ensuring she doesn't forget any important tasks or meetings.

What is Emma's view on the importance of pen and paper in the digital age?

Emma believes that pen and paper are still powerful tools for deeper thinking, better understanding and retention of information, and working through problems or setting goals.