Digital Marketing Se Multiple Sources Of Income Kaise Banaye?

Summary

In this insightful conversation, an individual with 15 years of experience in the general insurance sector and 6-7 years managing an NGO seeks guidance on leveraging digital marketing to grow both ventures. With a strong network and a desire for personal development, they aim to integrate digital marketing strategies for business expansion. The expert advises using digital tools to promote both sectors through a unified website, content creation, and lead generation. The conversation highlights the importance of combining business models, utilizing digital marketing for growth, and maintaining a growth mindset to scale multiple ventures successfully.

Takeaways

• 😀 The individual has 15 years of experience in the general insurance sector and runs an NGO for the past 6-7 years.
• 😀 They want to expand their income sources by integrating digital marketing into their business models for both the NGO and insurance sectors.
• 😀 They are considering building a website but are unsure whether to create separate websites for each business or combine them into one.
• 😀 The individual enjoys marketing and brand building more than selling insurance or working in the NGO directly.
• 😀 Their network of insurance agents has been significant (150-200 agents), but they handed it over to others when they shifted focus to the NGO.
• 😀 The COVID-19 pandemic disrupted both their income sources, but they are now rebuilding both their NGO and insurance network.
• 😀 The person has already qualified internationally in the insurance field multiple times, which shows a successful track record.
• 😀 They are motivated by personal growth and aspire to become a motivational figure similar to the digital marketing expert they are consulting with.
• 😀 The consultant advises using digital marketing as a tool to promote both businesses (NGO and insurance) rather than creating a separate vertical for it.
• 😀 It’s recommended to have separate websites for the NGO and insurance businesses to cater to their distinct ecosystems but linking them through the personal brand.
• 😀 The individual is encouraged to upgrade their hosting plan to handle multiple websites and learn WordPress for better functionality and flexibility.

Q & A

What is the person’s background in the general insurance sector?

The person has 15 years of experience in the general insurance sector, covering various areas like property, motor, and engineering insurance. They also managed a network of around 150-200 agents.

How did the person’s income streams get affected by the pandemic?

When the person decided to focus on their NGO in 2020, the COVID-19 pandemic hit shortly afterward, causing both of their income sources (NGO and insurance) to be temporarily disrupted.

What is the person’s goal for integrating digital marketing into their business?

The person wants to use digital marketing to grow both their NGO and insurance business by creating awareness, generating leads, and building a network. They also aim to build a stronger personal brand.

Should the person create separate websites for their different business ventures?

The advisor suggests not creating separate websites for each venture. Instead, they recommend integrating both the NGO and insurance services within a single digital ecosystem, but with separate sections or approaches for each business.

What are some key tasks the person will need to perform using digital marketing for their NGO?

For the NGO, the person will need to create campaigns, develop a website, generate content, drive traffic, create leads, and maintain relationships with donors through CRM (Customer Relationship Management) to ensure long-term support.

How can digital marketing help with growing the insurance network?

Digital marketing can help rebuild and expand the insurance network by utilizing online tools, creating leads, and targeting potential agents or clients through campaigns, content, and engagement strategies.

What is the confusion the person has regarding the structure of their website?

The person is unsure whether to create one website for all three ventures (NGO, insurance, and personal brand) or separate websites for each. They are also contemplating whether to upgrade their current platform to include WordPress and additional domains.

How should the person approach the combination of NGO and insurance business using digital marketing?

The person should use digital marketing to support both the NGO and insurance businesses simultaneously. The two businesses should not be separated into different verticals but rather work together with digital marketing as a tool to boost both, with a focus on different goals for each segment.

What advice does the expert give regarding the website domain and hosting?

The expert recommends upgrading the hosting plan to accommodate multiple domains if needed. They suggest using WordPress for both the NGO and insurance business, and even considering hosting both under a single upgraded plan if the person plans to manage multiple websites.

Does the expert believe the person can handle the multi-vertical approach of NGO, insurance, and digital marketing?

Yes, the expert believes that the person has the capacity to manage all three verticals — NGO, insurance, and digital marketing. The expert trusts the person’s ability to handle these areas simultaneously, as their skills and growth mindset indicate they can succeed in this approach.