Apple Set to Get OpenAI Board Observer Role

Bloomberg Technology
3 Jul 202404:02

Summary

TLDRApple's partnership with OpenAI has deepened, granting Apple an observer role on OpenAI's board. This role, filled by Phil Schiller, aims to ensure transparency and address concerns about AI ethics and safety. Apple is also exploring collaborations with other AI providers like Google Gemini and Anthropic for its ecosystem. The goal is to integrate various chatbots into Apple's platforms, enhancing user choice and functionality across devices, including the upcoming Apple Vision Pro.

Takeaways

  • 🤝 Apple's observer position on the OpenAI board indicates a closer partnership than initially expected.
  • 🔍 Apple’s board observer role aims to provide more insight into OpenAI’s decision-making processes.
  • 🔒 Apple's demand for this role likely stemmed from controversies surrounding OpenAI before the agreement.
  • 👤 Phil Schiller, an Apple Fellow and a key figure at Apple for decades, will be the board observer.
  • 📈 Schiller has been instrumental in Apple's marketing and is a strong advocate for Apple's privacy and product development policies.
  • ⚠️ Schiller’s role aligns with addressing concerns about AI safety, ethics, and hallucinations within OpenAI.
  • 💬 Apple is integrating OpenAI’s chatbot into Siri across its devices, including the upcoming Apple Vision Pro.
  • 🔄 Apple plans to create an ecosystem with multiple chatbot providers, similar to offering various search engines in Safari.
  • 🤖 Besides OpenAI, Apple is in discussions with Google’s Gemini and Anthropic for potential AI integrations.
  • 🚫 Apple has no plans to integrate Meta’s LLaMA into its platforms after brief initial discussions.

Q & A

  • What does having an observer position on the OpenAI board signify for Apple?

    -Having an observer position on the OpenAI board indicates a tighter partnership between Apple and OpenAI, allowing Apple more insight into OpenAI's decision-making process.

  • Why might Apple have requested an observer role on the OpenAI board?

    -Apple likely requested an observer role to ensure transparency and oversight, especially in light of the controversies OpenAI faced prior to the agreement with Apple.

  • Who is Phil Schiller and what is his role at Apple?

    -Phil Schiller is an Apple Fellow, in charge of the App Store and Apple's product presentations. He has been with Apple for about three decades and is a top lieutenant to Tim Cook, known for his defense of Apple's privacy stances and brand image.

  • Why was Phil Schiller chosen as the observer on the OpenAI board?

    -Phil Schiller was chosen due to his long-standing experience at Apple, his close relationship with the company's leadership, and his commitment to Apple's values, making him a suitable candidate to represent Apple's interests on the OpenAI board.

  • What are some of the concerns that OpenAI has faced which might have influenced Apple's decision to have an observer role?

    -OpenAI has faced concerns over AI safety, ethics in artificial intelligence, concerns about Sam Altman, and issues related to AI training and hallucinations.

  • How does Apple's involvement with OpenAI relate to its broader ecosystem strategy?

    -Apple's involvement with OpenAI is part of a broader strategy to offer users a choice of different AI providers within its ecosystem, similar to how users can choose different search engines in Safari.

  • Is OpenAI the only AI provider Apple is in talks with?

    -No, Apple is also in discussions with other AI providers such as Google Gemini and Anthropic, aiming to create an ecosystem with multiple AI options for users.

  • What is the significance of Apple's potential integration with Google Gemini?

    -The potential integration with Google Gemini could be an extension of the Google search deal and would offer users an alternative AI platform within Apple's ecosystem.

  • Why is Metta with Lamar not expected to be integrated into Apple platforms?

    -Metta with Lamar is not expected to be integrated into Apple platforms because discussions between the two parties did not progress beyond initial conversations, and there are no ongoing negotiations.

  • What opportunities does Apple see for specialized chatbots within its operating system?

    -Apple envisions opportunities for specialized chatbots that cater to specific interests or professions, such as chatbots focused on food recipes, medical terminology, or other niche areas, to be integrated into its operating system.

  • When is Apple expected to complete its integration with Google for AI features?

    -Apple is expected to complete its integration with Google for AI features before the end of the year.

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AppleOpenAIPartnershipAI IntegrationObserver RolePhil SchillerPrivacyAI EthicsChatbotsTech InnovationEcosystem
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