Kelas 8 || Bab 2 || 1. Pengertian, Ciri, dan Jenis Iklan, Slogan, Poster
Summary
TLDRThis video lesson focuses on Indonesian language topics, specifically covering advertisements, slogans, and posters. It explains the definitions, characteristics, and types of each, highlighting their purposes and how they are used in media. The lesson distinguishes between commercial ads, public service announcements, educational slogans, and health-related posters. Viewers are encouraged to understand the differences and applications of these communication tools. The session concludes with examples and a recap, inviting students to ask questions for further clarification.
Takeaways
- 📚 The lesson covers the topic of advertisements, slogans, and posters, including their definitions, characteristics, and types.
- 📝 Advertisements are texts aimed at persuading the public to be interested in products or services, often seen in electronic media like TV and social media.
- 🔍 The main purposes of advertisements are to provide information, promote product advantages, and influence people to buy or use the products.
- 📺 Advertisement media is divided into electronic (TV, radio, social media) and print media (newspapers, magazines, tabloids).
- 📢 Slogans are short, catchy phrases that are easy to remember and are often used by organizations, political parties, or companies.
- 🎯 The key characteristics of slogans are being informative, short, clear, and memorable, often serving as an identity or motto for a product or organization.
- 🖼️ Posters are large announcements or ads displayed in public places, usually containing bold text and images to attract attention from a distance.
- 🌐 The goal of posters is to inform the public and motivate them to follow the message conveyed, often placed in places like schools, stations, or malls.
- 📊 Types of advertisements include commercial ads (promoting products or services) and public service ads (providing explanations or enlightenment on a particular issue).
- 🎨 Types of posters include event posters (promoting activities), commercial posters (promoting products/services), and public service posters (encouraging actions like following health protocols).
Q & A
What is the main objective of an advertisement according to the script?
-The main objective of an advertisement is to encourage or persuade the public to become interested in the goods and services being offered.
What are the two main types of media used for advertisements?
-The two main types of media used for advertisements are electronic media, such as television, radio, and social media, and print media, such as newspapers, magazines, and tabloids.
What are the key characteristics of an effective advertisement?
-An effective advertisement is informative, uses easy-to-understand language, is unique and attractive, and is persuasive, encouraging the audience to try or use the advertised product.
How is a slogan defined in the script?
-A slogan is defined as a short, catchy, and memorable phrase or sentence that is used to promote something, often associated with organizations, political parties, or products.
What are the distinguishing features of a slogan?
-The distinguishing features of a slogan are that it is informative, concise, clear, memorable, and often serves as the identity or motto of a product or organization.
What is a poster, and where is it typically displayed?
-A poster is a large printed announcement or advertisement, typically displayed in public places such as schools, stations, terminals, hospitals, and malls to convey information or encourage public action.
What are the characteristics of a well-designed poster?
-A well-designed poster is concise, clear, and easy to understand, is displayed in public places, includes eye-catching images or illustrations, and is persuasive, encouraging the audience to follow the message.
What are the two main types of advertisements based on their purpose?
-The two main types of advertisements based on their purpose are commercial advertisements, which offer goods or services for sale, and public service advertisements, which provide explanations or enlightenment on a particular issue.
What are the different types of slogans based on their content?
-The different types of slogans based on their content include educational slogans, commercial slogans, health slogans, and environmental slogans, each focusing on different themes such as education, commerce, health, and environmental awareness.
What are the three types of posters mentioned in the script?
-The three types of posters mentioned in the script are event posters, which inform about events, commercial posters, which encourage purchasing goods or services, and public service posters, which aim to influence public behavior according to the message conveyed.
Outlines
📚 Introduction to Advertising, Slogans, and Posters
The video begins with a warm greeting and an introduction to the new lesson on advertising, slogans, and posters. It outlines that the lesson will cover the definitions, characteristics, and types of these concepts. The video starts with a prayer and invites students to follow along closely for a better understanding of the material.
📢 Understanding Advertisements and Their Features
This section defines advertisements as texts aimed at persuading the public to be interested in goods or services offered. It discusses the purposes of advertisements, which include providing information about products, promoting their advantages, and influencing potential customers. The section also covers the two main types of media used for advertising: electronic (e.g., TV, social media) and print (e.g., newspapers, magazines). The characteristics of effective advertisements—informative, easy to understand, attention-grabbing, and persuasive—are also discussed.
🗣️ Exploring Slogans and Their Characteristics
This paragraph explains slogans as short, catchy phrases that are easy to remember and are used to promote something. Slogans are often employed by organizations, political parties, and companies to create a strong association with their brand or cause. The key characteristics of slogans are that they are informative, concise, memorable, and serve as a motto or identity for the brand or organization.
📜 Understanding Posters and Their Purpose
Posters are described as public notices or advertisements displayed in public spaces, typically printed on large paper or boards. The purpose of posters is to inform the public and motivate them to take action based on the message conveyed. This section highlights that posters are placed in locations with high visibility and discusses the characteristics of effective posters—concise, communicative, visually appealing, and persuasive.
🛍️ Types of Advertisements, Slogans, and Posters
This section delves into the different types of advertisements (commercial and public service), slogans (educational, commercial, health-related, and environmental), and posters (event-related, commercial, and public service). Each type is explained in terms of its purpose and how it targets its audience. Examples of each type are briefly mentioned, emphasizing the importance of understanding their distinctions.
📝 Conclusion and Encouragement to Review
The video concludes by summarizing the different types of advertisements, slogans, and posters. Viewers are encouraged to review and understand the differences between these forms of communication. The teacher invites students to ask questions in the comments if they need further clarification. The video ends with a thank you message and a farewell.
Mindmap
Keywords
💡Advertisement
💡Slogan
💡Poster
💡Media
💡Persuasive
💡Informative
💡Types of Advertisements
💡Types of Slogans
💡Types of Posters
💡Public Spaces
Highlights
Introduction to the topic: advertisements, slogans, and posters.
Definition of advertisement: A text aimed at encouraging the public to be interested in the offered goods and services.
Purpose of advertisements: To provide information, promote the advantages of a product, and influence others to buy or use the offered goods and services.
Types of advertisement media: Electronic media like television, radio, and social media, and print media like newspapers, magazines, and tabloids.
Characteristics of advertisements: Informative, easy-to-understand language, attention-grabbing, and persuasive.
Definition of slogans: Short, catchy phrases that are memorable and often associated with organizations, political parties, or products.
Characteristics of slogans: Informative, concise, clear, attractive, easy to remember, and serve as a motto or identity for a product or organization.
Definition of posters: Announcements or advertisements displayed in public places, typically written on large paper or boards.
Purpose of posters: To inform the public and motivate them to follow the message conveyed in the poster.
Characteristics of posters: Concise, clear, communicative, and often include images, photos, or illustrations.
Types of advertisements: Commercial advertisements that promote products and services, and public service advertisements that provide information and education from government institutions.
Types of slogans: Educational slogans, commercial slogans, health slogans, and environmental slogans.
Types of posters: Event posters, commercial posters, and public service posters.
Examples provided for advertisements, slogans, and posters to help understand the differences.
Conclusion and encouragement to review the differences between advertisements, slogans, and posters.
Transcripts
Halo assalamualaikum warahmatullahi
wabarokatuh bertemu lagi di mata
pelajaran bahasa Indonesia pembelajaran
hari ini kita akan masuk pada bab baru
bab 2 iklan slogan dan poster sebab yang
akan dibahas yaitu ada pengertian
ciri-ciri dan jenis-jenis dari iklan
slogan dan poster Bagaimana sih
perbedaannya Yuk kita awali pembelajaran
dengan membaca basmalah
Bismillahirrohmanirrohim silakan simak
dengan baik videonya Selamat belajar
[Musik]
yang pertama adalah pengertian dari
iklan sebelumnya Kalian pasti sudah
tidak asing dengan iklan dan sering
melihatnya terutama di Media elektronik
seperti televisi maupun sosial media
lalu apa yang dimaksud
iklan-iklan adalah teks yang bertujuan
untuk mendorong atau membujuk khalayak
ramai agar tertarik pada barang dan jasa
yang ditawarkan tujuan adanya iklan yang
pertama untuk memberikan informasi
terkait produk atau barang dan jasa
mempromosikan kelebihan atau keunggulan
dari suatu produk atau barang dan jasa
dan mempengaruhi serta menggerakkan
orang lain sebagai target pemasaran
untuk menggunakan atau membeli barang
dan jasa yang ditawarkan media pada
iklan terbagi menjadi dua yang pertama
Anda Media elektronik misalnya ada
televisi radio dan sosial media media
yang kedua yaitu media cetak contohnya
ada Koran majalah dan tabloid Berikut
ini adalah ciri-ciri dari iklan
Hai yang pertama informatif yaitu iklan
mengandung informasi misalnya berupa
nama produk dan kegunaannya yang kedua
bahasanya mudah dimengerti bahasa yang
digunakan pada iklan unik dan menarik
agar mudah diingat oleh orang yang
menontonnya yang ketiga menarik
perhatian dengan menambahkan gambar
suara dan kata-kata dan ciri yang
keempat bersifat persuasif adanya iklan
bisa mengajak dan menggerakkan seseorang
untuk mencoba memakai maupun menggunakan
produk yang diiklankan yang kedua yaitu
slogan-slogan adalah perkataan atau
kalimat pendek yang menarik atau
mencolok dan mudah diingat untuk
Khan sesuatu slogan biasanya dipakai
oleh organisasi partai politik maupun
perusahaan produk barang dan jasa Ketika
seseorang menyebutkan salah satu slogan
maka orang lain akan mudah mengetahui
produk atau lembaga Apa yang dimaksud
oleh si pembicara misal disini
disebutkan slogan semakin di depan Nah
pasti dari slogan tersebut kalian tahu
produk apa yang dimaksud tanpa Miss
memberikan atau menyebutkan nama
produknya ya itulah pengertian dari
slogan berikut adalah ciri-ciri dari
slogan yang pertama informatif atau
berisi informasi yang kedua berupa kata
frasa atau kalimat yang ditulis secara
singkat jelas padat yang ketiga menarik
dan mudah diingat
Hai yang keempat merupakan semboyan atau
slogan jadi identitas maupun semboyan
dari suatu produk atau lembaga yang
ketiga adalah poster pengertian poster
menurut KBBI adalah plakat yang dipasang
di tempat umum berupa pengumuman atau
iklan poster biasanya ditulis Diatas
Kertas atau papan yang cukup besar
dengan huruf yang mencolok dan gambar
yang menarik sehingga mudah dibaca
dengan jarak jauh tujuan poster adalah
sebagai bentuk informasi kepada publik
maupun halayak masyarakat agar dibaca
dan dapat menggerakkan maupun mengimbau
masyarakat tersebut untuk mengikuti
ajakan dari pos tersebut media yang
digunakan pada poster hanya dapat
ditempel di tempat
empat umum misalnya di sekolah di
stasiun Terminal Rumah Sakit mall dan
lain lain yang sekiranya banyak ditemui
oleh masyarakat berikut ciri-ciri dari
poster Yang Pertama singkat padat dan
komunikatif karena poster dipajang di
tempat umum yang tempatnya terbatas maka
bahasa yang digunakan pada poster
diupayakan singkat padat dan mudah
dipahami oleh masyarakat banyak yang
kedua poster ditempel di tempat-tempat
umum dengan berbagai ukuran yang
disesuaikan yang ketiga dilengkapi
gambar foto atau ilustrasi dan kiri yang
keempat yaitu persuasif poster juga bisa
mengajak dan menggerakkan seseorang
untuk mengikuti ajakan dari
tersebut materi selanjutnya yaitu
jenis-jenis iklan berdasarkan tujuan dan
isinya iklan terbagi menjadi dua yang
pertama iklan niaga dimana iklan ini
menawarkan barang atau jasa kepada
banyak orang dengan tujuan agar dibeli
atau digunakan jenis iklan yang kedua
adalah iklan layanan masyarakat dimana
iklan ini memberikan penjelasan serta
pencerahan tentang suatu hal yang
diterbitkan oleh suatu instansi atau
lembaga pemerintahan lalu berikutnya
adalah jenis-jenis slogan berdasarkan
isinya slogan terbagi atas yang pertama
slogan pendidikan yaitu slogan yang
memberikan informasi ajakan dan motif
di bidang pendidikan yang kedua slogan
Niaga memberikan informasi ajakan kepada
orang untuk mengenal membeli dan
menggunakan suatu produk yang ketiga
slogan kesehatan yaitu slogan yang
memberikan informasi ajakan dan motivasi
di bidang kesehatan dan yang keempat
adalah slogan peduli lingkungan slogan
ini memberi informasi ajakan dan
kepedulian terhadap lingkungan terakhir
yaitu jenis-jenis poster terbagi menjadi
3 berdasarkan tujuannya yang pertama ada
poster kegiatan dimana poster ini
memberitahu pembaca tentang adanya
sebuah kegiatan yaitu kegiatan yang
diselenggarakan misal ada lomba di
sekolah di lingkungan rumah dan
lain-lain poster yang kedua adalah
poster niaga poster ini
teknologi pembaca untuk membeli dan
menggunakan barang dan jasa dan yang
ketiga adalah poster layanan masyarakat
poster ini mempengaruhi pembaca untuk
melakukan sesuatu sesuai dengan ajakan
pada isi poster misalnya ada poster
mengenai penerapan protokol kesehatan di
masa pandemic ya itulah ketiga jenis
dari poster selanjutnya misalkan berikan
contoh dari gambar masing-masing iklan
slogan dan poster
[Musik]
Oh iya Itulah contoh dari jenis-jenis
baik iklan slogan dan poster ketiganya
sudah miss Berikan contoh silakan
setelah ini dipahami dan disimpulkan
dengan baik perbedaan dari iklan slogan
dan poster tersebut Alhamdulillah
demikian pembahasan materi pengertian
ciri
dan jenis-jenis iklan slogan dan poster
semoga video ini bermanfaat dan membantu
kalian memahami materinya Jika masih ada
pertanyaan silakan sampaikan di kolom
komentar atau bisa menghubungi Miza
terima kasih atas perhatiannya mohon
maaf apabila ada kesalahan sampai jumpa
di pertemuan selanjutnya
wassalamualaikum warahmatullahi
wabarakatuh
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