Hyundai Insteroid EV Concept Is So Wild It Belongs in a Racing Game

Summary

Hyundai has unveiled the Inid, a gaming-inspired concept car based on their Ioniq electric vehicle, aimed at younger drivers. With a sleek, aggressive design featuring wide body arches, a massive rear wing, and a stripped-down racing interior, the Inid is built for speed and thrills. It also incorporates interactive features like a customizable message grid and a special game that evolves the Ioniq into the Inid. Although not intended for production, the Inid showcases Hyundai's forward-thinking approach to attracting the next generation, blending automotive performance with gaming culture and customization.

Takeaways

• 😀 Hyundai is targeting younger drivers with creative, gaming-inspired concept cars like the Inid.
• 😀 The Inid is a modified version of the Hyundai Instar, unveiled at the Seoul Mobility Show.
• 😀 Hyundai aims to attract a generation raised on mobile phones, video games, and instant customization.
• 😀 The Inid features a futuristic design with a racing simulator-inspired look, including a wide body, chunky wheel arches, and a huge rear wing.
• 😀 Unlike the Instar Cross, which is designed for off-roading, the Inid is focused on speed and thrills, emphasizing aerodynamics.
• 😀 The Inid's interior includes racing bucket seats, a roll cage, and a custom sound system called 'Beat House.'
• 😀 The car has a personalized message grid, allowing for interactive experiences.
• 😀 Lightweight lattice structures are used in the Inid to enhance agility, giving it a go-kart-like feel.
• 😀 Hyundai also introduced a special game where players evolve a regular Instar into the Inid by collecting power-ups.
• 😀 Hyundai is continuing partnerships with popular gaming platforms like Roblox and Sedo, with plans to release an Inid Kart and 'Kart Rider Rush Plus.'
• 😀 While the Inid is unlikely to go into production, Hyundai is showing they understand what the next generation values and are willing to innovate.

Q & A

What is the Inid concept car, and how does it relate to Hyundai's Inster model?

The Inid is a concept car created by Hyundai, which is a gaming-inspired reimagining of their Inster electric vehicle. It is designed to appeal to younger drivers, offering a more aggressive, performance-oriented design compared to the standard Inster.

What is the significance of Hyundai's Inid concept car at the Seoul Mobility Show?

The Inid concept car was unveiled at the Seoul Mobility Show as part of Hyundai's efforts to engage younger drivers and showcase their commitment to innovative, interactive automotive experiences.

How does Hyundai aim to attract younger drivers with the Inid concept car?

Hyundai aims to attract younger drivers by integrating gaming-inspired elements, offering customization features, and appealing to a generation raised on mobile phones and video games. The Inid also features a futuristic design and interactive elements.

What features of the Inid concept car highlight its performance-focused design?

The Inid features a wide, aggressive body, chunky wheel arches, a large rear wing, a low diffuser, and aerodynamics-focused vents. It also includes hardware like drift mode, racing bucket seats, a roll cage, and a custom sound system.

What is the 'Beat House' custom sound system in the Inid?

The 'Beat House' is a custom sound system in the Inid concept car, designed to enhance the driving experience with high-quality audio that complements the car's performance and energetic vibe.

What role does the game Hyundai created play in showcasing the Inid?

Hyundai created a special game where players collect power-ups using a normal Inster, which then evolves into the Inid. This game is part of Hyundai's strategy to tie the Inid concept to the gaming culture and offer an engaging, interactive experience.

Is the Inid concept car going into production?

No, the Inid is not expected to go into production. It is a concept car meant to demonstrate Hyundai's vision and creativity, particularly their understanding of what appeals to the next generation of drivers.

How does the Inid's design contribute to its performance and handling?

The Inid's design includes lightweight lattice structures, a go-kart-like form, and agility, which all contribute to its nimbleness and performance-focused handling. The combination of a stripped-down interior and racing elements further enhances its track-ready persona.

What collaborations and partnerships has Hyundai pursued to promote the Inid concept car?

Hyundai has collaborated with popular gaming platforms like Roblox and Sedo to integrate the Inid into games, as well as offering a special Inid Kart in 'Kart Rider Rush+' to connect with the gaming community.

Why is Hyundai focusing on personalization and interactive elements in the Inid concept car?

Hyundai is focusing on personalization and interactivity to cater to younger, tech-savvy drivers who are used to customizing and interacting with digital experiences. The Inid features a message grid that lets drivers personalize interactions, reinforcing Hyundai's commitment to creating cars that are more than just transportation.