How To Do Etsy SEO In 10 Minutes - No Tools Needed

Summary

In this video, the creator explains how to optimize Etsy SEO in just 10 minutes without the need for external tools like eRank or Marmalade. The focus is on making your products eligible to be ranked by Etsy's algorithm through effective use of keywords. Key points include optimizing product titles, tags, attributes, and categories, while understanding the limitations of product descriptions. The video also provides an easy-to-follow process for identifying anchor and descriptive keywords and structuring them for maximum visibility. The importance of using all 13 tags and avoiding keyword repetition is emphasized for better results.

Takeaways

• 😀 SEO makes your products eligible to be ranked, but it doesn't directly rank them. Quality score determines rankings, not SEO.
• 😀 Etsy SEO focuses on five main areas: titles, tags, attributes, categories, and descriptions.
• 😀 Use your product title space fully to include as many relevant keywords as possible for better eligibility to be ranked.
• 😀 Descriptive and anchor keywords are crucial for product titles. Descriptive keywords describe the item, while anchor keywords define what the item is.
• 😀 When creating tags, focus on answering the 'who', 'what', 'where', 'when', and 'why' questions to broaden the search visibility.
• 😀 Do not repeat keywords across titles and tags. It reduces the chances of being ranked for more search terms.
• 😀 For tags, use two words per tag and fill all 13 available spaces to maximize your keyword coverage.
• 😀 Product descriptions are not always used for SEO unless the item is a high-volume or bestseller. Don’t rely heavily on descriptions for SEO purposes.
• 😀 Focus on high-value aspects like using all title space, all 13 tags, and including varied keywords to increase your search eligibility.
• 😀 Image alt tags should be used carefully—wait until your shop can prove organic sales within Etsy before using them to avoid harming your visibility.
• 😀 SEO does not rank items on Etsy directly. It simply makes your products eligible for ranking based on Etsy's quality score system.

Q & A

What is the primary purpose of Etsy SEO?

Etsy SEO makes your products eligible to be ranked by Etsy's algorithm. It doesn't directly rank your items, but it helps make your listings visible and accessible for ranking based on Etsy's quality score.

Why is it important not to repeat keywords in Etsy SEO?

Repeating keywords reduces the number of unique keyword combinations available for your listings. This limits your chances of being found by different searches, decreasing your eligibility for ranking.

How can Etsy's quality score affect product rankings?

Etsy uses quality score to rank items based on factors like sales history, customer engagement, and listing quality. Quality score is what actually determines the ranking, not SEO keywords alone.

What are the five main areas Etsy uses for SEO analysis?

Etsy looks at your titles, tags, attributes, categories, and descriptions when analyzing your listing for SEO. Each of these areas helps Etsy understand your product and match it to relevant search queries.

What should you focus on in the product description for SEO?

Etsy's description indexing is mainly for high-volume sellers or best-sellers. For most listings, descriptions do not play a major role in SEO ranking. Focus more on optimizing titles, tags, and attributes.

What are anchor keywords and how are they used in Etsy SEO?

Anchor keywords are the core terms that describe the main product. They represent what the item actually is, such as 't-shirt', 'top', or 'graphic tee'. These keywords are used to form the basis of your title and SEO strategy.

How do descriptive keywords differ from anchor keywords?

Descriptive keywords provide additional details about the item, such as its features, style, or purpose. For example, 'funny', 'anxiety', 'loose fit', and 'graphic' describe the item more specifically, while anchor keywords define its type.

What is the recommended approach for constructing an Etsy product title?

To construct a title, combine both anchor and descriptive keywords. Ensure that the title fully describes the product using all available title space. Aim for a mix of general and specific keywords to increase searchability.

How should tags be used for Etsy SEO?

Tags should answer the questions of who, what, where, when, and why. This helps create a variety of keyword combinations for your product, increasing its chances of being found in searches. Use all 13 tag spaces and two words per tag.

What role do image alt tags play in Etsy SEO?

Image alt tags can help improve Google SEO for your Etsy listings. However, it’s important to only use them once your shop is established and making organic sales from within Etsy. This helps prevent sales from external traffic affecting your Etsy ranking.