[Part 1: Profile] How to get your first client on Upwork

Summary

In this video, Thomas provides actionable advice for beginners on how to get their first client on Upwork. He emphasizes the importance of optimizing the profile picture, title, and skills, as these elements are the first things clients see when reviewing applications. Thomas explains that while experience and badges help, they are not the sole factors for success. He advises new freelancers to focus on creating a simple, professional profile, align their skills with job listings, and ensure their titles reflect the work they want to be hired for. This is part one of a multi-part series, with upcoming videos covering job applications, cover letters, and client communication.

Takeaways

• 😀 A strong profile picture is crucial for making a positive first impression on potential clients. It should be simple, professional, and free of distractions like busy backgrounds or unnecessary props.
• 😀 The profile title should be clear, short, and directly related to the job you're applying for. Avoid combining multiple skills (e.g., video editor + voice actor) unless they are relevant to the job.
• 😀 Your skills section should be tailored to the specific jobs you're targeting. Ensure the skills listed on your profile align with the skills mentioned in job descriptions.
• 😀 Although a high job success score and experience are helpful, they are not necessary to land your first client. A well-optimized profile can still lead to success.
• 😀 When applying for jobs, make sure your profile is visible and appealing. Upwork's algorithm uses your profile picture, title, and skills to match you with jobs, so optimization is key.
• 😀 Avoid over-complicating your profile picture. Use tools to remove cluttered backgrounds and keep it simple and clean, focusing on your face for better professionalism.
• 😀 Don’t underestimate the power of a good title. It's one of the first things clients will see and can have a significant impact on whether you’re considered a ‘best match’ for the job.
• 😀 Focus on one niche and tailor your profile to it. If you offer multiple unrelated services, it could confuse clients and lower your chances of being hired.
• 😀 When starting on Upwork, make sure your profile is complete and accurately reflects your skills and expertise. This will increase your chances of getting the ‘best match’ badge from Upwork.
• 😀 Before sending cover letters or proposals, ensure your profile picture, title, and skill sets are optimized to meet the job’s requirements. Clients often review these elements before reading your proposal.

Q & A

Why is getting your first client on Upwork so challenging?

Getting your first client can be tough because you're starting from scratch with no prior experience or feedback. The competition can be intense, and you need to create a profile that stands out from others who may have more established track records.

What is the importance of your Upwork profile picture?

Your profile picture is crucial because it's the first thing clients see when reviewing your profile. A professional and clear photo gives the impression that you are serious about your work, which can significantly affect whether clients consider you for their projects.

What are common mistakes people make with their Upwork profile picture?

Common mistakes include using photos with cluttered backgrounds, having other people or pets in the picture, or using poorly lit images. It's important to have a clear, simple, and professional-looking photo that focuses on your face.

Do I need a professional photographer for my Upwork profile picture?

No, you don't need a professional photographer. A simple selfie with good lighting and a clean background can work. You can also use tools to remove distracting backgrounds if necessary.

How important is your title on Upwork?

Your title is one of the first things a client sees and plays a significant role in making a good first impression. It should be clear, concise, and relevant to the job you're applying for, helping you match the job description.

What should my Upwork title include to attract clients?

Your title should be straightforward, professional, and directly related to the services you offer. For example, if you're a video editor, use titles like 'Professional Video Editor' or 'YouTube Video Editor' to clearly communicate your expertise.

What are the consequences of having a vague or unclear title on Upwork?

A vague or unclear title can make it harder for clients to understand what you do, potentially lowering your chances of getting hired. A precise title helps you stand out in search results and increases the likelihood of matching the client's needs.

Why are your skills important on your Upwork profile?

Skills are critical because they help match your profile with the right job listings. If your skills align with the job requirements, you’re more likely to be marked as a 'best match' by Upwork's algorithm, increasing your visibility and chances of being hired.

How should I manage my skills list on Upwork?

You should tailor your skills list to match the type of work you want to do. Focus on skills that align with the job descriptions you're targeting, and avoid listing skills that don't relate to the services you're offering.

What should I do if I want to offer multiple services like video editing and voice acting?

It's best to focus on one service at a time. If you want to offer both video editing and voice acting, consider creating separate profiles or applying only to jobs related to the skill you’re emphasizing at that moment. Mixing unrelated skills could lower your chances of being a 'best match' for a job.