The Complete Reddit Pro For Business Tutorial

Summary

In this video, Bridget Oor, a Content Marketing Strategist, shares expert tips on how to create Reddit ads that effectively convert. She emphasizes the importance of understanding subreddits, choosing the right ad format based on objectives, and engaging with the Reddit community authentically. Bridget offers advice on budgeting, testing ad formats, responding to comments, and staying relevant with trends. She also highlights the value of using tools like Reddit Pro for business to optimize campaigns and the importance of clear calls to action. Lastly, she promotes Shopify as a tool to enhance your brand's online presence.

Takeaways

• 😀 Reddit is a unique platform for businesses looking to target niche communities, making it easier to engage with specific audiences effectively.
• 😀 To succeed on Reddit, businesses should understand and respect subreddit rules before posting, ensuring content aligns with community guidelines.
• 😀 AI tools like Reddit Pro for Business can help identify trending topics and find relevant subreddits to target based on industry insights.
• 😀 Ads on Reddit are affordable, with a minimum daily ad spend of $5, allowing businesses to experiment with different formats and budgets.
• 😀 Businesses should focus on authentic engagement rather than overt selling, contributing to conversations with helpful insights or relevant content.
• 😀 The right ad format should align with the campaign goal—text ads for straightforward messages, video ads for storytelling, and carousel ads for showcasing multiple aspects of a product.
• 😀 Since most Reddit users browse on mobile devices, it’s important to optimize ads for mobile viewing with appropriate ad sizes and captions.
• 😀 Reddit advertising thrives on genuine engagement, so ads should aim to inform or entertain rather than aggressively promote products.
• 😀 Constantly testing and optimizing ads (e.g., visuals, CTAs, headlines) is essential to identify what resonates most with your audience.
• 😀 Responding to comments on ads encourages user interaction and helps build stronger community connections, making engagement a two-way conversation.
• 😀 Complement paid ads with organic marketing efforts by boosting high-performing posts using Reddit Pro’s paid ad features to expand their reach.

Q & A

Why does the speaker compare advertising on the internet to shouting at a noisy party?

The speaker compares internet advertising to shouting at a noisy party to emphasize how challenging it is to stand out among the multitude of voices online. With so many advertisements and messages, it can be hard to grab people's attention.

What is Reddit Pro for business, and how does it help with Reddit advertising?

Reddit Pro for business is a tool that uses AI insights to find industry trends and engagement patterns. It helps businesses discover where their brand or similar brands are being mentioned within subreddit communities, making it easier to target the right audience.

What should businesses focus on when participating in Reddit communities?

Businesses should focus on joining the conversation in a genuine and non-promotional way. Instead of just pushing a product, they should offer insights, answer questions, and contribute value to the discussion in a way that resonates with the subreddit community.

What is the minimum daily ad spend on Reddit, and how should businesses approach it?

The minimum daily ad spend on Reddit is $5. The speaker suggests experimenting with a few different ads at this budget and running them for a couple of days to determine which ones perform best before investing more money into the successful ones.

Why is it important to understand and follow subreddit rules when advertising on Reddit?

Understanding and following subreddit rules is crucial to avoid having your ad removed and to maintain a positive reputation for your brand. Each subreddit has unique guidelines, and violating these can harm your relationship with the community.

What are the different ad formats available on Reddit, and how should businesses choose the right one?

Reddit offers several ad formats including text ads, image ads, carousel ads, video ads, and conversation placement ads. Businesses should choose the format that aligns with their campaign objectives, such as text for straightforward messaging or video for storytelling.

How can businesses optimize their Reddit ads for mobile users?

Since most Reddit users access the platform via mobile devices, businesses should prioritize mobile-friendly ad formats. This includes using a 4:5 video ratio, adding closed captions, and incorporating bold text overlays on images to ensure clarity and engagement on smaller screens.

What does the speaker mean by 'converse, don't sell' on Reddit?

The speaker advises businesses to focus on adding value to the conversation rather than directly selling products. Reddit is a community built on trust, so it's important for businesses to contribute helpful content, solve problems, and engage authentically, rather than overtly promoting their products.

How can businesses stay relevant on Reddit and create engaging content?

Businesses can stay relevant by aligning their content with current trends and events within each subreddit. Creating a content calendar and using language and memes that resonate with the subreddit culture helps ensure higher engagement and relevance.

What role does Reddit Pro play in optimizing Reddit ad campaigns?

Reddit Pro helps businesses optimize their ad campaigns by providing insights into content performance and allowing them to amplify successful organic posts. It also offers tools for tracking analytics, adjusting strategies, and ensuring that the ads reach the most relevant audience.