How to Advertise Your Dropshipping Business FOR FREE
Summary
TLDRIn this video, 22-year-old entrepreneur Nathan Nazareth shares his expertise on organic marketing strategies for e-commerce, particularly for those unable to invest in paid ads. He emphasizes the importance of building trust and community through free, engaging content across social media platforms like TikTok, Instagram, and YouTube. Nathan outlines a step-by-step strategy involving content creation, account scaling, and leveraging micro-influencers for viral marketing, ultimately leading to significant sales without the need for paid advertising.
Takeaways
- 😀 Building a successful drop shipping business on Shopify can be challenging, especially when initial ad campaigns fail to generate sales.
- 💡 Nathan Nazareth, a 22-year-old entrepreneur, shares his experience and strategies for organic marketing that have helped him generate millions of dollars online.
- 🚫 Paid advertising, such as Facebook, TikTok, and Pinterest ads, can be expensive and may not yield immediate results, making it less suitable for those with limited resources.
- 🌱 Organic marketing is recommended as a starting point for building trust, saving money, and reaping long-term benefits for a drop shipping store.
- 🔍 Organic marketing builds trust as customers are more likely to find and value a brand organically rather than through intrusive paid ads.
- 💰 It is cost-effective, often free, in contrast to paid advertising which can be costly and may not guarantee sales.
- 📈 The long-term benefits of organic marketing include building a community that continues to engage with the brand even after the marketing efforts cease.
- 🎥 A suggested organic marketing strategy involves ordering the product from Amazon for quick delivery, planning content creation, and leveraging short-form social media platforms like TikTok, Instagram, and YouTube.
- 📊 The importance of horizontal scaling by using multiple accounts on social media platforms to increase the chances of content going viral and reaching a wider audience.
- 🎨 Tools like Canva and Namelix are recommended for creating professional logos and AI-generated business names quickly and easily.
- 📈 Batch filming content is suggested to maintain a consistent posting schedule, which can be up to three videos per day per account.
- 🔄 The use of a tool like Snaptick to repurpose content across different platforms without watermarks or metadata to maximize reach and viral potential.
- 🤝 The potential of implementing an affiliate system to leverage others to sell products, starting with micro-influencers and scaling up to larger influencers and celebrities.
Q & A
What is the common issue faced by new e-commerce entrepreneurs after investing in ads?
-The common issue is waking up to find no sales despite spending money on ad campaigns, which can be disheartening.
Why might paid advertising not be the best option for new e-commerce businesses?
-Paid advertising requires time, skill, and money to be effective, which many new businesses may not have, making it a less ideal choice initially.
What are the benefits of organic marketing over paid advertising for a new e-commerce business?
-Organic marketing builds trust, is cost-effective or free, and offers long-term benefits such as community building and sustained sales even after the marketing efforts stop.
What is the role of content creation in organic marketing for e-commerce?
-Content creation is crucial as it helps in building a community and resonating with the target audience, eventually leading to sales without the need for paid promotion.
Why should one order the product they are selling from Amazon before starting content creation?
-Ordering from Amazon ensures faster delivery (1-3 days) compared to AliExpress (2-3 weeks), allowing content creators to start working with the product sooner.
What is the significance of setting up multiple social media accounts for short-form content?
-Having multiple accounts increases the chances of content going viral and being seen by a larger audience, as not all content performs equally on every platform.
What is the recommended posting cadence for short-form content accounts?
-A posting cadence of at least two to three videos per day per account is recommended to maintain consistency and increase the chances of content going viral.
What is the purpose of using a tool like Snaptick in the content repurposing process?
-Snaptick removes watermarks and metadata from TikTok videos, allowing content creators to repost the same content on other platforms like Instagram Reels and YouTube Shorts without restrictions.
How can an affiliate system benefit an e-commerce business?
-An affiliate system can help in expanding the marketing reach by incentivizing individuals to promote the product, thus removing the business from the need to constantly focus on front-end marketing and allowing for exponential growth.
What is the strategy for working with micro-influencers in an affiliate marketing setup?
-The strategy involves reaching out to micro-influencers with a proposition to promote the product in exchange for a special discount or free product, leveraging their audience to increase product visibility and sales.
How can the content created by influencers and affiliates be utilized for future marketing efforts?
-The content can be used as social proof and credibility on the website, and can also be repurposed for paid advertising campaigns, increasing the ROI and effectiveness of future ads.
Outlines
😟 Overcoming E-commerce Challenges with Organic Marketing
In this paragraph, the speaker discusses the common disappointment of new e-commerce entrepreneurs who invest in ads but see no sales. With years of experience in e-commerce, the speaker introduces organic marketing strategies as a cost-effective alternative to paid ads. These strategies can help build trust, save money, and offer long-term benefits. The speaker emphasizes the importance of creating valuable content that resonates with the target audience to grow a community and eventually launch products to an existing audience. The paragraph also highlights the benefits of organic marketing over paid ads, such as building trust, cost-effectiveness, and long-term benefits, and introduces the speaker, Nathan Nazareth, a young entrepreneur who shares his insights on organic marketing.
📈 Scaling Organic Content for Viral Reach and Profit
The speaker outlines a strategy for creating and distributing organic content across social media platforms like TikTok, Instagram, and YouTube. The strategy involves ordering the product from Amazon for quick delivery, planning content for two weeks, and setting up multiple accounts on each platform to increase the chances of content going viral. The speaker suggests using AI tools for business name generation and Canva for logo creation. They recommend a consistent posting schedule and batch filming to manage content creation efficiently. The use of a tool called Snaptick is introduced to repurpose content across different platforms, thereby tripling the reach. The paragraph concludes with additional tips for enhancing the strategy's effectiveness, such as posting stories, answering DMs, and implementing an affiliate system with micro-influencers to boost sales and brand credibility.
🚀 Leveraging Influencer Marketing and Content for Growth
This paragraph delves into the potential of influencer marketing as part of an organic growth strategy. The speaker advises on how to approach micro-influencers with offers of discounts or free products in exchange for promotion. The benefits of this approach include gaining authentic promotion and content that can be repurposed for social proof and in future paid ads. The speaker also discusses the importance of building capital through successful micro-influencer collaborations to eventually work with larger influencers and celebrities. The paragraph concludes by emphasizing the profitability of high-quality content and the potential for significant growth through consistent effort in organic marketing.
Mindmap
Keywords
💡Drop Shipping
💡Organic Marketing
💡Paid Advertising
💡Viral Content
💡Social Media Platforms
💡E-commerce
💡Affiliate System
💡Micro Influencers
💡Content Repurposing
💡Posting Cadence
💡Batch Filming
Highlights
The frustration of investing in ad campaigns only to find zero sales on Shopify.
The speaker's experience of over four years in e-commerce and generating millions online.
The importance of organic marketing strategies for brand growth without spending on advertising.
The common misconception about the effectiveness of paid ads like Facebook and Pinterest.
Organic marketing's role in building trust and its cost-effectiveness compared to paid advertising.
The long-term benefits of organic marketing over the temporary effects of paid ads.
Creating engaging content on social media platforms as an example of organic marketing.
The strategy of ordering the product from Amazon for quicker delivery to facilitate content creation.
Planning content creation around the product for the next two weeks while waiting for delivery.
The use of AI tools and competitor analysis for content idea generation.
The concept of horizontally scaling social media accounts to increase content reach.
The benefits of batch filming content for efficiency and consistency.
Using tools like Snaptick to repurpose content across different platforms for increased virality.
The potential of short-form marketing on platforms like TikTok, Instagram, and YouTube for brand exposure.
Engaging with the audience through stories, DMs, and authenticity to build trust and sales.
Implementing an affiliate system to leverage others for product promotion and sales.
The strategy of working with micro-influencers for cost-effective promotion and potential scalability.
Utilizing influencer content as social proof and credibility for future marketing campaigns.
The potential for significant earnings from dropshipping without spending on promotion through consistent action.
Transcripts
you just built your drop spring website
on Shopify you spent 100 200 300 on ad
campaigns you wake up all excited to see
the sales that you made overnight and
your smile instantly Fades when you see
a big fat zero on your Shopify dashboard
chances are this has happened to you
because it's happened to me many many
times but after sticking with e-commerce
for over four years now and generating
millions of dollars online I've come up
with the best way to advertise your
winning products for free I know you see
tons of people online hitting crazy
numbers with Facebook ads Tick Tock ads
Pinterest ads Etc but that is simply not
the reality in most cases paid ads take
time skill and obviously money to be
able to run consistently and effectively
and a lot of you just don't have these
resources right now which is fine
because with that being said there are
many extremely power powerful organic
marketing strategies that will allow you
to blow your brand up and make thousands
of dollars without spending a single
dime on Advertising that are much better
to do before you get into paid
advertising and that's exactly what I'm
here to show you guys today if you're
new here if you're old here my name is
Nathan Nazareth I'm a 22 year old
entrepreneur that is currently traveling
the world building my businesses and
creating content just like this organic
marketing is simply the way to go if you
want to build trust save money and reap
long-term benefits with your Drop
Shipping Store before we get into the
exact strategies let me break down the
benefits and why it's better to start
organic than paid firstly organic
marketing builds trust when potential
customers come across your brand through
Google search or on a social media
platform or maybe even through a
customer review they're much more likely
to assign The credibility to your brand
because they found it organically and it
wasn't shoved down their throat in a
form of paid ad second definitely of
course organic marketing is very cost
effective and or free altogether paid
advertising like I said can be very
expensive and also why would you want to
spend a lot of money advertising or
promoting something that you don't even
know sells one example of organic
marketing is creating viral and engaging
organic content across social media
platforms by producing valuable content
that resonates with your target audience
you can grow a community and eventually
you can launch any product or service
and sell to your existing audience but
more on that later and finally organic
marketing has long-term benefits with
paid ads though you will get some
trickle down you will build a community
this and that as soon as you stop
running your paid ads you pretty much
cut off the sales pipeline but with
Organic you don't have to keep paying
you don't even have to keep producing if
you have content that's gone viral it
would be impossible for that to break
because of all the work that you've put
in over time in building the community
and now that you know why organic
marketing is the more viable option when
first starting out it's time to figure
out how you can start organic marketing
today and this is one strategy that I
absolutely love so let me break it down
but of course before you jump into
marketing make sure you've built out a
clean and simple storefront on Shopify
with your product loaded up landing page
everything ready to go you can check out
the link in the description if you want
a crazy deal I've partnered with Shopify
and they're doing one dollar per month
after your free trial for the first
three months it's crazy I don't know how
long this deal is going to be around for
so make sure you guys pick that up now
or at the end of this video and
platforms like Tick Tock Instagram and
YouTube are mostly and largely used for
consumption purposes but the creators
are massively profiting off of their
work so it's time for you to get a piece
of the pie strategy is as follows order
the product you're selling from Amazon
why Amazon because the product is like
to get to you somewhere between one and
three days compared to two or three
weeks if you ordered it on AliExpress
now while you're waiting for your
product I want you to plan out all the
content that you're going to create with
that product over the next two weeks if
you're struggling to come up with ideas
you can use AI chat EBT or simply look
at what your competitors or other people
in the space selling the same products
are currently doing and what's working
for them once your content is all
planned out you now need to set up two
Tick Tock accounts two Instagram
accounts and two YouTube shorts accounts
if you're wondering why too this is
because this is our little secret on how
we take over the short form game by
horizontally scaling sometimes specific
accounts just don't get views so the
best thing that you can do is you can
position yourself so that you always
have multiple multiple accounts and if
you're wondering doesn't that affect it
because you want to grow a huge audience
and tons of followers on one account at
the end of the day yes that's true it's
nice to have all your community in one
place but look at Andrew Tate and look
at how many clips of his went viral on
thousands of different accounts well
horizontally scaling is a very effective
method when it comes to having viral and
engaging content pushed out on social
media head over to name licks to have an
AI business name generated for you
quickly and easily go to canva to create
a professional logo yet again quickly
and easily and now all that's left to do
assuming you have your content planned
out is hit the big red button and record
highly recommend getting into a posting
Cadence of at least two to three videos
per day per short form account and if
that sounds like a lot you should try
batch filming content which basically
means that let's say you're filming you
know videos for your product sit down
crank them out one day of the week eight
hours if you have to eight nine hours
get it all done and that way you won't
have to create any content for the rest
of the week and you can simply release
them on all the accounts every day to
come but when you really think about it
two posts a day isn't that hard all you
have to do is make two Tick Tock videos
a day and from there you can repurpose
all of that content using a free online
tool called snaptick snaptick will
remove the watermark and also the
metadata from The Tick Tock thus
allowing you to post it and have the
same chance of it going viral on another
account you're essentially 3xing your
reach and your chance for virality with
every single video that's powerful so
let's do the math here if you're posting
twice a day on two different Tick Tock
accounts and you're using the snaptick
method to repost across Instagram reels
and YouTube shorts then that means that
you're posting 12 pieces of content
relating to your product every single
day 12 chances to go viral and all it
takes is one video to go viral and
you're making a heck of a lot of money
and here's a few things you can do to
make this strategy even more effective
post stories on all your platforms ask
your audience to ask you questions
update them on order processing be
authentic and transparent with your
audience and they'll reciprocate by
further looking into your product and
buying more answer your DMs there are so
many warm leads who are going to be
dming you about your product when you're
posting organic content in the beginning
you can come up with some templates and
some scripts and over time you can hire
people to do this full-time for you
short for marketing has massive
potential you literally just need to tap
into it and stay consistent you take
this a step further you can also
Implement an affiliate system where
people get paid a commission to
essentially sell your product for you
every massively successful business has
some sort of affiliate system in place
because it effectively removes you from
the hamster wheel of front-end marketing
and infinitely compounds your growth if
you've already found a winning product I
highly recommend you go to the Shopify
App Store and download either social
snowball or up promote and set your
commission to around 20 percent this
time every affiliate you on board will
make 20 commission for every single
customer that they acquire wire a very
good place to start for free would be
micro influencers so anyone with you
know a couple hundred to a couple
thousand followers these are people who
aren't hit up often they don't really
know how the game works but they're
definitely interested in many cases in
giving it a go and seeing if they can
promote your product so what you do is
you want to reach out to them and you
have two options here the first option
is that you reach out to them you say
hey I would love for you to take a look
at my storefront in fact I want to offer
you a special discount in exchange for
potentially promoting us on your
Instagram story or whatever it may be
now this person might actually use the
code and buy from you in which you're
guaranteed profitable as long as you
didn't give them too much of a discount
so you made money and on top of that
they're gonna start recruiting more
people now the second option is that you
send the product for free so you have to
spend a little bit of money out of your
pocket but you reach out to these micro
influencers and you say hey I'd love to
send you my product I think it'd be a
really good fit with you and your brand
and what you do and exchange I would
love for you to post a quick Instagram
story or make a quick post to your
audience about my product you'd be
surprised at how often people will be
open to taking deals like this
especially when they're a smaller
influencer or micro Creator just getting
started and over time if you want to
work with larger influencers and
eventually celebrities you can start to
build your Capital up from working with
the micro influencers and then you can
start paying for larger brand deals not
to mention the best part about an
affiliate system like this and how it
can grow over time is that you're going
to be getting so much content every
micro influencer who creates content
with your product every influencer every
eventual celebrity will have massive Roi
and forms that you don't even realize
you'll be able to take all that use it
on your website as social proof
credibility you'll be able to chop it up
and put it in Tick Tock ads Facebook ads
eventually when you are going the paid
ads root as well and Those ads are going
to be so much more profitable because
the content is going to be top tier and
you content is the craze right now if
you take the things I told you in this
video and you take action and you show
up for yourself consistently every
single day there's no reason why you
can't start making thousands of dollars
from the comfort of your own home
without spending any money on promoting
these Drop Shipping products I hope you
found this video helpful if you did
share it to a friend smash that like
button for me as it helps me reach more
people and provide more value and impact
with videos like these and thank you
guys so much for tuning in I'll see you
in a few days peace
foreign
[Music]
Weitere ähnliche Videos ansehen
5.0 / 5 (0 votes)