The Multipreneur: He Makes $10M/Year With 6 Businesses

Summary

In this inspiring interview, Greg Eisenberg, founder of a multi-million dollar holding company, 'Late Checkout,' reveals his journey from a high school shooting survivor to a successful entrepreneur. He shares his unique 'ACP funnel' strategy for building profitable businesses and emphasizes the benefits of being a 'multipreneur,' managing multiple ventures. Greg's story is a testament to the power of creativity, community, and diversification in the digital age, offering insights for aspiring entrepreneurs on how to turn ideas into profitable businesses.

Takeaways

• 💼 Greg Eisenberg runs a holding company called Late Checkout with multiple businesses and makes over $10 million a year.
• 📈 He started his businesses with zero capital, learning from a failed multi-billion dollar company to create profitable ventures from day one.
• 🔑 The ACP (Audience, Community, Product) funnel is Greg's secret to building successful businesses and is a strategy he's used for 15 years.
• 💡 Greg emphasizes the importance of being a multipreneur, or having multiple revenue streams, for diversification and resilience against market changes.
• 🏢 His holding company includes businesses like LCA (an innovation agency), YouProbablyNeedARobot.com, DesignScientist.com, and others in the AI and marketing space.
• 🤝 Greg shares his blueprint for making a million dollars from one client and finding several million-dollar business ideas.
• 📱 He built a significant social media following which helped him land high-paying clients for his innovation agency, LCA.
• 💼 Greg's transition from a solopreneur to a multipreneur involved starting new businesses by first building a community and then creating a product to meet their needs.
• 🛠️ He uses various tools for business operations, such as Framer for landing pages, ConvertKit for email, and Notion for team management.
• 💡 Greg's process for finding business ideas involves using tools like Redditlist.com and GummySurch.com to identify growing communities and their problems.
• ⏰ His daily routine as a multipreneur includes planning, work, exercise, and time away from work to reset for the next day.

Q & A

How much revenue does Greg Eisenberg make annually from his businesses?

Greg Eisenberg makes over $10 million a year from his six different businesses.

What is the name of Greg's holding company?

Greg's holding company is called Late Checkout.

How does Greg describe the concept of multipreneurship?

Multipreneurship, as described by Greg, involves building multiple products, companies, and revenue streams to achieve diversification and resilience in business.

What is the ACP funnel that Greg mentions?

The ACP funnel stands for Audience, Community, and Product. It is a method Greg uses to build trust and create products that his audience wants, which has been his secret sauce for the last 15 years.

How did Greg's experience at WeWork influence his approach to business?

Greg's experience at WeWork, where he saw the company's value plummet due to unprofitability, led him to vow to create profitable businesses that wouldn't rely on venture capital funding.

What was the first company Greg started after leaving WeWork?

The first company Greg started after WeWork was LCA, an innovation agency.

How does Greg land clients for his innovation agency, LCA?

Greg lands clients by building a social media audience and community, then leveraging that trust to offer his services, which often involve creating new ideas that can significantly boost a client's revenue.

What is the average annual charge for Greg's innovation agency, LCA?

LCA charges on average $1.5 million a year for their services.

How does Greg hire people to run his various companies?

Greg hires by building communities and reaching out to active, knowledgeable individuals within them, as well as by directly messaging interesting people online, even if they are currently employed elsewhere.

What tools does Greg use to find business ideas and build them quickly?

Greg uses tools like redditlist.com to identify growing subreddits and gummysearch.com to find the biggest problems within those communities, which he then aims to solve with his businesses.

What advice does Greg have for aspiring entrepreneurs?

Greg advises aspiring entrepreneurs to find their own truth and not to live someone else's life. He encourages them to pursue what they genuinely believe in, rather than following others' paths or expectations.