Persuasion Part 1

Summary

In this lecture, the focus is on persuasive speaking, contrasting it with informative speeches. While an informative speech educates the audience, a persuasive speech aims to inspire action. The example of a public speaking course is used, showing how to present benefits like increased confidence and career marketability, while addressing potential concerns such as time constraints. A call to action is emphasized, encouraging the audience to take steps, like scheduling a meeting with an advisor, to act on the information provided.

Takeaways

• 😀 Persuasive speeches aim to not only inform but also motivate the audience to take action.
• 😀 The goal of a persuasive speech is to convince the audience to act upon the knowledge provided.
• 😀 In an informative speech, you share facts about a topic; in a persuasive speech, you also seek to inspire a change in behavior or decision-making.
• 😀 A persuasive speech includes both information and an appeal to the audience's emotions and needs.
• 😀 Benefits should be emphasized in a persuasive speech to motivate the audience to take action (e.g., personal growth, career advancement).
• 😀 For example, in a persuasive speech about a public speaking course, focus on its benefits like confidence-building and marketability to employers.
• 😀 Address potential objections from the audience (e.g., time constraints) by providing solutions and reassurances.
• 😀 A call to action is crucial in persuasive speeches, guiding the audience on what they should do with the information provided.
• 😀 A call to action could include practical steps, such as making an appointment with an advisor to sign up for a course.
• 😀 Ensure the call to action is clear and actionable, helping the audience understand exactly what to do next.

Q & A

What is the main difference between an informative speech and a persuasive speech?

The main difference is that while an informative speech aims to educate the audience and build their knowledge about a topic, a persuasive speech not only provides information but also encourages the audience to take action based on that information.

How can persuasion be used in a speech about a public speaking course?

In a persuasive speech about a public speaking course, you would present not only the course details but also highlight its benefits, such as building confidence, improving employability, and the flexibility of online or in-person options. The goal is to convince the audience to take the course.

What role does a 'call to action' play in a persuasive speech?

A 'call to action' is a crucial element in a persuasive speech because it directs the audience to take specific steps after being presented with the information. It encourages the audience to act upon the knowledge shared during the speech.

What is an example of a call to action for a public speaking course?

An example of a call to action for a public speaking course could be: 'Now that you know that taking a public speaking class can fit into your busy schedule, will make you more desirable to potential employers, and will build your confidence, be sure to make an appointment with your ASU advisor today to see how you can sign up for a public speaking course.'

Why is it important to highlight the benefits of a public speaking course in a persuasive speech?

Highlighting the benefits helps to create a compelling argument for the audience. By emphasizing how the course can build confidence, improve marketability, and be flexible in terms of schedule, the speaker increases the chances that the audience will take action.

What does a persuasive speech aim to achieve that an informative speech does not?

A persuasive speech aims to change the audience's attitudes, beliefs, or behaviors and motivate them to take action, while an informative speech solely focuses on delivering knowledge or explaining a topic without any intent to influence actions.

How can a speaker address potential concerns about time commitment in a persuasive speech?

A speaker can address concerns about time commitment by emphasizing the flexibility of the course, such as offering both in-person and online options, which may accommodate different schedules and reduce the feeling that the course is too time-consuming.

Why is building audience confidence important in a persuasive speech?

Building audience confidence is important because it makes the audience more likely to believe in the value of the message and take action. If the audience feels confident about their ability to succeed, they are more inclined to follow through with the speaker's call to action.

How does marketability play a role in persuading the audience to take a course?

Marketability is a persuasive element because many people are motivated by the prospect of improving their career prospects. By highlighting that taking a public speaking course makes a person more marketable to potential employers, the speaker appeals to the audience's desire for professional growth.

What is the significance of tailoring a persuasive speech to the audience's needs and concerns?

Tailoring a persuasive speech to the audience's needs and concerns is important because it makes the message more relevant and relatable. Addressing potential objections or worries, such as time constraints, helps to remove barriers and increases the likelihood of persuading the audience to take action.