Cara Menggunakan Google Keyword Planner. Mengukur Nilai Suatu Brand

Summary

In this video, the speaker explains how to effectively use Google Keyword Planner, emphasizing its detailed insights compared to Google Trends. The tutorial covers steps like setting up a Google Ads account, accessing the Keyword Planner, and analyzing keyword search volumes for branding. The speaker demonstrates how to compare search volumes for different brands, providing examples with various brands like 'Bajuyuli' and 'Kapal Api'. Additionally, the video highlights the importance of benchmarking, tracking trends, and exploring product-related searches. While the speaker prefers direct platforms like Shopee for advertising, the focus is on how to leverage Keyword Planner for better business insights.

Takeaways

• 😀 Google Keyword Planner is a tool that helps in analyzing keyword trends, search volumes, and competitor benchmarks, similar to Google Trends.
• 😀 It’s particularly useful for evaluating brand recognition by assessing how often a brand is searched for online, indicating its popularity.
• 😀 Google Keyword Planner helps in benchmarking your brand's performance against competitors, giving insight into market position and potential growth.
• 😀 You can use Google Keyword Planner to track market interest and consumer trends by monitoring search volumes for specific keywords over time.
• 😀 Google Keyword Planner is most useful for businesses looking to measure brand awareness and compare their brand against others in the same industry.
• 😀 It’s essential to have a Google Ads account to use the Keyword Planner, and using this tool often requires paying for access.
• 😀 Google Keyword Planner allows you to input search terms and track their search volume, as well as assess geographical targeting.
• 😀 By analyzing keywords through the planner, you can determine peak search times, such as seasonal spikes in demand for certain products or brands.
• 😀 When comparing keywords in Google Trends, it’s important to be cautious of generic terms, as they may skew the results and not represent brand-specific data.
• 😀 The tutorial emphasizes how comparing your brand with competitors using Google Keyword Planner can help identify gaps and areas of opportunity in your marketing strategy.

Q & A

What is Google Keyword Planner?

Google Keyword Planner is a tool provided by Google Ads that helps users research and analyze keyword data, such as search volume and competition, to plan and optimize their online advertising and SEO strategies.

How does Google Keyword Planner compare to Google Trends?

While both Google Keyword Planner and Google Trends provide insights into search data, Keyword Planner offers more detailed and precise information on search volumes and trends over time, which is especially useful for assessing brand performance and competitive benchmarking.

Why is it important to use Google Keyword Planner for brand analysis?

Google Keyword Planner allows you to assess the search volume for a particular brand, which indicates how well the brand is recognized. Higher search volume suggests greater brand awareness, which can lead to more sales and a stronger market presence.

How can Google Keyword Planner help with competitive benchmarking?

By comparing the search volume of your brand with that of competitors, you can understand your brand's position in the market, identify opportunities for growth, and assess how much attention your competitors are receiving.

What is the significance of understanding market attention using Google Keyword Planner?

Using Google Keyword Planner, you can track how market trends evolve over time, such as seasonal spikes in search volume. This can help you adjust your marketing strategies and predict future trends, ensuring your brand stays relevant.

What should you do if your target market is global when using Google Keyword Planner?

If your target market is global, you should adjust the location settings in Google Keyword Planner to ensure that search volume data reflects a global audience, not just a specific country like Indonesia.

How can you assess the performance of your brand over time using Google Keyword Planner?

By inputting historical data, you can track the volume of searches for your brand over the years. This helps you identify trends, such as increases or decreases in brand interest, often correlating with events like seasonal promotions or product launches.

What does it mean when there is a spike in search volume during certain months, like Ramadan?

A spike in search volume during specific months, such as Ramadan for Muslim brands, typically indicates that the brand is seasonally more popular. This could be due to increased demand during holiday periods or promotional activities tied to those times.

What is the difference between using Google Keyword Planner and platforms like Shopee for product research?

Google Keyword Planner offers a broader view of keyword data, which can help with SEO and long-term brand strategies. However, platforms like Shopee provide more direct insights into current product performance, including immediate sales data and advertising options.

What is the importance of targeting non-generic keywords in Google Keyword Planner?

Targeting non-generic keywords is crucial because generic terms, like 'coffee,' can lead to ambiguous results. Specific, brand-related keywords, such as 'Kapal Api,' provide more accurate data and help assess real brand performance.