How to Write a Perfect Etsy Title That GETS CLICKS!!! Etsy SEO 2022 for Beginners

Summary

In this video, Jay teaches new Etsy sellers how to optimize product titles and tags for maximum search visibility. He introduces Sales Samurai as a tool to identify high-volume keywords and demonstrates how to strategically incorporate them into titles without keyword stuffing. Jay emphasizes the importance of phrase-exact keywords, targeting specific audiences, occasions, and gifting potential, to drive traffic and increase sales on Etsy.

Takeaways

• 🔍 Creating effective titles and tags on Etsy is crucial for maximizing search volume and driving traffic to your shop.
• 🛠 Use tools like Cell Samurai to identify high search volume keywords relevant to your product category and niche.
• 📈 Prioritize using phrase exact keywords in your title to align with how Etsy's search algorithm reads from left to right.
• 🎯 Include the basic product category words in your title to ensure relevance to the product type, e.g., 'shirt', 't-shirt' for apparel.
• 📝 Consider adding gift-related keywords to your title to capture traffic from shoppers looking for special occasion presents.
• 👨 Utilize different phrases for your target audience, such as 'dad', 'father', and 'men', to cater to various search intents.
• 🎁 Incorporate gift and occasion-related terms in your title to expand keyword reach, e.g., 'Father's Day gift'.
• 📈 Use variations of your product keywords and phrases in the title to increase the chances of matching user search queries.
• 📝 Add descriptive terms to your title that define what the product is, such as 'goldfish funny t-shirt for fishermen'.
• 🏷️ Populate tags with relevant keywords, including variations of your product name and phrases that describe the product.
• 🔑 Learn from top Etsy listings by analyzing their keywords without copying, to understand what makes them successful.

Q & A

What is the main focus of the video script?

The main focus of the video script is to explain how to create effective titles and tags for Etsy listings to maximize search volume and drive traffic to the shop.

Who is the speaker in the video?

The speaker in the video is Jay, who teaches viewers how to make passive income online by creating and selling products.

What tool does Jay recommend for identifying keywords for Etsy products?

Jay recommends using Sales Samurai as a tool to identify the right keywords for Etsy products.

How does Sales Samurai help in creating Etsy titles and tags?

Sales Samurai helps by providing data on keyword search volume, competition, and suggesting relevant tags based on existing successful listings.

What is the significance of using 'phrase exact' keywords in Etsy titles?

Using 'phrase exact' keywords helps the Etsy algorithm recognize the listing as relevant to multiple search queries, potentially increasing the listing's visibility in search results.

Why is it important to include the product category in the title?

Including the product category in the title ensures that the listing is relevant to basic search queries for that category, capturing a broader range of potential buyers.

How can using 'gift' in the title benefit an Etsy seller?

Using 'gift' in the title can attract buyers looking for presents for special occasions, as Etsy is a popular platform for gift shopping.

What is the strategy for using different phrases for the same keyword in the title?

The strategy involves using different phrases for the same keyword to cover various search queries that potential buyers might use, thus increasing the chances of the product being found.

How does Jay suggest using tags to complement the title?

Jay suggests using tags that mirror the keywords and phrases in the title, ensuring consistency and reinforcing the product's relevance to search queries.

What is the role of the Sales Samurai Google extension in the process?

The Sales Samurai Google extension provides additional keyword insights, including search volume and competition level, helping to refine the selection of tags and title components.

Why is it recommended not to keyword stuff in Etsy titles?

Keyword stuffing can lead to a poor user experience and may not be as effective for search optimization. It's better to use keywords strategically to maintain readability and relevance.