A HISTORIA DE EU CAIO MARTINS *marketing digital*

Summary

In this inspirational story, a young individual shares their journey of achieving financial freedom through digital marketing. Starting at just 15 years old with limited resources, they recount their struggles, from initially being introduced to the market through a friend's post to facing setbacks and finding success. They discuss learning from trial and error, using platforms like Facebook and Instagram, and leveraging affiliate marketing. The key message is perseverance, continuous learning, and adapting strategies—proving that anyone can succeed in the digital marketing world with the right mindset and effort.

Takeaways

• 😀 The speaker started their digital marketing journey at 15 years old and quickly learned how to make money online, earning over 40,000 BRL per month by the age of 17.
• 😀 The speaker initially discovered digital marketing through a friend's post showing earnings from selling a course, which piqued their curiosity.
• 😀 The first experience with digital marketing involved promoting a course that taught how to sell the same course, which the speaker later deemed an unsustainable model.
• 😀 Despite initial setbacks and being banned from platforms like Hotmart for violating terms, the speaker continued to research and improve their strategies in digital marketing.
• 😀 After studying multiple YouTube videos, the speaker eventually returned to digital marketing with new strategies, including using Facebook to market and grow their audience.
• 😀 The speaker created Facebook groups within a niche, using these groups to promote affiliate links, and succeeded by building a structured and consistent approach.
• 😀 They experimented with creating a 'fake' profile to build authority in a niche (e.g., nails), which helped them attract a following and later promote courses effectively.
• 😀 With time and consistent effort, the speaker transitioned to Instagram and leveraged niche pages to grow an audience, leading to significant income.
• 😀 The speaker emphasizes the importance of persistence and learning from mistakes. Instead of blaming strategies, they focused on understanding and improving their own skills.
• 😀 Over time, the speaker built multiple revenue streams from Facebook, Instagram, and YouTube, ultimately creating their own course to teach others how to achieve similar results in digital marketing.

Q & A

How did the individual first get introduced to digital marketing?

The individual was first introduced to digital marketing after seeing a screenshot of a friend making 700 reais online through a course. This piqued their curiosity, leading them to ask about how the friend was earning money, which eventually led them to learn about digital marketing.

Why did the individual initially not purchase the course their friend was promoting?

The individual did not have the money to purchase the course, as they were only 15 years old and had no financial resources at that time.

What is the distinction the individual makes between 'real' and 'fake' digital marketing?

The individual distinguishes 'real' digital marketing from 'fake' digital marketing by explaining that the latter involves selling a course that teaches others how to sell the same course, creating a cycle without real value. In contrast, 'real' digital marketing focuses on legitimate products or services being sold to a genuine audience.

What challenges did the individual face when they first started with Hotmart?

When the individual first tried using Hotmart, they faced the challenge of being underage and had to register with their mother's name. Additionally, their account was banned because they created a video teaching how to sell as a minor, which violated the platform's rules.

How did the individual begin to see some success in digital marketing despite initial setbacks?

After several setbacks, the individual began seeing success by studying various YouTube videos on strategies for selling through Hotmart. They focused on learning the right strategies, particularly through Facebook groups, and eventually made their first sale.

What role did Facebook play in the individual's early marketing efforts?

Facebook played a significant role in the individual's early digital marketing efforts. They used Facebook groups to create a niche community, sharing affiliate links and engaging with people interested in specific products, such as manicure courses.

Why did the individual create a fake profile on Facebook, and what was its purpose?

The individual created a fake profile on Facebook as a way to build authority in the niche of manicures. By posting popular images of nails and gaining likes, they were able to attract followers and potential customers who believed the profile was a real expert.

How did the individual manage to grow their Facebook group?

The individual grew their Facebook group by sending friend requests to people who liked photos from other manicure-related pages. Once these people accepted the friend requests, they were invited to join the individual's group, which grew substantially over time.

What was the significance of Instagram in the individual's marketing journey?

Instagram played a key role in the individual's journey by allowing them to create niche pages, particularly in the beauty sector. They successfully grew these pages, leading to income by promoting and selling courses related to manicures and other related topics.

How did the individual finally achieve consistent results in digital marketing?

The individual achieved consistent results by refining their strategies, developing a method for growing niche Instagram pages, and creating their own course. They focused on long-term growth and leveraged multiple platforms, including Facebook, Instagram, and YouTube, to generate income and build their online presence.