Rahasia Sukses Mantan Napi Bisnis Singkong Keju yang Menginspirasi

Summary

This inspiring story follows the journey of an individual who turned his life around after a difficult period. From living in a notorious block, he finds motivation through faith and the desire to change. With determination, he starts a business selling cassava (singkong) snacks, eventually creating the now-popular Singkong Keju. The business grows despite setbacks, driven by his commitment, patience, and support from his family. His story emphasizes the importance of perseverance, belief in one's goals, and community support, as well as the potential of singkong farming for local farmers.

Takeaways

• 😀 The speaker lived in Block D, Room 9, which was known for being a problematic area, but it became the turning point for their life.
• 😀 The speaker emphasizes the importance of knowledge and sharing it with others, which leads to personal growth and success.
• 😀 The speaker encourages farmers to have confidence in cultivating cassava, assuring them that high-quality cassava will always sell.
• 😀 The idea of creating a business centered around cassava came from a desire to make something unique and different, not just following trends.
• 😀 Before starting the cassava business, the speaker had to sell rice to support their family, gradually saving enough money to invest in their cassava venture.
• 😀 The speaker's first attempt at making cassava cheese (singkong keju) took time, with many failures before they found the right recipe and method.
• 😀 The initial phase of the business was challenging, with limited customers, but persistence and prayer helped them keep going.
• 😀 The speaker used a combination of direct outreach (via SMS) and word-of-mouth marketing to introduce cassava cheese to their community.
• 😀 With support from family, particularly their wife, the business began to grow, with more recognition and customers starting to return.
• 😀 The speaker's company eventually expanded, with many former employees now starting their own cassava-based businesses, which they see as a sign of success rather than competition.
• 😀 Despite the growing number of competitors, the speaker remains focused on maintaining quality, service, and customer satisfaction to stand out in the market.

Q & A

What inspired the speaker to start their business?

The speaker was inspired by their experience of living in Block D, Room 9, a place with a negative reputation. However, this became a turning point in their life, motivating them to change their path and start a business.

Why did the speaker choose to sell cassava (singkong) instead of other products?

The speaker initially considered selling getuk, a popular dish made from cassava, but chose to create something different—cassava with cheese (Singkong Keju)—because they wanted to offer a unique product.

What challenges did the speaker face when starting their business?

The speaker faced multiple challenges, including financial constraints, product development issues, and lack of initial market awareness about their cassava product. They had to gather funds to buy necessary ingredients and faced initial slow sales.

How did the speaker's religious beliefs influence their business approach?

The speaker strongly believed that their success came from faith in Allah. They emphasized the importance of patience, prayer, and trust in God during the tough times, which helped them stay motivated.

What was the significance of the first sale of cassava with cheese?

The first sale was important as it marked the beginning of the speaker's venture into selling cassava with cheese. It was done on a small scale, through personal outreach to friends and neighbors, helping spread awareness of the product.

How did the speaker's relationship with their wife impact the business?

The speaker's wife initially worked outside the home, but after the speaker convinced her to stop working and help manage the family and business, her support played a key role in the business's growth.

What role did the community play in the business's success?

The community played an essential role in the business's growth, as the speaker used word-of-mouth and personal connections to promote their product. Over time, local support helped the business gain recognition.

How did the speaker overcome competition from others imitating their product?

Although other businesses started offering similar products, the speaker remained confident, believing that their unique approach and faith in Allah would allow them to succeed. Their product quality and customer service helped them maintain their position in the market.

What was the speaker's goal for the future of the business?

The speaker aspired to expand their business on a larger scale, with the goal of having outlets in multiple locations, similar to how KFC has branches everywhere. However, they recognized the challenges ahead, including sourcing quality ingredients.

What advice does the speaker give to cassava farmers?

The speaker advises cassava farmers not to be afraid of growing cassava, as high-quality cassava will always be in demand. They emphasize the importance of producing good-quality cassava to meet the needs of businesses like theirs.