Facebook Ads Reject Kyu Hoti Hai? - Question & Answer Series By Sandeep Bhansali

Summary

In this video, the speaker, Sandeep Bansali, provides insights into Facebook Ads management, offering a step-by-step approach to running effective campaigns. He discusses common challenges like ad approval issues, account deactivation, and payment setup problems. He emphasizes the importance of systematic testing, being patient with ad performance, and gradually tweaking campaigns for better results. Sandeep also advises handling ads personally in the beginning to understand the process, as well as choosing between image and video ads depending on the business type. He stresses the importance of creating quality content and having a website for successful digital marketing.

Takeaways

• 😀 Building a successful Facebook ad campaign requires patience and a systematic approach.
• 😀 Start with a basic, simple ad and gradually make improvements to avoid being flagged by Facebook.
• 😀 Avoid making changes to your ads on the same day to prevent account suspension.
• 😀 Facebook ads can fail if payment methods are not correctly set up, especially with RBI's regulations.
• 😀 Try experimenting with different variations in audience targeting and creatives to improve ad performance.
• 😀 Lead cost can fluctuate, so it’s important to track average lead cost over a period of 3-6 months.
• 😀 Some campaigns can run without a website, but having a website is crucial for most digital marketing efforts.
• 😀 A website acts as the main hub for your content and leads, which Facebook ads should ultimately drive traffic to.
• 😀 Start by running ads yourself to understand the process and strategies before outsourcing to others.
• 😀 Video ads tend to perform significantly better than image ads, especially in reaching more people.
• 😀 For specific industries like real estate or gyms, image ads may still be effective due to their simplicity and direct messaging.

Q & A

Why do Facebook ads get disapproved or disabled?

Facebook ads can get disapproved or disabled due to several reasons. Common issues include problems with ad creatives, such as incorrect headlines, descriptions, or videos. If you continuously change your ad or don't follow Facebook's guidelines, the ad account might get flagged. It's important to create simple, compliant ads and test them gradually to avoid disapproval.

How can I increase my confidence in running Facebook ads?

Start with a basic ad setup, such as a simple one-line copy and a clear video, which are less likely to trigger issues with Facebook’s approval system. Once the ad is approved, you can gradually improve and expand it. Testing small changes over time will give you confidence that your ads are running correctly and within Facebook's guidelines.

What should I do if my Facebook ad account gets disabled due to payment issues?

If your ad account is disabled due to payment issues, you may face problems with adding or using a credit card. You can try setting up a prepaid payment method using UPI, which can be an alternative. If you have trouble setting this up, contacting Facebook support or your bank is necessary to resolve the issue.

How can I avoid repeated audiences in my Facebook campaigns?

To avoid showing your ads to the same audiences over time, it's crucial to regularly update and modify your audience targeting. Facebook’s algorithm may initially reach new people, but over time, the same individuals may repeatedly see your ads. Refresh your campaigns by changing targeting criteria, adjusting creatives, and experimenting with different campaigns.

What is the best strategy for targeting new leads on Facebook?

The key is to keep experimenting with different targeting options. If you notice that your leads are stagnating despite increased ad spend, revise your audience or creative strategy. Lead costs tend to fluctuate, so it’s important to analyze performance over a longer period (e.g., three months) instead of on a daily basis to determine what works best.

Is it possible to run Facebook ads without a website?

Yes, you can run Facebook ads without a website, but some campaigns may require a privacy policy page. However, having a website is highly recommended for digital marketing as it serves as a centralized location to capture leads and display your content. A website enhances your ad performance and overall marketing strategy.

What content structure should I follow when creating Facebook ads?

Follow a content structure like 'Suniti, Lokniti, Dhan Niti' for creating effective ads. This method helps in building a strong digital marketing foundation. The primary focus should be on understanding the ecosystem of digital marketing and ensuring you have quality content, a functional website, and the correct targeting.

Should I run my own Facebook ads or hire someone else to do it?

Initially, it is recommended to run your own Facebook ads to learn the ins and outs of the platform. By doing this, you gain valuable experience and can handle issues independently. Once you are comfortable with the process, you may consider hiring experts, but having hands-on knowledge helps you make better decisions and manage your ads effectively.

What is the difference in reach between image ads and video ads on Facebook?

Video ads tend to perform much better in terms of reach compared to image ads. In general, video ads can achieve three times more reach than image-based ads because people prefer dynamic and engaging content. However, certain types of businesses, such as real estate or gyms, may still benefit from image ads, depending on the content being showcased.

Which type of Facebook ad (image vs video) works better for different industries?

For most businesses, video ads tend to provide better engagement and results. However, industries like real estate may find image ads more effective, as showcasing property details in a video might be more complex and less effective. Ultimately, the type of ad that works best depends on the nature of the product and the audience's preferences.