My Updated 2024 TikTok Ad Strategy For Dropshipping & Ecom

Summary

The video script outlines a comprehensive TikTok ad strategy for e-commerce and dropshipping businesses, highlighting the power of online advertising. It details the process of integrating TikTok ads with Shopify, leveraging free credits, and setting up a VPN for international access. The strategy emphasizes creating engaging content, analyzing successful competitors' videos, and optimizing ad targeting. It also provides a step-by-step guide for setting up campaigns, scaling winning ad sets, and maintaining profitability through continuous content creation and testing. The script concludes with a promise of sharing even more aggressive strategies if the video receives a certain number of likes.

Takeaways

• 🚀 Achieve significant e-commerce sales through a well-executed TikTok ad strategy, as demonstrated by a $1.6 million turnover in 12 months.
• 🛠️ Integrate TikTok Ads Manager and Business Manager into your Shopify store to leverage online advertising effectively.
• 🌐 Ensure you can advertise to the US and Canada by using a VPN and following specific setup instructions if you live outside these regions.
• 🔗 Utilize affiliate links and Ecom King deals to start a free trial on Shopify, supporting the channel while establishing your online store.
• 💡 Use the TikTok Shop Sales Channel and TikTok Ads Manager to maximize your reach and optimize your advertising efforts.
• 🎯 Target a wide audience with products that have mass appeal, as niche products may struggle on TikTok Ads.
• 💸 Be prepared to invest in testing campaigns, with a recommended budget of $300 over 3 days to determine a product's potential.
• 📈 Monitor key performance indicators within the first 24-72 hours of launching a campaign to avoid excessive spending and optimize results.
• 🔄 Implement scaling strategies by duplicating winning ad sets and adjusting budgets, while also considering the use of Campaign Budget Optimization (CBO).
• 🌟 Maintain a steady flow of new content to keep ad performance high, as TikTok ads tend to have a shorter lifespan compared to other platforms.
• 🎯 Continuously test and replace ads within winning audiences to scale effectively and maintain profitability on TikTok Ads.

Q & A

What is the speaker's claim about their e-commerce and dropshipping store's success?

The speaker claims to have achieved $1.6 million in the last 12 months using their TikTok ad strategy for their e-commerce and dropshipping store.

How does the speaker demonstrate the legitimacy of their strategy?

The speaker shows a live dashboard of their Shopify store to demonstrate consistent numbers and legitimacy of their online advertising strategy.

What is the first step in integrating TikTok ads with a Shopify store?

The first step is to set up a Shopify store and use the speaker's affiliate link to start a free trial, which helps support the channel.

Why is using a VPN important in the TikTok ad setup process?

Using a VPN is important to connect to the United States if you live outside of it, as it's necessary to target the US market when setting up the TikTok shop sales channel.

What is the benefit of using the speaker's link to sign up for Shopify?

Using the speaker's link to sign up for Shopify supports the channel by providing free content and does not charge for courses or mentorship.

How does the TikTok ad manager and business manager integration work within Shopify?

After setting up a Shopify account with the provided link, you add the TikTok sales channel from the Shopify App Store, which allows you to advertise to the US and Canada.

What is the recommended strategy for selecting interests for TikTok ads?

The recommended strategy is to select interests that are broad but correlated to the product, meaning they make sense for the product being advertised.

What is the recommended price range for products when using TikTok ads?

The recommended price range for products on TikTok ads is between $19.99 and $69.99 for better conversion rates.

How long should the testing campaign run before analyzing results?

The testing campaign should run for 3 days, or 72 hours, before analyzing the results.

What should be the budget for the initial testing campaign?

The initial testing campaign should have a budget of $300, spent over the 3-day period.

Outlines

00:00

🚀 E-Commerce Success with TikTok Advertising

This paragraph outlines the speaker's success with an e-commerce and dropshipping store using TikTok ads. They have achieved $1.6 million in the last 12 months with a Shopify store. The speaker emphasizes the power of online advertising, especially through TikTok and Facebook ads, and introduces the strategy of integrating TikTok ads manager and business manager into a Shopify store. The aim is to leverage these platforms for business owners, particularly for those outside the US who wish to advertise there.

05:00

🛠️ Setting Up Your Shopify Store and TikTok Ads

The speaker provides a step-by-step guide on setting up a Shopify store, including checking out the Ecom King deals page for discounts. They explain the process of starting a free trial, selecting a plan, and adding a billing system. The speaker also instructs on how to add the TikTok sales channel through the Shopify App Store and the importance of using a VPN to access the US and other countries for advertising purposes. They recommend using NordVPN and provide a link for free TikTok ads credit.

10:02

🌐 TikTok Business Account and Ads Manager Setup

The speaker details the process of setting up a TikTok business account and ads manager. They guide through the steps of connecting to a VPN, signing up for a TikTok business account, and linking it to the Shopify store. The speaker also explains how to create a new pixel for tracking and the importance of setting up the TikTok marketing within the TikTok channel overview. They further discuss the process of accessing the TikTok ads manager and the initial steps to take within the dashboard.

15:03

🎯 Crafting Content for TikTok Ads

The speaker discusses the importance of content creation for TikTok ads, using dropshipping as an example. They explain how to find winning products for TikTok ads and the process of creating content. The speaker suggests using the TikTok shop seller center for inspiration and finding successful videos within the same niche. They also provide strategies for analyzing and replicating successful content, as well as options for creating or sourcing content for ads.

20:04

📈 TikTok Ad Strategy and Campaign Creation

The speaker delves into the specifics of creating a TikTok ad campaign, emphasizing the differences from Facebook ads. They discuss the importance of selecting broad, correlated interests for targeting and the types of products that work best on TikTok. The speaker provides a detailed walkthrough of setting up an ad group, including demographic targeting, interest selection, and budgeting. They also explain how to create ads with engaging hooks and effective calls to action.

25:05

🔄 Duplicating and Scaling Winning Ad Sets

The speaker explains the process of duplicating winning ad sets and scaling them up for better results. They recommend running the testing campaign for 3 days and then analyzing the performance of each ad group. The speaker provides rules for adjusting campaigns based on cost per click (CPC) and profit margins, as well as strategies for scaling winning ad sets through both AO and CBO methods. They emphasize the importance of continuous testing and adjusting to maintain profitability.

30:05

📊 Scaling Strategy and Content Pipeline Management

The speaker discusses the scaling strategy for TikTok ads, highlighting the importance of having a steady flow of new content. They suggest duplicating winning ad groups and increasing budgets, as well as testing new creatives. The speaker stresses the need for a consistent content pipeline, recommending the addition of new ads every week. They also provide advice on how to manage the content pipeline effectively by duplicating best-performing audiences and testing new ads, emphasizing the importance of creative scaling over budget scaling.

35:06

🎉 Conclusion and Future Strategy Considerations

The speaker concludes the TikTok ad strategy for 2024, focusing on dropshipping and e-commerce. They encourage viewers to engage with the content and suggest creating more aggressive strategies if the video gets a certain number of likes. The speaker expresses a willingness to share even more advanced strategies for achieving significant success with TikTok ads.

Keywords

💡TikTok Ad Strategy

The main theme of the video revolves around a detailed strategy for using TikTok ads to achieve significant sales in e-commerce and dropshipping businesses. This strategy includes integrating TikTok ads with Shopify, selecting appropriate interests and audiences, and creating engaging content to maximize ad performance.

💡Shopify Store

A Shopify store is an e-commerce platform that allows users to set up online stores to sell products. In the context of the video, it is essential to have a Shopify store to integrate with TikTok ads and manage sales channels effectively.

💡TikTok Ads Manager

TikTok Ads Manager is a tool within the TikTok platform that allows businesses to create, manage, and track their advertising campaigns. It is crucial for optimizing ad performance and leveraging the power of TikTok for advertising purposes.

💡Dropshipping

Dropshipping is a retail fulfillment method where a store does not keep the products it sells in stock. Instead, it transfers customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.

💡Online Advertising

Online advertising involves promoting products, services, or brands via various forms of digital media platforms, such as social media, search engines, and websites. In the video, the focus is on leveraging TikTok and Facebook ads for e-commerce businesses.

💡VPN (Virtual Private Network)

A VPN is a service that allows users to connect to the internet securely and anonymously by routing their internet connection through a server in a different location. In the context of the video, using a VPN is recommended to ensure that the user can advertise in the US even if they are located outside of the country.

💡Pixel

In online advertising, a pixel is a small piece of code that is placed on a website to track user behavior and gather data for ad targeting and conversion tracking. It allows businesses to understand how users interact with their ads and website.

💡Content Creation

Content creation refers to the process of producing and sharing various forms of content, such as videos, images, or text, to engage and attract an audience. In the video, creating compelling content for TikTok ads is emphasized as a critical step in the advertising strategy.

💡Scaling Strategy

A scaling strategy in advertising involves increasing the size, scope, or budget of successful ad campaigns to maximize their impact and profitability. The video outlines a methodical approach to scaling TikTok ad campaigns based on performance data and testing.

💡CBO (Campaign Budget Optimization)

CBO is a feature in TikTok Ads Manager that automatically optimizes ad spend across ad groups within a campaign. It helps advertisers get the most value from their budget by distributing funds to the ad groups that perform best.

Highlights

Achieved $1.6 million in the last 12 months with a Shopify store using TikTok and Facebook ads.

The power of online advertising is demonstrated through the integration of TikTok Ads Manager and Business Manager into a Shopify store.

A basic Shopify package is recommended for those not looking to add team members like VAs or freelancers.

Using a VPN is essential for non-US residents to target the US audience on TikTok Ads.

NordVPN is recommended for its reliability and performance.

TikTok offers up to $11,500 in free ad credits depending on the amount spent, encouraging initial investment.

A legitimate domain name is required for the TikTok for Business setup, not a pre-made Shopify domain.

The importance of creating a TikTok Shop Seller Center for access to free tools and insights for content creation.

Analyzing successful TikTok videos in the same niche for strategies on creating viral content for ads.

The strategy of finding videos that closely resemble your product for effective ad content.

The recommendation to either self-create content or hire freelancers for ad content production.

Differences between TikTok Ads and Facebook Ads, particularly in interest targeting and algorithm operation.

The optimal price range for products on TikTok Ads is between $19.99 and $69.99.

The 24-hour, 48-hour, and 72-hour rules for monitoring and adjusting ad sets to avoid loss.

The strategy for scaling winning ad sets by duplicating and increasing budgets, and testing between AO and CBO campaigns.

The emphasis on maintaining a steady flow of new content for sustained ad performance on TikTok.

The potential for aggressive scaling strategies to achieve multiple seven-figure annual revenues.

Transcripts

so this is the exact Tik Tok ad strategy

that we use to achieve millions of

dollars a year with our e-commerce and

drop shipping stores can see in the last

12 months we've achieved $1.6 million

with this Shopify store and if I refresh

the screen you're going to see that all

the numbers have stayed the same and you

can see here the numbers have stayed the

exact same you can see draft orders only

equivalates to $6.8 th000 and the rest

of them have been done through the

online store so you know this is legit

Now by me showing you this fire

dashboard is not to show off it's to

show you the power of online advertising

as an e-commerce and Drop Shipping

business owner by using Tik Tok ads and

Facebook ads to your leverage and your

advantage so the first part of this

strategy guys is showing you how to

integrate Tik Tok ads manager and

business manager into your Shopify store

as a sales Channel and to make sure that

you can advertise to the US and Canada

because if you don't follow what I'm

about to show you now and you live

outside of the US then you're not going

to be able to advertise in the US so the

first thing that you need to do is make

sure you got a Shopify store so if you

haven't already got a Shopify store make

sure you check out the Ecom king deals

page it'll be linked in the description

so you can see here this is one of the

YouTube descriptions that I've got and

you'll see it here on my YouTube

description affiliate links click this

little button here and it will take you

to this page and then you want to click

my latest Shopify deal and by doing that

guys you're going to be able to start

your free Tri on Shopify and by using my

link it does help support the channel by

me giving you all of this valuable free

content free of charge and not charging

you for any courses or mentorship now

once you've set up a Shopify account

using my link you're going to see after

you followed the first few steps you

need to start your free trial so you can

see here in the bottom right it will

give you a pop-up saying your trial just

started click select the plan now the

reason why you have to select the plan

is because if you don't then you can't

install apps and sales channels to your

Shopify store now all you need to do

guys is go with a basic package now if

you're looking to add stuff to your

account like vas or Freelancers then you

do need to go to the one for small teams

here which is

$449.99 but if you're not looking to add

people to your account the basic package

will be completely fine then once you've

done that it's going to ask you to add a

Billing System whether it be through

PayPal or through credit card and if you

look here in the bottom right amount due

it will tell you when the amount is due

so you do get a free tral using my link

now I'm recording this mid-February and

you can see the amounts not due till the

2nd of March so you do get some free

weeks then once you've added a payment

method you can see I've added mine here

you just want to hit the Subscribe

button now once you've done that it'll

take you to this page all you need to do

is hit skip then once you've officially

started your free trial with a payment

method subscribed then you want to go to

the section on the left where it says

sales Channel and apps and you want to

hit add apps then you want to go down to

where it says Shopify App Store at the

bottom then once you've done that it

should show Tik Tok at the top

underneath popular with stores like

yours now if it doesn't just search for

Tik Tok shop sales Channel and it should

be this one here with 4.8 Stars 13,000

reviews and that's the one now you do

not want to install this just yet you do

need to wait a few minutes now before we

can even set up our Tik Tok shop sales

Channel if you want to get access to the

Us and other countries and you're

outside of those countries you need to

follow this strategy right now now the

first thing you need to do is turn on a

VPN now the VPN that I use cuz I think

it's by far the best is nordvpn as you

can see here so I'm going to click it

then once you've got an account with one

of these VPN services like I said my

favorite is nordvpn you want to connect

to the United States then make sure you

are connected to your VPN to the US then

once you've connected to your VPN before

you download that sales Channel go back

to my YouTube description and then

you're going to see here a few lines

down get up to

$11,500 in free Tik Tok ads credit when

you use one of my links below so you can

see here there's four different

countries that you can use us UK Canada

or Australia and if you you use one of

these links that is more suited to you

then you can get up to $1,500 in free

credit to use to run ads on your Tik Tok

account now in my example I'm going to

click the us because I got a US VPN

turned on and once you've done that it

will take you to a page like this that

says limit time offer spend $100 and get

$100 for free spend $500 and you get

$500 for free so you can't get the bonus

unless you spend money so even if you

spend $100 you're getting $100 for free

and it goes all the way up to $1,500 $

so you get literally like for like up to

$1,500 in free credit as long as you

spend the money then you want to enter

this information which says industry

business name and mobile number then

where it says industry select anything

underneath the e-commerce tab or if

yours isn't show and just click other

then business name should be the same

one as your Shopify name now as you are

signing up as a US account you can

change the phone number to match your

home now mine's the United Kingdom so

I've selected the United Kingdom then

you want to hit get started now as you

guys can see here it's going to take you

to another page where asking for details

your company name region and country are

you an agency put no full name email

address industry that you're in monthly

budget you can set to whatever you want

and then mobile number again company

website and do you advertise on any

other platforms now where it says

company website make sure it is a legit

domain name don't do what I've done here

which is add one of those pre-made

domain names that Shopify gives you you

do need a legit ww. doain for this

actually work then once you filled all

that in guys just hit the next button

then you're going to get greeted with a

screen that looks like this which says

submitted successfully we'll contact you

as soon as possible you should get a

response within a few hours of them

approving your sign up page then once

they've approved you you want to go back

to your Shopify app store download the

Tik Tok sales Channel make sure you're

still connected to your VPN as you can

see here I'm going to click download

install as a sales Channel then it's

going to bring you to another page that

looks like this where it says install

app they need access click install you

want to go to where it says grow your

business on Tik Tok and you want to

click setup here underneath Tik Tok

markeet and you want to click setup now

now this is where things get extremely

important it's then going to say Tik Tok

for business connect your business Tik

Tok now once they verified your sign up

you're either going to get another email

asking you to create a business account

for Tik Tok or what you can do is you

can create one right now so you can see

here in the top right it says create new

or connect now if you've already created

one because you received an email after

asking you to create one then you can

just connect it to the one that you just

made if not click create new now once

you click the connect button if you have

made an account it should show it here

on the screen if it isn't the right one

you can click switch use it and you can

log into the correct one and like I said

before if you haven't got one just click

create new in this instance mine is

correct so I'm going to hit connect then

it's going to ask you to connect or

create a brand new Tik Tok business

account center now if yours isn't

showing then you you do need to click

create new now if there is one showing

just click connect then it's going to

ask you to connect to a Tik Tok ads

manager now you can either create a new

one or connect it to an existing one now

as you guys are primarily probably going

to do this from as a beginner you're

probably going to have to create a new

one so if there isn't one showing up

just click create new then it's going to

ask you for data and sharing you want to

make sure that it's on maximum and then

it's going to ask you about a pixel now

you want to create a new pixel and it

should show it right here and it should

show the date and time it was made then

once you've done all of that it should

bring you back to the Tik Tok Channel

overview and it should say pending here

where it says Tik Tok marketing and it

should literally take around about five

minutes for it to be approved or it can

take a few hours so make sure you

refresh the page every few minutes to

make sure that it's done then once your

Tik Tok marketing has been approved

within the Tik Tok Channel overview you

then want to create a campaign not by

clicking the button here but by going to

the Tik Tok ads manager directly now for

those that don't know how to get to the

Tik Tok ads manager correctly literally

just type into Google Tik Tok ads

manager and it will ask you to log in

and once you've logged in it should take

you to your overview that looks very

similar to the one that I've got right

now then once you're here in this

dashboard come to the top left where you

got this grid and go to where it says

ads manager then it's going to show you

your business centers and your ads

manager make sure you click the account

underneath ads manager and not Business

Center then once you've done that guys

is going to bring you to a brand new

dashboard that shows dashboard campaign

TS analytics and it should look

something similar to mine now the first

thing that you want to quickly do is go

to where it says today spend and it

should say payment quickly click payment

and what you want to do here guys is you

want to add a payment method so you can

see here in the bottom left it says

manage payment methods now I've got a

few already added but make sure you've

added a payment method you can use

PayPal or use a debit card either one is

completely fine then once you've added

the payment method you do need to add a

balance by clicking this button and what

it does is it adds a balance to your

account that you can use so guys we're

now into step two of this tutorial which

is the content that you need for your

Tik Tok ads so in this content example

in this video I'm going to be using

dropshipping as the platform as

reference now this is a Drop Shipping

product that I found that I want to use

for this product strategy so in terms of

me running ads to this product on Tik

Tok now I'm not going to be talking

about how to find winning products for

Tik Tok ads I've made other videos about

that so I'll leave it linked in the

cheat sheet and in the description now

once you've got your product in mind and

you know which one you want to use on

Tik Tok it's important that you go to

the Tik Tok shop Sal Center because

inside of the Tik Tok shop seller center

you're going to find a lot of videos

that are going to help you figure a lot

of stuff out now if you haven't got a

Tik Tok shop seller center I do

recommend that you make one very quickly

because you're going to get access to

this tool that is completely free that

can really help help you when it comes

to making good content now if you do not

want to create a Tik Tok shop seller

center I will be showing you an

alternative in the next few moments but

let's say hypothetically you've created

a Tik Tok shop seller center you want to

go to where it says live and video

you're going to see something called

shoppable videos then it's going to take

you to a page that like this that says

shoppable videos it's going to say

overview get inspired create content or

content data you want to go to where it

says get inspired then you want to

filter it by top sales and then you want

to select the niche that you're in now

my product is in the toys and hobbies

Niche now you might be thinking why am I

getting you guys to look at this this is

Tik Tok shop data that Tik Tok is

showing you that is showing you videos

that have made six figures and seven

figures so these videos are printing

like nobody's business you must use a

similar strategy to what these guys are

doing now you can filter this by

duration and upload time now in my

opinion neither of them really matter in

this instance now what you want to do

here guys is you want to scroll through

all the p pages that are available now

on here there's around about 20 pages

and you want to look for something that

is as close to your product as possible

now you can see here on page one there

is nothing similar to my product so I'm

going to go to page two so on page two I

found two videos that are very similar

to the product that I'm selling you can

see here this is some for of card game

this is some form of card game now you

want to make sure that you're listening

to these with volume so you understand

how this video was done was it done with

a voice over was it done with music how

was this done now unfortunately on Tik

Tok shop seller center you can't

actually watch the official video you

can't get a link to it you just have to

watch it from here now if we go back to

AliExpress this is a similar industry to

me this is a card game that I'm trying

to sell this is a card game that

somebody's promoting and making a lot of

money with so in this video you can see

what they're doing is they've opened up

the pack of cards they giving you a nice

example of what they look like in this

video they're quickly scrolling through

the game to show you what's inside of

the card game now now I'm on page six

and I've seen another video here called

Uno no mercy and it's another card game

showing me a video that's doing really

well right now so what I want to do is I

want to either screen grab this so that

I can send it to somebody if they're

going to make me a video so I can show

them what's currently working or I can

give them the link now in this instance

you can't copy the link so it's best

just to take a screen grab so that you

can show it to somebody if they're going

to make the content for you so that's

the first strategy to finding videos

that will help you make viral videos for

your Tik T Tok ads the second strategy

is to come straight to Tik Tok and

search for the niche or the industry

that you're in so for example I've

searched for card game I've sorted it by

top and you can see there's card games

that are getting 7.5 million views you

can see 1.5 million views so what I

simply want to do is just watch these

videos and see what makes them do so

well so you can see I found a video here

that says go hard or go home and if I

read the page name it matches the gamees

that means that this page is primarily

designed for this product so you can see

if I open up this page they are just

posting videos of this one product now

what I want to do is I want to find

their most viral and their most viewed

video so I can replicate that for my own

card game and the key here guys is just

to get lots of different accounts

posting similar content to your product

or find lots of videos and add them to

either Apple notes or Google Docs so

that you can send it to a video editor

or a video creator so they know what

types of videos do well for you so the

method here guys is to find lot of

different angles that they're using to

grab your attention so when you're

analyzing these videos make sure that

the hook which is what they're using to

grab your attention is different because

the whole idea here is to create

different videos that have different

offers or different angles or different

hooks you don't want to use the same

ones on Tik Tok because then you won't

know if your creative is the problem now

when it comes to actually getting the

physical content itself for your own

product you've got two options you can

either order the product from Amazon to

your house or if it's your own own Ecom

product you've already got it and you

can shoot the content yourself and then

edit it yourself which makes more sense

because it's going to be more affordable

and it's going to be cheaper to do

you're only paying for the product to

get delivered to your house and then all

you're doing is creating the content and

everyone has a smartphone these days so

you can create the content now if you're

happy to get the product to your house

and create the content yourself but you

just don't know how to do it then the

good news is I've created another video

teaching you guys step by step how to

create viral videos for your Tik Tok

products now the second option that

you've got is you can hire a freelancer

on Fiverr or you can hire somebody

through any other Avenue and you can pay

them to make the content for you either

they'll repurpose the content or they'll

get their own unique content by ordering

the product and they do it for you so

those are the two options you've got so

guys this is the part of the tutorial

that you've all been waiting for which

is the actual strategy itself now there

are a few notes that I want to quickly

go over before I actually create the

first campaign with with you now these

are notes based on Facebook ads now a

lot of you guys that are watching this

strategy today are used to running

Facebook ads and are probably going to

think that it's exactly the same and it

is not so what I want to go over with

you is in the cheat sheet so as soon as

you get access to that by hitting 2,000

likes on this video you're going to be

able to see this yourself so the notes

that I've written down is if you are

coming from a Facebook ads background

the first thing to keep in mind when

running Tik Tok ads although it looks

very similar to Facebook ads the

algorithm operates with a very

significant difference the first and

probably most important for anyone test

some products is that on Tik Tok ads

interest targeting is not quite as sharp

as Facebook yet so when you select

interest they're not quite as good as

what Facebook used to be so what I mean

by that is when you target interest on

Tik Tok the ones that are not even close

to what your product is let's say I'm

selling a card game I might Select Cars

or outdoors and that might work even

better than an interest that is more

likely correlated to my product let's

say toys and hobbies so what I'm trying

to say here is Tik Tok hasn't quite

figured out yet how to get their

interest to actually match the audience

so what a lot of you guys would do if

you come from Facebook is just select

the interest that matches your audience

the most and that doesn't work the best

now the key to success on Tik Tok ads is

you want to try and sell products that

have a very wide Mass Appeal so you

don't want to be trying to sell products

that are too sub niched if you try and

do that then you're going to drastically

struggle on selling on Tik Tok ads so

just try and make sure that your product

is a wide range product and it's not

super super Niche because you're going

to really struggle to find the audience

on Tik Tok ads in

2024 now the next thing that I want to

go over is the kind of quality traffic

that you get from Tik Tok ads you've got

to understand with the platform of Tik

Tok don't expect crazy things if you're

trying to sell High ticket on Tik Tok

ads you're going to struggle a lot so

what I say is any products that are pric

between $19.99 and

$69.99 you should be fine with as soon

as you go over that Mark you're going to

see a massive drastic change in

conversions now there are a few other

things that I go over in the notes

section but you can check that out in in

the cheat sheet but those are the main

ones that I wanted to quickly discuss so

let's get straight into the test and

campaign so you want to come back to

your Tik Tok ads manager campaign and

you're going to see here in the top left

create you want to hit the create button

then once you've hit the create button

it should say create new then it's going

to say advertising objective you're then

going to select website conversions and

then where it says campaign type smart

performance you do not want to select

that and then where it says campaign

name you're going to want to put testing

strategy and then the name of your

product and then where it says special

ad categories you don't want to click

any of these you just want to hit

continue then it's going to put you into

your ad group section and you can view

this on the left hand side you've just

done the campaign now you're in the ad

group section now the ad group is where

you do all the targeting that the

customer is going to get so where it

says add group name you want to call the

first one broad correlated now this is

to do with the interest that we're going

to choose for this ad group then where

it says optimization and location you

want to do website you want to select

your Tik Tok pixel optimization event is

going to be complete payment you're not

going to use Tik Tok instant page then

it says placements you're going to do

select placements Tik Tok includes

search results the other two are going

to be turned off as they are not useful

then you're going to see the targeting

section here guys and you want to scroll

down to where it says demographics and

the location that you want to Target is

the United States now the United States

is the biggest buying Market on Tik Tok

now I've tried Canada I've tried other

countries but honestly the most success

that I get is from the United States now

if you did use my account setup strategy

that I taught you at the start of this

video you should be able to Target

United States completely fine I'm based

in the UK and it's working for me so it

should work for you guys if you followed

it correctly then where it says gender

you want to select all now of course if

your product is literally just for women

then just do female and vice versa if

it's for male then where it says age you

want to do 18 plus to 55 plus and then

where it says languages I'd recommend

that you do it to all

now where it says spending power this is

where things get interesting if you're

selling anything under $69.99 just do

all for now but if you're trying to do

high ticket Drop Shipping I would select

High spending power if I was you now

household income just said it is all and

this is where things get interested then

underneath household income you're going

to see audience and you're going to

include nothing here and then you're

going to see interest and behaviors this

is where you want to pay as much

attention as possible now you are going

to be creating five ad groups guys so

you do need to pay attention to this and

the first one's going to be broad

correlated so you want to go here where

it says search interest and behaviors

and you want to go to where it says

interest here in the top left and you

want to scroll and you want to click the

ones that are broad but they're

correlated correlated meaning that they

make sense for your product now I'm

selling a card game so I want to select

anything that's to do with cards so one

could be education the other ones is

obviously going to be games I'm going to

keep scrolling up to see if there's any

more that makes sense for me now

honestly out of all the ones that I've

selected games and education seem like

the ones that make the most sense as

it's Broad and correlated now you can

tell if you're doing broad by looking at

the top right you'll see available

audience fairly broad now as long as it

says fairly broad then you're good to

carry on then when you scroll down it's

going to say budget and scale now you

want to change this to $20 now it's

going to say schedule and run now you

want to set this to midnight the

following day so today is Tuesday so I'm

going to want to select it for Wednesday

right midnight so 0 0 it's going to

start running then you're going to see

day parting guys this you need to ignore

you don't need to worry about this do

all day for now now where is is bidding

and optimization you're going to want to

leave all of this alone for now this is

something that you should focus on when

you scale a product but when you're

testing just leave it as it is then once

you filled out all that information guys

just click next then once you've done

that you should see that in the top left

section you're now in the ad section

this is the creative part of your ads

this is what the viewers going to see

when they see your ad ad so guys now

I've explained exactly what we've just

done let's move on to creating the ad so

you're going to see here in the top it's

going to say smart creatives you do not

want to turn this on where it says add

name you want to call this the creative

now if you have five creatives you

should have between three and five so

you should call this one number one then

the next one will be number two then the

one after that will be number three and

if you've got up to five you call it

five you can call it either creative

five or just call it one 2 3 4 or five

that way you can come to identify it

very easily in terms of which ones

performing the best by just reading the

name now it's going to say identity use

Tik Tok account to deliver spark ads you

do not want this on then it's going to

say setup custom identity you're going

to click create new it's going to ask

you for your company name and your logo

just make sure you've applied those two

then it's going to say add details

you're going to do single video then

you're going to click upload and you're

going to upload your videos then once

you've uploaded your videos you're going

to see them in the library so if you

click from library you should see all

the videos that you've just uploaded now

I've just selected one of my videos now

what you can do is is you can update it

now if you click update it means you

change the video or you can do the

thumbnail now I would recommend that you

click thumbnail now you can upload a

custom thumbnail which I don't recommend

or you can just choose from what part of

the video looks more entertaining so you

can manually choose out of all these

clips which one's going to grab the most

attention if I was to be honest with you

this one or this one's probably going to

grab the most attention so once you find

the one that you think is the best just

click save then here it's going to say

text this is your hook or your offer so

the main hooks that work the best are

either get 50% off like I've got here or

get free shipping so these are what we

call offer hooks or you can do a hook

that scare mous people like only five

left in stock or limited time available

to buy those tend to work the best on

Tik Tok ads you can try fancy product

names as hook so you can just make your

product sound really cool in four words

and use that as a hook but typically the

offer or Scare Mong hooks work the best

on Tik Tok then you're going to see

customized call to action you want to

click the drop down you want to hit edit

and you want to change it to standard

and you want to change it to shop now

you do not want Dynamic you want

standard shop now then it's going to say

interactive add-ons you do not want this

ignore this then it's going to say

destination URL make sure this is the

product page URL and if you want to make

sure that you have selected the right

one you can click the preview button and

it will show you the link that you have

chose then if you scroll down it's going

to say disclaimer by checking this check

boox you give Tik Tok cretive sentence

your performance you want to check this

cuz that way people can spy on your

product then if you scroll down you're

going to have Tik Tok tracking events

like app tracking or UTM parameters now

I'm not going to go over this now but I

have made a video about UTM I'll leave

Linked In the cheat sheet if you want to

be using UTM to help track your

conversions now once you've done that

guys you want to scroll back up to the

top and in the top right you're going to

see ad list total of 1x now you want to

be doing more than just one ad per ad

group now I'd recommend that you do

between between three to five per ad

group so you want to add another one and

you want to add up to three being the

minimum and five being the most so in

number two you're going to call this

creative 2 you're going to select a new

video which is going to be video number

two you're going to add either the same

text or a different text and you're

going to do the same then once you

filled that one up you're going to click

add again till you've got minimum of

three up to five and then once you've

done that you can submit it then once

you've submitted it you should come back

to the campaign dashboard see the name

of your campaign

mine's in draft but yours should say

pending or active like this one does and

as soon as that's done you should see

the time created and schedule and it

should then start spending after

midnight the following day so what you

want to do is you want to select the

campaign go to add group and then you

should see the first one that you made

you want to select it and click copy

then you're going to see here it says

copy add group objective add to existing

Campaign which is correct then you want

to change the number of copies to four

because remember you're going to have

the original plus this four which means

that you're going to have five in total

now before you click copy you can edit

the names now make sure you edit the

names to the correct names so you should

call them 1 2 3 4 and then obviously if

you're doing broad targeting call it

broad if you're doing narrow do narrow

then once you've copied them you can

click the edit button and then you can

make the adjustments that I'd recommend

by scrolling down go into where it says

interest and behaviors and then you can

either add a new interest or a hashtag

Remember by looking at the cheat sheet

what we're trying to do here we're

trying to do different interests by

correlation and different hashtags so

each ad group should be different when

it comes to the targeting section and

that's either the interest or the

hashtag then once you've made all those

adjustments make sure you click save and

if it needs to publish just click

publish so to clarify what you should

see in your dashboard one campaign five

ad groups and five ads in each ad group

is what you should be seeing so what you

guys want to do is make sure that you

let that testing campaign run for 3 days

which which is 72 hours do not touch

them do not do anything just let them

run for 3 days and if you do the math

you're going to be doing five ad groups

and you're going to be doing 20 per ad

group so that means you're going to be

spending $300 over the 3 days now

although that might seem like a lot of

money as in an advertising budget that's

how much you need to spend to identify

whether or not your product is a winner

or a loser now there are some conditions

that you need to do within the first 24

hours to make sure that you're not just

burning money so because this is the

first rule guys first 24 hours is if the

CPC is greater than $150 you want to go

back to your ads manager after 24 hours

go to your campaign select it go to add

groups and then if you scroll across to

CPC if it's greater than $150 you're

going to turn it off copy it and choose

a new interest or hashtag now if you

don't see CPC go to where it says

customize columns custom columns then

you can select CPC here here where it

says destination then guys the 48h hour

roll is by now each adset should have

spent around about $40 and if you're

running a product that is around about a

$50 price point your profit margin

should be lower than $40 if your profit

margin multiplied by 1.5 is less than

$40 you have spent and you still have no

sales turn off the ad set and replace it

with the new one now remember only some

of this rule applies if you're selling a

product that is around about $50 because

if you spend too much money you're going

to be left with zer 0 as profit and

that's why we're giving you this

equation to work it out so if you do

match this criteria you turn it off and

you replace it then the 72-hour rule is

after 3 days you should have only kept

the ad sets that have a positive row as

meaning that they have made a sale but

they are also profitable because after

your profit margin and after your cost

of ads you are now making money so for

example let's say it cost you $10 to get

a sale and your profit margin is $20

you've still made $10 which means your

row as is Prof profitable keep running

through this strategy and replacing

adsets until you reach a loss of between

$300 and $600 depending on how much

you're willing to spend test one product

if you reach your red line and mounted

loss then it's time to stop spending and

reassess your funnel because it's likely

that there is no product Market fit in

your current offer in Tik Tok ads the

issue could either be your creative your

ads or your offer so it's very simple

with Tik Tok ads it's either going to

come down to your product and creative

or your funnel those are the two issues

that it normally is now if you have run

a product that is working on Tik Tok

already but your creatives don't match

the ones that are already running by

competitors that could be your problem

or it could be your landing page now if

you're running a product that's never

really been done before on Tik Tok you

can't find many competitors then it's

probably the product but the point that

we're trying to make here is that

depending on how much you're willing to

lose typically for us it's between these

ranges then you need to make a decision

what you're doing you're either going to

reassess your funnel your creatives or

you're going to move on to a new product

but the key success with Tik Tok ads is

trying products quickly and making

changes now if you're a drop shipper

it's about moving on to the next product

and seeing if the next product gives you

better results now let's talk about the

scaling strategy now this is where

you're going to start to make some very

good money and profitability as long as

you've stoed the rules these three rules

here the 24hour rule the 48 hour rule

and the 72h hour rule is always an

active rule when you're running ads

regardless if you're in the testing

phase the skating phase any time you

launch a new ad group these three rules

always apply if you forget to implement

these rules then you're going to lose

profitability so with that being said

let's move into the scaling strategy

when you have one adset that reaches the

end of the third day with a positive row

as that means you might have found a

potential winning audience Tik Tok ads

can scale well in either or CBO and

only way to find out which one is the

best is if you try both so the first

step to scaling your winning ad sets is

to duplicate them into two to three

three times as an with a one to five

times to two times your original budget

and also to create a CBO campaign with

your winning ad set a $75 campaign now

this might get confusing so I'm going to

break it down for you guys if you go

back into the ads manager let's say that

this is the original campaign now you

need to go into the original campaign

and work out which is your winning ad

set now if you have two then that rule

that I mentioned here is going to apply

to those two different ad groups so

you're going to duplicate the winning ad

group in the original campaign now if

you have two winning ad groups which

means they've got a positive row as then

you're going to duplicate both of them

between two to three times so let's say

for example this one was the only one

that won I'm going to select it click

copy then I'm going to go to where it

says add copy to existing campaign

you're going to change it to New

campaign and then once you've done new

campaign it's going to ask you for a

campaign name you're going to call it

scaling and then you're going to add the

product name in it now you're going to

want to duplicate the ad group between

two and three times now it depends on

the profit if you're very profitable do

it three times if you're mediocre then

do it two times then you want to change

the ad group name by what you're going

to be changing the budget to now we said

you're going to change your budget by

one and a half or two now two would be

$40 a day and one and a half would be

around about $35 a day so if you're

going to be doing two times the original

budget then change the ad group name to

$40 so you know that you're spending $40

on those new ad groups now obviously

when you duplicate these in a new

campaign you need to make sure that you

go down in the ad group section and you

change the budget so you can see here

budget you want to make sure that you

change that now to the new budget which

will either be 1 and A2 X or 2x so let's

say we're doing 2x we're going to change

this to $40 now that's what you'd do if

you hypothetically had one ad group that

was a winning one from the original

campaign now let's say you had two

winning ad groups You' do the exact same

you'd go to the other AD group you'd

copy it into that new campaign that you

just created times it by either two or

three and increase the budget by either

one and a half or two times that's

literally all you're doing and then

you're letting that then run 3 days but

remember that's the first method of

scaling which is the method now we

need to do the exact same thing but in a

CBO campaign to make sure that we know

which scaling campaign works better CBO

or because you won't be able to know

till you test it so you're going to do

the exact same thing again which is

duplicate those winning ad groups into a

CBO campaign now not an and for

those that don't know what CBO is that's

campaign budget optimization now you can

do this manually or you can do it

through copying into a new campaign now

it might be easier for some of you guys

to do it manually by clicking create new

campaign call this

CBO

scaling then you want to select your

pixel like

normal then you want to change the

optimization event to obviously complete

payment so if you're going to manually

create it you're going to do the exact

same thing again create new website

conversion then what you want to do is

you don't want to do campaign type smart

performance you want to do where it says

campaign budget optimization so you want

to select this then where it says

campaign name you then want to enter the

campaign name which is going to be CBO

scaling and then the product name you're

not messing around by special ad

categories now where it says budget this

is extremely important guys now if

you've got one winning ad group then

it's going to be $75 but if you have two

winning ad groups it's going to betimes

two which is going to be $150 so if you

have three winning ad groups that's even

better then you're timesing 75 by three

because $75 is for per ad group so if

you've got three winning ad groups you

just times it by however many by 75 so

let's just say hypothetically I've got

two winning ad groups I'm going to

change this to

$150 and click continue then what you're

going to do for the rest of that

campaign build is go back into the ad

groups set them up as the winning ad

Group which is the same audience

everything's the same but you're

manually doing it this time or if you

you don't want to do it that way just

copy the original ad group into a new

campaign set it as a CBO and then do it

that way whichever way works best for

you guys which makes the most sense do

it whichever way works for you even if

it takes longer doing either one the

best thing to do is just feel

comfortable in the ads manager and to

not make many mistakes so after you've

launched your two new campaigns which is

and CBO you want to let the new

scaling campaigns run for 3 to 4 days

and then come back and check on the

results most likely you'll be able to

identify a trend either abos or tend to

do better or cbos are running better and

this is for the same product you don't

need to do both anymore once you find

out which is better so if there's a

drastic performance increase on CBO get

rid of the and move everything else

back into CBO now there are some other

things that I want to cover when it

comes to scaling Tik Tok ads that are

very very important so scaling Tik Tok

ads isn't just about duplicating and

pumping budgets through the roof the

most important aspect of skating is to

make sure that you have a steady flow of

new content coming into your account

because content on Tik Tok ads tends to

last less time than what you'd expect on

Facebook ads so on Facebook ads some CVS

can last weeks and weeks and months but

on Tik Tok they can last a few days to

maybe a week so you need to make sure

that your content pipeline is always

increasing so if you're a drop shipper

and you've just been using repurpose

content you might want to now think

about investing in your own original

content by hiring a freelancer or using

Boo or just increase the original

content that you're getting or create

new versions of it by getting different

edits if you running 3 to five ads in

each ad set then make sure that you're

able to add three to five new ones to

your account every single week that way

I'd suggest that you do this by

duplicating your best audiences

inside a duplicate and replace your

original ads with a new batch that you

want to test run the duplicate with new

ads for 3 days and then compare its

performance with the original AO with

the original ads from the first testing

campaign if they perform just as well or

perhaps even better then that's amazing

way to scale all you have to do now is

duplicate your other winning abos into

cbos and in the duplicates replace your

old ads with new ads now you're able to

use your winning audiences multiple

times by running different creatives

you're scaling with creatives rather

than just pumping budgets now you're

going to see on YouTube that a lot of

people really endorse pumping budgets

but that's a very dangerous game to play

because it's very very sensitive which

means one day you can be making a lot of

money the next day you can be dying in a

lot of death of budget meaning that your

budgets are overspending your

profitability is dropping and you're

getting destroyed when it comes to

profitability creative scaling tends to

be a lot more concrete on Tik Tok and

you get less volatility because you can

literally wipe out weeks of profit if

you don't know what you're doing but

with all of that being said guys that is

my Tik Tok ad strategy for 20124 for

Drop Shipping and e-commerce now let me

know if you guys want to see an even

more aggressive strategy on Tik Tok ads

if we get 5,000 likes on this video I

will make a new video going over some

really crazy ballistic aggressive

strategies that enables us to do

multiple seven figures a year I'll catch

you on the next video and I appreciate

your time