What are benefits of content marketing

Summary

In this episode of 'Marketing with Impact,' the host explores the advantages of content marketing for businesses. They discuss how digital platforms have transformed content creation and distribution, emphasizing the importance of Evergreen strategies and the accessibility of content marketing in 2023. The benefits highlighted include building an audience, increasing discoverability, and establishing trust and credibility. The host also shares practical tips on leveraging various content forms, such as videos, blogs, and social media, to enhance a business's online presence and attract potential clients.

Takeaways

• 📈 Content marketing is a strategic approach that has evolved with the digital age, offering businesses new ways to engage with audiences through blogs, social media, and video platforms.
• 🌿 The concept of 'Evergreen strategies' is emphasized, suggesting that businesses should create content that remains relevant and can be reused over time.
• 📱 The accessibility of content marketing has increased, with short-form videos of 60-90 seconds being particularly effective and easy to create with the help of digital tools.
• 🔍 In 2023, content marketing not only makes it easier for businesses to create content but also to be discovered by new audiences, even without a large following.
• 👥 Content marketing helps in building an audience and follower base, which can be engaged with valuable content, thereby increasing the time spent on the site and click-through rates.
• 🛡️ It serves to build trust and credibility, as businesses can demonstrate their expertise and reliability through the quality of their content.
• 🤝 Content marketing prepares potential clients for working with a business by providing them with valuable information and insights, leading to informed and engaged clients.
• 📊 The script highlights the importance of content marketing for search engine optimization, as it helps businesses be found for relevant search terms and increases visibility.
• 📝 The benefits of written content, such as blogs, are underscored, as they can be indexed by search engines and broken down into shorter pieces for various platforms.
• 📹 Video content, including both long and short forms, is identified as a preferred format by platforms and a powerful tool for content marketing.
• 📲 Social media content, including stories and behind-the-scenes moments, is highlighted as a way to attract and engage audiences, leading them to a business's newsletter for further marketing efforts.
• 📧 The importance of owning a newsletter as a direct marketing channel is stressed, as it allows businesses to maintain a strong connection with their audience.

Q & A

What is the primary focus of the video 'Marketing with Impact'?

The primary focus of the video is to explore the benefits of content marketing for businesses and how it can be utilized effectively in the digital age.

How has the advent of the digital age changed the way content marketing is perceived?

The digital age has introduced new forms of content marketing, such as blog posts, social media presence, and video content on platforms like YouTube and Facebook, making it more accessible and diverse.

What is an Evergreen strategy in the context of content marketing?

An Evergreen strategy refers to creating content that remains relevant and can be reused repeatedly over time within a business, making it a sustainable and repeatable marketing approach.

Why is short-form video content considered prime and optimal in the current market?

Short-form video content, typically 60 to 90 seconds long, is considered prime and optimal because it is well-received in the marketplace and easily consumable by audiences, making it an effective form of content marketing.

How does content marketing help in making a business discoverable to new audiences?

Content marketing helps in making a business discoverable by creating valuable content that can be found through search engines and social media platforms, even without a massive following.

What is the significance of building an audience through content marketing?

Building an audience through content marketing is significant as it allows businesses to create a follower base, provide value to their audience, and also filter out those who may not resonate with the brand's messaging or style.

How does content marketing contribute to building trust and credibility for a business?

Content marketing contributes to building trust and credibility by consistently sharing valuable, educational, and engaging content that showcases the business's expertise and authenticity.

What role does content marketing play in preparing a client to work with a business?

Content marketing plays a crucial role in preparing a client by providing them with information and insights about the business, creating an informed and engaged client base that can make informed decisions about working with the business.

Why is content marketing valuable for search engine optimization (SEO)?

Content marketing is valuable for SEO because it involves creating written content that can be indexed by search engines, making the business more discoverable through targeted keywords and phrases.

What are some forms of content marketing that businesses can tap into according to the script?

Some forms of content marketing that businesses can tap into include video content, blog posts, short-form videos for social media, and social media content such as stories and images.

How can businesses use content marketing to attract people to their newsletter?

Businesses can use content marketing to attract people to their newsletter by creating engaging and valuable content that encourages audiences to subscribe, allowing for further marketing and communication through email campaigns.

Outlines

00:00

📈 Introduction to Content Marketing Benefits

The video script opens with a warm welcome to the 'Marketing with Impact' series, focusing on the advantages of content marketing for businesses. The speaker emphasizes the overwhelming nature of content creation advice and seeks to clarify the actual benefits. The script mentions the evolution of content marketing from traditional forms to digital platforms like blogs, social media, and video channels. It stresses the importance of Evergreen strategies, creating reusable and buildable content around similar topics. The benefits highlighted include accessibility, the ability to be found and discovered online without a massive following, and the power of short-form videos as a prime content format in 2023. The script shares a success story of a video gaining significant views beyond the creator's follower base, illustrating the discoverability aspect of content marketing.

05:00

🎯 Harnessing Content Marketing for Business Growth

This paragraph delves deeper into the benefits of content marketing, such as building an audience and follower base, creating value through educational content, and increasing time on site and click-through rates. The speaker discusses the importance of trust and credibility in content marketing, suggesting that sharing valuable tips and engaging with the audience can attract potential clients. The script also touches on how content marketing can prepare clients for working with a business, making informed decisions based on the content provided. It concludes with a list of various content marketing forms businesses can utilize, including video, blogs, short-form videos, social media content, and newsletters. The importance of being discoverable, searchable, and consistently present online is reiterated, emphasizing the role of content in attracting and engaging new audiences.

Keywords

💡Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the objective of driving profitable customer action. In the video, it is the central theme, with the speaker discussing its benefits and forms, such as blog posts, social media presence, and videos, which are used to build an audience and establish trust and credibility.

💡Evergreen Strategies

Evergreen strategies refer to creating content that remains relevant and useful over time, rather than being tied to a specific trend or time-sensitive event. The speaker mentions this concept as a belief in content marketing, emphasizing the importance of creating content that can be reused and built upon repeatedly within a business.

💡Digital Age

The digital age is a period in human history characterized by the shift from traditional analog methods to digital technology. In the context of the video, the digital age is highlighted as the catalyst for the evolution of content marketing, enabling new forms of content like blogs, social media, and video platforms.

💡Short-form Video

Short-form video refers to video content that is brief, typically ranging from a few seconds to a couple of minutes in length. The script mentions that creating short videos of 60 to 90 seconds is optimal for content marketing in the current digital landscape, as they are well-received in the marketplace and easily shareable.

💡Discoverability

Discoverability in the context of content marketing means the ease with which new audiences can find and engage with the content. The video emphasizes that good content helps businesses be found and discovered on various platforms, even without a massive following.

💡Audience Building

Audience building is the process of attracting and growing a community of followers or subscribers who are interested in the content or brand. The speaker discusses how content marketing helps in building an audience by providing value and creating educational content that keeps people engaged.

💡Credibility

Credibility in the video script refers to the trustworthiness and reliability that a brand or individual establishes through their content. The speaker highlights the importance of sharing tips and tricks to help engage with the audience and build credibility, which is crucial for attracting clients and being taken seriously in the market.

💡Newsletter

A newsletter is a regularly distributed publication that businesses use to communicate with their audience, often including updates, promotions, and valuable information. In the video, the speaker suggests using a newsletter as a tool for content marketing to own a direct communication channel with the audience on the internet.

💡Search Engines

Search engines are systems designed to help find information on the internet. The script mentions that content marketing is valuable for search because it helps businesses be found through search engines by creating content that includes relevant keywords and is easily indexable.

💡Guest Posting

Guest posting is the practice of writing and publishing content on another person's or company's blog or website. The video script suggests it as a form of content marketing that allows businesses to reach new audiences and build their profile by contributing valuable content to other platforms.

💡Social Media Content

Social media content refers to any material posted on social networking platforms, such as stories, images, and behind-the-scenes moments. The speaker mentions social media content as a part of content marketing that helps in attracting and engaging the audience through various social platforms.

Highlights

Content marketing is essential for businesses, offering numerous benefits beyond just creating content.

Content marketing has evolved with the digital age, shifting from traditional methods to digital platforms like blogs and social media.

The importance of using Evergreen strategies in content marketing to create reusable and repeatable content.

Accessibility of content marketing in 2023, allowing businesses to create content without the need for a marketing agency.

The rise of short-form video content, with 60 to 90 seconds being prime for optimal engagement.

Content marketing's ability to make businesses discoverable and found by new audiences, even without a massive following.

Building an audience and follower base through valuable content that resonates with viewers.

Content marketing's role in filtering the audience to match business values and preferences.

The impact of educational content on building trust and credibility with the audience.

How content marketing prepares potential clients for working with a business by providing necessary information.

The value of content marketing for search engine optimization and increasing click-through rates.

Content marketing as a tool for building a profile and attracting people through regular content updates.

The significance of content marketing in preparing for PR and media outreach by establishing a trail of credibility.

A variety of content marketing forms, including video, blogs, short-form videos, and social media content.

The importance of newsletters in content marketing for owning a piece of the internet and direct marketing.

Content marketing's role in being searchable and discoverable, serving as the first point of interest for potential customers.

Transcripts

hi everyone leather Reed and everyone

welcome back to marketing with impact

I'm excited to have you here as we dive

into the benefits of content marketing

for your business now I know as business

owners it can get overwhelming and I'm

quite saying all the time you know

create content make content but what is

the actual benefits for you and your

business well that's exactly what we're

going to explore today so grab a cover

if you need to let's come on back and

explore the benefits of content

marketing for your business

oh

okay so content marketing is nothing new

really and content marketing has always

been the pace of marketing we've either

created content that's been going out

and flyers we've created signage we've

created all of those sorts of things but

when the digital age came into place we

started to see content Marketing in a

slightly different light content

marketing came out in the way of blog

posts it came out in social media

present it came out the ability to

create our own videos and have our own

YouTube channels and Facebook channels

and all of those sorts of things so the

content marketing machine that is needed

for a business has slightly grown now

I'm a big believer in when we're doing

content marketing or any form of

marketing we're looking at using

Evergreen strategies creating content

that we can use again and again within

our business that's repeatable and we

can build on it and we also you know

look at creating around similar topics

along the way there are a number of

benefits for Content marketing now the

benefit is for most of us it's in our

pocket it's in our hand it's that device

that is with us now that allows us to be

able able to create content marketing

we're in a world now where short form

video is well accepted within the

marketplace and creating short videos of

60 to 90 seconds is actually Prime and

optimal so we can now have content

marketing accessible to us it's not like

you need a marketing agency like myself

you can use tools and tips and tricks if

you learn along the way to create

content for yourself now the big thing

about content marketing is especially

where we are right now here in 2023 is

content marketing is not only accessible

to create but you're also accessible to

be found most of the platforms now are

helping you be found if you create good

content you don't need a massing

following to begin with it will help you

be found and be discoverable and I had a

beautiful moment yesterday where I heard

from one of my marketing Circle students

that they put a video out and it got 10

times maybe a thousand times more views

than her current followers and

subscriber base and that was just

amazing and that's because content

marketing now allows us to be able to be

found by new people so it's you know

powerful in that area the other benefit

that we have when content marketing is

it builds our audience we're able to

build our own audience we're able to

build a follower base for people who

come back to our channels our areas to

find us we create value in being able to

build that audience at the same time so

we create value for them but we also

create value for us because we're

actually weeding out the people who

maybe wouldn't like the way that we talk

the way that we dress the way that we

explain something by creating good

valuable pieces of content out there

especially educational pieces of content

and it allows us to keep our audience

that we've already got engage with new

content new fresh content and you know

obviously when we start to create

websites and blogs and those sorts of

things it increases our time on site and

increases our click-through rate and all

of those things as well so there are

some really good benefits about building

content but for me the benefits about

building content that I love to tap into

are the ones about building trust and

credibility from my point of view I'm

getting out here and I'm sharing tips

and tricks like this with you to help

you engage but if I'm looking at someone

else I'm also looking at what are they

sharing out there on social media what

credibility they have like they say okay

we can do six figures of this or we

could do six figures of that what

actually do credibility do they have do

I like the way that they talk do I like

the way that they engage with me is that

something that's going to work for me so

I do that research I'm not the only

person out there doing that research now

we know that everyone has the powerful

to do that research with a phone within

their fingertips content marketing

allows us to prepare a client to work

with us okay it allows us to cover maybe

some of those basic things that maybe

they need to know before working with us

it allows us to create the trail that it

creates an informed and engaged client

to working with us and it also allows us

to being able to empower that client to

actually make an informed decision

so content marketing is valuable for a

number of reasons it's valuable for

search it's valuable for trust and

credibility it helps you build your

profile and have people coming back

because you're putting out content on a

regular basis it allows you to be found

for those terms that people are going to

put into search engines and if you need

to go to things like and for the public

type in your keywords and be found for

those one and it builds trust and

credibility to those who are going to

buy you and finally it's great for when

you're wanting to work with PRS because

the first place the journalist is going

to search is the internet to see what

else you put out there so it creates a

trail of credibility for you for a

journalist around your press release and

your media as well so we're going to

finish off today with a few forms of

content marketing that you can tap into

for your business number one is video

like this is preferenced by all the

platforms this is a long form video but

you might do some short form videos

which are 16 to 90 seconds you might tap

into some five minute marketing

strategies to create those then you've

got your blogs your blogs are your

written piece of content and the written

word and the show notes that go with

your videos they're all the things that

the algorithms can index so Google can

index for search and you want to be

making sure that you've got written

content along the way so you've got your

blogs those blogs can then be broken

down into shorter pieces of content into

tips and Snippets and tricks that can be

created out from there then you've got

your short form video which is 30 to 60

seconds of video possibly even 90

seconds of video that can be shared by

stories it can be shared via Tick Tock

it can be shared by it YouTube shorts

Instagram and even Pinterest and ideas

pins along the way and then you've got

your social media content and your

social media content is stories and

images behind the scenes moments that

you might take your people through and

then finally it's all about attracting

people through that content through to

your newsletter the thing that you own

on the internet your newsletter so that

you can then Market with a really good

strong newsletter and campaigns along

the way so there's lots of elements

within content marketing but the

benefits are building your profile being

found being discoverable being in front

of other people's new audiences by guest

posting and being consistently there to

being found rather than having to turn

up to a meeting every day because the

content that you create online is

searchable it's discoverable and that's

how people can find you and is often the

first seat of interest within their

Journey thank you for joining me for

another marketing with impact session if

you haven't already like subscribe hit

those buttons I would love to see you

back here as we share more tips

throughout the year

foreign

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