Usaha Kelapa Jelly, Usaha Sampingan Yang Menjanjikan Habiskan 10.000 Butir Kelapa Dalam 1 Bulan!

Summary

In this inspiring video, Saifudin Mega Untoro, the founder of PT Omah Degandjingga, shares his journey of building a coconut-based business. His company focuses on producing fresh coconut products like coconut jelly and coconut drinks, leveraging the full potential of the coconut. He discusses his motivation, business challenges, and commitment to quality. Despite setbacks, Mega emphasizes the importance of perseverance, innovation, and a positive mindset in entrepreneurship. He believes in creating opportunities through hard work and dedication, aiming to expand his business while contributing to the community.

Takeaways

• 😀 Believing in progress: Success comes from taking risks, moving forward, and not being afraid of failure.
• 😀 Business Focus: PT Omah Degandjingga specializes in coconut products, including fresh coconuts and young coconut jelly (kelapa muda jelli), which is inspired by Thai coconut pudding.
• 😀 Military Influence: The speaker applies the principles of Indonesia’s '8 Wajib TNI' (8 Obligations of the Indonesian Military), which encourage innovation and service to the community, to his entrepreneurial ventures.
• 😀 Community Empowerment: The company aims to create job opportunities and support local entrepreneurship by leveraging the potential of coconuts as a sustainable resource.
• 😀 Expanding Product Line: In addition to coconut products, the company plans to introduce new products like coconut-based beverages and rempah (spices) for broader market reach.
• 😀 Time and Resource Management: Balancing a military career and entrepreneurship, the speaker also studies business management, which supports his ability to handle time, finances, and business operations effectively.
• 😀 Challenges and Perseverance: Despite facing obstacles such as product spoilage and employee betrayal, the speaker remains optimistic and committed to overcoming setbacks.
• 😀 Digital Marketing Strategy: The business effectively uses digital platforms like TikTok, Google Maps, and e-commerce to reach customers and maintain product quality.
• 😀 Partnerships for Growth: The business collaborates with over 40 hotels, restaurants, and eateries in Solo Raya to expand its reach and boost sales.
• 😀 Focus on Quality and Customer Satisfaction: Maintaining high product quality and customer service is a priority for the company, which includes offering guarantees and replacements for damaged products.
• 😀 Entrepreneurial Philosophy: The speaker’s motto, 'Stay positive and keep moving forward,' emphasizes resilience and maintaining a forward-focused attitude in business, regardless of challenges.

Q & A

What is the main message the speaker is conveying in the beginning of the transcript?

The speaker emphasizes the importance of taking action and not staying stagnant in order to move forward in life. To achieve success, one must be brave enough to step forward, face challenges, and not fear failure.

Who is the speaker, and what are his main roles?

The speaker is Saifudin Mega Untoro, also known as Mega Untoro. He is a member of the Indonesian Air Force (TNI) and an entrepreneur running a business focused on coconut-based products.

What is the focus of the business mentioned by the speaker?

The business focuses on coconut products, including fresh coconuts, coconut jelly (also known as Thai Coconut Pudding), and various coconut-based beverages and food items such as coconut coffee, herbal drinks, and even coconut-based soup.

What inspired the speaker to start a business centered around coconut?

The speaker was inspired by the potential of coconuts, seeing that every part of the coconut—from the fronds to the husk—can be utilized. He is particularly passionate about developing and expanding the coconut industry in his local area.

How does the speaker describe the coconut jelly product?

The coconut jelly product, also called Thai Coconut Pudding, is made from fresh coconut water and flesh. It is a popular item in Thailand and has been introduced in Indonesia as a unique, refreshing dessert.

What are the future plans for the business as mentioned in the transcript?

The speaker plans to expand the coconut business by creating a coconut farm that also serves as a tourism and educational destination. He hopes to develop the coconut sector even further with new products like coconut coffee and herbal coconut drinks.

What challenge did the speaker face early in his entrepreneurial journey?

The speaker started his business just before the COVID-19 pandemic began in December 2019, a period of uncertainty that could have disrupted his operations. Despite this, he remained determined to succeed.

How does the speaker manage his time between his military career and his business?

The speaker manages his time by balancing his military duties with his business responsibilities. He works on his business during off-duty hours, ensuring that his entrepreneurial efforts do not interfere with his obligations in the Air Force.

What role does innovation play in the speaker’s business model?

Innovation is key to the speaker’s business model. He draws inspiration from successful businesses in other regions, applying the 'ATM' (Amati Tiru Modifikasi) principle, which means 'Observe, Imitate, Modify' to create a competitive edge.

What does the speaker consider his greatest business success so far?

The speaker is proud of his ability to establish partnerships with over 40 hotels, restaurants, and other businesses. His successful use of digital marketing tools like TikTok, Google Maps, and marketplace applications has also helped increase the visibility and growth of his coconut products.