lol Apple Intelligence is dumb...

Fireship

11 Jun 202404:19

Summary

TLDRApple has unveiled 'Apple Intelligence,' integrating AI into the iPhone 15 Pro and beyond, offering features like photo analysis and email prompts. Despite privacy concerns and criticisms from figures like Elon Musk, the tech is praised for its potential to revolutionize user experience. However, it raises questions about data security and Apple's partnership with OpenAI, which benefits Microsoft. The tech may also disrupt the market for apps like Grammarly and calculators, while exclusivity to high-end models may alienate some users.

Takeaways

🍏 Apple has introduced a new AI feature, rebranding 'AI' to 'Apple Intelligence', in response to the hype and competition in the tech industry.
📱 This feature is exclusive to iPhone 15 Pro or better models, highlighting a trend of premium features for higher-end devices.
🧠 Apple Intelligence is designed to analyze user data such as photos and emails to provide personalized assistance, similar to AI chatbots.
🤖 The feature can assist with tasks like setting reminders based on the user's life events, indicating an integration of AI into daily routines.
🔒 Apple emphasizes privacy with 'Private Cloud Compute', claiming no data storage or logging, and third-party audits to ensure data protection.
🔑 Despite privacy claims, there are concerns about data being processed on non-user-owned servers, raising questions about true privacy.
🤝 Apple has partnered with OpenAI, with Microsoft entitled to 49% of OpenAI's future profits, showing a complex relationship between tech giants.
📈 The introduction of Apple Intelligence may impact startups and existing apps, as it offers features like text rewriting and AI-generated images that could render some obsolete.
📱 The feature's AI capabilities are more powerful in newer models with higher RAM and processing capabilities, creating a divide between standard and Pro devices.
📉 The script suggests that this move by Apple could be an attempt to regain its status as the most valuable company, following its recent devaluation.
🌐 The video ends with a humorous take on AI's potential future, suggesting that iPhones may become so intelligent they recommend users to simplify their tech use.

Q & A

What major change did Apple announce regarding AI technology in their recent keynote?
-Apple announced the introduction of 'Apple Intelligence', rebranding the term AI to signify their unique approach to artificial intelligence, which is integrated into the iPhone 15 Pro and better models.
What are some of the capabilities of Apple Intelligence as described in the script?
-Apple Intelligence can analyze photos, emails, and other data on the device to perform useful actions such as setting reminders in the calendar based on the user's life events. It also has the ability to rewrite text, fix grammar, and generate AI pictures and custom emojis.
How does Apple plan to address privacy concerns with the new AI features?
-Apple introduced 'Private Cloud Compute', a feature that allows offloading complex jobs to the cloud without storing user data. They claim that no logs of requests and information will be kept, and the cloud service will be audited by third parties to ensure privacy.
What is the significance of the partnership between Apple and OpenAI in the context of Apple Intelligence?
-The partnership is significant because it allows Apple to integrate OpenAI's technology into their products, and it also benefits Microsoft, who are entitled to 49% of OpenAI's future profits due to their involvement with OpenAI.
Why did Elon Musk threaten to ban Apple's intelligent products from his companies?
-Elon Musk made an 'empty threat' to ban Apple's intelligent products due to his concerns or disagreements with the direction Apple is taking with AI integration, although the script does not provide specific reasons for his stance.
What is the 'handdrawn AI calculator' mentioned in the script, and why is it significant?
-The 'handdrawn AI calculator' is a new app that can potentially make other calculator apps obsolete. It is significant because it showcases the advanced capabilities of Apple Intelligence in creating innovative and user-friendly applications.
How does the script suggest that Apple's AI features might impact the market for other tech products and services?
-The script suggests that Apple's AI features could render products like the rabbit R1, Grammarly, and other calculator apps obsolete due to the superior capabilities of Apple Intelligence, which can perform similar functions more effectively.
What is the 'CH GPT wrapper' mentioned in the script, and why did the script say it died?
-The 'CH GPT wrapper' likely refers to third-party applications that utilize GPT technology. The script claims that these wrappers became obsolete because the iPhone itself now incorporates similar AI capabilities, making it a 'chat GPT wrapper'.
What is the role of Siri in the context of Apple Intelligence?
-Siri is enhanced with Apple Intelligence, allowing users to accomplish more tasks through voice commands, making the interaction with the iPhone more efficient and hands-free.
How does the script describe the potential long-term impact of Apple Intelligence on its users?
-The script humorously suggests that if the iPhone becomes more intelligent than its users, it might recommend them to optimize their happiness by switching to simpler technologies like a flip phone and Linux.
What was the context of Apple's AI announcement at the Worldwide Developers Conference (WWDC)?
-The announcement was made during a keynote at WWDC, which the script humorously suggests is more for shareholders than developers. It comes after Apple lost its status as the most valuable company to Microsoft and Nvidia, indicating a strategic move to regain market leadership with AI technology.

Outlines

00:00

🍏 Apple's AI Leap: The Dawn of 'Apple Intelligence'

Apple has unveiled its latest innovation, dubbing it 'Apple Intelligence,' which promises to transform the iPhone 15 Pro and newer into not just smart, but intelligent devices. This new feature is capable of analyzing user data such as photos and emails to provide personalized assistance, including generating images and aiding with tasks like homework. While the feature has received high praise, it has also faced criticism, particularly from Elon Musk, who threatened to ban Apple's intelligent products from his companies. The video discusses the implications of this new technology, including privacy concerns and the potential impact on other industries, such as the calculator and custom emoji apps. It also touches on Apple's partnership with OpenAI and the potential for future AI advancements.

Mindmap

Keywords

💡AI Dystopia

AI Dystopia refers to a hypothetical future society where artificial intelligence has become so pervasive and powerful that it negatively impacts human autonomy and freedom. In the video, the term is used to express skepticism and concern about Apple's new AI features, suggesting they could lead to such a scenario.

💡Apple Intelligence

Apple Intelligence is a term coined by the speaker to describe Apple's rebranding of AI (artificial intelligence) to represent its own AI capabilities. It is central to the video's theme, which critiques Apple's AI advancements and their implications for user privacy and control.

💡iPhone 15 Pro

The iPhone 15 Pro is a hypothetical high-end model of Apple's iPhone, mentioned as the type of device that would support the new AI features discussed in the video. It exemplifies the exclusivity and potential elitism of technology advancements, as not all iPhone users will have access to these features.

💡Chat GPT

Chat GPT is a reference to an AI chatbot that can generate human-like text based on prompts. In the script, it is mentioned as a tool that Apple's AI might use when its own models are insufficient, indicating a reliance on external AI technologies.

💡Private Cloud Compute

Private Cloud Compute is a feature introduced by Apple that allows offloading of complex tasks to the cloud while ensuring data privacy. The video discusses this feature as a way Apple claims to protect user data, although the speaker questions the effectiveness of this privacy measure.

💡Data Privacy

Data Privacy is a central concern in the video, referring to the protection of personal information from unauthorized access or misuse. The script raises questions about how Apple's new AI features might impact data privacy, especially with the introduction of cloud computing and AI partnerships.

💡Open AI

Open AI is an organization mentioned in the script that is involved in creating and training large language models. The video discusses Apple's partnership with Open AI and the potential privacy and ethical implications of integrating their technology into Apple products.

💡Co-pilot Plus PCS

Co-pilot Plus PCS seems to refer to advanced AI systems that assist users in various tasks. The video uses this term to draw a parallel between Apple's AI features and other AI assistants, suggesting that Apple's move is part of a broader trend in AI development.

💡Siri

Siri is Apple's voice-activated assistant, which the video suggests will be enhanced with the new AI features. The script implies that these improvements could make Siri more capable and potentially obsolete other apps or services.

💡AI FOMO

AI FOMO (Fear Of Missing Out) is a term used in the video to describe the potential psychological effect of AI advancements, where users may feel compelled to adopt new technologies to keep up with others. The script suggests that Apple is leveraging this fear to promote its AI features.

💡Custom Emojis

Custom Emojis are a feature mentioned in the script where the iPhone can generate personalized emojis using AI. This is an example of how Apple's AI could offer new creative possibilities to users, although the speaker also implies it might lead to lower-quality or 'crappy' results.

Highlights

Apple introduces 'Apple Intelligence', a new AI feature for iPhone 15 Pro and better models.

The feature can analyze photos and emails to assist with tasks like homework and sending birthday messages.

Elon Musk threatens to ban Apple's intelligent products from his companies.

Apple's rebranding of AI to 'Apple Intelligence' is a strategic move following Alibaba's lead.

Apple Intelligence integrates with system apps to perform useful actions based on user's device context.

Apple has its own AI models that run on device, with a fallback to GPT 4 for more complex tasks.

Apple introduces 'Private Cloud Compute' to handle complex jobs without storing user data.

Despite privacy claims, Apple's data processing involves closed-source software on internet-connected servers.

Apple's partnership with OpenAI benefits Microsoft, as they are entitled to 49% of OpenAI's future profits.

New Siri features enhance voice command capabilities, making the iPhone more interactive.

Apple Intelligence's text rewriting and grammar fixing capabilities could make apps like Grammarly obsolete.

The introduction of a hand-drawn AI calculator app has the potential to outclass other calculator apps.

iPhone's AI picture generation and custom emoji creation features add a creative touch to user experience.

The rise of Apple Intelligence could spell the end for chat GPT wrappers.

iPhone 15 Pro's superior hardware capabilities compared to the standard model highlight a performance disparity.

Apple's foundation in AI sets the stage for a decade of AI advancements and potential societal impacts.

The video concludes with a humorous prediction of iPhones becoming more intelligent than their users.