Beginners Guide To Dropshipping in 2024
Summary
TLDRThis video shares a proven strategy for rapidly scaling a Shopify store to over $2,000 daily revenue in under a week. The presenter details the importance of selecting a viral product, crafting a compelling website and ad, and using social media, particularly TikTok, for marketing. They demonstrate how to identify trending products, create effective ads, and set up targeted ad campaigns on TikTok, emphasizing the iterative process of testing and refining for success in e-commerce.
Takeaways
- 😀 The video shares a strategy for scaling a Shopify store to over $2,000 a day in less than a week using a specific product and marketing approach.
- 🔍 The presenter emphasizes the importance of selecting a product that is viral on social media, provides value by solving a real problem, and is unique to stand out in the market.
- 🎁 A case study is presented where a necklace was successfully sold as a gift for mothers around Christmas, illustrating the strategy's effectiveness for seasonal opportunities.
- 🛒 The video outlines the three main reasons for the store's rapid growth: picking the right product, creating a great website, and making a convincing ad.
- 📈 The fundamentals of the strategy are taught to help viewers replicate the results, including understanding the characteristics of a winning product and using a simple method to find one.
- 🔑 The video highlights the necessity of having a reliable supplier capable of quick shipping to ensure business success.
- 🔍 The 'reverse method' on TikTok is introduced as a free method for finding trending products by interacting with ads and dropshipping stores to curate a feed of trending products.
- 📊 The TikTok Creator Center is mentioned as a tool for finding top-performing ads and gaining inspiration from successful marketing angles.
- 🎨 The importance of a good hook, body, and call to action in video ads is stressed, as these elements are crucial for capturing attention and driving sales on TikTok.
- 📐 The process for setting up a TikTok ad campaign is detailed, including creating campaigns, ad groups, and optimizing for conversions.
- 🚀 Scaling a product involves refining the website, using original product footage, and implementing marketing strategies like email and SMS campaigns to re-engage potential customers.
Q & A
What strategy does the speaker claim to have used to scale a Shopify store to over $2,000 a day in less than a week?
-The speaker claims to have used a strategy that involves picking the right product, creating a great website, and making a convincing ad, along with following the fundamentals of e-commerce and marketing.
What is the significance of choosing a product that is recently viral on social media?
-Choosing a product that is recently viral on social media is significant because it indicates that the product has potential, it works, and there is a competitor to study for inspiration in marketing, website design, and pricing.
What are the three traits that every successful product the speaker has sold had?
-The three traits are: 1) The product must be recently going viral on social media, 2) The product must provide value and solve a real problem in people's lives, and 3) The product must be unique and not available in every single store.
How does the speaker suggest finding a reliable supplier for dropshipping?
-The speaker suggests using a supplier like autod DS, which can source products with the best price, fastest shipping times, and even customize the branding of the product exclusively for your store.
What is the 'reverse method' for finding product ideas on TikTok?
-The 'reverse method' involves creating a new TikTok account and interacting with as many TikTok ads and dropshipping stores as possible to make the feed an endless source of trending products and ads.
What is the importance of the 'hybrid store' concept mentioned in the script?
-A 'hybrid store' is important because it allows for a branded experience within a broad niche, enabling the seller to test a variety of products without being limited to a single product focus.
What are the three elements of a successful ad according to the speaker?
-The three elements of a successful ad are the hook, the body, and the call to action. The hook grabs attention, the body explains the product and its benefits, and the call to action provides an offer to entice the viewer to purchase.
Why is it recommended to create multiple versions of an ad, changing only the hook?
-Creating multiple versions of an ad with different hooks allows you to test which version resonates best with the audience, as the hook is the most critical part of capturing attention and determining the success of the ad.
What is the purpose of the 'Creative Center' on TikTok?
-The 'Creative Center' on TikTok compiles top-performing ads, allowing users to study and get inspiration from successful marketing strategies and identify trending products.
How does the speaker suggest testing product ideas on TikTok?
-The speaker suggests using other people's video footage to test product ideas quickly. Once sales are confirmed, ordering the product, and creating original high-quality videos and photos for the ads.
What is the recommended approach for beginners in dropshipping to improve their skills?
-The recommended approach for beginners is to launch new products frequently, analyze the data from each launch to understand what went wrong or right, and use that information to refine their product selection, website design, and ad creation skills.
Outlines
🚀 Shopify Success: Scaling a New Store to $2,000 Daily
The speaker details their strategy for rapidly scaling a new Shopify store to over $2,000 in daily sales within a week. They showcase a successful product case—a necklace that gained significant traction around Christmas. The store's growth is attributed to three key elements: selecting the right product, creating an appealing website, and crafting a convincing ad. The speaker emphasizes the importance of these fundamentals and promises to impart a comprehensive understanding of them by video's end, sharing personal experiences that include selling a business for a substantial sum. They encourage active viewing and note-taking for the audience to effectively replicate these results.
🔍 Identifying Winning Product Characteristics and Research Methods
The speaker outlines the three essential traits of a successful product: virality on social media, value provision by solving real-life problems, and uniqueness in the market. They discuss the importance of studying competitors for marketing insights and share a free method to identify trending products using TikTok by interacting with ads and dropshipping stores to curate a feed of trending products. Additionally, the speaker mentions the TikTok Creator Center as a resource for discovering top-performing ads but advises that the timing of such discoveries can be crucial due to market saturation.
🛍️ Product Selection and Market Immersion for Dropshipping Success
The speaker dives deeper into the product selection process, emphasizing the importance of identifying products with high click-through rates (CTR) and recent popularity, indicated by modest like counts. They advocate for a thorough examination of the competition and the market to identify gaps for potential product uniqueness. The speaker also highlights the significance of market immersion to stay ahead of trends and understand customer psychology, which is vital for effective marketing and sales in the chosen niche.
🌐 Building a Trustworthy and Effective E-commerce Store
The speaker discusses the process of building a hybrid store, which focuses on a broad niche while allowing for product variety, as opposed to a general store. They present a case study of a store tailored for women, featuring a clean design and branded experience. The importance of a well-crafted product page is stressed, as this is the primary touchpoint for customers. The speaker shares insights on creating an effective product page layout, including clear images, compelling offers, and social proof, using a paid theme called Shrine for enhanced design elements.
🎥 Crafting a High-Impact Video Ad for TikTok
The speaker breaks down the crucial elements of a successful video ad, focusing on the hook, body, and call to action. They provide examples of effective hooks and explain the importance of quickly demonstrating the product's benefits and offering a compelling deal. The speaker shares a personal anecdote about creating a sample ad for an eye cream product, emphasizing the process of finding footage, editing with apps like CapCut, and ensuring the ad is concise and impactful for the TikTok audience.
📈 Launching and Optimizing TikTok Ads for Maximum Results
The speaker provides a step-by-step guide on setting up a TikTok ad campaign, starting with a low budget for testing and scaling up based on performance. They explain the difference between AO (Automatic Optimization) and CBO (Campaign Budget Optimization) campaigns and the importance of creating multiple ad variations to find the best-performing hook. The speaker also discusses the targeting process, the significance of launching ads at midnight for even daily spending, and the strategy of duplicating successful campaigns to increase the chances of a successful ad run.
📊 Analyzing Results and Scaling Strategies for E-commerce Growth
The speaker discusses the importance of analyzing ad data to understand the success or failure of a product launch. They suggest that beginners should expect initial failures as part of the learning process and emphasize the need for patience and consistent testing to develop skills in product selection, website creation, and ad optimization. For those who find a profitable product, the speaker recommends refining the website, creating original content, and implementing marketing strategies like email and SMS campaigns to increase sales. They conclude by encouraging viewers to subscribe and begin their own successful e-commerce journey, assuring that the guide provides all the necessary knowledge to start.
Mindmap
Keywords
💡Shopify store
💡Scaling
💡Product selection
💡Social media virality
💡Dropshipping
💡Product validation
💡Marketing angle
💡TikTok ads
💡Conversion optimization
💡Hybrid store
💡Ad creative
Highlights
Achieved $2,000 daily sales with a Shopify store in less than a week using a specific strategy.
Demonstrated the store and product that scaled to over $22,000 daily in sales.
Highlighted the importance of selecting a product that recently went viral on social media for market validation and inspiration.
Emphasized that the product must provide value and solve a real problem in people's lives for easier sell and scalability.
Stressed the need for a unique product not available in every store to capture attention on social media.
Shared the method of using autod DS as a reliable supplier for fast shipping and customization.
Introduced the 'reverse method' on TikTok for identifying trending products by interacting with ads and dropshipping stores.
Described using the TikTok Creator Center to find top-performing ads for inspiration.
Outlined the three traits of a successful product: virality, value provision, and uniqueness.
Provided a live demonstration of finding a product using the discussed methods.
Discussed the importance of immersing in the chosen market to identify trends and understand customer psychology.
Introduced the concept of a 'hybrid store' for focused product selling with room for experimentation.
Shared insights on creating a compelling product page as the key to sales rather than the homepage.
Explained the process of building a convincing ad with a hook, body, and call to action.
Provided examples of effective hooks in advertising and the importance of capturing attention within the first 3 seconds.
Discussed the importance of creating multiple ad variations to test which performs best.
Provided a step-by-step guide on setting up a TikTok ads campaign for testing product sales.
Offered advice on analyzing ad data to understand failures and improve marketing strategies.
Encouraged persistence and learning from each product launch as part of the skill development process in e-commerce.
Transcripts
I just took a brand new Shopify store
from zero to over $2,000 a day in less
than a week and in this video I'm going
to share the full strategy so you can
use it to launch your own store this
year first let me show you the exact
store and product that I scaled past
$22,000 a day so as you can see I was
selling this necklace with a message
inside it's such a simple product but it
solved a huge problem for people who
needed a gift for their mom around
Christmas time and this ended up being a
great find because there were tons of
other products similar to this being
sold for many different occasions which
mean I could actually run this business
all year long so I decided to go all in
on it and if you look here on the
dashboard you'll see on day one we did
$1,400 in sales with over $500 in profit
and by the end of the first week after
some more testing and experimentation I
was able to scale this product past
$2,000 a day and I didn't do anything
special I just followed the fundamentals
and by the end of this video you are
going to have a strong understanding of
each of them so you can go out there and
replicate these results for yourself
this simple little website grew to
thousands of dollars a day relatively
quickly for three main reasons I picked
the right product I made a great website
and I made a convincing ad and if you
can Master these three elements you can
easily replicate these results in any
Niche this year and I promise by the end
of this video you'll have everything you
need to do it I mean I use this exact
same approach to grow a store to over
1.8 million in sales and sell a business
for a crazy amount so if you want to do
the same listen up and payose close
attention if you just put this video in
the background I promise none of this
information is going to stick and you're
not going to be able to make this work
so I need you to get a notebook out and
really lock in for the next couple of
minutes let's begin by understanding the
characteristics of a winning product and
a simple method you can use to go out
here and find one for yourself every
single successful product I've ever sold
had three traits which I believe are
essential if you try to start a store
without understanding these I promise
you will fail and waste thousands of
dollars experimenting with terrible
products just like I did years ago when
I first got started the first trait is
that your product must be recently going
viral on social media we don't want to
be the first to sell the product because
if it's already going viral we know it
works and we have a competitor that we
can study for inspiration in our
marketing website design and pricing of
the product as a beginner you're a
terrible marketer I'm I'm sorry to break
it to you so having an example to study
will help you tremendously in your
journey and validate that the product
actually has potential the Chen all is
that we want to find something that is
hitting recently not something that was
hot 6 months ago and I promise I'll show
you a simple method to do this later on
in this video second your product must
provide value and solve a real problem
in people's lives this will make it so
much easier to sell and allow you to
scale your business for much longer for
example the product that I made over
$1.8 million with was called The Sleep
Band It's a sleep mask with built-in
headphones to help people who struggle
with insomnia to fall asleep faster and
as you know sleep is is a massive
problem for some people they'll spend
anything to fix it I mean even the
necklace I showed you before it solved a
massive problem because around Christmas
time everybody needed a gift for their
moms and we put a great one right in
front of their face the problem that
you're solving can be simple but just
know you get paid in proportion to how
big of a problem it is which is why I
made much more from selling the Sleep
solution than I did the necklace and the
three biggest areas to fix for people is
their health their appearance and the
health and safety of their children
these are the biggest niches in the Drop
Shipping game third you got to find
something that is unique and not
available in every single store
understand we are going to be marketing
these products to people on social media
who have never heard of us therefore if
our product doesn't catch their
attention right away or if they feel
like they can go and buy it from
anywhere there is a 0% chance that they
are going to stop everything they're
doing pull out their credit card and buy
from us now finding a product that
combines all three of these trades can
be a bit difficult so I'm going to help
you out and find one live on this video
using a simple and free method let's get
it but before we find a product we need
to make sure that we have a reliable
supplier that can ship out our orders
quickly because if not your business is
destined to fail those days of selling
cheap lowquality products from
AliExpress that take 2 months to ship
are long gone in fact there's actually a
way to drop ship products in under one
week the supplier I use to do this is
called autod DS and as you can see they
were deliv in products to my customers
in as little as 5 days during Christmas
season which is the busiest time of year
for drop shippers the best part is any
product you find on the internet they
can Source it for you with the best
price ship it with the fastest shipping
times and even customize The Branding of
the product exclusively for your store
and once you start to get orders their
app will automatically fulfill them for
you in seconds now look y'all you know I
never promote other companies on my
videos but I genuinely believe autod DS
is the best supplier in the game and I
actually use them for my business so I
let them sponsor this video and got them
to hook you guys up with a 30-day free
trial at the link down below now let's
find a product to sell so the actual
method I use to find products is simple
I find viral videos or ads to identify
product ideas go on Amazon to validate
that is selling and actually a good
quality product and then I use the Tik
Tok search bar to see if it's trending
recently and if there's good footage for
me to use in a video ad when it comes to
finding these viral videos there are
many different methods to do this some
of them cost money some of them are free
but I'm going to show you guys two of
the best free methods right now because
I know a lot of you are out here Balling
on a budget so the best free method and
the exact way I found most of my winning
products is called the reverse method
this means that we need to go and make a
new Tik Tok account and go interact with
as many Tik Tok ads and drop shipping
stores as we possibly can so Tik Tok
becomes an endless feed of actively
trending products and ads this method is
a grind you got to sit there and SC
scroll for hours but I promise it's the
best way to find what's actually working
because you're going to see stuff that's
going viral right now and be able to
spot Trends super early in the market so
let me actually show you what my feed
looks like on one of my burner accounts
so this is one of my burner accounts
that I created to do this method and as
you can see right away on the feed we're
seeing a product popping up that's going
recently viral this product just started
popping off in the last 2 weeks and all
that I did to get my feed to look like
this is every time I see a Drop Shipping
product or I see an ad I like it I go
and drop a comment I bookmark it I go to
their page I follow them basically
tricking Tik Tok and thinking that I'm
super interested in these products but
anytime I see something else that's not
an ad or not a product I don't even try
to watch it for a second I try to scroll
right past it so that's what you're
going to want to do on this new account
and eventually you're going to have a
consistent feed that's pumping out
products to you now even when you have a
feed that's good it's Tik Tok so you're
still going going to get a lot of
garbage and a lot of random content but
every you know one in 10 one in 20
videos you're going to see another
product idea so as you can see this
right here is a glowing basketball um
it's not the craziest product I've ever
seen but you get the point if you do
this long enough your feed becomes an
endless source of product ideas and if
you sit there and scroll for 2 hours a
day but do it consciously now you're not
so much wasting your time on Tik Tok and
you're identifying trends that you can
use to build a success uccessful
business this year so I know y'all sit
on your damn phones and scroll on Tik
Tok and Instagram reals for hours a day
but you do it unconsciously and you
don't gain nothing from it but if you
can make a burner account on Tik Tok on
Instagram on YouTube and really use it
to find Trends and study the market
suddenly this time becomes productive
and you can find a good product in the
process so that's what I would recommend
for you guys for the first free method
to finding products another way to do
this is with the Tik Tok creator Center
on here Tik Tok compiles the top
performing ads for you to study and get
inspiration from but this can be hit or
miss because usually by the time
products get on here you're super late
but sometimes you can find a gem and
more importantly you can identify
products in marketing angles that you
could dig deeper on because truthfully
that's what product research is we're
trying to find a market and solve a
problem for the people in it and if we
can find a great solution that is unique
we can make a lot of money I think
people get way too hung up on finding a
winning product without understanding
this basic principle of customer
psychology yes you want to have a
product that's popping off yes you want
to find that new thing but ultimately
all that we're trying to do is identify
a group of people that have a problem
and present a solution to them that is
difficult for them to find anywhere else
and actually solves their problem in a
creative way just like I did with the
Sleep band a lot of you guys get way too
hung up on the strategies and the
nitty-gritty but the truth is we need to
apply some common sense to this game
think about the person you're selling to
think about the problem that they're
having and try to find a product that
can fix it so together we're going to
jump into the creative Center I'm going
to show you how I use this platform and
we'll try to find a good product that we
can maybe build something off of so this
right here is the Tik Tok creative
Center you could just Google this if you
can't find this on Google you're going
to have no hope with becoming successful
drop shipper just look it up this is the
creative Center and what I want you to
do is go ahead and plug in these exact
filters you you can go here and pick the
region so we're going to go ahead and
pick United States you can also pick the
other major countries like Canada and
Australia then we want to select an
industry now for me like I said my
favorite Industries are Health Beauty
focusing on appearance or solving
problems for people's pets and children
so in this case we're just going to go
ahead and scroll right here and click on
beauty and personal care you can even
dig deeper and pick the specific thing
that you want come in here and play
around with these filters and you're
going to find a bunch of different
products then in the objective you want
to put conversions this is basically ads
that are being run to sell products and
we want to put the last seven days to
make sure we're finding stuff that's
recent we can change the language to
English add format we want to put non
spark ads this is the best way to find
more drop shipping stores and then we
want to go to likes and do top 1% and
this is going to show us the stuff
that's getting the most likes in the
last 7 Days that's being run from drop
shipping stores mostly and it's actually
being ran in the major countries like
the United States so as you can see some
of this stuff is being um run from Big
Brands let me mute my computer real
quick you have this one which is like
taking away the moles of people's skin
you have this one which is kind of like
a shaver for bald people um you get the
point there's a bunch of different
products that pop up when you do this
now what are we looking for exactly cuz
this can be a little bit overwhelming
what I'm looking for is something that
has where it says top CTR top 1% to top
5% CTR this means that compared to every
other AD this ad is getting the most
clicks and I'm also looking for
something that doesn't have 40 50 60,000
likes I'm really looking for something
with a th000 2,000 likes that means that
this product has been launched recently
and it's been performing extremely well
so this is this is a good example you
can see this is some girls hair we go
ahead and play this real
quick so as you can see this is in the
top 2% of clicks meaning that majority
of people click on this and it has
around 4,000 likes which mean it hasn't
been being run for months and months
it's basically um if I'm not mistaken
like some hair cream that makes your
hair look more full yeah keratin hair
mask this could potentially be a good
product why because every woman in the
world has hair that they want to look
better now you have this massive Market
of women with a problem that almost all
of them have and in this case we have
potentially a unique solution to fix
that problem that's how I need you to
look at product research you got to
understand that products aren't what
scales it's the marketing angle that
scales that's the same reason why they
can go and create this sham wow and sell
tens and tens of millions of dollars
when the product is is is just a towel
right the marketing angle of the dude
coming in and cleaning everything
instantly is what sells such a simple
product so really if you want to succeed
in Drop Shipping you got to become a
good marketer but I'm going to try my
best to really install that game and
teach you by the end of this video so
just stay locked in with me this is a
great example of a product that could
potentially work if we go and dig deeper
and go to Amazon and we look up keratin
hair mask we want to look and see if
people actually buying this and as you
can see this one sold 4,000 in the last
month this one sold 2,000 in the last
month this one sold 40,000 in the last
month so that means that this is a big
problem people is having and that they
want to spend their money on it I would
just say the only problem with this
product is that I feel like I can just
go to CVS or Walgreens and get something
that's going to make my hair look better
I guess if I were to advertise this
product as like a miracle hair cream
that solves everything then maybe it it
will be good but it doesn't really stand
out to me too much I feel like I can go
and buy this anywhere so it's a good
example of a product but let me do some
scrolling and see if I can find
something a little bit more unique so
after doing some research for a while I
stumbled upon this product which I
actually think has massive potential so
essentially it is some tightening cream
that you put under your eyes that gets
rid of wrinkles and dark circles and eye
bags and I know firsthand for many women
and men above the age of 30 this is a
huge insecurity that they have this is
something that people go to the plastic
surgeon and spend thousands of dollars
to fix but now we have a product that
you can spend $20 on and have a
temporary solution to fix this problem
and make you feel more confident what
we're selling here is confidence in a
bottle what we're selling is a face lift
in a bottle and considering people spend
thousands of dollars on something like
this already as long as we Market the
product properly and we make it feel
like something brand new we can really
capitalize off of this trend and as you
can see this is in the top 2% but it
only has like 500 likes which means that
it's relatively new the next thing I
like to look for is I like to go to the
competition and see how they're doing
and if we look right here these guys
they're not even having this product on
their website anymore their store it
sucks they're selling everything from
outdoor lights to rugs to also trying to
sell this eye cream which means that
there is room for improvement which
means that we could come in here make a
better website within that industry make
a better ad and capitalize on this
market so yeah this is a great product
it solves a huge problem for a big
Market of people anybody that is a man
or a woman over the age of 30 will be
interested in this and it's a pretty
unique solution I'm not sure that I
could just go to any store and get
something like this and if we keep going
through the rest of the process you'll
see on Amazon this thing is selling
pretty good 7,000 here 20,000 in the
last month here 10,000 here um 2,000
here so on a bunch of different listings
this product is flying off the shelf and
then if we go through the last phase of
the process and we go on Tik Tok and we
look up I tightening cream um we're
going to try to see if there's any
videos that have recently been going
viral and look at this this video popped
off on November 20th which at the time
of filming this video is just a couple
months ago this video popped off just
last month 3 million views 15 million
views for her so there's clearly
examples of this product going crazy on
a bunch of different people's Pages
which means that it's hot right now and
as you can see if we keep scrolling
there's a bunch of content like this
girl is showing us the difference that's
a great piece of content that we could
use for an ad she made a bunch of videos
actually this girl did a review of it
when we see that there's a lot of people
doing reviews of the product it really
helps because we have content that we
can actually use to create our own video
ad and I'll show you exactly how we're
going to do that later because I'm going
to make an ad for this product and give
you the example live on this video but
this passes all of my criteria for a
test I'm not guaranteeing this product
is going to work but we have to develop
a hypothesis and take our best guess on
which products are going to work based
on everything I told you does it solve a
massive problem is it trending right now
is it unique enough to sell and is there
a competitor that we think we could do
better than if we check off all these
boxes we might have a winning product
y'all so now we're going to get into
exactly how to build a store and test
this product but I want to give you a
pro tip real quick that nobody else is
going to tell you that will give you a
massive Advantage above your competition
once you find a market that you want to
sell in you need to immerse yourself
into that market so in this case if I
wanted to sell this beauty product right
here I'm going to dive so deep into this
world I'm going to go here on Tik Tok
and follow every single Beauty
influencer that I possibly can I'm going
to go on Amazon and study every single
day the best sellers and movers and
shakers inside the beauty Niche I'm
going to try to do research on Tik Tok
creative Center and find the biggest
brands in the beauty space and the
reason for this is that we're going to
be able to identify Trends before
anybody else if you immerse yourself in
that world you're going to be on the
cunning Edge above everybody else you're
going to see what people are talking
about you're going to see which products
are hot and most most importantly you're
going to understand the minds of the
people within that industry so this goes
for health for pets for Fitness it
doesn't matter whatever industry you
decide to sell in I need you to immerse
yourself inside of that and that is the
trick to setting yourself apart from
everybody else because you're going to
have such a higher level of
understanding over the customer over
what they want and how to talk to them
to get them to buy your products and get
your videos to pop off anyways let me
break down the exact store template that
I use to scale past $2,000 a day and
then we're going to take that and apply
it to the eye cream product that I just
showed you this type of store is called
a hybrid store a hybrid store is a store
that is in one broad niche in this case
gifts where we focus on selling products
in that space with a nice branded
experience that allows our customers to
trust us but still allows us to test a
variety of products so for example if I
tested this first necklace that I scaled
and it didn't work then I could go ahead
and test another necklace maybe targeted
for boyfriends or another necklace maybe
targeted for grandmas it gives me the
variety to still experiment with other
products without being so limited as if
I just did a one product store there's
another type of store called a general
store where we just sell anything and
everything kind of like the example I
showed you before with the competitor of
the eye cream those stores suck we don't
want to run a store like that we want to
have a nice clean brand Niche store
focused on selling one type of product
and that's what I like to call a hybrid
store so if we were going to sell this
instant lift wrinkle cream we could
build a store in the beauty Niche and
for the sake of this video I actually
took the time to create a store for you
guys so let me go ahead and show you
that store and also the product page
which I built so this is a simple hybrid
store that I built that focuses on
selling products exclusively for women
every everything from beauty products to
clothing if you're a woman this store is
sort of designed for you you can see we
have a clean color scheme black white
and pink we have a couple products here
on the homepage like the one that we're
going to promote with the ad we have
some images that we just got from
Shopify and you can see that this store
clearly has a central focus and it feels
like a legit and trustworthy website now
the homepage and The Branding of the
website is super important but what's
most important is that you have a great
product page when we run ads on Tik Tok
we're going to be sending people not
here to the homepage we're going to be
sending them directly to the product
page so let me show you the product page
I created for this eye cream and break
down this layout this in my opinion is
10 times more important than the
homepage because this is where all of
your people are going to be coming so
this is the product page that I created
for this as you can see we have super
clean images that demonstrate what the
product is going to do we demonstrate
that it's 50% off with free shipping we
have a clean and branded name insta lift
we put some more scarcity saying that
this has gone viral the stock is limited
we put our main selling points inside of
here um by the way I'm using a paid
theme called Shrine you could use a free
theme but the only reason why I use this
theme is because the design is super
clean and to achieve some of the other
things that I've done on here like for
example this sliding bar or this results
tab you're going to have to sometimes
pay for extra apps so they're my
favorite theme to use it's what I used
for the 0 to $2,000 a day case study so
if you ain't got the funds to afford it
you can use a free theme on Shopify like
Dawn or refresh but in my opinion this
is the best theme if you got the money
drop it and go pick up the shrine theme
I'll put a link to it in the description
but anyways we have our benefits we have
our add the cart buttton we want to put
some more more selling points here like
30-day free trial that's super important
I did it for Sleep band it convinces
people to buy um we put how it works the
ingredients and the thing that is
important with running products on Tik
Tok is we don't want to put too much
text we want to sort of keep it
condensed whereas back in the day if you
guys saw my other guides when we used to
run stuff on Facebook we used to put
these long writeups about the product
and all the key features on Tik Tok we
want to get out of the customers way
give them a simple explainer of the
product show them that it actually works
with some testimonials and then get them
to buy this thing so as you can see we
just talk about how the product works we
show some testimonials of the product we
have some reviews from customers that we
got from AliExpress and then we have our
go back to the top and our add theart
button that's it the Tik Tok layout is
so much simpler than Facebook because
people that use Tik Tok have a lot lower
attention spans so we want to keep it
short sweet and straight to the point
and if you want to watch me build a
store like this live step by step check
out viral Vault this is my all-in-one
Ecom toolkit that will take you through
each step of the process with extreme
detail inside of there there's also a
private Community where you can get 24/7
coaching from my team and a weekly
coaching call with me personally where I
answer all your questions review your
store look at your products look at your
ads everything you need I got you if you
ever wanted to talk with me and ask me
questions the viral vault is the only
place to do it I barely respond to
Instagram DMS and comments on the videos
so make sure if you want to get coaching
from me and my team you check that out
at the link in the description and it's
super cheap it's less than $2 a day to
get access to that once we have a
product website and product page we need
to create a video ad which is without a
doubt the biggest factor in your success
on Tik Tok without a good ad it is
impossible to see results and in my
opinion this is the most important skill
in the game of Drop Shipping if you
actually want to make money so I'm going
to break it down for you and create an
example for this product that we just
looked at first you need you need to
understand the three elements that make
up a successful ad I know everything is
in threes but that's how I like to
explain you need to understand the hook
the body and the call to action this is
the framework that made me millions and
once you get this pattern you can start
to identify it everywhere the hook is
basically the first 3 seconds of the
video if you can't nail this part you're
going to lose them instantly people's
attention spans are lower than ever
especially on Tik Tok so having a good
hook is crucial let me show you some
examples of what I consider to be great
hooks right now I got four examples of
hooks that I consider to be really good
so so let's start with the first one
this is how to sleep like a baby every
night so in this case they show you
something that's going to help you sleep
better if I'm scrolling and it's late at
night and I can't fall asleep and this
pops up it got my attention it's a good
hook I don't know what this thing is it
looks weird I do know what it is cuz I
do this Drop Shipping stuff but as a
consumer I might not know what this is
how is this going to help me sleep I'm
going to sit through and watch the video
and maybe it's going to convince me to
buy here's another one this fort
building kit is a a kids dream now if I
got kids and I saw this this is going to
hook me because I'm thinking oh my kids
going to love this it's going to get
them off the phone it'll be fun to build
it with them it's a good hook you can
see in in two seconds I understand
what's going to happen and what problem
this thing is going to solve for me it's
quick it has to be quick people are
scrolling they're on the move they want
to go to the next video they want that
dopamine Spike so your hook got to be
quick you got to get their attention
here's another one to your family is
always opening your
door so I bought this automatic door
closer again it shows the problem now
this is more of a problem for kids I
imagine or for parents but it's a
problem nonetheless and as you can see
it caught people's attention it got
19,000 likes so this one is a good
example of a hook as well hopefully
you're starting to see a trend here we
bring up the problem and then we show
the solution to the problem there's not
just one copy and paste this type of
hook there's thousands of different
hooks that work work on Tik Tok it's
more so understanding the mindset behind
it we want to have a good first clip
that catches their attention we want to
show the product as soon as possible and
we want to show the actual problem that
it's solving as quickly as we can if we
could do that usually we can stop people
in their tracks and get them to go into
to the next part which is the body the
body is usually where we just show the
product maybe we talk about some of the
benefits of using it maybe we show a
testimonial of somebody who used it and
had some good feedback
in just 10 to 15 seconds we want to
actually show the product what it
actually does and why it's so important
this ad did a pretty good job of it if I
mute it you'll see after the hook they
go in and they say it's impossible to
see the screen they show how easy it is
to install the product it's made of
tempered glass it closes magnetically it
has a camera protector they show the
benefits of the product that's a good
example of what a body should look like
and then at the end they have the call
to action where they say you can get get
this product for 50% off it's a simple
format we hook the viewer we give them a
good body that explains the product and
then we give them an offer in the call
to action like 50% off or buy one get
one free this is the format for every
viral Tik Tok ad you're going to see on
your feed so now that you know this I
want you to start paying attention and
try to identify this pattern when you're
spending time on Tik Tok doing research
that in my opinion is the fastest way to
become a better marketer better than
going to business school for eight years
better than reading some marketing book
is studying the top performing ads and
really asking yourself why did this work
what was so special about this hook how
did this body convince people to buy and
what was the offer at the end this is a
game I want you to play every time
you're scrolling on Instagram or Tik Tok
and very quickly you will get an
understanding of what a great ad looks
like now I hooked you guys up and I went
ahead and created a sample ad for this
eye cream following this exact layout
that I share with you so let me pull
this up and show you guys what I would
consider to be a great ad for this
product the app that I use to make this
ad is called cap cut it's the best app
for editing these Tik toks because it's
literally made by Tik Tok so you can get
their actual fonts and everything inside
of there and what I did was I just went
to Tik tok.com I searched up eye cream
and I found footage from people who were
reviewing this product and I downloaded
it using a website right here um called
Snap tick you could just take any video
from Tik Tok and download it and this is
the fastest way to get footage to
actually test your products now if you
try to build a real business and scale
to tens of thousands of dollars using
this method it will eventually backfire
but for testing products this is a way
to do it once we find something that's
getting sales we can then order the
product and make our own video just like
I did with the necklace I tested it
using footage I found on Tik Tok right
when I got sales I ordered the product I
shot a video with my mom and the video
took off okay so that's what we're going
to do when we're testing products let me
show you this ad that I created I didn't
put any music on it because I don't want
to get copyright strike on this video
but check it out at 54 this is my secret
this cream removed my wrinkles and dark
circles almost instantly I mean just
look at the difference this and I took
my confidence back so look at that look
at that look closer the wrinkles they're
gone it uses natural minerals to create
a super thin layer that holds your skin
tyght it's literally in a lift in a tube
so as you can see this ad follows the
exact layout I share with you guys we
have a hook saying this is my secret to
getting rid of these dark circles and
wrinkles instantly we have a body which
is basically just demonstrating trust
that this thing actually works so we
show before and after and then we show
somebody who actually did a review of
the product I just went ahead and added
some um subtitles so it's easier to
watch for people and she shows her
results it's pretty crazy actually the
results she got from using this and then
we go ahead and we explain the actual
benefits of this specific product so it
has natural minerals it creates a thin
layer you get the point we have a hook
we have a body we have another
testimonial just to get people to trust
us so at the end all we want to do is a
call to action with a good offer you
could do something as simple as 50% off
and free shipping or you could go a
little more advanced and do buy one get
one free like I did here or like I did
with the Sleep band for every single
order we gave away a free ebook that
gave you tips to sleep better and some
sounds to listen to inside of the
headphones so really try to get creative
about your offer that's going to be the
thing that set you apart from the rest
of these drop shippers and allow you to
really take off but this in my opinion
is an ad that would get sales and
something that I would potentially test
myself so once we have an ad what we're
going to want to do is make two more
versions of it and we're not going to
change the whole ad okay we're just
going to change the hook because like I
said the hook is the most important
piece of your ad so take the time to
make one good ad and then have two more
versions of it where you change up the
hook and we're going to launch all three
of these on Tik Tok ads to see which one
performs the best if you just launch one
ad your chances of success drop
dramatically because the most important
thing is the creative so why not make a
couple more to increase your chances of
success and the more ads that you create
the better you're going to become at
creating them look at it as getting reps
up in the gym it's no different so now
I'm going to actually build a Tik Tock
ads testing campaign for you guys live
so you can see exactly how it's done and
I'm going to do it for those of you who
are on a low budget where you're going
to be spending just around $50 to $100 a
day to test these products so let's
let's take this ad and launch it here on
Tik Tok so to create your Tik Tok
account go to the link Down Below in the
description if you want to support your
boy they cut me a little Commission on
every single one of you who goes and
sets up your account through them so if
you don't have an account yet make sure
you go and do it with that link down
below and download the Tik Tok app on
your Shopify store to get everything
connected and once you get all that done
we're here on the dashboard so we're
going to be creating two different
campaigns one is an AO and one is a CBO
and you probably like what the heck does
that even mean you're going to
understand by the end of this but first
let's go ahead and set up that
campaign all right so go ahead and click
on create you want to make sure you
click on website conversions and then
give it the name of the actual product
so we're going to say I cream and we're
going to put and I like to just
number them because if the product is
scaling we're going to be making a bunch
more of these so we want to just stay
organized and put a number now from
there you want to go ahead and click on
continue all right so now we just got to
go ahead and click on our pixel pixel
now if you set everything up properly
you should have a pixel in here um this
is basically just a little piece of code
on your website that tracks every action
the customer does their clicks their add
to cart their purchase it tracks
everything so you got to have a pixel
make sure you give your ad group a name
the ad group is basically where your ads
are going to be separated so in the
first ad group we're going to have video
number one in the second ad group video
number two so on and so forth so we can
just go ahead and put video number one
and then on the actual optimization
event we want to make sure we go ahead
and hit complete payment this is people
that went through and actually purchased
our product this is telling Tik Tok I
want you to find me the most active
customers that's going to buy my product
if I go in here and I pick view content
it's going to find me to people that are
window Shoppers that are just going to
click on my website and leave I might
get cheaper clicks to my website but I'm
going to get lower quality people so
make sure we put it as complete payment
now click here on select placement and
turn off everything else we only want to
be on Tik Tok we don't want to be in the
searches either and you want to go ahead
and turn off all this too we want to
turn off comments want to turn off
download we're going to leave on sharing
in case anybody want to share it with
their mom or their friends or their
family now for the location I recommend
putting United States and Canada and if
you're in another country great put the
United Kingdom or Australia um so here
we'll go ahead and put Canada and the
United States and for the gender it
depends in this case I have females in
the ad so so we're going to go ahead and
put females and we don't want to play
with the age that much we'll just go
ahead and put 18 all the way up actually
because this product is targeted towards
older people I'm going to go 25 and up
but in most cases we're just going to
leave all the ages the goal with Tik Tok
is to leave our targeting as broad as
possible because Tik Tok algorithm is
really good at finding who you're
looking for leave all this playing you
can put a language if you want but
you're already targeting those countries
so it doesn't matter don't put any
interest for now leave it as broad as
POS possible we're going to go ahead and
put the budget at $20 a day this is the
lowest amount that Tik Tok will allow
you to spend so just make sure you put
it at $20 a day and then we want to go
ahead and schedule this to launch the
next day at midnight so just go here put
it at midnight and that's going to allow
that $20 to spend evenly throughout the
entire day and we don't need to touch
none of this so then we click on next so
here is where we're going to create our
ad we want to go ahead and give it that
name video number one we want to go and
make a custom ident for our store so as
you can see it's for the other one but
we're going to click create new custom
identity and you want to just put
something that is like from your logo or
something similar to your brand so I
created this on canva we're going to go
ahead and just hit submit on that and
then we going to go ahead and put the
name of our store so glowtique you can
put the name of your store or you can
put the name of the product specifically
doesn't really matter just put something
clean and um branded so it looks nice
then we want to upload just one of our
videos so click on upload go right here
and we're going to go and put video
number one let it upload so once you got
your video uploaded you need to come up
with some ad text to promote the product
now you can either just put the offer
that you're running like I'm doing buy
one get one free or you can put
something about the actual product I've
personally seen much better success by
including information about the product
but we need to keep it really short it's
only got to be on one line so give it
some thought and if you get stuck just
go on Creative Center on Tik Tok or go
to Tik Tok videos and see what the top
people are saying in fact let's do that
right now so you can see right here this
video got 15 million views y'all and
what she's saying is this is my musthave
every morning so let's take a page out
of her book and put something like that
so I literally use it every morning and
as you can see this looks like a real
video it doesn't look like an ad whereas
if I said like get yours today for 50%
off now it instantly looks like an ad
right but if I have what I had before I
literally use it every morning now it
feels like this woman is telling me that
she uses it every morning if we click
play this looks like an actual video and
it's a strong hook I use this every
morning this is my secret at 54 I want
to know what her secret is and I want to
know what does she use every morning I
see the product that she uses every
morning I see the problem that it solves
which is a problem that that me as a
55-year-old woman might have boom I'm
interested to sit through and watch this
whole video and so long as it's
convincing enough and the offer is good
I'm going to pull out that credit card
and buy this thing and then we want to
go ahead and put the link to our product
so paste the link to the product and
then we just go ahead and hit submit if
you get this warning don't worry about
it it's just cuz you don't have any
conversions yet on your website and
don't check this box because that means
that it's going to go on the creative
Center and everybody going to spy on you
so then you just go ahead and click
submit and at that point You' launched
your very first ad but we're not done
yet we're not done yet we're not done if
you just stop right here and launch like
this you're going to fail so let's keep
going through the process what we're
going to do now is we're going to go to
the ad groups okay and we're going to
duplicate this twice so we're going to
go ahead right here and then we're going
to put video number two and then video
number three and maybe you can guess
what we're going to do next we're not
going to change anything else with these
other AD groups except for the video so
leave everything the same so you want to
upload video number two on your second
ad group and video number three on your
third ad group for the sake of this
video I don't have three different
versions but you get the point same
video just change up the hook we also
want to leave the text the exact same
because we don't want to test too many
variables that way we can figure out
what's actually working when we figure
out which hook does the best then we can
go through and we can test different um
types of copy but then we just go ahead
and click on publish once we have our
two new videos uploaded and now we have
our first testing campaign this campaign
has three different groups spending $20
a day so we're going to be spending
around $6 a day to test this product in
the beginning stages so with this we
basically have everything that we need
to test this first product now if you
want to increase your chances of success
I recommend you make a second campaign
called a CBO this is essentially
combining all three of those videos into
one individual ad group all this stuff
might be flying over your head but if
you just follow me Click by click it'll
make sense in the end if you look at
these ones they all have their own
individual budget of $20 but on a CBO
campaign the whole campaign has its own
budget and it distributes that money
evenly across the different groups
depending on which one is performing the
best so to set one of those up we click
right here on create we go to
conversions we click on eye cream we go
to CVO CBO number one and then we check
this box right here and in this case you
got to put it at $50 so you click on
continue um same thing select your pixel
select conversions and we're going to go
ahead and just name this number one turn
off the placements same thing as last
time turn off both of these y yep y we
want to make sure we have our locations
on we want to make sure that we're doing
our targeting right here no interests
and again scheduling it to start at
midnight the following day that is the
key and once we have that we click on
okay and we click on next now the big
difference here compared to the other
one is that instead of having each video
separately we put them all inside of one
group so you go right here to click on
Smart creative and then you can upload
each of your individual videos right
here so again I only have one video but
just for the sake of this we'll go ahead
and just pick three so you can get the
idea of what I'm trying to say let's
just for example take this one this one
and this one even though these are
different products what it does is it
runs all three of these videos on one
different ad group and it tests them
against each other and the AI determines
which one is the best one and then
spends the money accordingly so this is
a great way to actually scale and see
which ad is the top performer again we
want to add text but in this case we can
actually put multiple different text so
what did I have I had I use this every
morning this cream changed my life I'm
just putting anything I want you to put
a little bit more effort in titties but
now we have three videos and three text
and as you can see it's going to put
nine different ads inside of this
campaign it's going to put the budget
into the ones that's performing the best
these are the camp campaigns that I've
been able to scale the most with and
they're the campaigns that allow for the
most experimentation and the last thing
we're going to do is we're going to go
back to that CBO campaign and we're
going to go ahead and duplicate this
five times the reason is because Tik Tok
is weird man I don't know like you could
have multiple variations of the same
exact thing but one of them could
perform 10 times better than the other
one so nothing changes in these groups
they're literally clones of the first
one but simply from having multiple
versions of them I found my success rate
of products jumping up drastically so if
you set everything up properly it should
look just like this you should have a
with three different groups having
different videos inside of them at $20 a
day this campaign is going to be able to
clearly tell you which video is the top
performer because you separated all of
them and we have a CBO which combines
all of the videos together with a couple
different text options and it's going to
test them all up against each other
spending around $50 a day so you're
going to be spending roughly $100 a day
maybe a little bit more on your first
day of testing but by the end of the day
you're going to be able to tell if it's
working or not after you launch your Tik
Tok ads either one of two things is
going to happen your product is going to
pop off you're going to be profitable
and get in sales looking at lamb trucks
or your product is going to completely
flop and if you're a beginner more than
likely it's going to be the second
outcome because nobody hits on their
very first product you got to understand
that it takes time to develop the skills
to succeed in this game and and
unfortunately as a beginner you don't
know how to pick the best products make
a great website or run ads but every
single time you launch a new product
you're putting a rep in and improving
your skills that's why the highest Roi
activity you could be doing as a
beginner is launching new products
because with every single test you're
going to be sharpening your skill set
with each of these even with me with
millions of dollars in sales under my
belt I had to test three other products
until I found the necklace that I was
able to scale so if you want to succeed
with Drop Shipping or any online
business you have to expand your time
Horizon and understand that seeing
results will take a lot longer than you
expect bro people expect to build a
million doll business in a weekend but
it takes months sometimes years to
develop the skills necessary it's crazy
cuz y'all are okay with going to college
for four years to make $100,000 a year
but you won't even focus on a year of
locking in to building a business every
day I mean it's no wonder you haven't
seen any results yet anyways if your
product f s you need to analyze the data
from your ads and figure out what went
wrong is No One clicking to your website
well that means your ad sucks are people
coming to your website but no one is
purchasing your product or offer is
probably not that great or your website
is just not trustworthy enough to get
people to purchase so what should you do
you got to take the data and use it to
go back and improve these things that is
the process and look like I said if you
get stuck along the way and you want to
get coaching from your boy and my team I
have a private community that only cost
$67 a month where you can come on here
ask questions 24/7 get on a weekly
coaching call with me and my coaches and
I'll review your storage review your
products and help you figure out what
you're doing wrong now what happens once
you have a product that is getting
profitable sales on day one well look
that means you found something with
potential and can usually scale it a lot
further and maybe even build a brand
with it like I did with the Sleep band
the way I scaled the necklace to over
$2,000 a day was pretty simple the
hardest part is finding that winning
product and AD once you've got that it's
all about refining and upgrading
everything so instead of using other
people's video footage I ordered the
product shot my own high quality videos
and photos I added UPS sales to my
website like a gift bag and Order
insurance that increased the amount
people are spending on my website and
then I added email and SMS marketing to
get some of those visitors that didn't
end up purchasing to come back and once
I implemented all this it was simply a
matter of just duplicating my campaigns
on Tik Tok and inreasing the budget
every couple of hours I promise you
scaling is literally that simple the
hard part is finding the product but
since you watch this guide you now have
everything you need to get out there and
start your own successful story this
year I promise I didn't leave anything
out so make sure you hit the Subscribe
button thank you so much for watching
another day another W I'll see you guys
in the next one
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