Auto Detailing Facebook Ads | Facebook Ads For Auto Detailing | Car Detailing Marketing

Summary

Rob from Click, Geek presents a case study on Facebook ads for auto detailing businesses. He discusses strategies for generating and pre-qualifying leads, separating serious customers from tire kickers, and shares a playbook for setting up effective ads. The video covers campaign statistics, budget considerations, and a detailed workflow for automating lead qualification and follow-up.

Takeaways

• 🚗 The video is a case study on Facebook ads for an auto-detailing business, focusing on lead generation and quality.
• 🔍 The speaker, Rob, discusses a method to pre-qualify leads and differentiate between serious inquiries and tire kickers.
• 📈 The campaign statistics show 61 leads generated from Facebook with a cost per lead of $14.96 over a period of 30 days.
• 💰 The speaker suggests a minimum daily budget of $25 for seven days a week to effectively run Facebook ads for the business.
• ⏳ The speaker emphasizes the importance of patience, stating that it takes time (30 to 45 days) for ads to ramp up and yield results.
• 🎯 The offer presented in the ads includes a $100 discount for new clients on ceramic coating and auto-detailing services.
• 📲 The ad's call to action prompts users to message for details, which initiates a series of automated responses and lead qualification steps.
• 🤖 An automated system manages the entire process, from the initial ad click to the final text message, without manual intervention.
• 📝 The system uses a CRM to house workflows and automations, which run 24/7 and are separate from the client's daily tasks.
• 📱 The qualification process involves a series of binary choices and text confirmations to ensure the lead's seriousness and interest.
• 📨 If a lead confirms interest and provides a phone number, the system sends a text to the client to call the lead as soon as possible.
• 🔄 The system includes a follow-up process with multiple attempts to engage the lead, and a final message if there's no response after several hours.

Q & A

What is the main focus of Rob's video?

The main focus of Rob's video is to present a case study on auto detailing Facebook ads, explaining how to generate leads, pre-qualify them, and separate serious inquiries from tire kickers.

What is considered a 'huge issue' in Facebook ads according to Rob?

Rob considers the poor lead quality in Facebook ads as a 'huge issue', as it's difficult to filter out tire kickers from serious customers.

What is the average cost per lead for the auto detailing business in the case study?

The average cost per lead for the auto detailing business in the case study is $14.96.

What is the recommended minimum daily budget for running Facebook ads for an auto detailing business?

The recommended minimum daily budget for running Facebook ads for an auto detailing business is at least $25 a day for seven days a week.

How long does it typically take to start seeing results from Facebook ads for an auto detailing business?

It typically takes between 30 to 45 days to start seeing results from Facebook ads for an auto detailing business.

What is the offer presented in the Facebook ads for ceramic coating and auto detailing?

The offer presented in the Facebook ads includes a $100 discount for new clients on ceramic coating and auto detailing services.

How does the system handle inquiries from the Facebook ads?

The system automates the process by using Facebook Messenger to engage with potential clients, qualifying them through a series of binary choices, and then transferring the information to a CRM for further follow-up.

What is the purpose of the binary choice question in the Facebook Messenger chat?

The binary choice question in the Facebook Messenger chat serves to pre-qualify leads by determining if they are genuinely interested in the service offered.

What happens if a potential client does not provide their phone number in the Facebook Messenger chat?

If a potential client does not provide their phone number, they are considered unserious and are not advanced to the next stage of the qualification process.

How does the CRM system differentiate between leads that are within business hours and those that are not?

The CRM system places leads into different buckets based on the time they were received. Leads within 6 PM to 8 PM, seven days a week, go into one bucket, and those outside these hours go into another.

What is the final step in the qualification process if a lead does not respond after several attempts?

The final step in the qualification process is to send a final text message to the lead, asking them to call if they are still interested in an auto detailing quote.