Easy Email Copywriting Tutorial (Step By Step)

Summary

This tutorial offers a step-by-step guide to mastering email copywriting, a lucrative skill for generating income from anywhere. It emphasizes the importance of the discovery phase for understanding client needs and goals. The script outlines strategies for crafting compelling subject lines and email bodies, including hooks, pitches, and strong calls to action. The presenter provides a list of essential questions for gathering information and suggests using 'if-then' statements to prompt reader engagement. The tutorial aims to equip viewers with a framework that can be adapted and refined as they gain experience in copywriting.

Takeaways

• 📚 Email copywriting can be a lucrative profession, allowing you to earn a significant income from virtually anywhere.
• 🔍 The first and crucial step in writing effective sales emails is the discovery and information gathering process, which is more important than the writing itself.
• 📝 It's essential to collect comprehensive information about the client, their target audience, goals, and how they plan to achieve them through the email campaign.
• 📋 Utilize a requirements gathering questionnaire to streamline the information collection process and ensure all necessary details are covered.
• 🎯 Common client goals for sales emails include booking meetings, direct product sales, and eliciting free trial sign-ups.
• 🚫 When writing subject lines, avoid spam-like elements such as all caps, excessive exclamation points, and overly promotional language.
• 🔑 Keep subject lines concise, ideally around eight to nine words, to capture the recipient's attention effectively.
• ❓ Make subject lines questions to spark curiosity and increase the likelihood of the email being opened and read.
• 🎯 The email body is where the 'money is made'; it's crucial for engaging the reader and leading them to the call to action.
• 🤔 Start the email body with a hook that relates to the subject line question, to immediately draw in the reader.
• 📈 Tailor the value proposition in the email body to resonate with the target audience, using the information gathered during the discovery phase.
• 📞 The call to action should be clear and direct, using an 'if-then' statement that connects the pitch to the desired action from the reader.

Q & A

What is the main focus of the video tutorial?

The main focus of the video tutorial is to provide a step-by-step guide on writing effective sales emails, including the discovery and information gathering process, crafting compelling subject lines, and creating persuasive email bodies.

Why is the discovery and information gathering step considered crucial in the email copywriting process?

The discovery and information gathering step is crucial because it helps the copywriter understand the client's business, their audience, and their goals, which is essential for creating emails that resonate with the target audience and achieve the desired outcomes.

What are some common goals clients might have for a sales email?

Common goals for a sales email include booking a meeting with a potential client, selling a product directly through the email, and eliciting a free trial sign-up on the client's website.

What is a requirements gathering questionnaire, and how is it used in the copywriting process?

A requirements gathering questionnaire is a set of predefined questions sent to the client to collect detailed information about their business, product, target audience, and goals. It helps the copywriter to confidently write emails tailored to the client's needs.

What are three simple rules for writing an effective subject line for a sales email?

Three simple rules for writing an effective subject line are: 1) Avoid spam-like language or formatting, 2) Keep it short, ideally eight or nine words, and 3) Make the subject line a question to elicit curiosity and engagement.

Why is it important to relate the opening line of the email body to the subject line question?

Relating the opening line to the subject line question helps to maintain the reader's interest and curiosity, encouraging them to continue reading the email and engaging with the content.

What is the purpose of the 'pitch' section in the email body?

The purpose of the 'pitch' section is to present the value proposition of the product or service, tying it to the needs and interests of the reader, and providing information that will persuade them to take the desired action.

How should the value proposition in the email body be adapted for the target audience?

The value proposition should be tailored to align with what the target audience is looking for, using insights gathered from the client about their audience's needs, preferences, and pain points.

What is an 'if-then' statement, and how is it used in the call to action of an email?

An 'if-then' statement in the call to action connects the pitch section with the desired action from the reader. It suggests that if the pitch resonated with the reader's business or solved a problem they are facing, then they should take a specific action, such as booking a call or responding for more information.

What advice does the tutorial give for adapting the provided framework to different email copywriting projects?

The tutorial advises not to copy the framework mindlessly but to adapt and tweak it based on the specific needs of each project, the client's requirements, and the copywriter's improving skills and comfort level.

Outlines

00:00

📚 Email Copywriting Discovery and Information Gathering

The video script begins with an introduction to email copywriting as a lucrative profession. It emphasizes the importance of the discovery phase, which involves collecting comprehensive information about the client, their goals, and the target audience. The speaker suggests using a questionnaire to gather details necessary for crafting effective sales emails. Common client goals such as booking meetings, selling products, or eliciting free trial sign-ups are discussed, along with the types of questions that should be asked to understand the client's needs and objectives fully.

05:02

📧 Crafting Compelling Subject Lines and Email Bodies

The second paragraph delves into the specifics of writing effective subject lines to avoid the appearance of spam and to entice recipients to open the email. The script provides three rules for writing subject lines: avoiding spam-like elements, keeping them short, and formulating them as questions to pique curiosity. The tutorial then moves on to the construction of the email body, which is divided into three parts: the opening hook related to the subject line, the pitch that ties the value proposition to the reader's interests, and the call to action. An 'if-then' statement is suggested as a simple framework for the call to action, which should be adapted based on the content of the pitch.

10:03

🌟 Final Thoughts on Writing High-Impact Sales Emails

The final paragraph wraps up the tutorial by encouraging viewers to apply the outlined steps to improve their email copywriting skills. The speaker invites feedback and questions in the comments section and reminds viewers to adapt the provided framework to suit their specific needs. The tutorial aims to be a starting point for copywriters to develop their skills and achieve success in crafting sales emails that resonate with their audience.

Keywords

💡Email Copywriting

Email copywriting refers to the art of writing persuasive and compelling emails that aim to sell products, services, or ideas. It's a form of direct marketing that leverages the written word to influence the reader's actions. In the video, the theme revolves around teaching viewers how to excel in this field, emphasizing its potential for generating income from anywhere in the world.

💡Discovery and Information Gathering

This concept is about the initial phase of the email copywriting process where the writer collects as much information as possible about the client, their goals, and the intended audience. It's crucial for crafting emails that resonate with the client's objectives. The script highlights the importance of this step, suggesting that it might be even more important than the actual writing of the emails.

💡Sales Emails

Sales emails are a type of email specifically designed to promote a product or service and persuade the reader to take a specific action, such as making a purchase or scheduling a meeting. The video script discusses the process of writing effective sales emails, which is the central focus of the tutorial.

💡Value Proposition

A value proposition is a statement that communicates the unique value a product or service offers to potential customers. In the context of the video, understanding the client's value proposition is essential for writing sales emails that connect with the target audience and motivate them to take action.

💡Subject Line

The subject line of an email serves as the first point of contact and is critical in enticing the recipient to open the email. The video emphasizes crafting strong subject lines that avoid spam-like appearances and pique the reader's curiosity, often suggesting the use of questions.

💡Call to Action (CTA)

A call to action is a statement or phrase that prompts the reader to perform a specific action, such as 'buy now' or 'schedule a meeting.' In the script, the CTA is presented as a key component of the email body, where the writer guides the reader towards the desired response or next step.

💡Requirements Gathering Questionnaire

This term refers to a set of predefined questions sent to clients to collect detailed information necessary for the copywriting process. In the video, the questionnaire is mentioned as a tool to ensure that the copywriter has all the information needed to write effective sales emails.

💡Target Audience

The target audience refers to the specific group of people that a product, service, or marketing message is intended to reach. The video script mentions understanding the target audience as a critical part of the discovery phase, which helps in tailoring the email content to resonate with them.

💡Competition

In the context of the video, competition refers to other businesses or products that offer similar goods or services. Understanding the competition is part of the information gathering process, which can help in positioning the client's product or service effectively in the market.

💡Core Values

Core values are the fundamental beliefs and guiding principles that an organization holds and uses to make decisions. The video script suggests that knowing a company's core values can provide insight into the company's identity and can be incorporated into the email copy to reflect its ethos.

💡Email Campaigns

Email campaigns refer to organized efforts to send targeted email messages to a specific audience over a certain period. The script mentions past email campaigns as part of the information that can be reviewed to understand what has worked or not in previous attempts, which can inform the strategy for new sales emails.

Highlights

Email copywriting can generate significant income from anywhere in the world.

The video provides a step-by-step tutorial for writing effective sales emails.

Discovery and information gathering is the most crucial step in email copywriting.

Understanding client goals and their audience is essential for crafting impactful emails.

Common client goals include booking meetings, selling products, and encouraging free trial sign-ups.

A requirements gathering questionnaire is used to collect necessary project information.

The questionnaire includes questions about the company, competition, target audience, and pricing.

Writing compelling subject lines is vital for enticing recipients to open the email.

Subject lines should avoid spam-like appearances and be concise.

Using questions in subject lines can increase curiosity and engagement.

The email body is the key part where the sales message is conveyed and the call to action is made.

The email body is broken down into an opening hook, pitch, and call to action.

The opening line should relate to the subject line to maintain reader interest.

The pitch should connect the value proposition to the reader's interests.

Adapting the value proposition to the target audience is crucial for effectiveness.

The call to action should be clear and direct, encouraging the reader to take a specific step.

An 'if-then' statement can be used to craft a compelling call to action.

The tutorial emphasizes the importance of customization and adaptation for each email project.

The framework provided is a starting point that can be refined with experience.

Transcripts

email copywriting is a great way to make

thousands of dollars every month from

almost anywhere in the world in this

video i'm going to walk you through a

super easy

email copywriting tutorial that will

help you get to the point of writing

better emails for your clients

easy enough that i think that if you

follow it step by step to probably be a

pretty great chance you're left with

some decent emails at the end of it so

you might want to bookmark this video

and refer back to it later because i'm

going to be going through this email

copywriting process step by step for you

all right so the first step for writing

amazing sales emails is called discovery

and information gathering this is

actually one of the most important steps

when it comes to writing fantastic sales

emails probably even more important than

writing the emails themselves believe it

or not it's true in order to write sales

emails that are going to truly wow your

clients help your clients achieve the

goals that they're hiring you for and

ultimately help you make a lot of money

as an email copywriter you need to make

sure that you're completing this step

with a lot of care and attention so the

basis of this step is you're going to

want to collect as much information as

possible on your client

their clients what their goals are with

this email how they plan on having you

help them achieve their goals

anything they want you to make sure that

you're including in these emails you're

writing for them you need to collect as

much information as possible so when

writing sales emails here are a couple

of goals that i typically find a lot of

my clients are looking for and by

understanding what some of these common

goals are it'll help you figure out the

types of questions you should be asking

to gather more information about the

project so the first goal that your

clients might have for this email is

probably going to be something like

wanting to book a meeting with a

potential client another goal that they

might have with your email is to

actually sell a product directly through

the email and another goal i find that's

pretty common when people hire me to

write sales emails for them is they want

the email to elicit some sort of a free

trial sign up on their website so what i

like to do when i get a client that's

interested in hiring me to write a sales

email for them is i'll send them a

requirements gathering questionnaire

with a bunch of predefined questions

that i've thought of that i feel would

help give me a lot a lot or all of the

information i need to be able to

confidently write these emails for them

and for most of my business that goes

through fiverr you can actually set

these questions to be mandatory that

someone needs to fill out every time

they place an order with you now i'm

just going to read through and show you

a list of these types of questions that

i use on the screen here you can choose

to use some of these you can use all of

these or none of them for your

copywriting business but these should

give you a good idea of the types of

questions i'm asking so you can figure

out the types of questions you should be

asking

what does your company do

what is your value proposition

how do you currently sell your product

do you have many repeat or loyal

customers

do you have competition

what does your competition do better

than you

who is your target audience

what's the number one reason why people

buy your product

what's the number one reason why people

choose not to buy your product

how much does your product cost

how much do your closest competitors

cost

how did your company originally start

does your company have core values if so

what are they

do you have any past email campaigns

that you've used that you can share that

did not yield the best results

what's your goal with the emails i'll be

writing so that's a pretty big list of

requirements gathering questions that

you can use for inspiration for your

orders but basically pick the questions

or create questions that you feel will

give you the information you need to be

confident that you can start writing a

project with a high level of confidence

that you're going to deliver something

great all right step two in writing

great sales emails is writing great

subject lines naturally subject lines

are an incredibly important part of

writing a solid sales email because

they're what entices people to click

when an email hits their inbox for the

first time so when writing a sales email

i always make writing a strong subject

line a top priority for me so to keep

things as easy as possible for you i'm

gonna list three simple rules you should

make sure to follow when writing an

awesome subject line the first is to

avoid anything that sounds like it might

be spam

all caps

look spammy bunch of exclamation points

looks pretty spammy too

language that uses a bunch of emojis

things that say free or buy now in big

letters also pretty spammy i would avoid

any of those types of things the second

rule for writing awesome subject lines

is to keep it short i usually aim for

eight or nine words that works really

well for me and the third rule is to try

to make the subject line a question

questions and subject lines i feel are

pretty awesome i feel like they elicit

this curiosity that people who see the

question kind of want to open the email

to see what it's related to and also i

feel like people are pretty compelled to

respond to questions so they might click

through the email you know with the

intention of responding to it which is a

great thing alright so step three in

this tutorial for writing great sales

emails is writing really killer email

bodies

now of all the parts of your sales

emails this is the part where the money

is made the body this is where you

typically hook the reader in keep them

engaged until they get to your call to

action to do whatever it is you want

them to do after reading the email when

it comes to this part of the tutorial as

well i'm going to try to keep things as

simple as possible breaking down a solid

email body into three bite-sized chunks

the first is the opening line or the

hook the second part is the pitch or

where you'll be including most of the

email information third part is your

call to action and your close starting

with your starting line or your hook i

find it usually works really really well

if you have it relate to the question

you used in the email subject line you

could either make it a statement that's

related to the question that was in the

subject line or just re-ask the question

that you originally asked in that

subject line in a little bit of a

different way like expand on it or

something like that the next part of

your email body is that part where i

said you'd be including your pitch or

most of the information now this is the

part where you want to tie the value

proposition

to something that the person reading

this email is likely to care about now

if you remember back to the first step

of this tutorial where i listed all of

those requirements gathering questions

writing this part of your email is where

those answers will come in handy in a

lot of cases if you asked your client to

provide you with their value proposition

and your requirements that'll slot in

here really nicely one thing you always

want to make sure though is when you're

writing in a value proposition in the

body of an email try to think about the

target prospects the people that this

email is targeting and adapt the value

proposition to fit well with what they

might be looking for all right so the

last part of your email body is the

closing lines or your call to action

this part of the email is where you're

going to actually ask the reader to do

something either responding to the email

agreeing to a meeting or actually

purchasing something through a link or

through the email itself

again to keep things super simple for

you in this tutorial here's a call to

action or closing line that you can

adapt to your own sales emails

i call it an if then statement the if

relates to the pitch section just before

this part of the email body

if that section resonated well with

their business or

if

that section solved a problem they're

currently experiencing with their

business

then

they should take action

or

then they should book a call

or

then they should respond to get more

information from you do you see how easy

that was obviously you're gonna fill in

the blanks with information that you

listed in that pitch like if that

relates to how you're currently

experiencing problems in your business

then we should set up a call to discuss

further that would be a call to action

you fill in the blanks based on what

you've actually included in that email

based on your your the client you're

working for or the product or service

now obviously just a little disclaimer

when you're doing this with your own

emails don't just mindlessly regurgitate

and copy what i'm telling you in this

video this video is the framework that

you can use to adapt to the different

emails you're writing it's a pretty

basic framework but it's one that should

have a pretty decent success rate for

you and as you get better you can adapt

it and tweak it based on your comfort

level and how your skills improve as a

copywriter as you start taking on a lot

more projects so that's it for this

tutorial super easy i tried to break it

down in some really easy to follow steps

that you can watch rinse and repeat to

help you get really good at writing

sales emails for people so let me know

in the comments what you think was this

helpful

if you have any questions i'd be happy

to answer them and until next time happy

writing take care everyone cheers