how you can market your art WITHOUT social media
Summary
TLDRThis video script advocates for email newsletters as a superior alternative to social media platforms for artists to showcase and sell their work. It emphasizes the direct control, personal connection, and ownership of the email list, which is free from algorithmic suppression. The speaker shares three key benefits: the intimacy of direct communication, the ability to market to engaged followers, and the potential for automated, passive marketing. Additionally, the script offers practical advice on starting an email list, including creating a lead magnet and utilizing Squarespace for business growth.
Takeaways
- 🎨 Email newsletters offer a more effective and less stressful way for artists to sell their artwork compared to social media platforms like Instagram.
- 🔒 Artists have direct control over their email list, allowing them to build a closer relationship with their audience without the interference of social media algorithms.
- 📬 Email marketing is personal and can be customized to reflect the artist's unique style and voice, making it feel more intimate and direct than other forms of online communication.
- 🤝 Artists can engage with their audience directly through email, starting conversations and building relationships with potential collectors.
- 🏆 Owning the email list means artists have the freedom to switch platforms or providers without losing their audience, ensuring they maintain control over their marketing efforts.
- 🖼 Artists can use email newsletters to showcase their artwork and sell to their most engaged followers, providing updates on their creative process and personal journey.
- 📈 Email newsletters provide an opportunity for artists to practice marketing and sales skills, becoming comfortable with self-promotion and building confidence in their offerings.
- 📝 Automation features in email marketing tools allow for passive marketing strategies, where targeted campaigns can be set up to engage with subscribers based on their interests.
- 🔗 Lead magnets, such as free resources or digital products, can be used to incentivize people to sign up for an artist's email list, growing the audience base.
- 📅 Regular email communication, even if it's just about shop updates or personal musings, helps keep the artist top of mind for subscribers and can lead to increased sales.
- 🚀 Starting an email newsletter doesn't require perfection; artists are encouraged to begin with any topic and build the habit of regular communication to foster connection with their audience.
Q & A
Why are artists struggling to get their work seen on platforms like Instagram?
-Artists are struggling because they have to constantly adapt to algorithm changes, post at optimal times, and meet expectations regarding content and frequency, which can be overwhelming and unpredictable.
What alternative is suggested in the script for selling artwork more effectively and with less stress?
-The script suggests using email newsletters as a more effective and less stressful alternative to social media platforms for selling artwork.
Why are social media platforms like Instagram and TikTok suppressing certain posts?
-These platforms are suppressing posts that use phrases that push people off-platform, such as 'Link in bio,' as they have been linked to a suppression of reach.
What is the advantage of email marketing over social media for artists?
-Email marketing allows artists to have direct control over their audience, build a closer relationship, and communicate without worrying about algorithm changes or platform policing.
How does owning an email list benefit an artist?
-Owning an email list gives the artist control over their audience, the freedom to switch platforms without losing their list, and the assurance of being able to communicate with their most engaged fans even if their main social media platform disappears.
What are the three reasons mentioned in the script for every artist to have an email newsletter?
-The three reasons are direct control over the list, the ability to showcase artwork and sell to engaged followers, and powerful automation opportunities for passive marketing.
How can an artist use their email newsletter to build a relationship with their audience?
-An artist can use their email newsletter to share personal updates, behind-the-scenes content, their creative process, inspirations, and dreams, which helps in building a more intimate and personal connection with the audience.
What is a 'lead magnet' and how can it be used to grow an email list?
-A 'lead magnet' is an incentive, such as a free resource or digital product, offered to potential subscribers in exchange for signing up to the email list. It can be used to attract new subscribers by providing value upfront.
How can automation in email marketing help an artist with passive marketing?
-Automation in email marketing can help by setting up triggered campaigns that send a series of emails promoting a product or service to subscribers who have shown interest in a particular topic, allowing the artist to market passively and efficiently.
What advice does the script give for starting an email newsletter?
-The script advises not to overthink the content, to start with any topic, to write in a personal and authentic voice, and to build a habit of sending newsletters regularly to keep the artist top of mind for subscribers.
How can an artist ensure they maintain a connection with their audience even if their social media presence is compromised?
-By building and maintaining an email list, an artist can ensure direct communication with their audience, independent of social media platforms, thus maintaining a connection even if their social media presence is affected.
Outlines
📰 The Power of Email Newsletters for Artists
The video script discusses the challenges artists face on social media platforms like Instagram, where they must contend with algorithm changes and expectations on posting frequency. It introduces email newsletters as a more effective and less stressful alternative for selling artwork. The speaker emphasizes the importance of direct control over the content and the ability to build a personal relationship with the audience. They also mention the lack of algorithmic policing in email marketing, allowing for a more authentic and consistent connection with subscribers.
🎨 Email Marketing: A Direct Line to Your Audience
This paragraph highlights the direct control and personalization that email marketing offers to artists. It explains how email newsletters can be written in the artist's own words, making them feel more intimate and personal compared to social media posts. The speaker suggests that this personal touch can lead to a closer relationship with the audience. Additionally, the paragraph touches on the ability to engage directly with subscribers through email replies and the freedom to customize the appearance of emails to match the artist's brand. The speaker also points out the ownership aspect of an email list, as opposed to relying on social media platforms that may change their policies or algorithms.
🛍️ Showcasing Artwork and Selling to Engaged Followers
The speaker advocates for the use of email newsletters as a platform to showcase artwork and sell to the most engaged followers. They argue that because subscribers have opted in, there is an expectation of self-promotion via email, which can include marketing upcoming collections, pre-selling limited edition prints, or advertising solo exhibitions. The paragraph emphasizes the importance of building confidence in self-promotion and the value of practicing sales skills through email marketing. It also discusses the potential for monetization and the comfort in knowing that even if a social media platform were to disappear, the artist would still have a means of communication with their most engaged fans.
🤖 Automation Opportunities for Passive Marketing
This paragraph delves into the automation capabilities of email marketing, which can be particularly useful for selling evergreen products like courses, ebooks, or prints. The speaker describes how automated sales campaigns can be triggered by subscriber actions, such as signing up through a specific link related to a YouTube video. They explain how this can lead to a series of automated emails that pitch the product, communicate its value, and potentially result in a sale. The paragraph also discusses the power of segmenting the email list based on subscriber interests, allowing for targeted marketing to those who have shown a specific interest in the artist's offerings.
📈 Getting Started with Email Marketing for Artists
The final paragraph provides practical advice on how artists can begin using email marketing. It suggests creating a lead magnet to incentivize sign-ups, such as offering free digital products or early access to shop updates. The speaker also recommends being deliberate about collecting emails, either in person at art fairs or through online sign-up forms. They encourage artists to start simple and not to overthink the content of their newsletters, suggesting that sharing updates on current projects, inspirations, or educational tips can be valuable to subscribers. The paragraph concludes with the speaker's personal experience and the importance of building a habit of regular email communication.
Mindmap
Keywords
💡Email Newsletters
💡Algorithm Changes
💡Direct Control
💡Social Media Platforms
💡Opt-in
💡Personalization
💡Lead Magnet
💡Monetization
💡Automation Opportunities
💡Passive Marketing
Highlights
Email newsletters offer a more effective and less stressful way for artists to sell their artwork compared to social media platforms.
Social media platforms like Instagram and TikTok are increasingly suppressing posts that use off-platform directing language.
Once people subscribe to your email list, you have direct control over your communication with them, without algorithmic interference.
Email marketing feels more direct and personal than social media, allowing for a closer relationship with the audience.
Artists can customize the appearance of their emails to match their brand and send them at their desired frequency.
Ownership of the email list provides a sense of security, as it is not controlled by social media platforms.
Email newsletters enable artists to showcase their artwork and sell to their most engaged followers.
Artists can use their newsletters to share their creative process, inspirations, and personal journey to build a connection with subscribers.
Subscribers expect self-promotion in emails, providing an opportunity for artists to market their work without feeling intrusive.
Automation in email marketing allows for passive marketing strategies, such as automated sales campaigns for evergreen products.
Lead magnets, like free resources or tools, can be offered to encourage people to sign up for email newsletters.
Early access to shop updates can be a compelling incentive for subscribers to sign up for an artist's email list.
Squarespace has been crucial for the growth of the speaker's business, enabling easy selling of digital products and audience growth.
Squarespace's new courses feature allows artists to host and sell online courses on their own website.
Starting an email newsletter doesn't require a complex strategy; artists can simply talk about their work and interests.
Building a habit of writing a weekly email newsletter can help keep the artist top-of-mind for subscribers.
Email newsletters are a powerful marketing tool for artists, providing direct communication with engaged fans.
Transcripts
artists are constantly fighting tooth
and nail to get their work seen on
platforms like Instagram constantly
battling algorithm changes and more
expectations for when you should post
and what you should post and at what
frequency it's a whole mess but there's
a better way to sell your artwork that
is more effective and less stressful and
that's email newsletters so in this
video I want to talk about why I think
email newsletters are so great why they
have so much potential and how you can
get started and of course I wanted to
thank you to Squarespace for sponsoring
this
[Music]
video increasingly social media
platforms are punishing users creators
artists like us from pushing people off
platform platforms like Instagram and
Tik Tok are increasingly kind of like
shadowbanning or suppressing the reach
of posts that use words that push people
off platform phrases like Linkin bio are
increasingly being scrutinized because
they've been linked to a suppression of
reach and I think that is really
terrible luckily email marketing doesn't
have that problem once you have people
on your email list it just takes one
time to get them on your list all they
have to do is opt in once they are there
forever until they unsubscribe and
that's their choice to be there they've
decided that then you can take them on
an entire Journey convincing them to
purchase your products or at least
understand the appeal of what you have
to offer announce shop updates allow
them to get to know you build that
relationship without relying on that
social media platform you can sell as
much as you want within reason obviously
you don't want them to unsubscribe but
you can just do whatever you want and
know that they're going to see that post
they're going to see that email
newsletter they're going to read it and
you don't have to worry about policing
your language for an algorithm there are
three reasons why I think every artist
should have an email newsletter and the
first is the Direct Control that you
have over this list email marketing
often feels much more direct and
personal than things like Instagram
posts or even YouTube videos because
it's written by you often you know
hopefully in your own words you're not
Outsourcing into chat gbt you're writing
it from the heart and you mean it and
hopefully you're including you know
pictures of your cat or whatever you're
working on in the studio you're making
it your own you're making it personal
and I feel like that really helps build
a much closer relationship with audience
than something like Instagram just
because it there's an intimacy to it I
feel like when done correctly that's
really advantageous and you can also
engage with people literally directly
you can have them reply to your emails
and then start a conversation back and
forth between you and your hopeful new
collector you can also totally customize
the way your emails look depending on
the platform that you go with be it
MailChimp Squarespace beehive convert
kit flow desk whatever you can make it
look super super unique super you you
can totally brand it it can look exactly
how you want it to look and you can send
them as often as you want be that every
week or once a month or once every
quarter or just announcing your shop
updates it can really be at Whatever
frequency works best for you and you
don't have to worry about some you know
bizarre algorithm suppressing your reach
because you haven't posted in a in like
a couple weeks that's not a concern here
you can really write emails at your own
pace and have it be whatever you
want I think that's so powerful I'm so
tired of having to post all the time
it's really exhausting and email
newsletters provide a viable alternative
to the rat race of social media the
other big Advantage here is that you own
this list it's not owned by some massive
social media conglomerate this email
list is yours you can take it to
whatever platform you want and you can
switch providers whenever you want to
you can start out with MailChimp and
then switch over to Squarespace or bive
or flowes whatever you can change email
marketing providers whenever you want to
and your email is will stay with you and
I think there is a massive amount of
comfort with the knowledge that if your
main social media platform or wiped off
the face of the Earth Tomorrow you would
still be able to communicate with your
most engaged fans I.E your email list
the second reason that I think every
artist should have an email newsletter
is the ability to Showcase your artwork
and sell to your most engaged followers
you can use your email newsletters to
post whatever you want to but I think
the real power here is your ability to
Market your art and just share the
behind the scenes right you can really
make people care about you and your
journey by just talking about your
process your Inspirations your hopes
your dreams your journey as an artist
and update them on what's going on in
your life how is that shop update going
what are you learning this week in
school all of these things you can share
on your email list and you can also Mark
it to these people with the knowledge
that you're not bothering them they
opted into this they asked for you to
send them emails they said yes I want to
receive these emails and then you can
pitch yourself without feeling like
you're bothering them right without
feeling like you are I don't know
providing a burden or something that
you're just bugging them with these
spammy sales posts that's not the vibe
here you can sell and Market your
artwork and they signed up for that
there's an expectation that emails will
be used for self-promotion and as long
as you're not really spamming about it I
feel like you can do a lot here you can
Market an upcoming collection you can
pre- sell your prints if you're offering
them in a limited edition drop you can
advertise your solo exhibition you can
talk about your shop updates you can
really share whatever you want to share
you can monetize your email list and it
is an amazing opportunity to practice
marketing yourself pitching your
products like really feeling comfortable
and building that experience as a sales
person because I feel like as artists we
really are sales people at the end of
the day we have to kind of pitch our
artwork to make a living and that's a
skill you're not going to feel
comfortable with it at first but selling
first to your email list really helps
build that Comfort I think just that
that ease in yourself that confidence
that you know what you're doing and
you're not being a bother by selling and
promoting your work to the world and the
third reason why I think every artist
should have an email list are the
powerful automation opportunities for
Passive marketing I will admit
automations and like email automations
they don't work for every kind of
product right you probably don't want to
do this kind of thing for things like
shop updates but if you are selling more
Evergreen products things like courses
ebooks like tutorials guides maybe even
prints you can create automated sales
campaigns that activate on a trigger so
let's say that you are selling a course
on watercolor painting right and maybe
you make a YouTube video about it you
can have a particular sign up link to
your email newsletter in that video and
then when someone signs up to your
newsletter via that link they can start
automatically receiving just a whole
like sales email campaign of like maybe
seven emails every other day like just
one email every other day for you know
seven times pitching this product
selling this to them communicating its
value talking about how it helps people
and they can decide whether or not it's
for them but you are marketing that
product and they have signed up to
receive emails from you then when that
campaign is done hopefully they purchase
your course but if not that's fine then
they're added to your overall email list
but your email marketing tool will put a
little tag or a little label sort this
person into a bucket that says they're
interested in watercolor painting and
then whenever you want to advertise that
course or whenever you have anything
watercolor painting related you can send
an email to that segment of your email
list do you see how that power do you
see how powerful that is do you see the
advantages there
imagine being able to reach a thousand
people that you know are interested in
the thing that you're selling that they
signed up to receive sales emails from
you they know who you are they like you
they like your work and they see an
advantage in it and then you can access
them directly you can communicate to
them directly without any other platform
in the way no algorithm sitting between
you guys just direct communication to
your most passionate fans so now that
you understand the basics let's talk
about how you can actually get started
but before we do that I do want to
briefly thank the sponsor of this week's
video Squarespace I made over $188,000
last year just from digital products and
Squarespace is the reason that happened
Squarespace had has been crucial to the
growth of my business and I want you to
understand exactly how it can help you
Squarespace makes it easy to sell
physical or digital products display
your work grow your audience and so much
more their fluid engine allows you to
design your website exactly how you
would like and with their new courses
feature you can host and sell online
courses on your own website which is a
really cool addition every year
Squarespace adds brand new high value
features to their service so if you're
looking for the perfect tool to propel
your business to new heights click the
link in the description or go to
scores.com Kelsey Rodriguez and use code
Kelsey Rodriguez checkout to get 10% off
your first order of a website or domain
once you figure out who your email
marketing service provider is going to
be you probably want to figure out what
to write and how to grow your list right
so here's what I would recommend if you
do have have an active profile on social
media I would recommend that you create
something called a lead magnet a lead
magnet is like a reason for someone to
sign up for your email newsletter you
are giving them like a gift in return
right it can be as simple as like a PDF
resources page for I don't know the
colors in your palette or whatever it
could be a free photoshopper procreate
brush kit you could offer phone
wallpapers icon packs like any kind of
Easy Digital product that
someone might be interested in you offer
to that you offer that to them for free
in return for them signing up for your
email list you could also just have a QR
code or take signups at art fairs cafes
wherever you have your art wherever
you're selling in person and then you
can also of course just include a sign
up page in you know any Linkin bio
service generally I think it's good to
explicitly mention your email newsletter
that is a thing that you're doing that's
happening just to make peopleware that
it exists aside from just having you
know a link in your bio maybe you give
people that sign up to your email list
24-hour Early Access to shop updates
there are a few ceramic artists that I
know that do this and I have never
signed up to their email list so fast um
I've never signed up to an email list
faster just because their shop updates
sell out so quickly and it is so
valuable for me to be able to preview
what they're going to sell and to
hopefully snag something early before it
can be snatched up because some of these
ceramic artists that I really admire
their work sells out so fast and so for
me there really is a strong advantage in
me signing up for through email
newsletter just because it I I it's
worth it I know I'm going to get what I
want out of it it's a really good value
so yeah as you're marketing your art
just start collecting emails you can be
deliberate about it or you can to have
it running in the background I kind of
have mine running in the background for
now and I have for a while just because
it wasn't really a priority in my life
life for a long time and now it is going
to be hopefully fingers crossed but okay
you have figured out what platform
you're going to use and how you're going
to collect your emails now you got to
figure out what you're right that's kind
of the hard part right I would recommend
that you
don't throw yourself in the deep end
immediately because it's it's a hard
habit to get used to if you're not used
to writing all the time and I feel like
there is writer block that people
experience constantly when it comes to
email newsletters I started my email
newsletter back in like January and then
I posted maybe like five times and then
I didn't post for like seven
months and now I'm restarting it because
I just I just didn't know what to write
and I felt really nervous and insecure
that I was going to write something bad
and people weren't going to like it and
they were going to unsubscribe and so I
thought I was just better to not write
anything at all which is of course a
mistake but anyway here we are trying to
recover from that that
and I don't think that you should
overthink it just talk about whatever
you want to talk about talk about what
you were working on in the studio today
what projects you're working on they
don't have to be finished you can post
Works in progress just talk about your
Inspirations what you're learning what
you're focusing on maybe provide like
some educational tips if you want to if
that's your thing that's definitely my
thing as you can probably tell but it
doesn't have to be everyone's thing you
also don't have to post you also don't
have to write and send emails on a super
regular basis you can really just post
like shop update emails if you want to
every so often when it's you know when
it's applicable but I do think that it's
worth it to build a habit of eventually
writing an email newsletter once a week
if you have stuff to share just because
people forget that you exist they do it
sucks but they do and writing an email
once a week helps keep you kind of on
your customers Minds just so they know
you exist and yeah hopefully you have
some products they can purchase from you
that are not super linked to you know
monthly or quarterly shop
updates maybe you have a patreon maybe
you have a YouTube channel where you can
you know plug your latest video whatever
just talk about what's going on in your
life just talk about you know what's new
with you don't overthink it really don't
overthink it and if you're agonizing
over what you're right in your first
email just pick any topic it does not
matter I waited a good couple years
before I sent an email to my email list
and I had a couple thousand people on it
at that point and I had like a 60% open
rate so 60% of the people that I sent
that email to opened it which is very
good in email marketing and I didn't
introduce myself I didn't like be like
hi this is me thank you for joining I
was just like hi here you are here I am
let's talk about you know whatever I
wanted to talk about I think it was like
AI art lawsuits at the time and that was
like the thing that I wanted to talk
about in that email newsletter and I
just did so don't overthink it just pick
any topic just write it if you are
really truly extremely nervous and
you're also not writing to anyone on
your list just send it to yourself just
get in the habit of writing one email
newsletters are truly amazing marketing
tools for artist s the ability to
connect directly to your most engaged
fans without an algorithm standing in
your way just cannot be overstated the
value to that you know what I mean
anyway I have been trying to film this
video for forever and I have to get it
done tonight so that is going to be it
for me hopefully you guys enjoyed kind
of the insight into my process here with
this footage that I've overlaid over the
top of this video I am planning on
posting a studio Vlog very soon so stay
tuned for that and there is a plane
overhead anyway that's it for me bye
Ver Más Videos Relacionados
Email Marketing Tips for Success in 2024
How I Gained 1.8M Followers (and Make $930,000/Month)
Your social media account gone. Pooff!!! This is why we need PeakD - True Ownership
How to Automate Your Email Newsletter Step by Step Guide
HOW TO PROMOTE AFFILIATE LINKS #affiliatemarketing #makemoneyonline2022 #emailmarketing #earnmoney
25+ IDEAS for DIGITAL PRODUCTS to sell online 🌟 Passive income ideas for artists & creatives!
5.0 / 5 (0 votes)