INTELIGÊNCIA ARTIFICIAL: Ainda vale a pena desenhar?

Summary

In this video, Michael Hashimoto discusses the growing influence of AI in the art industry, particularly its impact on artists working with businesses (B2B) and consumers (B2C). He emphasizes how AI can be a challenge for beginner and intermediate artists, as businesses prioritize efficiency and profits, often opting for AI-generated art over human-created designs. However, Michael reassures B2C artists, highlighting the importance of marketing and emotional connection in selling art. He stresses that successful artists can thrive by adding value and crafting unique experiences around their work, regardless of the rise of AI technology.

Takeaways

• 😀 AI is a potential threat to B2B (business-to-business) artists as it allows companies to reduce costs and create art in less time and at lower prices.
• 😀 B2B artists may struggle as AI can replace the labor-intensive process of creating art, pushing many to re-skill or seek alternative careers.
• 😀 For B2C (business-to-consumer) artists, AI poses less risk because consumers value the emotional experience and personal connection that art provides.
• 😀 AI may generate technically proficient art, but it cannot replicate the emotional depth and personal touch that experienced artists bring to their work.
• 😀 The key to success for B2C artists is their ability to market their art and create an emotional connection with customers, not just the technical skill behind the art.
• 😀 To thrive in the art market, artists need to learn to sell their work by creating value beyond just the artwork itself — it’s about selling the experience.
• 😀 The rise of AI could lead to more artists offering work at lower prices, making it harder for new artists to find customers unless they can differentiate their art.
• 😀 Learning to market your art is essential. Without a solid marketing strategy, even the best artists may struggle to sell their work and build a loyal customer base.
• 😀 Michael advises artists not to fear AI but instead focus on developing strong branding and selling techniques that make their art stand out in a crowded market.
• 😀 Artists who understand the importance of creating an experience for the buyer, much like top brands (e.g., Coca-Cola), will be able to navigate AI challenges and continue to succeed.

Q & A

What is the main concern Michael Hashimoto raises regarding artificial intelligence (AI) and artists?

Michael Hashimoto expresses concern that AI will significantly impact artists working with businesses (B2B). AI can generate art much more quickly and at a lower cost, which could lead to job displacement for entry-level and intermediate artists who previously relied on companies for work.

How does AI affect businesses working with artists, according to Hashimoto?

For businesses working with artists, AI allows companies to reduce costs and time by generating art faster and cheaper than traditional artists. This shift is motivated by companies prioritizing profits and efficiency over supporting individual artists.

What does Michael Hashimoto believe about the future of AI in the B2C (business-to-consumer) market?

Hashimoto believes that AI will not have the same disruptive impact on the B2C market. Consumers are less concerned with the technical aspects of art and more interested in the emotional experience it provides. Artists who can connect with their audience through unique experiences and storytelling will still thrive.

What advice does Hashimoto give to emerging artists in the B2B market?

Hashimoto advises emerging artists in the B2B market to be aware of AI's cost-effectiveness and speed but emphasizes the importance of developing advanced skills in areas like animation and 3D art. Artists must also learn how to sell their work effectively and adapt to the changing market.

What is the key difference between B2B and B2C markets when it comes to the impact of AI?

In the B2B market, AI poses a direct threat because businesses seek efficiency and cost reduction, potentially replacing human artists. In contrast, the B2C market is more about the emotional value and experience of art, so AI-generated art does not replace the artist's connection with consumers.

Why does Michael Hashimoto believe marketing is essential for artists in the B2C market?

Hashimoto believes that marketing is crucial for B2C artists because it helps create a unique experience and emotional connection for consumers. Artists who know how to market their work effectively can differentiate themselves from others, even in a market where cheaper AI-generated art is available.

How does Hashimoto compare AI-generated art to human-created art?

Hashimoto acknowledges that AI-generated art can be technically beautiful but argues that it lacks the 'life' and emotional depth found in art created by a skilled artist. He believes that consumers buy art not just for the visual result, but for the experience and connection it provides.

What example does Hashimoto give to illustrate how emotional experience drives art sales?

Hashimoto gives the example of an artist selling 'Simpsons' style art. Even though there are apps that allow people to create similar images easily, people buy the art because of the emotional experience it offers. The artist's ability to market the work as a fun, nostalgic experience is what drives its sales.

What is Hashimoto's stance on the value of cheap art in the market?

Hashimoto acknowledges that many artists sell their work cheaply, sometimes for as little as two or three reais, but argues that the market is flooded with such low-priced art. He believes that the key to standing out is not just competing on price, but offering a high-value experience that justifies a higher price.

How does Hashimoto compare the marketing of Coca-Cola to the marketing of art?

Hashimoto compares the marketing of Coca-Cola to art by emphasizing that Coca-Cola sells an emotional experience, not just a product. Similarly, artists who can sell their work as an experience or emotional connection—through effective branding and marketing—can charge a premium, even if the art itself isn't technically superior.