How To Build Trust Amongst Clients? | Clients Ke Saath Trustworthy Relationship Kaise Banaye

Summary

In this video, Sandeep Bansali addresses various practical aspects of digital marketing and business growth. He emphasizes the importance of building trust with potential customers through nurturing leads, creating unique value by integrating personal strategies with products, and focusing on practical content creation. He also provides actionable advice on lead generation, dealing with customer issues, and managing multiple platforms like YouTube and blogs. Sandeep stresses the significance of persistence, consistency, and adding value in order to succeed in the digital marketing space.

Takeaways

• 😀 Build trust early in your interactions with customers, especially during the first few hours of engagement.
• 😀 You can successfully integrate Herbalife products with your own personal touch, such as combining them with yoga or water therapy to stand out.
• 😀 It’s not possible to satisfy 100% of people, so deal with complaints by offering refunds or solutions and move on.
• 😀 If you're working with Canva and want to type in Hindi, use Google Translate or add a Hindi keyboard on your device to easily type in Hindi.
• 😀 When adding a blog to your website, create a new page for it and configure the reading settings in WordPress to link it to your main blog page.
• 😀 Repurposing the same video content across different platforms (like YouTube and Facebook) is okay if the content is aligned with each platform's needs.
• 😀 As a student with a job, you can start freelancing in digital marketing by offering services like website creation and content management in your spare time.
• 😀 To generate leads for your website, focus on providing value and use strategies like webinars, free content, and clear calls to action.
• 😀 Maintain a consistent theme for your YouTube channel to avoid confusing your audience, especially when mixing different topics like digital marketing and product sales.
• 😀 When engaging in direct selling, identify the benefits of the products and position them as solutions to your audience’s problems.

Q & A

What is the key factor for building customer trust in digital marketing?

The key factor for building customer trust in digital marketing is engaging with customers through webinars and nurturing the leads over time. This process helps to establish trust by offering value and providing personal insights during interactions.

Why is it important to add a personal twist to the products you sell?

Adding a personal twist to the products you sell helps differentiate your offerings from others. For instance, combining Herbalife products with techniques like yoga or water therapy makes the offering unique and more appealing to a specific audience.

How should you handle a customer who doesn't find value in your product or service?

If a customer doesn't find value in your product or service, it's important to offer a refund. Not every customer can be satisfied, and it’s more beneficial to focus on the majority of customers who are satisfied with your product.

What is the primary goal of digital marketing according to the script?

The primary goal of digital marketing, as explained in the script, is not just to sell products but to present a complete package of value. This includes offering education, trust-building, and providing additional insights that enhance the customer experience.

How can freelancers implement digital marketing effectively while having a job or as a student?

Freelancers, especially students or those with jobs, can implement digital marketing by offering services such as website creation, content writing, and social media management. These can be done on a part-time basis, utilizing any free time they have.

What advice is given about content strategy for YouTube or other social media platforms?

It’s important to maintain a consistent theme for your social media channels. Mixing unrelated content, such as combining digital marketing with saree sales, can confuse your audience. Stick to one niche per channel to attract the right audience.

What is the role of landing pages in digital marketing?

Landing pages are essential for capturing leads. By directing potential customers to a landing page with a clear call-to-action, you can collect their information (like email addresses) to nurture them further through email marketing or other strategies.

How can a blog be incorporated into a website according to the script?

To incorporate a blog into a website, you need to create a page specifically for the blog, select it in the reading settings of the website, and then add your posts there. This keeps your content organized and easily accessible to visitors.

What does Sandeep Bansali mean when he says digital marketing is about 'providing value'?

When Sandeep Bansali says digital marketing is about 'providing value,' he means that the focus should be on helping the customer, educating them, and solving their problems rather than just pushing a product. This creates trust and engagement with the audience.

What is the recommended approach if someone isn't satisfied with your product or service?

If someone isn't satisfied with your product or service, the recommended approach is to provide a refund. It’s important to remember that you cannot satisfy everyone, and dealing with these situations professionally will preserve your reputation.