$22,822.21 tiktok dropshipping from SCRATCH in 7 days (i literally show everything lol)

Summary

This video offers a comprehensive guide to building a successful e-commerce store from scratch. The creator shares insights on product selection, website development using the Shopify theme 'Shrine', and crafting effective ad creatives. The video delves into ad campaign setup on TikTok, emphasizing the importance of patience and optimization. It further discusses strategies for analyzing metrics, adjusting offers for profit maximization, and leveraging email marketing for additional revenue. The creator's transparent approach showcases a week-long challenge, resulting in a significant revenue and provides a detailed breakdown of the process, including the integration of upsells and the impact of email marketing on the store's success.

Takeaways

• 🚀 The video is a tutorial on building an e-commerce store from scratch, focusing on product selection, website creation, creative design, and ad management.
• 🎯 The presenter uses a specific product, 'joggers,' as a case study, highlighting the importance of product research and selection for an e-commerce venture.
• 🛠️ A free course within the presenter's Discord server provides detailed guidance on e-commerce strategies, including product research and store building.
• 🏪 The video showcases the use of the 'Shrine' Shopify theme, which is praised for its features and high conversion rates, along with a special discount offer for viewers.
• 🎨 Creatives for advertising are created using various sources like TikTok, Google, and Photoshop, emphasizing the need for visually appealing and effective ad content.
• 📈 The video details a testing strategy for ad campaigns, including audience targeting and budget allocation, with a focus on monitoring and adjusting based on performance.
• 📊 Analyzing ad metrics is crucial for optimizing campaigns, with the presenter demonstrating how to read and react to key performance indicators like CTR and CPA.
• 🔗 The importance of understanding break-even costs and profit margins when running ads is discussed, with a strategic shift in offers to improve profitability.
• 💌 Email and SMS marketing are highlighted as essential tools for recovering lost revenue and increasing customer conversions through automated follow-up sequences.
• 📈 The video concludes with a summary of the store's performance over a week, showcasing significant revenue and profit growth through the implementation of various e-commerce strategies.

Q & A

What is the main focus of the video?

The main focus of the video is to demonstrate the process of building an e-commerce store from scratch, including finding a product, building a website, creating marketing materials, and running ads to generate sales.

What product does the video creator choose for the store?

The video creator chooses joggers as the product for the store, which they believe are cool and have the potential to appeal to a female audience.

How does the video creator find the product for the store?

The video creator finds the product through a free course available on their Discord server, which teaches authentic product research methods.

What is the name of the Shopify theme used in the video?

The Shopify theme used in the video is called 'Shrine', which the creator considers to be one of the best for its features and ease of use.

How does the video creator enhance the product page?

The video creator enhances the product page by importing high-quality images, setting up a variant picker, adding urgency text, implementing review stars, and creating custom text with emoji benefits.

What marketing strategy does the video creator use for the product?

The video creator uses a combination of creative ads, social media marketing, and targeted ads on platforms like TikTok to promote the product.

What offer does the video creator initially test with the product?

The initial offer tested is a 'buy one get one free' deal for the joggers, priced at $39.

What issue does the video creator encounter with the initial offer?

The video creator finds that the cost to fulfill two units of the product exceeds the profit margin, making the initial offer unprofitable.

How does the video creator address the profit margin issue?

The video creator changes the offer to 'buy one get one 50% off' to improve margins and increase the likelihood of customers adding both items to their cart.

What additional strategies does the video creator implement to boost sales?

The video creator implements email and SMS marketing through Inbox Invaders, adds an upsell for a matching top, and optimizes the website speed to improve the overall customer experience and conversion rates.

What is the final outcome of the video creator's 7-day challenge?

Over the 7-day challenge, the video creator generates $22,800 in revenue with 451 orders and an average order value of $50, achieving a profit of around $4,000.