Google Marketing Platform Essentials: Google Marketing Platform demo

Summary

In this video, Chris Choi, a Sales Engineer at Google, introduces viewers to navigating the Google Marketing Platform (GMP) Home screen. He explains how to access and explore various GMP products, manage integrations, and utilize key tools like the Integration Center and Administration features. Choi also covers how organizations can manage products, users, and billing efficiently. Additionally, the Recently Visited tool helps users quickly find previously accessed objects. The video provides valuable insights for users looking to streamline their GMP experience and maximize product capabilities.

Takeaways

• 😀 Access the Google Marketing Platform (GMP) Home screen through the URL marketingplatform.google.com/home or the four-square icon in any GMP product.
• 😀 The Platform Home screen provides easy navigation to all GMP products, and each product has its own homepage for direct access.
• 😀 GMP products visible on the home screen depend on the account you are logged into, with other products accessible through the 'Explore more' section.
• 😀 Some GMP products, such as Search Ads 360, require a contract. You can contact your Google Sales Representative or administrator for more information.
• 😀 The Integration Center in Platform Home helps link GMP products together and integrates them with external partners like Salesforce, Bluekai, and search engines like Bing.
• 😀 Adding new integrations is simple through the Integration Center. Choose popular integrations or directly link to the product you want to connect.
• 😀 The Integration Center organizes integrations into rows, showing each connection between specific products for easy management.
• 😀 Platform Home also includes administrative features that allow users to manage products, organizations, and user permissions.
• 😀 The Organizations feature in Platform Home allows central management of your company's analytics products, providing easier user access and permission management.
• 😀 The Recently Visited tool helps users quickly find previously accessed items, like Display & Video 360 advertisers, making navigation more efficient.
• 😀 For further learning, users can visit the GMP Help Center, sign up for live sessions, or access on-demand content in the Resource Library.

Q & A

What is the main focus of this video?

The video is focused on explaining how to navigate the Google Marketing Platform (GMP) home screen and its features, including how to access products, manage integrations, and use administrative tools.

How can you access the Platform Home screen?

You can access the Platform Home screen directly via the URL marketingplatform.google.com/home or from any GMP product by selecting the four-square icon in the top right corner and choosing Platform Home.

What happens when you click on a product in the Platform Home screen?

When you click on any product, it takes you directly to that product's homepage, where you can explore its specific features and subsections.

How do you access products not currently associated with your account?

To access other GMP products not associated with your account, you can expand the 'Explore more' section at the bottom of the Platform Home screen.

What is the Integration Center and what does it do?

The Integration Center is a tool that helps link together different GMP products and third-party data providers or search engines, unlocking the full capabilities of the Google Marketing Platform.

What types of integrations can you set up in the Integration Center?

You can set up integrations between GMP products and third-party tools such as Salesforce, Bluekai, Bing, Yahoo, and more. These integrations enable data sharing and enhanced functionality across platforms.

What is the purpose of the 'Recently Visited' tool?

The 'Recently Visited' tool helps you quickly access previously viewed objects like advertisers in Display & Video 360, helping you navigate efficiently if you get lost or need to find specific IDs.

How do you manage users and permissions within the Platform Home?

The Administration section allows you to manage products, organizations, and users. You can assign administrative roles, manage users' permissions, and set up user groups for different products or organizations.

What are organizations in the context of GMP?

Organizations are used to centrally manage a company’s analytics products, allowing you to link multiple product accounts and manage permissions, users, billing, and product usage across different teams.

What is the benefit of using the organization feature in GMP?

Using the organization feature helps large companies avoid errors, reduce clutter, and create efficiencies by granting specific users access only to the accounts relevant to their work.