6 Things to Know Before Shooting E-Commerce Photography + Tips and Tricks to Get Started on a Budget
Summary
TLDRThis video from Proper Worldwide offers essential tips for small businesses and artists on elevating their e-commerce photography. Hosts Roxanne Roncal and Mike Leisure guide viewers on achieving consistency in online product presentation, discussing background choices, photo dimensions, product sizing, and file optimization. They share tricks for budget shoots, like using hangers and natural light, and emphasize the importance of pre-planning to avoid rework. The video also touches on editing techniques and suggests resources for setting up Shopify stores, aiming to enhance brand storytelling through strategic visuals.
Takeaways
- 😀 Roxanne Roncal and Mike Leisure are creative professionals who help artists and small businesses build and market their brands online.
- 🎥 The video is aimed at individuals looking to improve their e-commerce photography to avoid redoing work and to sell products more effectively.
- 📸 Consistency in online shops is crucial for a professional appearance, including consistent background colors and lighting.
- 🖼️ Clipping images can remove backgrounds and shadows, creating a uniform look, but care must be taken to avoid amateurish results.
- 📐 The size and dimensions of photos should be determined based on the e-commerce platform's requirements and the product's size.
- 🔍 Utilizing a zoom feature on e-commerce sites can enhance the shopping experience, but requires higher resolution images.
- 📚 Creating templates for product photography can help maintain consistency in the appearance of products on the online store.
- 🔄 File size is important for website speed and should be optimized for fast loading without compromising photo quality.
- 👕 Tips for budget-conscious photographers include shooting clothes on hangers and using different types of hangers for aesthetic appeal.
- 🌿 Shooting products in various environments can add character to an online store, but maintaining consistent exposure and contrast is key.
- 🛠️ Post-production techniques like Photoshop can be used to adjust and align images for a uniform look in an e-commerce setting.
Q & A
What is the main focus of the video by Proper Worldwide?
-The main focus of the video is to provide tips and guidance on how to effectively shoot ecommerce photography for artists and small businesses to build their brand online.
Who are the presenters in the video and what are their roles?
-The presenters are Roxanne Roncal, a creative entrepreneur and digital media marketer, and Mike Leisure, an art director and artist. They help with brand building and storytelling online, and have experience in various areas including fashion and e-commerce.
What is the importance of consistency in ecommerce photography according to the video?
-Consistency in ecommerce photography is crucial for a professional-looking site. It helps avoid an amateur appearance and ensures that all products are presented in a uniform manner, which is key for brand recognition and customer trust.
What are some of the factors that contribute to creating consistency in online product photography?
-Factors that contribute to consistency include the background color, photo dimensions, product size, and file size. Consistency also involves matching the exposure, contrast, and ensuring that the zoom feature works effectively if required by the e-commerce platform.
Why is the background of the photos important in ecommerce photography?
-The background is important because it contributes to the overall aesthetic and consistency of the online shop. A pure white or off-white background helps in creating a clean and professional look, and the use of clipping can remove shadows for a uniform appearance.
What is the significance of photo size and dimensions in ecommerce photography?
-Photo size and dimensions are significant as they need to match the requirements of the e-commerce platform being used. Different platforms may have preset sizes or allow custom sizes, which can affect how products are displayed and how customers interact with them.
What is the role of the zoom feature in ecommerce photography?
-The zoom feature allows customers to get a closer look at the product details. For example, Shopify requires a minimum of 800x800 pixels for the zoom feature to be enabled, which helps in showcasing the product quality and details effectively.
How can shooting products in different environments affect the consistency of an online shop?
-Shooting products in different environments can add variety and personality to the online shop. However, it requires careful management of exposure, contrast, and product size to maintain consistency and ensure that the products still look cohesive.
What are some budget-friendly tips for shooting ecommerce photography mentioned in the video?
-Some budget-friendly tips include shooting clothes on hangers, using a lint roller and steamer to prepare the clothes, and utilizing natural light with a lower shutter speed when shooting without professional lighting equipment.
What is the purpose of editing photos in post-production after shooting?
-Post-production editing allows for adjustments to size, alignment, and consistency of the photos. It can also involve techniques like rasterizing and stretching to fit the product images into a template, ensuring a uniform look across the online store.
What is the recommendation for those who need help setting up their Shopify store?
-The video recommends checking out John X Santos' channel for a playlist of videos that guide users through setting up their Shopify store from scratch.
Outlines
📸 E-Commerce Photography Essentials
This paragraph introduces the video's focus on e-commerce photography, emphasizing the importance of preparation to avoid redundant work. Roxanne Roncal and Mike Leisure present themselves as experts in digital media and art direction, respectively. They stress the need for consistency in online shops, including uniform background colors and sizes, and discuss the technical aspects of product photography such as clipping images for a clean white background and maintaining product size uniformity. They also touch on the importance of file size for website loading speed and provide a teaser for quick tips and tricks later in the video.
👕 Creative Budget-Friendly Photography Tips
The second paragraph offers practical advice for shooting clothing on a budget. It suggests using hangers for a clean look and emphasizes the importance of prepping clothes with lint rollers and steamers. The video demonstrates different hanger options and styling techniques for hanging clothes. It also covers editing processes in Photoshop to achieve a consistent look across images, including stretching and blending techniques. Additionally, it explores the idea of shooting in various environments to add aesthetic variety while maintaining consistency in exposure and contrast.
💍 Enhancing E-Commerce Aesthetics with Environmental Photography
This paragraph delves into the concept of environmental photography for e-commerce, using different locations to create a unique aesthetic for products. It provides an example with rings, discussing how to size and arrange products for optimal visibility. The paragraph also addresses the cost-efficiency of shooting in natural environments compared to a studio setup and the flexibility it offers. It includes a cautionary note about the potential downsides of quick fixes and the importance of planning and considering the overall aesthetic before shooting.
🛒 Final Thoughts on E-Commerce Photography and Community Engagement
The final paragraph wraps up the video with a call to action for viewers to provide feedback on what type of content they would like to see next, specifically regarding shooting techniques for product flat lays. It encourages viewers to follow the creators on Instagram for more resources and discussions, highlighting the opportunity to be part of their growing community. The paragraph ends with a reminder to like, subscribe, and turn on post notifications for more content on e-commerce photography and brand building.
Mindmap
Keywords
💡E-commerce photography
💡Consistency
💡Clipping
💡File size
💡Product size
💡Template
💡Zoom feature
💡Environment
💡White balance
Highlights
Introduction to Proper Worldwide and the expertise of Roxanne Roncal and Mike Leisure in brand building and ecommerce photography.
Importance of planning before shooting ecommerce photography to avoid redo and streamline product sales.
The necessity of creating consistency in online shops for a professional look, including background and color temperature.
Techniques for achieving a consistent background in ecommerce photos, such as clipping and using specific settings.
The impact of photo size and dimension on the presentation in online stores and the need to establish a standard.
Consideration of product size variations and the creation of a template for consistency in ecommerce photography.
Requirement for high-resolution images to enable zoom features on ecommerce platforms like Shopify.
Balancing file size and image quality for faster website loading times to enhance customer experience.
Budget-friendly tips for shooting clothes, such as using hangers and steaming to prepare garments for photography.
The use of different hangers to style clothes for photography and the selection process based on aesthetics.
Editing techniques in Photoshop for achieving consistency in ecommerce product images.
Strategies for shooting products in various environments to maintain aesthetic while allowing for flexibility.
The benefits of shooting in natural light or with a lower shutter speed for those without professional lighting.
John X Santos' resources for setting up a Shopify store and the importance of a strong foundation.
Example of Manor's LV ecommerce product photography showcasing consistency in size, angle, and white balance.
Call to action for viewers to request more specific tips on shooting clothes and engaging with Proper Worldwide on Instagram.
Encouragement for viewers to subscribe, turn on post notifications, and support the channel for more ecommerce photography insights.
Transcripts
welcome to proper worldwide where we
give you the proper tools to do what you
do best
my name is roxanne roncal i am a
creative entrepreneur and digital media
marketer
i help artists and small businesses
build their brand on a strategic level
and then tell their stories online
i'm mike leisure i'm an art director and
i'm an artist and in the past i've
worked with men's contemporary
fashion i've worked in streetwear and
even skate brands
and we worked with a lot of different
ecoms from
startup to well-established brands so
we wanted to figure out how to help
people and i know you landed on this
video because you want to shoot your
ecommerce photography you want to get it
done now
but before you shoot put your camera
down
and we have a couple points that we want
to go over that is going to help you to
not do the work twice
i can tell you from experience we've
done this before we have shot an entire
line of clothes
and then realized that didn't work
because we didn't think about a couple
of things beforehand
so to avoid all those get you on the
fastest track to getting your products
sold
but if you really want to shoot and you
don't want to learn anything about this
and potentially do more work there's
also some quick tips and tricks
later on in the video i have a timestamp
there for you to skip forward to that
part but highly recommend watching this
part
it's up to you are you still watching
good anyway
down there and let's get back into it
when it comes to econ photography
it's always very tedious and repetitive
work but it must be done so how do we do
it well
the first thing you want to do is create
consistency in your online shop
for professional looking sites
consistency is one of the most important
things
if i land on your page and i see a top
and then i see something else
and then the background colors are like
the color temperatures off of something
it's going to look a little amateur to
me
and so the first thing is consistency of
your background
is it a pure white is it an off-white
how closely can you get them to all
resemble
and you can do that by clipping um you
can do that by
shooting on a specific background and
always having the same settings but how
you do that is up to you
all right so when i was recording this i
think i went too quickly and i want to
show you the difference between
uh clipping and then having a background
here is a background right so it retains
all the shadows
and the lighting that was shot in it
originally and if we switch over here to
the clip version
you'll see that the background is now
gone it's
on pure white so no shadows and that's
what that looks like
i'd also like to take this time to note
that
if you do clip something you can
actually add in
your own shadow when you come back in
and that
can look pretty bad if you don't do it
correctly but
it looks as good as you want it to look
if you put in the time for it
next is the size of your photo do we
want the dimension to be square
vertical you're going to have to
establish that and i think too a lot of
times you can take cues from wherever
your actual site is
some of them allow you to have your own
sizes and some of them have
preset sizes whether you're on
squarespace big cartel
shopify whatever the case may be take a
look at that before you decide on
whatever you're doing because that can
also change
how you work next is the size of your
product
it sounds dumb but really take a look at
how large
your span is if you're selling just
candles fine but also even within
candles maybe you have a tea candle or
maybe you have a large wax candle
the height of these things is going to
change how you shoot them
and how they fit on your store after
you've figured out the height and width
of all your products and how much they
vary
you should create a template that tells
you the
maximum width or height of each product
and that is going to allow you
to create the consistency that you're
looking for another thing i forgot to
mention
is utilizing a zoom feature within your
ecom store
and depending on the website that you're
at it has different
capabilities or requirements shopify for
instance requires you to have
at least an 800 by 800 for the zoom
feature to be enabled
and then you're going to think about
quality and things like that
as you're you're working on this lastly
as far as
things to consider and creating
consistency
in your online shop is the file size
now file size is really important
because one it will determine how
fast your site loads and we all know
we're
impatient millennials or people in
general really
true and if something takes longer than
a minute or even 30 seconds to load you
will likely
lose a customer i think even faster than
that i think we've gotten so
impatient because sometimes when you're
like you wait for three seconds you're
like
i've been waiting for 30 seconds for
this to load but it was really only
three seconds
so uh things to consider the smaller the
file size the faster loads you know this
but also the lower your file size
the lower quality your uh photo is gonna
be so you're gonna have to find that
sweet spot
you're gonna have to do some testing
you're gonna have to look at best
practices and also
where you're at sometimes uh the base in
which your store is at will also tell
you the best sizes
next we're going to cover some tips and
tricks if you are shooting on a budget
tip number one if you're shooting
clothes you can shoot them hanging
if you don't have a studio to shoot your
flats in or whatever you can take them
and then put them on a hanger find
something cool a wooden one a metal one
not the one that's uh in your closet
that's plastic potentially not even the
wood one that is nicer
because you're gonna want something
really really nice for the camera
but even those ones can do if you know
what you're doing and if it fits the
clothes correctly
all right so this should go without
saying but i'm going to say anyway
make sure you lint roll all your clothes
make sure there's steam so you don't
have to deal with that in post today
we're working with my homies brand
uptown rebel they're based out of las
vegas it's a mass hallucination shirt i
really like this thing
but we're going to go ahead and shoot
that just kind of test it out and see
how it looks
um did you notice we were talking about
hangers i only have a wood hanger but i
have like two different kinds we'll test
how that looks
uh but first let's go ahead and steam
everything and then roll it
obviously if you have an industrial
grade steamer it works
very nice very fast but i got this one
off amazon
it's like a pure steam uh it's a nice
little travel one but it works
gets things done you don't need super
high professional stuff to get this done
but obviously the better your equipment
the easier things are
next i'm gonna take this into the studio
we're gonna get that done
let's go take these photos alright so
like i said
we've got uh two different types of
hangers right
this one i'm kind of annoyed with
because it has this bar here
and so what i'm gonna do is i'm gonna
swap out for this other hanger
and this one doesn't have the bar so i'm
thinking it'll look better but we'll go
ahead and see
oh and then make sure you don't stretch
out the neck like i am right now
great so personally i like this one
better
uh so we're gonna go ahead and go with
this one let's take it to the studio
okay so now we're not in a studio but
we're in a spot i have a white wall i
just set it up with a pen
i'm hanging it right now what's
important
is that you style it correctly you want
everything to drape as nice as possible
i kind of like to have the body of the
shirt a little more in
or out in front of the arms and then i'm
gonna
flatten out the arms here so they're
going to be some natural things that are
occurring
you might want to pull down a little bit
just to
have it look right and then there's
going to be like these natural things
occurring but sometimes that looks cool
you just have to figure out what works
for you
so what we have here is the photo that i
took on the wall earlier
so you see i've already edited a little
bit so i'm going to go ahead and take
this
into photoshop right now as soon as i
get it into here
i'm gonna size it up and then i want
everything to match up to these lines so
these are things that you learn
as you go and uh you'll notice that
there's lines and you wanted to fill out
the whole thing
so there's a lot of different ways you
can do this you can stretch it
you can blend it blend would look
something like this where you use the
mixer brush and just get that all in
there and again this isn't going to get
you the
super crazy consistency but if you're
shooting in the same place with the same
white balance and then you're using the
same
filters as you go in then you should be
good
okay so this is one way of doing it
right the other way
the cheat way of doing this is
rasterizing it
and then you can actually just
stretch it out this is going to stretch
your pixels you do
only have a certain amount before it
starts looking bad so be
very careful when you do this that's
kind of another quick way to do it
and you can see the differences here
but it does change as you can tell in
these areas
next thing you can do is shoot your
products in an environment
that could be in a garden it could be
against a concrete wall it could be
against a wooden wall
whatever the case may be you can choose
something that fits your product
aesthetic and then shoot there and then
what that's going to do
is give you a little bit more wiggle
room in consistency
still you're going to want your exposure
to be about the same your contrast
and the size of your product but now you
can play with it so that your whites
aren't always the same
but that's up to you i have a
friend of mine his name is john and he
runs
a company called humble chains and he
also sells
rings but that's gonna come soon but
just as a test i want to use this to
show you how you can
shoot a bunch of different places and
then
utilize that inside your ecom store and
still make it look good
so just as a test we'll throw in a
couple right now so you see what that
looks like
let's imagine we're selling some single
rings and then we're selling
some bundles of rings that you can buy
together let's start with maybe this one
so we're gonna size this up with rings
things might be a little bit different
so
i'm gonna go ahead and set a new guide
here or
i guess i can move this guy down
[Music]
and i want all the rings to fit pretty
big in here because i want people to see
it right when they go on and i don't
want it to have to be too much of a zoom
situation
okay then we're gonna get these exported
and this is a lot more cost efficient
versus an in
studio shoot because you got to have all
the right lighting you have to have a
studio first of all you have to have an
all-white you know seamless or whatever
color you decided so
shooting an environment really gives you
that flexibility as far as
creating some look to your ecom store
and of course these are tips for lower
budgets
it will not make you look super
professional but if done right it will
look
very good uh but it is a great
quick start for you guys other things to
note as you work with this
you're going to notice that it's on the
hanger so if you're working with shirts
this works out very well it's pretty
easy it's a quick fix
but quick fixes do come with
their own caveats and if you skipped
ahead
then you should definitely hear this but
if you did not skip ahead you'll
remember that i said
you need to think about these things
before you actually shoot because
imagine if you had a hoodie here
and what that would look like and then
what happens if you do pants
so you're gonna think ahead you have to
think about what kind of hangers should
i use
and then really how that all fits
together am i going to have to use a
bunch of different hangers can i find
three to four
wooden hangers that actually fit the
same aesthetic and you again you have a
little bit of leniency there when it
gets to it but just
things to think about before you
actually move in and start doing these
things
the last one is a quick tip for
shooting if you are shooting at home and
you don't have flashes and you don't
have lights
you can either shoot in the sun or if
you're inside and you're shooting up
against a wall or something
use a lower shutter speed and what that
allows you to do is let more light into
the camera and then work it in post
and of course it'll need to be on a
tripod because lower shutter speed
means that it takes more time to take in
all that light
i've already set this up a little bit to
shoot and then what i want to do is make
sure that i'm on
a white balance all right so i just did
a custom
here now the iso i'm gonna set down
really low to like
a hundred but what i was talking about
is
the shutter speed here which will be the
same on almost any camera you use
if i bring it down i can actually get to
a higher exposure um
as you'll notice here i'm at about plus
point three all right so i'm gonna
set it to the two second there and then
when you hit the button it's actually
gonna wait
for two seconds and then take the photo
and that's going to ensure that
it's very still and then the photo is
going to come out looking
the way you want it to look lastly if
you need help setting up your
shopify uh john x santos is a friend of
ours and he has a great playlist of
videos on his channel that you can check
out and he'll show you how to get that
started from the ground up from the
ground up baby
to show you guys an example i have uh
manor's lv which is based out of las
vegas
a good friend of mine kenneth owns the
brand so we're gonna go through his econ
products and show you
how that works for consistency what i
did was i just went through and shot
these on a seamless
and then we lit them up and i'm now
going to
clip them out and put them onto a white
background to
ensure that they're all the same exact
white once that's done
i want to make sure that they are all
about the same size and the angles look
good
especially because when you look at it
here in the overview of all the products
i want them to look
like all the shirts are the same size
and the pants or whatever the case may
be the sweaters are about the same
height
and uh yeah so this looks pretty good
and
we're just gonna go ahead and get that
exported out and make sure the file
sizes are low
cool all right that looks pretty good
all right you guys so that is our quick
run through on
elevating your econ photography if you
want anything more on
actually shooting the clothes themselves
let us know
in the comments below and we can make a
video for you he's got some
really exclusive tips up his sleeve
just from working and shooting a bunch
of product flat lays and things like
that
so if you guys want to know about that
let us know so we don't waste our time
making videos
about things you don't care about you
can also follow us on instagram
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