How to 7X Your Facebook Ad Creative Output (Step By Step)

Summary

This video outlines a step-by-step system to increase your ad creation rate by up to 700%. The process involves setting clear weekly goals, fostering a competitive environment, using data to guide decisions, collaborating for feedback, and leveraging existing strengths. By aiming to produce one ad per person per week and iterating on successful ads, teams can significantly boost their creative output. The video encourages consistent improvement and suggests using tools like Motion to streamline the process, helping marketers enhance their Facebook ad strategies quickly and efficiently.

Takeaways

• 🎯 Set clear weekly ad creation goals: Aim to produce one new ad per person per week to maintain focus and consistency.
• 📝 Use simple tools like Google Slides to organize ad ideas: Keep track of ad objectives, insights, hypotheses, and success metrics.
• 🔄 Consistent iterations work: Small tweaks to existing ads, such as adjusting copy, can lead to high-performing ads.
• 🏆 Add a competitive element: Friendly competition, using metrics like CTR and ROAS, can motivate the team to improve ad performance.
• 📊 Use data to guide decisions: Regularly analyze ad performance to identify patterns and optimize future ads.
• 💡 Take inspiration from others: Create a swipe file of successful ads in the industry to inspire new ideas.
• 👥 Collaborate for better insights: Teams should review ad performance together, discuss what works, and brainstorm new concepts.
• 📝 Designate a notetaker: Ensure key action items from team meetings are recorded to follow up on critical tasks.
• ⚙️ Build on existing strengths: Focus on improving what already works, like refining copy or designing simpler but effective ads.
• 🚀 Consistency leads to growth: Following these steps will help scale ad creation quickly, boosting output up to 7x within weeks.

Q & A

What is the primary goal of the system presented in the script?

The primary goal is to increase ad creation output for a team by up to 700% through a repeatable system that encourages consistent ad production and iteration.

What is the first step in increasing ad creation according to the script?

The first step is to set clear weekly ad creation goals, with the objective of producing one new ad per person per week to maintain focus and consistency.

How can smaller teams or solo marketers get organized to meet their ad creation goals?

Smaller teams or solo marketers can start by using simple tools like Google Slides to outline the ad objective, insights, hypotheses, and success metrics before each team meeting.

What is the role of competition in the ad creation process?

Competition is introduced to drive creativity and performance by ranking ads based on key metrics like CTR, conversion rate, and ROAS, encouraging team members to challenge each other to beat the best-performing ad each week.

Why is using data critical in driving creative ad output?

Data helps identify what is working and what isn’t by regularly analyzing ad performance metrics, allowing teams to focus on winning patterns in formats, messaging, or media types for future iterations.

What should marketers focus on during weekly ad review meetings?

During weekly meetings, marketers should review performance data, discuss which creative elements (such as images, videos, formats, or messaging) worked best, and brainstorm new or iterative ad concepts.

How can marketers leverage their strengths to increase ad output?

Marketers can focus on improving existing ads by using their strengths, such as refining copywriting or simplifying graphic design, rather than creating new ads from scratch, making the process more efficient.

What kind of ads can be considered successful iterations?

Successful iterations can be small changes, such as tweaking the hook of an existing ad or adjusting copy, as long as they contribute to better performance metrics.

How does the script recommend identifying creative inspiration for new ads?

The script suggests creating a swipe file from industry advertisements and testing them to gather insights from successful formats and ideas.

What is the final outcome expected if the outlined system is followed?

By following the outlined steps, marketers can significantly boost their ad creation rate, potentially achieving a 7x increase within a few weeks, leading to improved ad performance.