The Best Marketing Growth Strategies for Your Business

Summary

In this episode, the host emphasizes the importance of distribution and joint ventures for businesses, blogs, personal brands, or books to gain visibility and sales. They suggest tapping into the top blogs in your niche, offering free content to gain exposure and leverage. Drawing a parallel with Kendrick Lamar's strategy of collaborating on other artists' tracks to gain fame, the host urges taking initiative, knocking on doors, and offering value to build your brand and achieve results.

Takeaways

• 📈 **Underestimating Distribution:** Many businesses focus heavily on social media for distribution, overlooking other opportunities like joint ventures.
• 🔍 **Research and Target:** Identify the top blogs or influencers in your niche and engage with them for potential collaborations.
• 💌 **Outreach Strategy:** Actively reach out to top content sites in your industry with a personalized pitch, offering your expertise.
• 📝 **Content Contribution:** Offer to write or contribute content for free to gain exposure and build relationships within your industry.
• 🎤 **Leverage Early Fame:** Use any initial fame or recognition to get on other platforms or collaborate with others to increase visibility.
• 🚀 **Kendrick Lamar Strategy:** Just as Kendrick Lamar leveraged his growing fame by featuring on other artists' tracks, businesses should seek similar opportunities.
• 💼 **Work Quality Matters:** Ensure the content you produce is of high quality; mediocrity will not attract the attention or collaboration you desire.
• 🛣️ **Road Show Approach:** Be prepared to put in the work to get in front of audiences, similar to a road show for maximum exposure.
• 🤝 **Value Exchange:** Understand that offering value to others (like free content) can be a powerful way to gain access to their audience.
• 🚀 **Proactive Engagement:** Don't wait for opportunities to find you; instead, be proactive in seeking out and creating opportunities for growth.

Q & A

What is the main topic discussed in the video script?

The main topic discussed in the video script is how to gain more visibility and sales for a business, blog, personal brand, or book through effective distribution and leveraging joint ventures.

What does the speaker suggest is often underestimated in business distribution?

The speaker suggests that the gross underestimation of distribution in a joint venture environment is often overlooked, especially by businesses heavily reliant on social media.

What is the importance of identifying the top 100 blogs in your niche according to the speaker?

Identifying the top 100 blogs in your niche is important because it allows you to leverage these platforms for distribution and awareness by offering to contribute content for free in exchange for exposure.

How does the speaker relate the strategy of contributing to other platforms to the actions of Kendrick Lamar?

The speaker relates the strategy by highlighting how Kendrick Lamar leveraged his growing fame to feature on many other artists' tracks, outperforming them to gain more attention, similar to how one should aim to contribute high-quality content to other platforms for greater visibility.

What is the speaker's view on the necessity of putting in work to gain visibility?

The speaker emphasizes the necessity of putting in the work to gain visibility, stating that simply posting on social media and hoping for discovery is not enough; one must actively seek out opportunities for distribution and collaboration.

What is the concept of 'distribution' in the context of the video script?

In the context of the video script, 'distribution' refers to the ways in which your content, product, or brand reaches a wider audience, often through partnerships, guest contributions, and leveraging other platforms with existing audiences.

Why does the speaker advocate for sending an email to top content sites in your industry?

The speaker advocates for this approach because it allows you to introduce yourself and your passion to the site owners, potentially leading to opportunities for guest posting or collaboration, which can increase your brand's visibility.

What is the role of 'awareness' in the speaker's strategy for gaining results?

Awareness plays a crucial role in the speaker's strategy as it is the first step towards gaining results. By increasing awareness of your brand or product, you can attract more potential customers and increase the likelihood of sales.

What is the analogy used by the speaker to describe the process of leveraging other platforms for growth?

The speaker uses the analogy of contributing labor for free in exchange for distribution and awareness, similar to how one might write guest posts or contribute content to other platforms without immediate financial gain but for the long-term benefit of increased visibility.

What is the speaker's opinion on the effectiveness of social media as a sole distribution channel?

The speaker believes that relying solely on social media for distribution is not effective enough. They suggest that businesses should explore additional channels, such as joint ventures and collaborations with other platforms, to maximize their reach.

What action does the speaker recommend for those looking to increase their audience?

The speaker recommends going on a 'road show,' which involves actively reaching out to potential collaborators, offering to contribute valuable content, and seeking opportunities to be interviewed or featured on other platforms to gain exposure.

Outlines

00:00

🤔 Seeking Business Growth Strategies

The speaker starts by introducing the topic of Episode 107 and poses a question to themselves about how to increase visibility and sales for a business, blog, personal brand, or book. They mention a common issue among businesses, which is the underestimation of distribution through joint ventures and the importance of leveraging social media beyond just posting content. The speaker emphasizes the need to actively seek out opportunities for distribution and awareness, such as reaching out to top blogs in one's industry to offer content contributions in exchange for exposure.

📈 Leveraging Influence and JVs for Distribution

The speaker discusses the concept of leveraging influence and joint ventures for distribution, using the example of a cupcake shop owner who should identify the top cupcake blogs and offer to write for them in exchange for distribution. They compare this strategy to the approach taken by rapper Kendrick Lamar, who gained fame by featuring on other artists' tracks and outperforming them. The speaker suggests that this method can be applied to any industry and emphasizes the value of contributing high-quality content to gain exposure and a positive return on investment.

🚀 Active Outreach for Brand Exposure

The speaker encourages active outreach to gain brand exposure, suggesting contacting YouTubers or bloggers with an audience and offering to contribute content for free in exchange for distribution. They stress the importance of not relying solely on social media posts and hashtags for visibility but instead actively seeking opportunities to contribute valuable content to other platforms. The speaker concludes by urging the audience to put in the work to get in front of audiences and be discovered, rather than passively hoping for exposure.

Keywords

💡Personal Brand

A personal brand refers to the unique set of values, characteristics, and experiences that define an individual in a professional context. In the video, the concept is used to discuss how individuals can increase their visibility and recognition, which is crucial for business growth and customer engagement. The speaker emphasizes the importance of leveraging one's personal brand to gain more attention and potentially more customers.

💡Distribution

Distribution in the context of the video refers to the methods and channels through which products, services, or content reach their intended audience. The speaker suggests that many businesses underestimate the power of distribution, particularly through joint ventures and strategic partnerships, to expand their reach and gain more visibility.

💡Joint Venture (JV)

A joint venture is a business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or project. In the script, the speaker highlights the importance of joint ventures for small businesses to gain distribution and increase their audience by collaborating with others in their industry.

💡Social Media

Social media platforms are digital channels that allow users to create, share, and exchange information, ideas, and content. The video script mentions that many businesses rely heavily on social media for distribution, but the speaker advises them not to overlook other opportunities such as JVs and partnerships with bloggers and influencers.

💡Top 100 Blogs

Refers to the most influential or popular blogs within a specific niche or industry. The speaker suggests that businesses should identify and engage with the top blogs in their space to gain exposure and distribute their content, which can lead to increased brand awareness and customer acquisition.

💡Content Sites

Content sites are websites that focus on providing valuable and engaging content to their audience. In the video, the speaker uses the example of 'Top 100 cupcake content sites' to illustrate how businesses can identify and leverage these platforms to distribute their content and reach a wider audience.

💡Email Outreach

Email outreach is the act of sending personalized emails to potential partners, influencers, or customers to establish a relationship or propose collaboration. The script describes how businesses can use email outreach to connect with top blogs and content sites in their industry to request features or guest posting opportunities.

💡Leverage

Leverage in this context means using available resources or assets to gain an advantage or increase effectiveness. The speaker discusses how businesses can leverage their expertise by contributing content to other platforms for free in exchange for distribution and awareness, which is a mutually beneficial arrangement.

💡Road Show

A road show is a series of presentations or events held in different locations to promote a product, service, or idea. The speaker uses the term to encourage businesses to actively seek out opportunities to present their offerings and gain exposure, rather than passively waiting for customers to find them.

💡Contribute

To contribute in this context means to offer something valuable, such as content, expertise, or resources, to another party. The video emphasizes the importance of businesses contributing valuable content to other platforms to gain exposure and build relationships, which can lead to increased brand recognition and customer acquisition.

💡ROI (Return on Investment)

ROI is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of different investments. In the video, the speaker mentions ROI in the context of content creation, suggesting that businesses should focus on creating high-quality content that will yield a positive return in terms of increased visibility and customer engagement.

Highlights

The importance of distribution in business growth and personal branding.

Underestimation of the potential in joint venture environments.

The significance of engaging with the top blogs in your industry for exposure.

The strategy of offering free content to gain distribution and awareness.

The example of Kendrick Lamar leveraging existing fame to gain more exposure.

The concept of contributing to other platforms to build your brand.

The necessity of having exceptional content to stand out in a crowded market.

The idea of reaching out to influencers and offering to contribute for exposure.

The importance of actively seeking opportunities rather than passively waiting for them.

The strategy of leveraging other people's audiences to grow your own.

The concept of exchanging content for distribution in a joint venture.

The need to build relationships with those who have established audiences.

The value of contributing free content to gain a return on investment in exposure.

The comparison of content contribution to a 'leverage deal' in business.

The importance of understanding the audience's needs and how you can add value.

The call to action for business owners to 'knock on doors' and seek out opportunities.

The emphasis on taking proactive steps to be discovered and grow a business.

The critique of relying solely on social media and hashtags for business growth.

Transcripts

uh I've got a Spin I've got a spin for

Episode 107 uh And here's how We're

going to do it I'm going to ask Myself a

question Hey Gary Great show Totally

obsessed my favorite thing Now ahead of

Game of Thrones uh anyway uh uh here's a

question for you If if you had a

business or a blog or a Personal Brand

or a book How would you get more People

to uh To You Know know about you and to

to buy that to like How would you get

Results I guess At The End Of The Day

Gary I'm Asking you How would you get

Results Thanks Love The Show Gary Great

question looking Great By the way

uh you know One of the Things I haven't

talked about in the show a lot I've

talked About It a little bit and I saw

People get value from it in that local

small Business Dev thing is the Gross

Under estimation of distribution in a JV

joint Venture environment There are so

many of you on this show with businesses

that have Locked so heavily into social

media That's How you View me as The Way

to get distribution you left some of the

Greatest opportunities on the table

including If You are not hitting Up the

Top 100 blogs in your Space If you're

Selling Cupcakes and you literally

aren't spending the time to figure out

What the Top 100 cupcake content sites

are on the Internet and then sending an

email and saying Hey I'm India from

india's cupcake shop I love reading your

Site cupcake me typing The email I love

reading your Site cupcake Daily I'm very

passionate here's My Site here's My

Instagram I would Love to write For You

Once a week on new sprinkles concepts or

on decorations that Matter like I will

give you my labor for free and What You

Give me is distribution And awareness If

You Don't realize that you know it's

like Kendrick Lamar did anybody Pay

attention What Kendrick Lamar did If You

Don't Know Kendrick Lamar is he's a

rapper an Artist and he went on to a lot

of other Albums as he was starting to

get a little Fame he leveraged that to

get on and he Came in trying to kill It

On like he basically went on Everybody's

Track and he tried to be so much better

than The person whose song It was that

Everybody was listening like Oh shit

that gu dop Like I'm going to Check HIM

out That's What India The cupcake Lady

wants to do on cupcake

crap that was Let me that and so in the

earliest earliest earliest Days of me

Building My Brand I went Wine blogs and

wrote blog po to contribute and because

I had the chops you know Kendrick spits

incredible lyrics India writes about

incredible toppings and I talked about

incredible Things about Wine that People

had thought About That Gave me the ammo

for My Work to have a posi ROI Tru is

you don't want to Put The work Because

the Out content video form in audio form

in written form Is Good Enough You just

AR Good Enough What Selling they're not

buying and the quickest way to find out

is to actually go on a road show Put in

the 40 Hours a day to get yourself into

places Where You Why Can't You email All

500 People on YouTube that have some

level of audience and Ask them to

interviewed on show to Part of it Why

Can't You Why Can't You Ask Why Can't

You Ask Why Can't You Ask that my friend

Gary Is what you need to do If you got

something to Sell you need to go and

Knock on Doors Right you know you got to

know how to build them and Walk through

them you got to Knock on doors and you

got to ask like Can I guess contribute

To Your World Can I Write a blog Post

can i can I just show up and like How do

I Bring value to What you need Because

all these People that have Homes that

have audiences They need more content to

Feed them content cost Money so People

Coming in and contributing It's the

Ultimate Kind of leverage Deal you Come

and you write for me for free I need it

I need to Keep feeding The Kids I have

in room and you need Kids for what

you're going to do And that is Something

that

9999999999999 of You are Absolutely not

doing enough of putting in the work to

get In front of audiences to be

discovered putting out a picture

Instagram and Holding your

breath and hing somebody's to see the

fucking hashtag isn't enough go out and

Take it and that my friend Gary Is what

you should do If you want something to

[Hudba]

happen