⚡️ how to make an upwork profile that lands clients as a freelancer

Summary

This video provides actionable tips for creating an Upwork profile that attracts clients. Key advice includes crafting a clear, specific, and SEO-friendly title, setting competitive rates, writing a concise and client-focused overview, showcasing a strong portfolio, and leveraging testimonials. The speaker emphasizes the importance of tailoring your profile to client needs, using results-driven language, and providing proof of your skills. Practical tips such as starting with lower rates and refining your profile over time are also shared to help new freelancers succeed on the platform.

Takeaways

• 😀 Your Upwork profile is your most important asset. Make sure it is clear, specific, and SEO-friendly to attract the right clients.
• 😀 Your title should be clear (under 10 words), specific to your niche, and SEO-optimized to help clients find you easily.
• 😀 Pricing: Start lower than the competition to get initial gigs and build testimonials. Gradually raise your rates as you gain experience.
• 😀 Your overview should focus on the client's deep desires, not just the services you offer. Make it concise, easy to read, and focused on their needs.
• 😀 Use bullet points in your overview to make it easier for clients to skim through the important information.
• 😀 Include social proof in your overview, such as client testimonials, to build credibility and reduce the risk for potential clients.
• 😀 Optimize your profile with relevant keywords (tools, skills, niches) that your ideal clients are searching for.
• 😀 Your portfolio should showcase 3 to 5 high-quality pieces. Focus on demonstrating your process, deliverables, and the results you achieved.
• 😀 Add an image or video to your portfolio for visual appeal, as clients are more likely to engage with profiles that include media.
• 😀 Actively request testimonials from past colleagues, bosses, or clients, and make it easy for them by providing a customizable template.

Q & A

What is the most important asset on Upwork for freelancers?

Your profile is the most important asset on Upwork. It is your primary tool for attracting clients and showcasing your skills.

How should you craft your Upwork title?

Your title should be clear, specific, and SEO-friendly. It should be concise (under 10 words), highlight what you do, and include relevant keywords to ensure potential clients can find you.

What should you avoid when creating your Upwork title?

Avoid using vague or overly broad terms like 'consultant' or 'assistant.' Instead, focus on specific roles and services that are easily searchable and relevant to your ideal clients.

Why is it important to use SEO-friendly keywords in your title?

Using SEO-friendly keywords makes your profile more discoverable. Clients search for freelancers using specific terms related to their needs, so incorporating relevant keywords increases your chances of being found.

How can a freelancer start setting their rate on Upwork?

Start with a competitive, lower rate to gain initial experience and build testimonials. Over time, as you accumulate more work and proof of your skills, you can gradually increase your rate.

How do you write a compelling Upwork overview?

Start with a hook that addresses the client’s deep desire or pain point, be concise, and use clear formatting (e.g., bullet points). Also, include social proof and relevant keywords to build credibility and help clients find you.

Why is focusing on what the client truly wants important in your overview?

Clients are looking for solutions to their problems, not just a service. Your overview should highlight how you can help them achieve their desired outcomes, whether that’s saving time, increasing revenue, or reducing stress.

What is the role of testimonials in your Upwork profile?

Testimonials are critical because they provide social proof of your abilities and work ethic. They show potential clients that others have trusted you and been satisfied with your work.

How many pieces should you include in your portfolio?

It’s recommended to include 3-5 high-quality portfolio samples. Fewer, stronger pieces are better than a larger quantity of mediocre work.

What should you include in your portfolio samples?

For each portfolio piece, include the original goals of the project, the deliverables you provided, and the results achieved. Be as specific as possible, including metrics when possible, to demonstrate the impact of your work.

How can you make sure your Upwork profile looks professional and appealing?

Proofread your profile thoroughly, use formatting tools to make it easy to read, and ensure it’s client-centric. Having friends or family review it can also help catch any errors or areas for improvement.