Spoki in 10min

Summary

Cosimo from Spoki introduces WhatsApp's three products: the classic app, WhatsApp Business with its limitations, and the WhatsApp APIs. Spoki offers a cloud platform to overcome these limitations, allowing businesses to automate messaging and integrate with existing systems. It supports mass mailings, chat management, and automations while adhering to WhatsApp's anti-spam policies. Spoki's pricing is based on a one-time activation fee and pay-as-you-go top-ups, with no fixed costs or subscriptions.

Takeaways

• 📱 WhatsApp offers three main products: the classic WhatsApp, WhatsApp Business, and the WhatsApp APIs.
• 🚫 WhatsApp Business has limitations including no automation, mass sending restrictions, and a limit on the number of users that can access WhatsApp Web simultaneously.
• 🛠 Spoki was created to address these limitations, providing a cloud platform that integrates with business systems and software to utilize the WhatsApp APIs.
• 🔗 Spoki eliminates the limitations of WhatsApp Business, allowing for unrestricted messaging, multiple operator access, and integration with existing marketing and e-commerce tools.
• 📊 Spoki enables businesses to perform mass mailings and campaigns on WhatsApp, providing measurable statistics such as message delivery, reads, and responses.
• 👥 Spoki supports multiple operators with different roles, allowing for efficient chat management and configuration through the platform.
• 🤖 Automation features in Spoki allow for sending automatic messages and performing various operations like tagging, listing, and operator management.
• 🛡 To prevent spam, WhatsApp enforces the use of pre-approved templates and has a tiered system for message sending limits based on user behavior.
• 💰 Spoki operates on a pay-as-you-go model with no fixed costs or subscriptions, only charging for activation and top-ups based on consumption.
• 🌐 Spoki can be integrated with various software and tools, such as Active Campaign, Zapier, Hubspot, WooCommerce, and Shopify, through APIs and iframes.
• 💬 The conversation model in Spoki, similar to WhatsApp's, means businesses only pay for the first message sent and can exchange unlimited messages for 24 hours without additional cost.

Q & A

What are the three products offered by WhatsApp?

The three products offered by WhatsApp are the classic WhatsApp for everyday use, WhatsApp Business designed for small businesses, and the WhatsApp APIs which are a computer tool for developers to send and receive messages automatically.

What are the limitations of WhatsApp Business?

WhatsApp Business has limitations such as no automation capabilities, restrictions on mass sending, a limit on the number of users who can access WhatsApp Web simultaneously, and a lack of control over the chat channel.

Why was Spoki created?

Spoki was created to address the limitations of WhatsApp Business and to provide a solution for companies that cannot afford to develop their own solution using the WhatsApp APIs.

How does Spoki help businesses overcome the limitations of WhatsApp Business?

Spoki offers a cloud platform that allows businesses to connect the WhatsApp channel to their own systems and software, enabling automation, multiple operator access, and integration with existing marketing and e-commerce tools.

What advantages do the WhatsApp APIs offer over WhatsApp Business?

The WhatsApp APIs break down the limitations of WhatsApp Business by allowing messages to be sent to anyone at any time, regardless of whether they have added the sender to their address book, and enabling multiple operators to use the Web Application simultaneously.

How does Spoki handle the risk of spam?

Spoki handles the risk of spam by adhering to WhatsApp's guidelines, which include using pre-approved templates for messages and having a Meta Business Manager associated with the activated number to ensure the sender is a legitimate company.

What is the pricing model for Spoki?

Spoki operates on a pay-as-you-go model with no fixed costs or subscriptions. Users pay for a one-time activation and then top-ups based on consumption, specifically for the conversations they have on the platform.

What is a 'conversation' in the context of Spoki and WhatsApp?

A 'conversation' in Spoki refers to the business model created by WhatsApp where you pay only for the first message sent, and then can exchange as many messages as you want for 24 hours without additional cost.

How does Spoki ensure compliance with WhatsApp's policies to prevent spam?

Spoki ensures compliance by using pre-approved templates for messages and requiring the number activated on Spoki to be associated with a Meta Business Manager, which helps WhatsApp monitor and prevent spam.

What kind of support does Spoki provide to its users?

Spoki provides a dedicated Customer Success Manager for lifelong support, documentation, and video tutorials to help users learn how to use the platform, as well as the ability to contact the Customer Success Manager on WhatsApp for assistance.

How does Spoki integrate with other marketing and e-commerce tools?

Spoki integrates with various marketing and e-commerce tools through APIs and iframes, and it has partnerships with platforms like Active Campaign, Zapier, Hubspot, WooCommerce, and Shopify, allowing seamless integration with existing systems.