Social Media em 2024. O que estudar para ser um Social Media?

Summary

In this video, the speaker outlines the essential skills required to become a successful social media manager. Key areas of focus include content creation, understanding user behavior across different platforms, and mastering the functionalities of social media networks. The speaker emphasizes the importance of knowing how to create content tailored to various platforms (e.g., YouTube, Instagram, TikTok), understanding audience engagement, and staying updated on social media algorithms and policies. Additionally, the speaker introduces a course for those interested in becoming a social media strategist, offering further learning and growth opportunities.

Takeaways

• 😀 To become a social media manager, mastering content creation is essential, including understanding types of content for different platforms and planning content calendars.
• 😀 A social media manager needs to be skilled in Portuguese grammar since writing is a key part of the job, whether it's for creating content or engaging with audiences.
• 😀 Understanding user behavior on different platforms is crucial. People engage differently on platforms like YouTube, Instagram, and TikTok.
• 😀 On YouTube, users are open to consuming long-form, in-depth content, while on Instagram, shorter, quick, and more engaging content works better.
• 😀 TikTok, despite being known for short videos, also supports educational content, but it should be dynamic and concise.
• 😀 It is vital to understand how each social media platform works—its basic features, policies, and algorithms to create effective strategies.
• 😀 Knowing what content is allowed and how algorithms work on different platforms can help a social media manager avoid pitfalls and maximize engagement.
• 😀 Social media management is not limited to just Instagram. It extends to platforms like YouTube, Pinterest, LinkedIn, and TikTok.
• 😀 A social media manager can handle multiple platforms and should seek to master each one, as the more platforms you manage, the more value you bring.
• 😀 To excel as a social media manager, you must understand content creation, platform-specific user behavior, and the technical aspects of how each platform operates.
• 😀 The speaker offers a course, 'Social Media Strategist Method,' which helps beginners to advanced learners in mastering social media management, available through a waiting list.

Q & A

What is the role of a social media manager?

A social media manager is responsible for managing and overseeing the social media accounts of individuals, brands, and companies. This includes creating content, engaging with followers, and monitoring social media activity.

Why is content creation important for a social media manager?

Content creation is essential for a social media manager because social media platforms are driven by content. Social media managers create content tailored to each platform, ensuring it engages the target audience and aligns with the brand’s voice and goals.

What does 'content funnel' mean and why should a social media manager understand it?

The content funnel refers to the stages of a customer's journey from awareness to consideration to decision-making. A social media manager needs to understand the types of content suited to each stage (top, middle, bottom) to guide users effectively through the funnel.

What are some key aspects of content creation that social media managers should focus on?

Social media managers should focus on creating relevant content for each platform, understanding the editorial line, managing content schedules, and tailoring content to different stages of the content funnel to drive engagement and conversions.

Why is knowledge of the Portuguese language important for a social media manager?

A social media manager must have a strong command of the Portuguese language because they create written content for clients, and clear, correct communication is crucial to convey messages effectively and professionally.

How do user behaviors differ across various social media platforms?

User behavior varies across platforms. For example, YouTube users are more likely to watch long-form, informative content, while Instagram users tend to prefer quick, entertaining posts. Understanding these differences helps social media managers tailor content to each platform’s audience.

What is the importance of understanding algorithms and policies on social media platforms?

Understanding the algorithms and policies of social media platforms is crucial because it helps social media managers create content that aligns with platform rules and optimizes visibility, engagement, and reach.

What is the role of a social media manager beyond Instagram?

A social media manager’s role is not limited to Instagram. They can manage accounts on multiple platforms such as YouTube, Pinterest, LinkedIn, and TikTok. Mastery of different platforms increases their value and effectiveness in managing diverse social media strategies.

What are the foundational areas a social media manager should study?

A social media manager should focus on three key areas: content creation, understanding user behavior on each platform, and mastering the fundamentals of each platform, including its algorithm, features, and policies.

How can a beginner in social media management stay ahead in the industry?

A beginner in social media management can stay ahead by mastering the basics of content creation, understanding platform-specific user behaviors, and gaining knowledge of the algorithms and policies of different social media networks.