Usaha Tape Ubi Tradisional Beromzet Belasan Juta Rupiah Per Bulan

Summary

Pargon and Asih, a married couple from Tuban, have spent 12 years running a family business making traditional cassava tape (*tape singkong*) to supplement their farming income. They’ve innovated their product by switching from plastic packaging to traditional *besek* baskets, now selling over 1,000 baskets a month. Their tape singkong, praised for its sweet taste and smooth texture, has gained a loyal customer base. Utilizing both traditional and social media marketing, the couple’s business now reaches beyond Tuban, attracting new customers and making their traditional snack a sought-after product.

Takeaways

• 😀 A 41-year-old farmer, Pargon, and his 34-year-old wife, Asih, produce traditional cassava tape as a side business while managing their farming activities.
• 😀 The process of making cassava tape begins with peeling, cutting, and washing the cassava before boiling it for one hour.
• 😀 After boiling, the cassava is placed in a 'besek' (woven bamboo container) and fermented with yeast for a few days.
• 😀 Pargon and Asih have been running this business for 12 years, learning the process independently.
• 😀 Initially, they sold small plastic-wrapped packages of cassava tape in the local market, but they later innovated by using 'besek' containers for packaging.
• 😀 They sell around 1,000 'besek' containers of cassava tape per month, with each priced at IDR 10,000.
• 😀 Monthly revenue from the business is approximately IDR 15 million.
• 😀 Pargon and Asih use both traditional methods and social media for marketing their cassava tape.
• 😀 Initially, they made the product for local markets, but now they also cater to customers from outside the region, including through direct orders via social media.
• 😀 The tape is popular for its sweet and soft texture, with many customers buying it as souvenirs or gifts for guests.
• 😀 The product is now sold beyond the local Tuban area, reaching customers from other regions as well.

Q & A

What is the main product produced by Pargon and Asih?

The main product produced by Pargon and Asih is 'tape singkong,' which is fermented cassava.

How long have Pargon and Asih been producing tape singkong?

Pargon and Asih have been producing tape singkong for 12 years.

What is the packaging method used for their tape singkong?

Pargon and Asih use 'besek,' a traditional woven container, for packaging their tape singkong.

What is the fermentation process for making tape singkong?

The cassava is peeled, cut into pieces, washed, and boiled for an hour. Then, it is placed in 'besek' with yeast for fermentation, which lasts for two days.

How many portions of tape singkong do Pargon and Asih sell per month?

Pargon and Asih sell around 1,000 portions of tape singkong per month.

What is the selling price for one portion of tape singkong?

One portion of tape singkong is sold for Rp10,000.

What is the monthly revenue of Pargon and Asih from their tape singkong business?

Pargon and Asih's monthly revenue from their tape singkong business is approximately Rp15,000,000.

How do Pargon and Asih market their tape singkong?

They market their tape singkong through social media and traditional methods, such as selling directly to customers in their local area.

What are some reasons customers prefer Pargon and Asih's tape singkong?

Customers prefer Pargon and Asih's tape singkong because of its sweet taste, softness, and unique flavor compared to other similar products.

Has the market for tape singkong expanded beyond Tuban?

Yes, the market for tape singkong has expanded beyond Tuban, with people from other regions also purchasing it.