YouTube Algorithm is Slowly Destroying this Channel

All The Shinies

15 Aug 202406:35

Summary

TLDRThe video creator discusses their channel's decline in visibility, despite recent changes and improvements. Analyzing YouTube analytics, they find no clear reason for the algorithm's reduced promotion, comparing the performance of older and newer videos. With examples like Spider-Man and Final Fantasy series, they show older videos receiving significantly more impressions despite lower subscriber counts. The creator expresses frustration as their recent content struggles to gain traction, even with better engagement metrics, questioning YouTube's recommendation system's fairness.

Takeaways

😔 The YouTuber's channel has been struggling over the last couple of years despite making changes to their content strategy.
🔍 The creator started analyzing their analytics to understand the drop in performance and found no clear reason for the YouTube algorithm's lack of promotion.
📈 A comparison of video impressions between 'Spider-Man 1' and 'Spider-Man 2' shows a significant drop in visibility despite an increase in subscribers.
📊 The 'Spider-Man 2' video had a higher click-through rate and similar engagement metrics but received far fewer impressions.
🕹️ A similar trend is observed with 'Final Fantasy 7 Remake' and its sequel, where the older video received more impressions despite lower subscriber count and engagement.
🎮 The 'Kingdom Hearts 3' video significantly outperformed 'Avatar Frontiers of Pandora' in impressions, despite the latter having better engagement and higher click-through rate.
📹 The creator also noticed a decline in the performance of their newer videos compared to older ones across different game series.
📉 The impact of these changes is evident in the channel's overall view counts, with recent videos and streams receiving significantly fewer views.
🤔 The creator questions the importance of average view duration and percentage viewed as a factor for the algorithm, given that newer videos with better metrics still underperform.
💔 The channel's reliance on Patreon, YouTube memberships, and donations has increased as organic reach has decreased.
🚫 The creator feels that without the support of their community, they might not continue creating content due to the lack of visibility on YouTube.

Q & A

What has the YouTuber been experiencing with their channel recently?
-The YouTuber has been experiencing a decline in their channel's performance over the last couple of years, despite making changes to their content strategy, which unfortunately haven't helped.
What did the YouTuber do to try and understand the issue with their channel?
-The YouTuber started digging into their analytics to figure out what's going wrong and to see if they could fix the situation.
What conclusion did the YouTuber come to after analyzing their analytics?
-The YouTuber concluded that the YouTube algorithm stopped promoting their content for no apparent reason, as they found a significant drop in Impressions despite having more subscribers and better engagement rates for newer videos.
How did the YouTuber compare the performance of 'Spider-Man 1' and 'Spider-Man 2' videos?
-The YouTuber compared the Impressions, click-through rates, view durations, and average percentage viewed of both videos. They found that 'Spider-Man 1' had significantly more Impressions despite 'Spider-Man 2' having a higher click-through rate and better engagement metrics.
What was the situation with the 'Final Fantasy 7 Remake' and its sequel 'Rebirth' in terms of Impressions?
-The 'Final Fantasy 7 Remake' video had nearly 50% more Impressions than the 'Rebirth' video, even though the latter was released when the channel had more subscribers and had a lower click-through rate.
How did the 'Kingdom Hearts 3' video compare to 'Avatar: Frontiers of Pandora' in terms of Impressions and engagement?
-Despite 'Avatar: Frontiers of Pandora' having more Impressions, a higher click-through rate, and better engagement metrics, 'Kingdom Hearts 3' received 3.94 times the subscriber count in Impressions, significantly outperforming 'Avatar'.
What was the comparison like between 'Kaa: Bridge of Spirits' and 'Nobody Wants to Die'?
-Even though 'Nobody Wants to Die' was released when the channel had more subscribers and had a higher click-through rate, 'Kaa: Bridge of Spirits' had more Impressions, view duration, and a higher average percentage viewed.
What impact does the decline in Impressions have on the YouTuber's channel?
-The decline in Impressions has a significant impact on the channel's views, as each episode in a series tends to get fewer views than the previous one, leading to an overall decrease in channel views and potentially affecting the YouTuber's motivation to create content.
How has the YouTuber's content strategy changed in response to the situation?
-The YouTuber has started streaming less and stopped making walkthroughs due to the poor performance of their recent videos and streams.
What role do Patreon, YouTube memberships, and donations play in the YouTuber's motivation to continue creating content?
-The support from Patreon, YouTube memberships, and donations has been crucial for the YouTuber to stay motivated and continue creating content despite the challenges they are facing with their channel's performance.
What does the YouTuber expect from sharing this video with their audience?
-The YouTuber does not expect any significant change in their channel's situation but hopes that sharing their analytics and experiences might provide some form of catharsis and insight into the challenges they are facing.

Outlines

00:00

📉 Declining Video Performance Due to Algorithmic Changes

The video creator discusses the recent struggles of their YouTube channel, despite making changes to their content strategy. They delve into analytics to understand the situation better, suspecting that the YouTube algorithm has stopped promoting their videos without any apparent reason. The creator shares data comparing the performance of game-related videos, such as 'Spider-Man 1' and 'Spider-Man 2', 'Final Fantasy 7 Remake' and its sequel, and 'Kingdom Hearts 3' versus 'Avatar Frontiers of Pandora'. The analytics reveal that older videos are receiving significantly more impressions despite having lower subscriber counts and, in some cases, lower engagement metrics. The creator expresses frustration and disappointment with the lack of visibility for their newer content.

05:02

📈 Contrasting Impressions and Engagement in Recent Videos

This paragraph continues the analysis of video performance, comparing 'Kaa: Bridge of Spirits' with 'Nobody Wants to Die'. Despite 'Nobody Wants to Die' having a higher click-through rate, 'Kaa' outperforms in impressions, view duration, and average percentage viewed. The creator emphasizes the impact of these analytics on the rest of their video series, as part one's performance significantly influences subsequent episodes. They highlight the overall decline in views for recent videos and streams, attributing the situation to the YouTube algorithm's reduced recommendations. The creator acknowledges the support from Patreon, YouTube memberships, and donations, which have become crucial for their continued content creation.

Mindmap

Keywords

💡YouTube Algorithm

The YouTube Algorithm refers to the system that YouTube uses to decide which videos to recommend to its users. In the video, the creator suggests that the algorithm has stopped promoting their content without a clear reason, which has led to a decline in visibility and subscriber growth. The script discusses how despite creating content with good engagement metrics, the videos are not being recommended as they used to be.

💡Impressions

Impressions in the context of YouTube analytics refers to the number of times a video thumbnail is displayed to users, regardless of whether they click on it or not. The video script uses impressions to compare the visibility of older versus newer content, indicating that despite having more subscribers, newer videos are receiving fewer impressions.

💡Click-through Rate (CTR)

Click-through Rate is the percentage of users who click on a video after it has been shown to them. In the video, the creator compares the CTR of their older and newer videos, noting that even when newer videos have a higher CTR, they still receive fewer impressions and views.

💡Subscribers

Subscribers are individuals who have chosen to receive notifications about a channel's new content. The script discusses the growth of the channel's subscriber base over time and contrasts it with the decline in video impressions, indicating a disconnect between subscriber count and video promotion.

💡Analytics

Analytics in this context refers to the data and statistics collected by YouTube about video performance. The video creator uses analytics to investigate why their newer videos are not performing as well as older ones, despite similar or better engagement metrics.

💡View Duration

View Duration is the average length of time viewers watch a video. The script compares the view duration of older and newer videos, suggesting that even when newer videos have a longer view duration, they do not receive the same level of promotion.

💡Percentage Viewed

Percentage Viewed is the average percentage of a video that viewers watch before they stop. The video discusses how this metric is used by the YouTube algorithm and compares it between older and newer videos, noting that higher percentages in newer videos do not correlate with increased promotion.

💡Engagement

Engagement refers to how viewers interact with a video, including likes, comments, and watch time. The script mentions engagement metrics such as view duration and percentage viewed to illustrate how newer videos are engaging viewers but not receiving the same visibility as older content.

💡Walkthroughs

Walkthroughs are video guides that explain how to play a game, often from beginning to end. The video creator notes a decline in the performance of their newer walkthroughs compared to older ones, suggesting that the YouTube algorithm's changes have affected this type of content.

💡Streaming

Streaming refers to the act of broadcasting live content over the internet. The script mentions that the creator has been streaming less due to the decline in video performance, indicating a direct impact of YouTube's algorithm changes on their content creation habits.

💡Supporters

Supporters in this context are individuals who contribute financially to a YouTube channel, such as through Patreon, YouTube memberships, or donations. The video acknowledges the importance of these supporters in sustaining the channel amidst challenges with the YouTube algorithm.

Highlights

The YouTube channel has been struggling over the last couple of years despite recent changes.

Analytics were reviewed to understand the channel's performance issues.

There seems to be no clear reason for the YouTube algorithm's cessation of promotion.

A comparison between 'Spider-Man 1' and 'Spider-Man 2' analytics shows a significant drop in impressions for the sequel despite higher subscribers.

The click-through rate for 'Spider-Man 2' was higher, yet impressions were drastically lower.

Engagement metrics for 'Spider-Man 2' were arguably better, but impressions remained low.

The 'Final Fantasy 7 Remake' and its sequel 'Rebirth' showed a similar trend of reduced impressions for the newer game.

Despite having a higher average percentage viewed, 'Rebirth' did not perform as well as the original in terms of impressions.

The 'Kingdom Hearts 3' versus 'Avatar Frontiers of Pandora' comparison showed a stark contrast in impressions despite similar subscriber counts.

'Avatar Frontiers of Pandora' outperformed in all engagement metrics but received fewer impressions than 'Kingdom Hearts 3'.

The 'Kaa Bridge of Spirits' versus 'Nobody Wants to Die' comparison revealed a significant difference in impressions despite similar subscriber counts.

'Nobody Wants to Die' had a higher click-through rate but received far fewer impressions.

The channel's recent videos and streams are receiving a significantly lower number of views compared to older content.

Older videos are compensating for the lack of views on newer content, keeping the channel afloat.

The creator is streaming less and has stopped making walkthroughs due to the current situation.

Financial support from Patreon, YouTube memberships, and donations is crucial for the channel's continuation.