how i made this clothing brand $217,719 in one month (facebook ad tutorial)

Summary

In this video, the creator showcases how they helped a brand, Clairvoyant, achieve $217,000 in sales in a month by strategically running ads. The brand had never run ads before, relying solely on organic marketing. The creator highlights the importance of influencer partnerships, particularly with figures like Quan, and how simple yet effective content and campaign strategies led to impressive results. They walk viewers through the process, from initial testing to scaling ad campaigns, providing insights on the product rollout, audience targeting, and ad creatives that drove the success. The creator emphasizes that success is achievable for any brand with the right approach.

Takeaways

• 😀 Effective ad strategy can turn an organic brand into a $200k+ revenue powerhouse, even without pre-launch ads.
• 📈 Clear focus on using influencers to boost organic reach and sales, such as Quan, who helped generate buzz and incentivize purchases.
• 💰 The winning product and proven market fit were key to achieving high sales figures after launching ads, with a 13x return on ad spend in the first week.
• 🎯 After initial testing, focusing on the best-performing ads and audience segments enabled scaling to higher revenue, with consistent 5x returns over a month.
• 📅 The brand's first ad run started three days after the product drop, signaling that a slower ad rollout post-launch can still yield substantial results.
• 🔑 Product photos and simple content were sufficient to sell the winning product—no need for complicated creative content to achieve success.
• 📊 The strategy included a mix of cold traffic ads, retargeting, and interest stacking, which helped maximize sales from diverse customer segments.
• 🧩 Testing different audiences and scaling high-performing ad sets is crucial for driving long-term profitability.
• 💡 The ability to quickly identify winning creatives—like influencer videos and flatlays—was a major driver behind the high ROI in the ad campaigns.
• 🚚 Despite achieving impressive sales, the brand had to close their site to fulfill orders, highlighting the importance of managing stock and fulfillment during a high-demand period.
• 🛠️ The results prove that with a strong product, effective ad setup, and influencer-driven content, even smaller brands can scale and generate significant sales through ads alone.

Q & A

What was the initial approach of Clairvoyant before running ads?

Clairvoyant initially relied on organic marketing, building their brand without running any paid ads. They focused on influencer collaborations and organic content to grow their following and sales.

Why did the brand choose to restock a previously successful product?

The brand restocked the product because it had already proven to be a winning product. They had data from its previous drop that showed strong demand, and they wanted to leverage that success for a more scaled launch with ads.

What role did influencers play in Clairvoyant's marketing strategy?

Influencers were a critical part of Clairvoyant's strategy. By featuring influencers like Quan in their content, the brand was able to build credibility and tap into new audiences. Influencer posts helped generate buzz and significantly boosted sales.

How did the brand handle its marketing prior to the product drop?

Clairvoyant opted for a purely organic rollout before the drop, posting teaser content on social media and leveraging influencer partnerships to build anticipation. They did not run any paid ads until three days after the product dropped.

What ad campaign structures were used after the product drop?

After the drop, Clairvoyant used a combination of conversion campaigns, retargeting campaigns, interest stacking, and lookalike audiences. This approach helped optimize ad spend and improve sales performance as data accumulated.

What kind of results did Clairvoyant achieve in the first week of running ads?

In the first week, Clairvoyant achieved a 13x return on ad spend (ROAS), spending $1.2K and generating $175K in revenue. This success was driven by the initial hype from the product drop and the strategic use of ads.

How did Clairvoyant's ROAS perform after the first week?

After the initial hype died down, the ROAS decreased but remained healthy. By the end of the month, the brand achieved a 5x ROAS, spending $111K to generate $555K in sales.

What were the key factors that contributed to the brand’s success?

Key factors included having a proven winning product, strong influencer partnerships, simple but effective ad creatives, and the ability to retarget audiences effectively. Testing different audiences and scaling successful ad sets also played a major role.

What types of ad creatives were used for the campaigns?

The ad creatives included influencer videos and photos, simple product shots, and model shots showcasing the product. Influencers, such as Quan, featured prominently to attract more attention and drive conversions.

What strategy did Clairvoyant use to scale their ads effectively?

Clairvoyant started with simple conversion campaigns and retargeted those who had engaged with the brand. Over time, they tested interest-based audiences and lookalike audiences, gradually allocating more budget to the high-performing ad sets to scale their results.