How To Make $100k/month In 2024 (Info Product Operator)

Summary

This video outlines a revolutionary business model called 'Info Product Operator (IPO)', offering a way to earn substantial income by optimizing sales processes for info product companies. The speaker shares insights on the booming self-education market and explains how becoming an IPO can lead to a scalable, profitable business with minimal clients. The program promises comprehensive training, live coaching, and access to a mastermind group, aiming to transform participants into efficient sales operators in the digital economy.

Takeaways

• 🚀 The video introduces the concept of becoming an 'Info Product Operator' (IPO), positioning it as a highly profitable business model in the self-education space, which is growing rapidly.
• 💰 The presenter claims that by operating as an IPO, one can earn between $30,000 to $100,000 a month or more by working with just a few clients.
• 📈 The self-education market is projected to be worth over half a trillion dollars by 2024, indicating a massive opportunity for those in the info product industry.
• 🔄 There is a shift in learning preferences, with people seeking practical, real-world skills from experienced practitioners rather than theoretical knowledge from traditional educators.
• 💡 The video suggests that selling informational products is an efficient business model due to its high margins, scalability, and the ability to focus on sales and marketing rather than service delivery.
• 🛑 The presenter shares personal experience, having built a profitable info product company but also encountered limitations such as being pigeonholed into a specific niche and the challenges of content creation and public scrutiny.
• 💼 The 'Gold Rush' analogy is used to illustrate the idea of 'selling shovels' in the info product space, implying that serving successful info product creators can be more lucrative than trying to become one.
• 🤝 The IPO model involves working behind the scenes with successful info product companies, helping them improve their sales processes and profiting from their growth without the downsides of personal branding.
• 📊 The script explains 'IPO Math,' demonstrating how improving sales metrics can significantly increase a company's revenue, and by extension, the operator's earnings.
• 🔑 The IPO revenue model is based on taking a percentage of the increased profits from improving a company's sales process, coupled with an upfront fee for services rendered.
• 🛠️ The video outlines the comprehensive nature of the IPO program, including access to training, live coaching, a mastermind group, and networking opportunities, all aimed at helping participants succeed as info product operators.

Q & A

What is the main topic of the video?

The main topic of the video is about becoming an info product operator and leveraging the self-education market to earn a substantial income.

Why is self-education growing rapidly according to the video?

Self-education is growing rapidly because consumers are realizing the traditional education system is not designed in their favor, and they are seeking practical real-world skills from experienced practitioners instead.

What is the expected worth of the self-education space in 2024 according to Forbes?

According to Forbes, the self-education space is expected to be worth over half a trillion dollars in 2024.

Why are people opting to learn from entrepreneurs and professionals instead of traditional teachers?

People are opting to learn from entrepreneurs and professionals because they have real-world experience and successful track records, offering practical knowledge rather than just theoretical teachings.

What is the speaker's personal experience with the info product industry?

The speaker has started one of the most profitable info product companies in 2021, experiencing the highs and lows of the industry, including hitting a ceiling as a sales rep and eventually building a successful business.

What is the term 'golden handcuffs' referring to in the context of the video?

'Golden handcuffs' refers to the situation where a person is unable to leave their current business or role, even if better opportunities arise, due to the brand and reputation they have built in that specific space.

What are the downsides of being a public figure as mentioned in the video?

The downsides of being a public figure include the constant need to create content, the potential for personal attacks or slander, and the challenges that come with being in the public eye and dealing with negative feedback.

What is the 'IPO' mentioned in the video and what does it stand for?

IPO, as mentioned in the video, stands for Info Product Operator. It is a new business model that involves working with successful info product companies to improve their sales process and take a percentage of their growth.

How does the IPO model differ from other info product business models?

The IPO model differs by focusing on improving the sales process and metrics of existing info product companies rather than creating and selling one's own info products. It offers a lean, efficient, and profitable way to profit from the info product space without the downsides of personal branding.

What kind of results did the beta program for IPO yield?

The beta program for IPO was highly successful, with participants seeing significant increases in their income, some doubling their revenue within the program and achieving a return on investment in a short period.

What support and resources does the IPO program offer to its members?

The IPO program offers comprehensive training, live coaching with industry experts, access to an exclusive mastermind group, potential in-person events, a network of partners and resources, and the ability to hire trained sales reps, among other benefits.

How does the revenue model for an IPO work?

The revenue model for an IPO involves finding companies, improving their sales process and teams, and assets, and then taking a percentage of the increased revenue as well as a flat upfront fee for the time invested.

What are the requirements to join the IPO program?

To join the IPO program, one must pass an application process and be deemed a good fit during an introductory call with the team. The program is selective and aims to maintain a high standard for its members.

Outlines

00:00

🚀 Introduction to Becoming an Info Product Operator

The video introduces the concept of becoming an info product operator, a role that involves working with a few clients to help them earn substantial income through self-education products. The speaker highlights the growing demand for self-education and the potential to earn significant profits in this field. They share personal experience, having built a profitable info product company and trained thousands of sales reps. The video positions the info product operator role as a highly efficient and profitable business model, contrasting it with the traditional education system and the drawbacks of building a personal brand in the info space.

05:01

💼 The Modern Equivalent of Selling Shovels in the Info Space

This paragraph discusses the idea of 'selling shovels' in the info product industry, which means supporting successful info product creators rather than trying to become one. The speaker explains that by helping these creators improve their sales and marketing, one can earn a percentage of their growth, leading to substantial income without the downsides of personal branding. The video introduces the 'IPO' (Info Product Operator) program, which aims to teach viewers how to become successful in this role. It shares the results of a beta program, where participants saw significant income increases by applying the IPO model.

10:03

📈 The IPO Model: Optimizing Sales Processes for Info Product Companies

The speaker delves into the specifics of the IPO model, focusing on improving the sales process of info product companies to increase their revenue. They explain the concept of 'IPO math,' which involves optimizing show rates and close rates to significantly boost monthly earnings. The video emphasizes that by fine-tuning these variables, an info product company can drastically increase its income without needing additional traffic or leads. The speaker shares their experience in advising companies and the impact of implementing proper sales systems and processes.

15:05

🤝 Becoming an IPO: Revenue Model and Client Management

This section outlines how an IPO earns revenue by identifying companies with sales process inefficiencies and helping them improve, taking a percentage of the increased profits. The speaker assures that the relationship with clients is secure because the client's performance is tied to the IPO's involvement. They discuss the upfront work required to set up systems and processes, which leads to a more passive income stream once everything is in place. The speaker also shares personal experiences as an IPO, emphasizing the freedom and high earnings potential of the role.

20:06

🛠️ IPO Program Overview: Tools, Coaching, and Community

The speaker provides an overview of the IPO program, which includes comprehensive training on the business model, sales processes, and operations. They mention live coaching with industry experts, access to a mastermind group, and in-person events. The program also offers a network of partners and connections to help with ad accounts, sales reps, and other operational needs. The speaker stresses that the program is results-focused, aiming to help participants achieve financial success in the info product space.

🎯 IPO Application Process and Future Prospects

The final paragraph outlines the application process for the IPO program, emphasizing its selectivity and focus on finding a good fit for the community and business model. The speaker highlights the growing demand for IPOs and the program's commitment to providing clients to its members. They invite interested viewers to book a call to discuss their potential involvement in the IPO program, positioning it as a clear path to a highly profitable business in the info product industry.

Keywords

💡Info Product

An 'info product' refers to informational content that is packaged and sold online, such as courses, ebooks, or coaching programs. In the video, the speaker discusses how to become an operator in the info product space, emphasizing that it's a highly profitable business model with increasing demand, especially in 2024.

💡Self-Education

Self-education is the process of learning on one's own, often through non-traditional means. The video highlights the growth of self-education, noting that consumers are moving away from formal education to learn practical skills from experienced practitioners, which is driving the demand for info products.

💡High Ticket

In the context of the video, 'high ticket' refers to info products that are sold at a high price point, often ranging from $5,000 to $10,000 or more. The speaker mentions that people are opting to learn from successful entrepreneurs selling high ticket programs instead of traditional educators.

💡Digital Marketplace

The term 'digital marketplace' encompasses the online platforms where info products are bought and sold. The video discusses the digital marketplace as a place where billions of dollars are flowing from consumers to online coaches and teachers, indicating a significant shift in the education landscape.

💡Info Product Operator (IPO)

IPO, as introduced in the video, stands for 'info product operator.' It refers to a role where an individual helps improve the sales and marketing of info products for a percentage of the profits. The video positions the IPO as a new and highly efficient way to profit from the info product space without the downsides of running a personal brand.

💡Sales Process

The 'sales process' involves the steps taken to sell a product or service, from lead generation to closing the deal. The video emphasizes the importance of optimizing the sales process to increase revenue for info product companies, which is a key function of an IPO.

💡KPI (Key Performance Indicator)

KPIs are metrics used to evaluate the success of a business or initiative. In the video, the speaker discusses bringing a company's sales metrics to KPI as a way to significantly increase their monthly revenue, which is a critical aspect of being an IPO.

💡Content Creation

Content creation is the process of producing material for distribution, such as videos, blog posts, or social media updates. The video mentions content creation as a constant job for info product entrepreneurs, which can be a drawback for some who do not enjoy the process.

💡Personal Brand

A 'personal brand' refers to the unique image or identity that an individual projects, particularly in a professional context. The video discusses the challenges of having a personal brand, such as public scrutiny and the difficulty of changing business niches once established.

💡Revenue Share

Revenue sharing is a business arrangement where profits are distributed among parties based on an agreed-upon percentage. In the video, the speaker describes the IPO model as involving revenue sharing with info product companies, where the IPO takes a percentage of the increased profits they help generate.

💡SMMA (Social Media Marketing Agency)

SMMA stands for Social Media Marketing Agency, which provides services to manage and grow social media presence for clients. The video mentions SMMA as one of the business models that the IPO model improves upon, offering a more profitable and scalable approach.

💡Beta Program

A 'beta program' is a phase in the development of a product or service where it is tested by a group of users before its official release. The video describes a beta program for IPO, where the concept was tested and yielded successful results, validating the effectiveness of the IPO model.

Highlights

Introduction to becoming an info product operator and earning significant income with a few clients in a highly efficient business model.

Self-education is rapidly growing and creating opportunities for online coaches, teachers, and influencers to profit immensely.

Forbes reports that the self-education space is expected to be worth over half a trillion dollars by 2024.

People are seeking practical, real-world skills from experienced practitioners rather than traditional educational routes.

Informational products are preferred for their accessibility and affordability compared to traditional education.

The speaker's personal journey from a sales rep to launching a successful info product company, closercartel.com.

The challenges of being a personal brand, including the limitations of 'golden handcuffs' and the constant demand for new content.

The concept of 'selling shovels' in the info space by leveraging the success of others rather than starting one's own course.

The beta program 'IPO' (Info Product Operator) and its overwhelmingly positive results for participants.

The IPO model's focus on improving sales metrics and processes to significantly increase a company's revenue.

The importance of understanding and implementing the 'laws' of sales processes to achieve optimal results.

The revenue model of an IPO, which includes a percentage of the increased revenue and an upfront fee.

The benefits of the IPO model, including working with minimal clients, maintaining privacy, and high profitability.

The comprehensive IPO program offering, including training, live coaching, and access to a mastermind group.

The selective and private nature of the IPO program, ensuring quality over quantity for its members.

The practical steps and strategies provided in the IPO program to help members succeed in the info product space.

The potential for participants to earn substantial income by optimizing the sales processes of info product companies.

The call to action for interested individuals to apply for the IPO program and start their journey in the info product operator role.

Transcripts

hello everyone I want to welcome you to

this video where I'm going to be showing

you how to become an info product

operator and earn $30,000 to $100,000 a

month or more working with only a few

clients in the most lean efficient

highly profitable business model that I

have ever seen in 2024 self-education is

growing faster and is in more demand

than it has ever been and this has

created the best way to make ridiculous

money online that has ever existed

billions of dollars are flowing from the

hands of consumers to the pockets of

online coaches teachers and what many

call gurus Forbes reports that the

self-education space is expected to be

worth over half a trillion doll in the

year 2024 and since the events of 2020

breaking news stay at home that is the

order tonight from people are waking up

to the system and realizing that it is

not designed in their favor they go to

college they get a degree they get a 9

to5 and they work until retirement and

the masses are starting to wake up to

this as well LinkedIn even reports that

they're seeing people looking for new

ways to learn practical Real World

skills and get ahead in the respective

Fields so instead of learning from

college professors they want to learn

from experienced practitioners and gurus

in many cases experientially and through

forms of digital m ship rather than from

Theory based teachers instead of

learning business from a college

professor with no track record people

are opting to learn from the

entrepreneur that sells a $5,000 program

instead of learning Health Science from

overweight teachers people are opting to

learn from the prob bodybilder and

instead of learning to trade on Wall

Street people are opting to learn from

professional Traders selling

informational products is not only a

great thing for the average person it is

the greatest business model ever it's

high margin it's highly scalable and

it's lean Service delivery lets you

focus on sales and marketing meaning you

can spend all of your time growing the

business instead of fulfilling the

business instead of of having to sell

physical products or prerm Services you

can simply sell information that

achieves some sort of outcome for

somebody consumers love this because

information is becoming more accessible

and much cheaper instead of going

hundreds of thousands of dollars into

debt you can now learn from a

multi-millionaire for $5 to $110,000 or

less and this leads to my final point in

2023 enrollment in college has decreased

to about 15.8 million students meaning

people are not going to school as often

as they were in the past and this will

continue to happen this raises the

question is starting your own offer the

best way to make money in info and I got

to give you the truth not quite I know

this firsthand because I started one of

the most profitable info product

companies in the world in 2021 I maxed

myself out as a sales rep for online

education companies I was making 20 to

$30,000 a month I was doing really well

for myself but I hit a ceiling I hit

that actual cap that you do as a sales

rep so I decided to launch closer

cartel.com and kick off my personal

brand since then we've done over $5

million and we have organically without

paid traffic we have maintained a six

figure average monthly income which is

very unheard of to have that longevity

in the info space in made me a

millionaire and it changed my life we've

trained over 4,000 plus sales reps and

we had students make anywhere from 10 to

even $50,000 a month in sales working

with some of the biggest info companies

in the world we encountered every single

roadblock imaginable we learned more

than we ever could about info from

actually doing it and we built a

successful consistent business that

turns out six figures a month however

unlike a lot of people having built a

successful info company myself I think

that for 99% of people that there is a

better way it's not all sunshine and

rainbows that you think it is to be

while having a large info company sounds

amazing there's a lot of draw backs that

I don't think the average person would

want to deal with one is what we call

golden handcuffs you cannot knee shop

even if there are better options for

example I am the sales and info guy I've

built my brand in that space that is who

I am that's what people know I do I

cannot go sell a Forex a trading a

crypto an e-commerce offer no matter how

lucrative that offer is I have to stay

in my Lane where I permanently destroy

my brand number two making content is a

constant job guys I don't love making

content every day it is not an enjoyable

thing you have to constantly make new

ads new vsls new YouTube videos reals

short form TW TW emails and so forth and

so on all the time if you want to stay

alive and number three being public and

front facing brings a lot of problems I

have had people slander my name I've had

people post my mom's house online I've

had the craziest things happen from

Simply Having a personal brand and from

simply just being outspoken it rubs

people the wrong way and people will

attack you out of the blue for no reason

other than you being frontf facing and

being successful not everyone is cut out

for the personal brand front-facing

style of info and that is fine so how

can you make just as much money without

the downsides that I just mentioned by

studying the Gold Rush of 1849 on

January 24th 1848 a large gold deposit

was found by James W Marshall at sutters

Mill in Coloma California once news got

out it spread across the country like

wildfire over the next decade nearly

300,000 people blocked to California in

hopes of striking a rich so did they

well for 99% of them no they went broke

and they were worse off than when they

started this is where the lesson is

while thousands flocked to the streams

and mines to search for gold an

entrepreneur named Samuel Brandon opened

the first supply stores in California

instead of going to dig by himself self

he purchased all of the prospecting

supplies available in San Francisco and

resold them at a substantial profit

thousands of miners were banking on luck

to get rich but Samuel Brandon instead

chose to sell shovels this is where the

saying sell shovels comes from and in

doing so he became the wealthiest man in

California and one of the wealthiest in

the world at the time this concept is a

perfect parallel to what is happening in

the digital economy today every single

day a new coach pops up trying to make a

name for themselves most people simply

don't have the brain potential it takes

to become the next Tai Lopez the next

Ean the next Tate or the next same ovens

some will make it big but the majority

will stay underneath High six and seven

figures a year so how do you sell

shovels in the infos space instead of

being one of the people hoping to strike

it rich and relying on luck the modern

equivalent of selling shovels today and

taking advantage of this digital Gold

Rush is not by starting your own course

or coaching business it's by wh labeling

the brands and faces of the few that do

make it big and taking a percentage of

their growth for helping them make more

money by doing this you are offer and

Niche independent AKA you can sell

whatever you want at the time depending

on what is the most lucrative in the

space you're behind the scenes and you

have privacy and you can still make

hundreds of thousands of dollars a month

live a sick lifestyle and work with

amazing people you are basically the CEO

of an info product company while someone

else makes the content they are the face

of the brand and they are the ones that

Post online a few months ago we saw this

opportunity and angle on the info

product market and realized nobody else

was taking advantage of it so we spun up

a beta program and we launched it under

the name of IPO which was short for info

product operator and let me tell you

when I say I was blown away by the

results it went even better than I could

have ever imagined we sold 10 beta spots

in AEK week only to keep it small and

private we kicked out three members for

not participating fully and we worked

diligently with the remaining seven over

the span of the next 2 months keep in

mind this is a new style of business

that has never been done before these

students were either brand new or had

been sales reps or smma guys in the past

we had no proof of this working other

than building our own info company and

regardless I felt very confident in the

Gap in the market that we saw after 60

days not only did every student Roi on a

5 F investment in lay an info product

business as a client but they were also

making 20 to $80,000 a month profit like

Kevin yeah so I was doing 25k roughly a

month before I joined the IPO beta I

already had a background in high ticket

sales I just didn't really know how to

go out and acquire customers how to

charge more for like what I actually

know how to do and everything so that's

where I started and then now obviously

we're here so more than doubled Revenue

already within the program which is

crazy not counting startup fees or

anything 60k a month with the startup

fees and stuff that we'll do as we're

increasing those prices that can be

anywhere from like 70 to 80k a month

that is disgusting or like Jonathan so

that is around about the time that I got

on as a high ticket closer and I've been

doing reasonably all right I was kind of

capped just before getting into the IPO

program at around 16k per month and I'd

been there for about two years so it'

been pretty frustrating like but I

wasn't able to scale past that so you

you were doing 16k a month for two years

was that just from closing that was from

just closing yeah like just being able

to be like yo I'm working on this

specific thing this is what the data

looks like here's kind of where the drop

offs are like what are your guys

thoughts on how we can work and just

having guys like sit down with you and

work through that problem and then talk

it through with some of the other guys

as well I think that's the the

invaluable part of it revenues for

myself where I was making like 16k a

month now we're pretty we did 30k last

month and then I'll be at 40K this month

so these students worked extremely hard

and they gave it their best but the

reason the IPO model works so well is

because it is the most lean efficient

and profitable way to profit off of the

info product space it's never been done

like this before and it is truly a blue

ocean offer which is very hard to say in

the current make money online space this

leads me to the problem with all the

other models that you guys have heard

about having been a sales rep for top

tier info product companies and then

building our own I've seen the reality

of most of these companies I've seen

behind the scenes and this gave us a

very unique perspective on working in

this space and it made us realize that

most people are approaching it wrong

driving traffic is the single hardest

thing to do for any business let alone

the info product space which relies so

heavily on personal Brands and content

so that was off the table growth

operating which is very popular right

now is helping a Creator monetize Their

audience with a school group or a

community and taking 50% that also

wasn't good number one you're working

with idiots no smart intelligent

business owner is going to give you 50%

of their company to set up a school

group for them number two once you milk

that initial audience their numbers are

going to crash and there's no more

Revenue to get you have to go get a new

client and number three it's not super

scalable or controllable meaning you

cannot tweak a couple variables and

depend on the traffic that is already

coming in because you're squeezing and

monetizing an audience which yeah you

can make money with it but it's going to

die and it's going to stop working and

then you have to hop client to client to

client to client then you have the build

and release offers kind of style that

people pushing this is basically giving

a tech and systems guy a fancy Rebrand

and charging companies a flat fee to do

a service for them a very manual tedious

service that's fine but you have no

recurring revenue and you will always be

on the hunt for new clients AKA is just

SM rebranded with a specific service

offering and then finally you have every

other single client facing bizop model

no matter what the name or the angle

that they use to convince you that

theirs is the best model it's all the

same it's unleveraged it's a

commoditized service offering meaning

you don't stand out there's nothing

unique about you you have too many

clients and no recurring revenue and it

is the same end result the ideal model

instead has recurring Revenue it's

extremely profitable it has a lean small

team and only a few clients and it

allows you to make infog Guru money

without having to become an infog Guru

we created that model and we validate it

with the beta program and it is called

IPO so what is IPO and how does it work

IPO stands for info product operator and

it takes the best of every single client

facing business model that you have ever

seen and pours gasoline on top of it

every single info product that we have

ever seen or we have ever worked with

has one main problem and that is sales

and sales process so instead of running

ads or helping people monetize their

audiences we thought why don't we just

help people improve their sales metrics

their sales process and Roi from the

sales side of the company simply

improving the close rate the show rate

or the quality of leads on a calendar

can be the difference between $100,000 a

month and $300,000 a month don't believe

me let's take a look at what we call IPO

math and why this is such a beautiful

model if company a is doing $100,000 a

month with a $5,000 offer that means

they get 300 booked calls at a 30% show

rate that's 100 taken calls that

actually show up on the calendar they

close 20% of those that's 20 closed

deals these are very standard numbers

which is below kpi but again most info

product companies are dealing with a

sales process issue and this is sales

process watch what happens if we simply

get the show rate and close rate two

variables to kpi which is just the

normal standard that it should be at no

new traffic and no new leads only

tweaking their sales process which is

what IPOs do if we simply fix the show

up and close rate and get it to kpi so

30% goes to 50 or 60% show rate 20%

close rate gets to about 40% close rate

company a now does

$360,000 a month with the same traffic

the same amount of leads the same offer

as when they did $100,000 a month at

closer cartel our average show rate over

4 years is about 60% and we've closed

around 50 to 80% depending on the kind

of traffic that we drove to the calendar

whether it was cold or paid or warmed up

it it varies a little bit also the

companies that we've advised or managed

their sales processes they do similar

numbers as well so we know what good kpi

should be for an info product company

that is selling High tickets and the

fact is nearly every single info company

in the world is underperforming on the

sales side it's costing them hundreds of

thousands if not millions of dollars a

year for example we just closed a

personal IPO client yes that's correct

we are doing this ourselves for another

business they do $30 million a year and

they don't have a single sales rep they

don't have a single CRM set up they

don't have anything set up the right way

so once we implement this they will

probably conservatively do another 50%

of what they're doing now so they're

going to add5 to $30 million a year to

their top line revenue and we get a

large percentage for making that happen

simply from installing the right Sales

Systems and managing the sales team so

how do you get a company to kpi the same

way that there's laws in marketing right

like copywriting having a good headline

sales copy wording things this way

versus that way there are laws in the

sales process 99% of people don't know

them but if you do you can take a

company from Zero to Hero basically

overnight these are things that you can

Implement to bring a company to kpi

right and these are just some of them

Tech automations email and SMS

notification proper follow-up sales team

management hiring more or better salese

prep guides sales assets funnel friction

either reducing or adding friction call

reviews having deliverability set up

properly CRM and pipelines marketing to

the sales process being connected the

right way and much more and unlike a lot

of other services this has a measurable

return and can even be diagnosed with

simple math if you told me that we are

experiencing a 30% close rate compared

to a normal 50% close rate so we've had

a drop in performance of close rate the

first things that come to my mind

because I know the laws of sales process

are the following lead quality so maybe

we started paid ads or maybe cold

traffic and people aren't as educated

when they get on the call which means

we're not going to close as much they're

not as warm they're not as educated on

the offer as they should be so that's

the first thing I would look at then I

would review sales calls and see if it's

a sales team issue then I would go check

did we change anything about the offer

is anything else changed I would check

are lowquality people being booked on

the calendar so that is a setting

problem I would check my setting team

hey are we actually qualifying people

are we sending enough friction through

then I would see if there's any friction

problems in the funnel or the vssl is it

too easy for people to book or is it too

hard for people to book and are Setters

booking anyone they can and they're not

actually qualifying and doing their job

what if you told me we're closing 80% of

offers made but only 30% of gross calls

booked I know immediately that that is a

quality issue meaning we're closing 80%

when we actually make an offer meaning

someone has money they're qualified but

we're not getting good quality people on

the calendar so why is that well

obviously it's quality broke people are

being booked on the calendar so we

probably need to add friction to the

funnel or to the sales process we need

to make Setters qualify better and

review their calls we need to make sure

closers aren't just relying on laydowns

and they're actually offering to all

qualified leads and maybe take a look at

your marketing message because you might

be going too broad and attracting the

wrong kind of person as you can see

those are just two examples but from my

experience in running info product

companies in sales and marketing I know

when you tell me oh this has dropped or

this kpi is different or these data

points are different I know the first

thing to look at because it's clear-cut

math and it's not hypothetical and once

you learn these skills and you learn how

to think like an IPO you become a money

printing machine so how do you get paid

as an IPO let's talk about money the IPO

Revenue model is very simple you find

these companies you come in you fig

their sales process their teams and

their assets and you take a percentage

of The Upside coupled with a flat

upfront fee for your time so if we took

10% on getting company a in the example

previous from $100 to $360,000 a month

we would be making $36,000 a month

profit but what if you get them to that

level and then they fire you right

that's the first thing you're thinking

well that's the beauty of IPO you are

not a commodity like you would be as an

agency or a media buyer or an editor or

whatever the different services are if

they fire you their numbers will drop

back down to what they were before there

is a reason they didn't have these

systems in place there is a reason they

were not at kpi it's because most people

are clueless about this so once you

crush it for a client and you manage the

team in the process ongoing for as long

as the company wants to make money also

the time required to get results like

this is very front-loaded so the setup

the tech setup the CRM the hiring of the

sales team that's all very front heavy

and then you can pretty much Coast which

sounds too good to be true but it's just

the nature of this business model once

you set up the CRM the automated email

flows the tech and the sales processes

you simply make sure all is smooth

sailing and you keep an eye on kpi and

data change or fix what is needed and

then go about your day IPO is the most

lean efficient and profitable business

model I have ever seen and in my opinion

it is the best way to cash in on the

info product space you crush it for your

clients you're paid very well and you

get to work with super cool people I

can't publicly disclose who my personal

IPO client is but all of you know who he

is he is an absolute killer is a very

cool guy and he's actually someone that

I want to be friends with outside of

business so now I get to work with this

guy I get to make him millions of

dollars and I get to in turn make

millions for myself and work with people

that I would want to hang out with even

if we weren't doing business together my

name is Garrett joined the IPO beta

group quite recently one of the best

things about it is beforehand I was

running a agency and I was also closing

the beauty of being IPO is I don't have

to work with so many clients nowadays to

make money and I don't have to hop on 30

40 sales calls a month to make money I

work with right now two clients one of

them projecting to make me alone just

one client 15 grand in a month and

sometimes the money that is coming in

from IPO feels pretty passive although

so like I work a lot during like the

week I'm able to work wherever I want

from my laptop my phone whatever may be

and some weekends like this past weekend

I didn't do anything work-wise I was on

a little vacation and I made $3,000

passively without lifting my finger uh

just from doing this IPO stuff so the

question is how can you become an IPO

first off I want to thank you guys for

watching this far and I hope that this

opportunity that you're seeing makes

sense because we are incredibly excited

about the IPO model if you're still

watching I'm going to assume that you're

interested in learning more about IPO

and how to make a killing working with

only two to three info clients in now

we've only been working with the beta

students from our test launch and unlike

other info companies and even closer

cartel IPO is going to be an extremely

private and selective program meaning we

will not water down the space by giving

away secrets and information in order to

sell more spots inside of IPO we are not

going to turn the current blue ocean red

and saturated with all these little

18-year-old kids that want to make money

online IPO will be treated like a secret

organization working together to change

the lives of everyone inside so if

you're interested in learning exactly

how to take an info company from average

to amazing from six figures to seven and

how to make hundreds of thousands of

dollars a year by working with minimal

clients and living a fantastic lifestyle

this is what you get if you are accepted

into the IPO public launch you get

access to the IPO program guys this

program is as comprehensive as it can be

and I want to make a note it is not a

Fluff filed cinematic beautiful free

training it is not a cinematic beautiful

fluff filled training it is to the point

short concise videos to get you results

because that's all that matters so we

cover everything from the basics of the

IPO business model to info product

scaling systems and operations sales

process and every other crucial part of

this business so everything from funnel

templates sales assets templates

Automation and system plug-in plays

sales training copywriting and more is

in the actual course itself then you get

live coaching with industry experts you

get a call with me you get a call with

my coo who was actually the COO of IPO

Clos ify my software company and closer

cartel on systems processes and Tech

setup this guy charges $15 to $20,000

simply for companies to hire him and set

up crms and processes for him because he

is so good and we're giving you all of

his secret sauce inside the program and

on a live call then you get a call with

my sales manager and the sales manager

of several other multi-million dollar

info product companies this individual

makes $40 to $50,000 a month for

managing the sales processes of some

very large brands that you know of next

you get a call with our CMO who also

works with more multi7 figureure info

product companies other than just us he

writes all of my assets all of my emails

all of my copy and he is very very very

high level marketer and we are going to

be adding more coaches over time to add

as much value as we can to you guys next

you get access to the price IPO

Mastermind this is where every student

inside gets access to a 24/7 live group

chat you're all in a group together so

that you can Network you can work

together you can maybe get business

deals together and everyone is very very

very tight-knit and is an amazing

culture next we're going to be throwing

in-person IPO events because this is not

a low ticket little kid kind of program

this is for very Advanced people so we

have the Headway to be able to throw

awesome iners events and I'd love to

meet all of you in person the next thing

we've added is what we call the IPO

Network and partners these are the

unfair advantages that I have acquired

over years of being in this business so

if you have an ad account go down if you

have an Instagram account get deleted if

you have any of these little gray area

issues that sometimes you have to deal

with when you're at the top of this

business we are giving you access to all

of my connections all of our partners

and all the trusted vendors that we work

with for you and your clients so you

have no headaches next we're giving you

the ability to hire sales reps from

closer cartel free of charge so you get

a client oh I need sales reps what do I

do you can pull them right out of our

program for free and you can trust that

they're already trained by us that way

you don't have to go higher and do all

this recruiting of sales rep on your own

we're also going to be giving you

discounted access to hiring sales reps

on our software platform kify just as

another Avenue of getting that plus much

more our goal was to create the most

valuable offering that we possibly could

and we will be adding coaches and

content regularly to keep up with the

fast changing info space for you guys

IPO is a 100% results focused program I

don't care about anything else other

than you guys making money no fluff no

like hypothetical stuff it is very very

clearcut it is black and white this is

what you do to make money nothing else

matters and if you invest with us I want

you to not only r y as quickly as

possible but I also want you to print

more money than you previously thought

was possible in your life IPO is simply

math we will show you the exact type of

client to work with how to craft the

perfect offer and land that first client

how to get a killer case study and how

to use that case study to land as many

clients as you want for the rest of your

life how to get insane results for them

and how to make $30 to $100,000 a month

or more from this business model now

like I said IO is not easy to get into

this is not a mass Market info offer you

must pass the application process and

then you will also be deemed to be a

good fit on your intro call with our

team we'll probably turn away 50% of the

people that apply because we want every

single person to be a perfect fit not

only for this business model but for the

community and the culture inside so if

you're interested in applying click the

button below this video and book a call

with our team this is simply a call to

see if you're a good fit and if we can

help you build a profitable online info

product business the info product space

is only growing and I am already getting

DMS from business owners asking to hire

IPOs so we will be giving you guys

clients as well on top of everything

else that you're receiving so if you're

a former sales rep smma owner or any of

the other growth bizops or you simply

just want to start a highly profitable

business IPO is the most lean efficient

and clear path to making six figures a

month you can try it yourself like most

people do or you can invest into your

future have us break down your client's

business live and tell you exactly what

to do so there will never be any guess

work and start earning real cash within

the next 30 to 90 days click below book

a call and join IPO and let's get you

making serious money instead of playing

in the little leagues like everybody

else so thank you guys for watching and

I hope to see you inside