Day 3: Why I'm Changing My Value Proposition... Should You?

Laurel Portié

14 Jul 202012:17

Summary

TLDRIn this engaging video, Laurel Cortana shares her journey of refining her value proposition as she transitions from a social media strategist to a video marketing expert. She emphasizes the importance of identifying a specific audience to avoid diluted messaging and guides viewers through crafting a personalized value proposition. Laurel provides a worksheet and encourages viewers to apply this proposition in their own video content, promising actionable strategies in every episode to give them an edge over competitors.

Takeaways

😀 The speaker, Laurel Cortana, is transitioning from a social media strategist to a video marketing expert.
📝 Laurel emphasizes the importance of a value proposition in establishing authority and consistency in video content.
🎯 She trains her audience to expect actionable strategies from her videos, which is a key part of her value proposition.
🔄 Laurel is working on updating her value proposition to reflect her shift towards video marketing expertise.
📈 The new value proposition aims to help online experts amplify their brand using video marketing and paid ad strategies.
📑 Laurel provides a worksheet for her audience to help them create their own value proposition.
🤔 The exercise of identifying the specific audience is crucial to avoid diluted messaging and to directly address the viewer's needs.
📝 Laurel's example value proposition states she helps online experts amplify their brand and promises to deliver one implementable strategy per video.
📹 The speaker encourages the audience to practice and refine their value proposition, acknowledging that it may take time to perfect.
📈 The value proposition should train the audience to expect consistent value and actionable insights from the content creator.
🎥 The assignment for the audience is to create their own value proposition and incorporate it into their next video, either live or pre-recorded.

Q & A

What is the main focus of the speaker's day three activity?
-The speaker is focusing on refining their value proposition to transition from being a social media strategist to a video marketing expert.
What is the speaker's previous value proposition?
-The speaker's previous value proposition was to provide 'no fluff, no BS straight-up strategies' that viewers can implement after watching their videos.
How does the speaker plan to incorporate their value proposition into their videos?
-The speaker plans to include their value proposition after delivering the promise of value in each video, ensuring consistency across all content.
What is the speaker's new target audience as they transition to a video marketing expert?
-The speaker's new target audience is online experts who they aim to help amplify their brand using video marketing and paid ad strategies.
What is the speaker's approach to identifying their ideal audience?
-The speaker emphasizes the importance of pinpointing a specific audience to avoid muddy messaging and ensure the content directly talks to that particular group.
What is the speaker's new value proposition?
-The new value proposition is to help online experts amplify their brand utilizing video marketing and simple paid ad strategies to impact more of their ideal audience.
How does the speaker plan to maintain consistency in their content?
-The speaker plans to consistently deliver one implementable strategy in every episode, similar to their previous promise of 'no fluff, no BS' strategies.
What exercise is the speaker conducting with their audience?
-The speaker is conducting an exercise to help their audience create their own value proposition using a worksheet provided in the video description.
What is the speaker's advice for creating a value proposition?
-The speaker advises to be specific about who you help, what you help them do, and to include a promise of value that the audience can expect in every video.
How does the speaker suggest using the completed value proposition?
-The speaker suggests using the completed value proposition right after the promise of value in each video to establish authority and train the audience on what to expect.
What is the speaker's final assignment for the audience?
-The final assignment is for the audience to work on their own value proposition, create a video on a chosen topic from their worksheet, and include the new value proposition in that video.

Outlines

00:00

🎯 Crafting a Personal Value Proposition

In this paragraph, the speaker introduces the focus of the day, which is to refine their value proposition. They discuss the importance of a value proposition in establishing oneself as an expert in their field and mention their journey from being a social media strategist to becoming a video marketing expert. The speaker emphasizes the need to train the audience to expect valuable content from every video and provides a worksheet for viewers to create their own value proposition. The aim is to ensure consistency in messaging and to deliver actionable strategies in every video.

05:01

📝 Identifying the Target Audience and Messaging

The speaker delves into the process of identifying the specific audience they aim to serve, using the example of helping women who are stressed out in different life situations. They stress the importance of pinpointing the ideal audience to avoid diluted messaging and ensure that the content resonates with the target viewers. The speaker provides a personal example, stating that they help online experts amplify their brand using video marketing and paid ad strategies, and they outline their new value proposition, which includes a promise of delivering one implementable strategy per video.

10:01

🚀 Implementing the Value Proposition in Video Content

The final paragraph focuses on the practical application of the newly crafted value proposition. The speaker encourages the audience to incorporate their value proposition into their video content, starting with a live or pre-recorded video on a chosen topic. They highlight the importance of building authority and training the audience to expect valuable takeaways from every piece of content. The speaker also provides an example of how to integrate the value proposition into a video script, emphasizing the need for consistency and clarity in messaging to attract and retain viewers.

Mindmap

Keywords

💡Value Proposition

A value proposition is a statement that communicates the unique value a product or service provides to its customers. In the video, the speaker is working on refining her own value proposition as she transitions from being a social media strategist to a video marketing expert. The value proposition is crucial as it sets the expectation of what viewers will gain from her content, such as 'no fluff, no BS straight-up strategies'.

💡Social Media Strategist

A social media strategist is a professional who creates and implements plans for a brand's social media presence. The speaker identifies herself as a social media strategist, indicating her expertise in this field. This role is foundational to her new identity as a video marketing expert, as it establishes her credibility and the basis for her transition.

💡Video Marketing

Video marketing refers to the use of video content to promote or market a product, service, or brand. The speaker is transitioning into a video marketing expert, which means she will focus on creating and advising on video content strategies that can be used for organic and paid marketing efforts to reach and engage audiences.

💡Organic Video Strategies

Organic video strategies refer to methods of promoting video content through non-paid means, such as social media shares and search engine optimization. The speaker mentions these strategies as part of her new focus, indicating a shift towards leveraging user-generated engagement to grow brand visibility.

💡Paid Video Strategies

Paid video strategies involve using advertising platforms to promote video content, often through paid placements or sponsored content. The speaker's mention of paid strategies indicates an understanding of the balance between organic growth and paid promotion in a comprehensive marketing approach.

💡Worksheet

A worksheet in this context is a tool provided by the speaker to help viewers create their own value proposition. It serves as a guide for the exercise discussed in the video, enabling the audience to apply the concepts being taught to their own content creation process.

💡Niche Down

Niche down refers to the process of focusing on a specific segment or niche within a broader market. The speaker emphasizes the importance of identifying a specific audience to avoid 'muddy' messaging and to ensure that the content directly addresses the needs and interests of that audience.

💡Humble Brag

A humble brag is a self-praising statement that is disguised as modesty or self-deprecation. In the video, the speaker uses the term to describe the part of her value proposition where she communicates her expertise and the unique value she offers, in a way that is not overly boastful.

💡Authority

Building authority refers to establishing oneself as a knowledgeable and trustworthy figure in a particular field. The speaker discusses the importance of using a consistent value proposition to build authority, which in turn helps in attracting and retaining an audience.

💡Implement

To implement means to put a plan, strategy, or idea into effect. The speaker promises to deliver actionable strategies in every video, emphasizing the practical application of the advice given, which is a key aspect of her value proposition.

💡Content Creation

Content creation is the process of producing various forms of content, such as videos, articles, or social media posts, for an audience. The speaker is guiding her audience through the process of creating content that includes a clear value proposition, which is essential for effective content marketing.

Highlights

Introduction to creating a personal value proposition for video content.

Transition from social media strategist to video marketing expert.

Importance of a consistent value proposition in every video.

Training the audience to expect actionable strategies from videos.

Providing a worksheet to help create a personalized value proposition.

The significance of specificity in identifying the target audience.

Differentiating stressors among various types of women as an example.

The process of narrowing down to an ideal audience for messaging clarity.

Creating a value proposition that resonates with the target audience.

Incorporating the value proposition into video content for brand consistency.

Example of a value proposition for online experts using video marketing.

The promise of delivering implementable strategies in every video.

Using the value proposition to establish authority and train the audience.

Encouraging viewers to create their own value proposition and apply it.

The assignment to record a video incorporating the new value proposition.

Importance of practice and refinement in delivering the value proposition.

Offering additional support through clarity calls and premium coaching.

Anticipation for the impact of the program on the viewers' growth.