How To Sell GoHighLevel SaaS Like Frank Kern ($142,376 MRR in 47 Days!)
Summary
TLDRIn this video, Jason Wardrop discusses strategies for scaling a SaaS business, inspired by Frank Kern's success in growing his business to over a hundred thousand dollars in monthly revenue. Wardrop emphasizes the importance of simplifying the sales process, leveraging existing databases, and using webinars for promotions. He also highlights the effectiveness of pre-built templates for landing pages and follow-up campaigns in generating leads and boosting business growth, all while maintaining a simple and user-friendly approach.
Takeaways
- 🎥 The video is a tutorial by Jason Wardrop on selling high-level SaaS (Software as a Service) models, inspired by Frank Kern's strategies.
- 📈 Frank Kern scaled his SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue in about 40 days, which Jason Wardrop finds relatable and wants to share.
- 🤔 Jason emphasizes the importance of simplifying complex business concepts to make them easily understandable, similar to Frank Kern's approach.
- 💰 Frank Kern leveraged his existing database and used webinars to sell his software at a discounted rate, a strategy that Jason also recommends.
- 📅 The use of urgency, such as limited-time offers during webinars, is highlighted as an effective sales technique to drive immediate action.
- 🔄 Consistency in offers and follow-ups is key to making more money, as suggested by Frank Kern's multiple promotional strategies.
- 🏠 Jason's software targets real estate agents, focusing on solving their pain points of lead generation and effective follow-up systems.
- 📝 The script details the importance of simplifying the software demo process, ensuring it's quick and easy to understand for the audience.
- 📲 The use of mobile apps for notifications and the automation of follow-up campaigns are presented as solutions to manage leads efficiently.
- 📉 Addressing customer concerns preemptively, such as the ability to customize templates, builds trust and showcases the software's flexibility.
- 🌐 The script outlines a sales formula focusing on lead generation, follow-up, and closing deals, emphasizing the ROI of investing in lead generation.
- 🎁 Creating urgency through bonuses, like setting up the first lead campaign for the first 20 customers, is a tactic to boost conversion rates.
Q & A
What is the main topic of Jason Wardrop's video?
-The main topic of Jason Wardrop's video is demonstrating how to sell high-level SaaS models, drawing parallels with Frank Kern's strategies for scaling a SaaS business to over a hundred thousand dollars in monthly recurring revenue.
Who is Frank Kern and what did he speak about at the Go High Level event?
-Frank Kern is a well-known internet marketer and business coach. He spoke at the Go High Level event about his experience scaling his SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue within about 40 days.
What is the significance of simplifying the business process as mentioned by Jason Wardrop?
-Simplifying the business process is significant because it makes the complex aspects of business more relatable and understandable, allowing the audience to grasp the concepts easily and feel more confident about implementing them.
How did Frank Kern leverage his existing database to grow his business?
-Frank Kern leveraged his existing database by conducting webinars, offering a sales presentation, and providing a discounted rate for his software during the webinar to encourage early sign-ups.
What is the concept of price anchoring mentioned in the video?
-Price anchoring is a marketing strategy where a product is initially presented at a higher price, and then a lower price is offered as a discount during a special promotion, making the deal seem more attractive to potential customers.
What is the importance of following up with leads in the sales process?
-Following up with leads is crucial because it helps in maintaining engagement with potential customers, increasing the chances of converting leads into sales, and building long-term customer relationships.
How does Jason Wardrop suggest simplifying the software demonstration for potential customers?
-Jason Wardrop suggests simplifying the software demonstration by focusing on the core benefits, using pre-built templates, and showing how easy it is to set up campaigns with minimal steps, making it accessible even for those who are not tech-savvy.
What is the role of webinars in Frank Kern's strategy for scaling his SaaS business?
-Webinars play a significant role in Frank Kern's strategy as they serve as a platform for presenting his product, offering time-sensitive discounts, and creating a sense of urgency that encourages immediate action from the audience.
How did Jason Wardrop adapt the concept of selling the vision to his real estate clients?
-Jason Wardrop adapted the concept of selling the vision by showing his real estate clients a clear path to consistent income through lead generation and follow-up systems, demonstrating how the use of the software could transform their business and lifestyle.
What is the significance of creating urgency in the sales process as described by Jason Wardrop?
-Creating urgency in the sales process is significant as it prompts potential customers to take immediate action, reducing the chances of them delaying or abandoning the purchase decision.
How did Jason Wardrop handle the challenge of offering a believable bonus to his customers?
-Jason Wardrop handled the challenge by offering a bonus that was both believable and attractive. Instead of promising an overwhelming number of leads, he promised a consistent number of exclusive leads per month, managed by a lead generation expert, ensuring that the offer was realistic and valuable.
Outlines
🚀 Introduction to Selling High-Level SaaS with Frank Kern's Strategies
In the introductory paragraph, Jason Wardrop sets the stage for a video focused on selling high-level Software as a Service (SaaS). He references Frank Kern's recent success scaling his SaaS business rapidly and highlights the key takeaways from Kern's presentation at the Go High Level event. Wardrop emphasizes the importance of simplifying complex business concepts, as demonstrated by Kern, to make them relatable and actionable. The paragraph outlines Wardrop's intention to compare and contrast his own strategies with those shared by Kern, focusing on the simplification of the sales process and leveraging webinars for promotional purposes.
🎥 Leveraging Webinars and Email Marketing for SaaS Promotion
This paragraph delves into the specifics of using webinars as a promotional tool for SaaS products. It discusses Kern's strategy of offering a discounted rate during webinars to incentivize early sign-ups, a tactic that Wardrop has also employed. The paragraph explains the importance of following up with webinar attendees through email sequences and utilizing deadline funnels to create a sense of urgency. It also touches on the effectiveness of multiple promotional cycles and the power of consistency in offers and follow-ups to drive sales.
🏠 Tailoring SaaS Sales to Real Estate Agents' Needs
In this paragraph, Wardrop tailors his discussion to the real estate industry, emphasizing the need to simplify the sales process for real estate agents who are not tech-savvy. He outlines the three main points he focuses on when selling software to this audience: generating leads, establishing a follow-up system, and selling the vision of a successful business. Wardrop stresses the importance of making the software seem easy to use and having a support team in place to assist clients with more complex tasks.
📊 Demonstrating SaaS Software with Simplicity and Clarity
Wardrop discusses the approach to demonstrating SaaS software in a simple and clear manner, avoiding technical jargon and focusing on the user's perspective. He uses the example of a webinar to illustrate how to quickly and effectively showcase the software's capabilities, emphasizing the ease of setting up campaigns using pre-built templates. The paragraph also touches on the importance of addressing potential customer objections and simplifying the follow-up process to make it manageable even with a high volume of leads.
📈 Addressing Follow-Up Challenges and Selling the Vision
This paragraph addresses the challenges of following up with a high volume of leads and selling the vision of business growth through the use of the SaaS system. Wardrop explains how to confirm the effectiveness of the lead generation process and reassure customers of the system's ability to deliver results. He also discusses the importance of organizing and automating follow-ups to handle leads efficiently and the strategy of under-promising and over-delivering to create a believable and attractive offer.
🎁 Creating Urgency and Offering Believable Bonuses
In the final paragraph, Wardrop shares his experience with creating urgency during webinars and the importance of offering bonuses that are believable and valuable to the audience. He reflects on the initial failure of offering Facebook ad campaign setup as a bonus and the subsequent success of offering a consistent number of exclusive leads instead. The paragraph concludes with advice on keeping the sales process simple, focusing on core benefits, and ensuring that the system is easy to use and set up, which can increase customer retention and satisfaction.
Mindmap
Keywords
💡SaaS
💡Frank Kern
💡Monthly Recurring Revenue (MRR)
💡Webinar
💡Price Anchoring
💡Lead Generation
💡Landing Page
💡Automation
💡Urgency
💡Demo
💡Templates
💡Simplicity
Highlights
Jason Wardrop introduces his video on selling high-level SaaS models, inspired by Frank Kern's success.
Frank Kern's strategy of scaling a SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue in 40 days is discussed.
The importance of simplifying business concepts to make them more relatable and understandable is emphasized.
Leveraging an existing database and using webinars for sales presentations is highlighted as a key strategy.
The concept of price anchoring and offering discounts during webinars to incentivize early sign-ups is explained.
The effectiveness of multiple webinar promos and email replay sequences for lead generation is shared.
The significance of offering consistency and follow-up in sales to increase revenue is underlined.
Selling software to real estate agents by focusing on generating leads and simplifying the process is detailed.
The use of pre-built campaigns for different real estate needs is showcased as a user-friendly feature.
A quick and easy demonstration of the software's capabilities is presented, following the 'Frank Kern Style'.
The necessity of follow-up systems for converting leads into clients is discussed, with case studies presented.
The automation of follow-up campaigns through emails, SMS, and phone calls is explained to streamline the process.
Customization options within the software for personalized text messages and emails are highlighted.
The demonstration of the software's ease of use, with an emphasis on requiring minimal effort from the user, is shown.
Creating urgency through bonuses for early adopters is discussed as a sales strategy.
The importance of under-promising and over-delivering to build trust with customers is shared.
A final summary of the video's content, emphasizing simplicity, automation, and the potential impact on business growth, concludes the presentation.
Transcripts
what's up you guys Jason wardrop here and in today's video I want to show you
how to sell go high levels SaaS mode just like the man himself Frank Kern
um he spoke at the go high level event this past week on how he went and scaled his go high level
SaaS business from zero to over a hundred thousand dollars in monthly recurring revenue and just
like 40 something days so absolutely insane he spoke the very last day of the event it was by
far my favorite session I was taking massive notes on everything that he was doing and it
was interesting because a lot of things he was saying that he's done or that he was doing over
the last you know six weeks or so to get that 100 plus thousand dollars a month according to
revenue were some similarities of what I've done so I wanted to kind of like go through
show you guys in comparison so this is like my slides my stuff but it had a lot of similarities
to what Frank Kern was talking about and so I'll share a lot about what he was saying but then also
um a lot of things that I've seen work for my business myself as well now the biggest thing
here I think the biggest thing I always get from Frank Kern anytime I hear him speak is he always
is like he kind of plays stupid he always like acts like he's dumb he doesn't really know what's
going on and he just like it's a way to really simplify everything that's going on because
honestly a lot of this business stuff it there are some complexities but he just simplifies it
in the way he talks about it makes it seem like oh yeah no that's totally easy that's totally
relatable oh yeah you're not a techie yeah like you don't know what really what you're doing and
you figured it out so like I could probably go figure it out right so he gives off that vibe
which um I'm not saying you have to go through and copy and model that Vibe because I don't give off
that Vibe whatsoever um I kind of just shoot straight just how it is but also at the same
time when you're looking at go high level system there are so many features there's so many things
to focus on so if you're going through and trying to like focus on all the different features and
the complexities of how to set it up and all these different things you're going to lose
your prospect right whereas if you're simplifying things and going like showing how it's like easy
mode then I'm like oh yeah totally I relate with that so we want to break things down in a very
simple and easy format so before I dive into what I've got for you here today one of the big things
that Frank Kern talked about that he did was he leveraged his existing database which he said it
was like you know after all he's been doing it's not like that mass of a database because he's been
basically scrubbing his list all the time but he was using a webinar right so basically going
through and doing a sales presentation and at the end um it's just kind of like a hey go go buy go
sign up for a thing and on his main home page um he said that he had a price for his software
and then it's like let's say it was like 397 a month I think that might be the number
um that he said but then on the webinar he was selling it for a discounted hundred dollars
um discount so it was like 297 per month they could lock that in if they signed up early
right there on the webinar which I thought was great I've done that before as far as like price
anchoring on the webinar our price anchoring on the website and then if you get in on the
webinar it's actually a discounted price okay so anyway I don't know like his exact strategies as
far as like what he shared on the webinar but he basically did like a webinar promo and then
after the webinar promo kind of like if you guys know about webinar promos afterwards he did like
a an email replay sequence so it's like hey go watch the replay and then he did a deadline
funnel basically like okay you know you've seen the replay you've watched the webinar
like get in or else this is closing down right and so he did that multiple times he said he's
done like seven to eight Promos in the last six weeks and he he had a couple different webinars
which I don't think you have to start out with a couple different webinars especially if you're
just getting started I actually ran this exact same webinar for about three and a half years
every single week I did it live for three and a half years and it worked very very well right
but he did say that you know the more offers you make the more consistency the more follow-up you
have just the more money you're going to make overall which I really took to heart as well so
as far as going through and selling go high levels SAS mode um like it like the Frank Kern style of
just Simplicity and just really dumbing it down instead of like getting into like the nitty-gritty
of like here's how you set up workflows and automations all these different things
um so the way I would always sell my software and I always try to like simplify it as much as
possible so I was working with real estate agents and you know real estate agents they don't really
want to set things up and neither do your clients doesn't matter what industry you're in and so you
have to really simplify things down but also speak to what they want so I knew real estate agents
they wanted leads none of them were getting leads and so I would need to go through and show them
how to an easy way to go through and get leads and I wanted to show them a simple enough way
that they could believe that they could actually make it happen themselves or that the things that
might be difficult that our team would be there to assist right and then number two I knew okay if
you're getting leads that's great but the fortune is in the follow-up so we've got to have a proven
follow-up system in place and then number three what I would always do is is I would sell the
vision I would sell the dream the vacation right of going through and saying hey look you know you
might be like very inconsistent with your business but let's show you how you can make a consistent
10 grand 20 grand per month just by leveraging the numbers that we've just broken down here so
um that's kind of like what I'll show you here I'll go through fairly quickly on the slides
here just because like I'm not going to do the full webinar presentation but I also want to
show you guys and this is something that in one of our coaching calls last week people were asking me
like how do you demo the software right well you demo the software in a very like quick and easy
way right like kind of like we'll call it the Frank Kern Style just like the quick quick easy
super dumbed down version just simplify it don't act like oh it's yeah so complicated all that
stuff just like super quick and easy right and so basically what we would do is like you know we we
kind of first stress on this webinar of like hey how many of you guys have a website and if you're
in my market if you're working with real estate agents 99 of them have a website that was given
to them by their broker or some like basically tempted website so they're all like oh yeah I
have a website and then I say you know how many of you guys are actually getting leads from your
website and it's like crickets everyone's like zero zero none or someone's like one a month two
a month something like that so I'm like okay so it's nothing you can really rely on right and so
they basically are admitting their problem their pain point and then what I do from there if we can
get this thing working over here I come over here and I say okay well how many of you guys have a
Facebook page you know that must be the answer you're having a Facebook page and they're all
like yeah I have a Facebook page because by now everyone has a Facebook business page I'm like
okay how many guys are actually getting leads from that all of them are like nope I'm not you know
it's not working and so then I go say hey look that's just that model doesn't work what you need
is you need to leverage highly optimized landing pages and going to like the Frank Kern style of
just dumping everything down I remember when I first started doing this webinar back in 2016
um I just assumed everyone knew what a landing page or lead capture page was in my industry which
is the real estate space truth is nobody knows anything and you gotta assume that nobody knows
anything and so you got to go like one of the best pieces of advice I ever got was somebody one of
my early mentors said hey make your presentation make your webinar as if you're trying to sell to
your grandma and if your grandma could understand it more than likely your audience will understand
it so then I go through them it's like hey look we go and love your social media send people to
a landing page and by the way a landing page this is what a landing page is it's not a website it's
highly optimized page you can see there's nothing else on here no other distractions it's kept us
clear and concise as possible and so a landing page actually converts significantly better
than a website because you guys you guys already experienced the the less than one percent on your
website right you guys already told me you're not getting any leads well guess what we just
make the simple Trend transition to a landing page and look at all this higher lead conversion right
and so then we go through and I kind of throw in some some engagement there like look this dude
right here Chad he went through and switched over and he started getting all these leads and guess
what look we have all these pre-built campaigns in here got the listing these campaigns seller
lead campaign buyer lead campaign open house all these cool things and this works literally for
any type of agent right so here's the deal guys this same process is it works whether you're in
real estate or working with dentists Chiropractic doesn't matter the industry it's literally the
same process because all small business owners they're looking for leads or more clients or
patients or whatever the terminology is and then from there they know it's not just one
thing to get a lead you actually have to follow up with them right and so after I go through and
basically show them all these templates I'm like hey look would you like to see how easy this is
to go through and set up right so I'm saying hey look we've got all these proven templates
check this out we have the software and this is going into the go high level system right
um we have this software that you can literally go through and get all this set up in just about
like three clicks right and so I'm like so let's say I'm gonna go through and set up a new ad so
I'm going to click on real estate right here and we've got all these pre-built templates right here
in the system already okay and we're just going to say choose this template easy enough right so
I always like to like stress like how easy it is like how many of you guys could go through
and click choose a template choose what template you want to run yeah of course right then you type
in your city let's say we're type in Denver right there the bitly link this is something I actually
need to get updated but we'll just say test right there and then put in your name how many of you
guys can put in your name right how many guys know your name so just put in like Json right there
and then we have a campaign type we like to do lead forms because we're generating leads
right that is kind of the whole goal and obviously like that webinar is a little bit older was when
we were talking about landing pages but um in recent experience lead forms has just performed
significantly better for our real estate clients so that's where I would do maybe a little tweak
there of talking about lead forms as opposed to landing pages um and so we say lead forms
because we want to generate leads right and then we just give a budget we recommend a minimum of
ten dollars per day that's what we've seen would work best and then throw in your existing website
you guys already said you have a website and then we just come in here and click launch campaign
pretty easy right how many of you guys feel like you could go through and get this all set up as
soon as this afternoon then everyone's in the typing in the comments yeah yeah for sure that's
super easy that's so awesome blah blah blah all that cool stuff right and so I'm like yeah man um
so cool right and then I'm just jumping back over here and that is literally all the demo that I'm
doing and I'm not lingering on here because if I Linger on here guys what they're gonna
be doing like oh payments like what is what is payments all about what's opportunities what are
all these things all about and so we just like go show the thing that we need to show show how
simple and easy it is how they can replicate it and then from there we're jumping back in here
okay and then we're moving on to the next thing so we're basically going through next thing is
our follow-up right that we already kind of talked about and then I I basically confirm in their mind
because they're they're still in thing in their mind I'm not generating leads for my business I
don't know how to generate leads and okay you're saying you're giving me these templates but like
you know probably a lot of people have given templates and I a lot of people talk a lot of talk
and so now I basically reconfirm like look now you're at a point where like you're good to go you
have our proven templates and I confirm basically like there's no way you're not getting leads
because also we've also run this with over 15 000 real estate agents so like we have pretty high
confidence that we are actually going to get them leads with this and so basically we go through
them like yeah like at this point you've got the blueprint you're getting leads you're getting
you're you're killing it but here's the deal what happens when you start getting three new leads
um or actually this is what I say on this page like you know if you get three to five new leads
in a single day that's super easy to call them up you know follow up with them um hit them up
via text email give them a call but what happens when you start getting three to five new leads
every single day right and so it's like you know after 10 days if you're just getting three leads
per day that's 30 leads and that's a lot of leads you have to stay organized with follow up with all
these different things and so we basically like we we solved the first pane which the first pane was
like Hey I need leads right but then we show them like look once we solve this pain because we've
already solved it for you we've got it right the next thing is you're going to have the pain point
of follow-up you're gonna be like man I I don't have time for all this right and so then we like
went through and hit a case study like look Ashley went through she got all these leads because she
used our system but then she's like hey you know I don't have time to follow up all these leads I
need to shut off my campaign so I was like look there's a much better way to do it basically as
soon as the lead comes in email SMS face a message we can call the lead next days the second day
all that stuff so we can go through get the speed Elite and actually go through and connect with all
these leads so sift and sort through all of them and so then I go through and so I'm like look we
put together pre-built emails and SMS templates so that you don't have to go through and do this um
and look these are the results Ashley went through was getting leads and then after implementing the
the templates she got 50 plus appointments booked in her first month and then now Debbie is closing
three to four close deals every single month which in real estate consistency is a big thing
because a lot of times they make you know a big Commission on one close deal they might not close
another deal for three to four months right and so I'm like hey you know how many guys would like
to see these exact templates and see how these work and how simple this is and ties in with the
Facebook ads we just set up they're all like yeah me me me right and so then we're jumping over here
and what I do typically is I have the tab already open so I'm not having to go through and
click through the software and click to the next thing because I want this as simple and quick as
possible and not feel like oh I'm getting lost and where you just clicked and so I just got the next
tab open and so I say look we have these all these automated follow-up drip campaigns and that's
what they kind of call them in the real estate space your space Might Recall them a little bit
different and say like look if we went through and we we set up a seller lead campaign or let's say
a buyer lead buyer lead campaign here is our buyer lead follow-up and check this out we click on this
and just like we showed you of how to go through and follow up on the day one day two day three
check this out we've already got the text message and then we've got an internal notification
notifying us that we got a lead so we can actually reach out with them and we also have a mobile app
that can notify you anytime a new lead comes in so even if you're out and about at your kids soccer
game you know you're at open house is showing anything like that you can be on top of your
business and what's happening and then look we've got an email going out wait a little bit we've got
a phone call and then we wait the next day we've got day two we got another text message you can
see how we have this entire flow so we can make sure we're sifting and sorting through all these
leads so you are only talking to leads who are the most qualified and then what I like to do just
because I've done this so many times is I know I like I already know the questions that people have
right and so what I do is before the question even comes up I already address it so I say you know
what big question a lot of times people have is well can I customize the text and the emails and
everything that's going on because my business is a special Snowflake and I want to go through
and customize everything to myself and I say yeah and if you want to customize everything check how
cool this is you just click on this right here and it says Hey contact first name so autofills with
the con the leads first name so I'm showing them like additional value here this is your name this
is you know going through where you're looking to buy and if you want to customize the text and
I just type out here usually I don't have a mic in my hand I type in customize the text you can
easily customize anything that you want in these text messages and the same goes for the emails
and but the the nice thing is is if you don't want to customize anything everything is already
pre-built for you it's got the contact first name and it's already got this email signature
so everything is pre-built in here for you so if you don't have time to go through and set all this
up it's already done right and so then from here it's another one where I'm like how cool is this
you know how many more you know deal like how much time would this save you as far as the follow-up
you think you'd be able to go through and book a lot more appointments you know be able to like
save a ton of time not wasting your time with dud leads because we've got this automated system and
everyone's like oh yeah yeah this is awesome and then I jump back and then um then anyway
so so then I'm like going into okay that's how we went and did that and then I go through and
the last step is I sell the vision so if you guys think about it like right now like um step
one and two those are the two main pain points of my customers right how to generate leads and then
how to actually sift and sort and follow up those leads so you can actually book more appointments
and close more deals which the goal is to display that but also display that in a simple way that
we're not getting back over here we're not talking about I mean you could go into conversations all
that stuff but like we're trying to keep it as simple as possible we're not showing them like
hey here's how to set up the calendar and do all this stuff and here's here's how we set up the
automations or build out the websites or the top templates you want to show that it's already done
that like there's as little work as possible on their end and then one thing that we actually did
um so anyway I'll just show you guys this real quick just to show you guys so basically I went
through just kind of show them the growth formula to sell the vision of like hey look here's how you
can actually Change Your Life by changing your business by leveraging this system of you know
hey look 100 leads your average commission is 10 grand because I haven't like put in like how much
they make per uh per deal right let's just say you close one deal right our average lead cost is five
dollars Nationwide so that's a 500 investment let's just say one percent that's one deal ten
Grand you subtract the 500 AD span your profits 9 500 2 000 Roi right so I really hit that home
and then to say you know if you can potentially make 10 grand for 100 leads cost is five dollars
by lead how do we scale we just buy more leads so I'm just selling them on like okay this is
like this is the the um basically the Holy Grail to grow in the business nice show look hey this
these are the actual stats this is the average lead cost but check it out we actually from time
to time get leads significantly less and then I just break down the system right so this is
basically repeating what I showed them up here of the game changer social exposure lead capture
follow-up right and then down here we've got generate leads three to five dollars just use
our templates Auto sift and sort through the leads close more deals so Simplicity the Frank Kern way
the Frank Kern style um you know really dumb it down really make it simple and easy and if if you
don't have it simple and easy on the back end make it simple and easy so either like make it simple
and easy through the templates and the snapshots or have a member of your team jump in there set
it all up because honestly like the way the system works is you only really need to onboard
and activate like once then a lot of this stuff just works on autopilot right so coming down here
um one last thing I'll share with you guys that uh hopefully you guys will like is to create that
urgency right that urgency of just getting in like hey you got to get in right now on the webinar
is what we did is we said hey for the first 20 people we're going to add on an additional bonus
and we said okay so here here's kind of the the flow I'm giving you guys literally everything
right here um the first time we said hey you know for the first 20 people we're gonna actually go
set up your first Facebook ad campaign for you and I was like man this is going to boost our
conversion so much and guess what it was crickets because nobody wanted to have a Facebook ad
campaign set up because they didn't know what it meant like a Facebook ad came in like they
were so new to Facebook ads or just like lead generation in general they're like okay you're
setting up a Facebook ad campaign what does that actually mean and then I was like okay after a
few failed attempts of that few weeks of pitching that live and I'm like man why is this not working
I was like well you know if we set up a Facebook ad campaign and they're spending ten dollars per
day which is what we're kind of like our Baseline of what we're telling them to do our average lead
costs is five dollars per lead that's getting people typically two to three leads per day which
over the course of a month right is what is that 60 to 90 leads where I was like okay 60 90 leads
um that honestly was like pretty consistent what we would get for clients but I was like that's not
believable if someone's going from zero leads and they've never been able to generate leads
and I'm telling them like hey look we're gonna go through and get you 60 leads they're gonna be like
um yeah that's that's not happening I I don't believe that plus some areas were
a little bit more expensive than other areas so we also wanted to kind of like make sure we
weren't we wanted under promise over deliver type of thing and so we cut it down we said
instead of like the hey we're gonna set up your first Facebook ad campaign for you I said hey
we're gonna have Denise on our team here she is a lead generation expert so I like build her up
because they all to this point they've just seen me my branding everything is so they're wanting
me to do it so I build up Denise I'm like man Denise is like on her team she is the best she
is our lead generation expert um which on the back end we actually scale to the point where like she
wasn't setting them all up but she was actually just managing the account reps um so like you'll
probably get to a point that you're like that but you need to have like a figure you need to
have a face that you're like building up of like the legion expert she's amazing blah blah blah
um and then I'd say instead of hey she's gonna set up a Facebook ad campaign we're gonna actually set
up your first lead campaign so I didn't even say like Facebook ad your first lead campaign
and we're gonna get you a consistent 20 exclusive leads every single month because remember we knew
on average we were getting people between 60 and 90. so we cut it down we made it believable but
we also under promise over deliver and so now when I I presented this the first 20 people were going
nuts they were going crazy and to be honest we didn't only like we we said here that it was uh
for the first 20 but even if it was like 25 I remember one day we had 53 people sign up um in
an hour and I like I didn't I didn't discriminate I didn't say oh no you were the the 21st person
We're Not Gonna we set up every single one of those people because it's going to help with
onboarding activation and actually moving things forward um so anyway there's there's a little
bonus hopefully guys this helped obviously you can see there's a lot more slides and everything
um but that's it like keep it simple keep it like the Frank Kern style only focus on the core
um benefits and the pain points that your ideal Target customer is is feeling and I would just
say like keep it to Three core principles and then when you demo and you show simplify it simplify it
as much as you can and if you're going to the demo and show show that it's like already done
and that's the easiest thing about go high level is the templates the snapshots all that stuff it
can be already all done and so when they get in there it is all done and there's just a few
things to connect the the dots which you have another member of your team do that anyway so
that you can increase the retention rate and the stick rate on an ongoing basis so anyway guys I
hope this video was helpful um thanks so much for watching and I'll see you in the next video
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