How Blendtec Uses Viral YouTube Videos to Boost Sales
Summary
TLDRThe 'Will It Blend?' YouTube series revolutionized marketing for BlendTec, a company specializing in high-performance blenders. The series showcased the blender's capabilities by blending unusual items, from marbles to iPhones, captivating viewers and boosting sales by 1,000%. Founded by an engineer with a vision for the ultimate blender, BlendTec's innovative approach to marketing, spearheaded by a hired marketing professional, turned the series into a viral sensation with half a billion views, proving that a blend of creativity and engineering can lead to extraordinary success.
Takeaways
- 📺 The 'Will It Blend?' YouTube series was an innovative marketing strategy by Blendtec, a blender company, to showcase the power of their blenders.
- 🚀 Blendtec capitalized on the early days of YouTube to gain massive exposure for their brand, which was a smart move considering YouTube's rapid growth.
- 🎁 The founder of Blendtec, Tom Dickson, received a blender as a wedding present in 1968 and set out to improve upon it, leading to the creation of a high-performance blender.
- 🔧 Blendtec is an engineering-focused company with 40 engineers on staff, which is a significant number compared to other blender companies.
- 🤔 Initially, Tom Dickson believed that having the best blender would naturally attract customers, but this approach lacked marketing and sales strategy.
- 🎬 The idea to blend unusual items for marketing purposes came from a new sales and marketing hire who saw potential in demonstrating the blender's capabilities.
- 🎉 The 'Will It Blend?' series became a viral sensation, with one of the videos reaching 6 million views in just 5 days.
- 🌟 The series has grown to include 45 videos, and the total views across platforms have reached half a billion.
- 💡 The marketing campaign was cost-effective, as it allowed Blendtec to sell their product without spending much on advertising.
- 📈 Sales increased by 1,000% as a direct result of the 'Will It Blend?' series, demonstrating the power of viral marketing.
- 🗣️ The videos have created a loyal fan base who actively seek out Blendtec blenders, indicating the success of the campaign in building brand loyalty.
Q & A
What was the innovative marketing strategy employed by Blendtec to promote their blenders?
-Blendtec utilized the emerging platform of YouTube to create the 'Will It Blend' series, showcasing the blender's capabilities by blending various unusual items.
How did the 'Will It Blend' series start?
-The series started when a marketing person at Blendtec, after noticing a pile of sawdust from blending 2x4s, decided to blend a rotisserie chicken, Coke, marbles, and other items to demonstrate the blender's power.
What was the unexpected outcome of the 'Will It Blend' videos on YouTube?
-The videos unexpectedly went viral, with one of them garnering 6 million views in just 5 days, leading to a significant increase in Blendtec's sales.
How did Blendtec's founder, Tom, initially plan to sell the blenders?
-Tom initially believed that by creating the best blender, people would naturally come to buy it. He thought that demonstrations in commercial settings, like smoothie shops, would be the best way to sell the product.
What was the role of the marketing person who joined Blendtec?
-The marketing person played a crucial role in recognizing the potential of blending unusual items to showcase the blender's capabilities, which led to the creation of the 'Will It Blend' series.
How many engineers does Blendtec have on their team?
-Blendtec has a team of 40 engineers, which is more than any other blender company, according to the transcript.
What was the impact of the 'Will It Blend' series on Blendtec's sales?
-The series had a significant impact, increasing Blendtec's sales by 1,000%.
How many 'Will It Blend' videos are available on YouTube according to the transcript?
-According to the transcript, there are 45 'Will It Blend' videos available on YouTube.
What is the total number of views the 'Will It Blend' videos have accumulated, as mentioned in the script?
-The videos have accumulated around half a billion views, or 500 million views, in total across various platforms.
Why did the founder of Blendtec, Tom, decide to improve upon the blender he received as a wedding present in 1968?
-Tom, being an engineer, thought he could make the blender better, which led him to work on creating a blender that would not fail.
What is the name of the person who saw the potential of the 'Will It Blend' idea and how is he related to Roxberry smoothie stores?
-The person's name is Holly Jackman, and together with her husband, they own four Roxberry smoothie stores.
Outlines
📹 Innovative Marketing with 'Will It Blend?' Videos
The speaker recounts the early days of YouTube and how BlendTec, a smart company, capitalized on this new media platform to market their blenders. They created the 'Will It Blend?' series, showcasing the blender's capabilities by blending unusual items like marbles, which turned out to be a viral success. The company's background is highlighted, emphasizing its engineering focus with 40 engineers dedicated to creating a reliable and powerful blender. The founder's initial belief in the product's quality leading to sales without aggressive marketing is mentioned, along with the eventual realization that a marketing strategy was necessary. The hiring of a sales and marketing person led to the creation of the 'Will It Blend?' videos, which unexpectedly garnered millions of views and significantly boosted sales by 1,000%. The videos became a sensation, with viewers actively seeking out BlendTec blenders after watching the series.
Mindmap
Keywords
💡Will It Blend
💡YouTube
💡Blenders
💡Marketing
💡Engineering
💡Salesperson
💡Marbles
💡Rotisserie Chicken
💡Commercial Setting
💡Half a Billion Views
💡Blendtec
Highlights
BlendTec capitalized on the early days of YouTube to market their blenders with the 'Will It Blend?' series of videos.
The 'Will It Blend?' videos featured blending unusual items like marbles, glass, and rotisserie chickens to demonstrate the blender's power.
BlendTec's founder Tom Dickson always wanted the fastest, most powerful blender and worked to improve his 1968 wedding present blender.
As an engineering-focused company, BlendTec has 40 engineers, more than any other blender company.
Dickson initially believed having the best blender would lead to sales without needing marketing or sales efforts.
The idea of demonstrating blenders in commercial settings like smoothie shops inspired Dickson.
A new marketing hire discovered BlendTec's blending tests and suggested filming them as a marketing strategy.
The first 'Will It Blend?' video of a rotisserie chicken quickly gained 6 million views on YouTube.
Holly Jackman, co-owner of Roxberry smoothie stores, was impressed by the blender's performance in the videos and chose BlendTec for her business.
The videos showcased blending items like iPods, golf balls, and iPhones to demonstrate the blender's capabilities.
The 'Will It Blend?' series has accumulated around 500 million views across YouTube and other platforms.
The viral videos led to a 1,000% increase in BlendTec's sales without traditional advertising costs.
The videos attracted a loyal audience who were 'hooked' on the entertaining content and sought out BlendTec blenders.
BlendTec's innovative marketing approach using the 'Will It Blend?' series revolutionized how they promoted their product.
The success of the videos demonstrated the power of social media platforms like YouTube for product marketing.
The 'Will It Blend?' series highlights the importance of creativity and thinking outside the box in marketing strategies.
Transcripts
one of the times I really thought wow
this is pretty cool stuff was the old
will it blend YouTube videos and you
know YouTube had just started YouTube
had been around I don't know months or
something like that and blende this very
smart company said well shoot we can use
this new media to Market our blenders so
they created this will it blend series
I'm going to place approximately 50
marbles in a jar and I'm going to run
the ice cream cycle which is the slowest
cycle we
have this is glass dust don't breathe
[Music]
this I had no idea that this would turn
into such a monster a good
monster I've always wanted to have the
fastest the most powerful thing I could
have so for a wedding present in
1968 I got a blender and I thought man I
can make this thing better so for years
we've we've had the opportunity to build
a blender that would not fail we're an
engineering company so we have 40
Engineers no other blender company has
40 Engineers I'm an engineer which was a
real problem because we didn't have any
marketing and
sales I thought that if we had the best
blender in the world that people would
beat a path to our door I thought if
people go in to a scoop shop or a
smoothie shop or a coffee shop and then
people would go in they get these
fabulous drinks and they' think wow I
got to get one of these blenders I just
can't wait hey would you tell me what
that name is and people would literally
write it down and I thought that's the
way to sell someone buys something from
you and then demonstrates it in a
commercial setting that's the best way
to sell it not
so we finally decided that we needed to
hire a real salesperson marketing person
he saw a pile of sawdust one day and he
asked somebody what is that on the floor
and they said oh that's just Tom you
know blending 2 by tws and and he said
really and yeah sure and so he buys a
rotisserie CH chicken at Costco and he
buys a six-pack of Coke and some marbles
and Ray candles and a bunch of other
goodies came to me and said here blend
this stuff and so I said okay and so we
filmed blending this and he came to me 5
days later and he said Tom we've hit a
home run we have 6 million views on
YouTube and I said who
tube my name's Holly Jackman my husband
and I own four Roxberry smoothie stores
um carrot celery cucumbers beets ginger
lemon limes make them taste incredible
nutrition never tasted so delicious well
we did a lot of researching and looking
around I'd had a lot of Home blenders
that I wasn't as happy with so we were
very excited when we found out about the
the blend check we watched all the
commercials will you blend it we saw
them throwing iPods and all kinds of
crazy golf balls and things in and we
were very impressed we've done on
YouTube we have I think 45 that are up
so in and all total not just YouTube but
other views around half a billion views
500 million views I thought wow this is
great what an opportunity to sell a
product and not have to spend any money
you know it was wonderful so in short
order our sales were up
1,000% and we just kept doing videos at
this point we used to say um hey check
out this video you know I'm blend an
iPhone and wo really you can blend an
iPhone in a blender that's how it used
to be the way it is now as people come
to us and say hey no question in our
mind we've been we're hooked on your
videos you know we want a Blend Tech
blender
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